seo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agency
  • BRANDS
    • Marketer.co
    • PPC.co
    • Link.Build
    • DEV.co
    • Website.Design
  • SERVICES
    • Managed SEO
    • Link Building
    • On-Page SEO
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • AI Content Writer
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Acquisitions
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
Why Use Chatbots on Your Law Firm's Website
Why Use Chatbots on Your Law Firm Website
January 7, 2022
The Five Most Important Pages of Your Website
The Five Most Important Pages of Your Website
January 10, 2022

How to Get Backlinks From Major News Sources

Last Updated by Timothy Carter on January 8, 2022
How to Get Backlinks From Major News Sources

There’s one solid rule in the modern world of link building: quality matters more than quantity.

While in the old days of SEO, building lots of free links all over the web was a smart and straightforward strategy to increase your domain authority and build your ranks, today Google takes the quality of your links into more consideration.

Quantity still does matter, as building a handful of links can’t sustain you forever, but your first priority needs to be on building high-quality backlinks.

There’s a catch to this, however.

As a general rule, the higher the authority of the site you choose to build links on, the harder it will be to build your links. As a perfect example, major news outlets like CNN or MSNBC are seen as highly authoritative sites, but getting a link published on their sites seems nearly impossible to the average user.

Fortunately, getting backlinks from major news sources like these isn’t quite as difficult as many people have made it out to be.

It will take a disciplined strategy and a consistent follow-through to be successful, but there are several tactics you can use to get your business featured on these highly authoritative sites.

Table of Contents

  • Use Google News to the Fullest
  • Distribute Press Releases on a Regular Basis
  • Take Advantage of HARO
  • Comment & Engage

Use Google News to the Fullest

If you want to get your link featured on a major news site, you first have to get noticed, and getting noticed by these sources isn’t easy. They’ve earned their place as an authority by carefully selecting only the most newsworthy content to publish, and their standards haven’t relaxed over time.

Using Google News is pretty simple, even if you’re new to the medium, and it can help you get noticed by those giant corporations. Google News is a kind of aggregator that pulls in news stories from all over the world and displays the results for relevant queries using its sophisticated algorithm. Best of all, Google News doesn’t make any barriers—while there is a quality backlink checker in place to weed out bad content, you can submit anything you’d like for consideration. Whether they’re short blurbs on your press page or full-blown press releases, there’s a good chance you can be featured in Google News.

If you can get your content featured on Google News, you’ll have a much higher chance of getting your link picked up by a major news outlet. Even if it doesn’t work out, you’ll still have the benefit of getting a feature published in Google News, which can increase your domain authority and send lots of referral traffic to your site.

Distribute Press Releases on a Regular Basis

Press releases should already be a part of your ongoing SEO strategy. They’re great pieces of content that tend to get more attention and more opportunities for links, and like Google News, they’re all about getting more attention from major news sites.

There’s one golden rule for press releases: they need to be newsworthy. You can’t write a blog post and call it a press release, nor can you use the guise of a press release to write a sales pitch about your product. Press releases need to cover real news, and offer substantial content to cover that news. Otherwise, it won’t be picked up and it certainly won’t earn those juicy major news site links.

If you’re not sure how to publish or syndicate a press release yourself, you can use a service such as PRWeb, which is pricey but very effective. Through PRWeb, you’ll be able to select certain publication and distribution channels for your press release, giving you instant visibility from major news outlets. Just remember that submitting a press release is no guarantee that it’s going to be published by your ideal outlets.

Take Advantage of HARO

Help a Reporter Out, known better by the acronym HARO, can give you tons of new opportunities to get your link on major news outlets. Essentially, it’s a service used by news writers and journalists to enlist the help of outside candidates. By signing up, you’ll get free email notifications whenever a news writer is seeking a contribution from an outside party—sometimes it’s a quote or opinion, and sometimes it’s information related to an industry. Whenever you see a request related to you or your business, jump on it. If you provide the type of information the reporter is looking for, you’ll get your name, business, and link featured in a major publication.

I would suggest our comprehensive guide on using HARO for SEO link building.

Comment & Engage

Comments have always been a great way to build links, and you can even use them on major news sites. While posting in the comments section of a CNN article isn’t going to build nearly as much authority as being mentioned in the body of a CNN article, it can be beneficial to your strategy. As with any comment-based link building, you’ll need to make sure your link is relevant and valuable; otherwise, you run the risk of being flagged as spam.

Due to the significantly higher effort it takes to earn news-hosted backlinks, it’s not viable to rely on only news sources for your entire link building campaign. In fact, doing so could actually work against you. The best link building strategies do incorporate high-authority sources, but they’re also highly diverse. They use a wide range of different sources and different links, creating a more natural backlink profile. Go after news sites and make those high-authority links a priority, but don’t forget that your SEO link building strategy will require more than just those.

  • Author
  • Recent Posts
Timothy Carter
Timothy Carter
Chief Revenue Officer at SEO.co
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter
Latest posts by Timothy Carter (see all)
  • Why Aren’t My Landing Pages Working? [50 Reasons] - January 31, 2023
  • 18 Search Engine Alternatives to Google - January 20, 2023
  • How to Write for SEO: A Guide to SEO Copywriting - January 19, 2023
Share
5
Timothy Carter
Timothy Carter
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii. Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

Related posts

Local SEO Strategies & Tips
February 1, 2023

14 Local SEO Strategies & Tips


Read more
50 Reasons your landing pages aren't Working
January 31, 2023

Why Aren’t My Landing Pages Working? [50 Reasons]


Read more
Top 200 Google Ranking Factors: Complete List
January 27, 2023

Top 200 Google Ranking Factors: 2023 Complete List


Read more

Link Building Resources

  • Link Building Services
  • Link Building Strategies
  • Link Building Guide
  • Get Free Backlinks
  • Link Building Pricing
  • Link Building Outreach
  • HARO Link Building
  • Broken Link Building
  • Internal Links
  • Outsource Link Building
  • Backlink Checker
  • Broken Link Checker
  • Best Link Building Tools

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • On-Page SEO
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Site Audits

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank.
© 2023 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
    GET STARTED
      Manage Cookie Consent
      To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
      Functional Always active
      The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
      Preferences
      The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
      Statistics
      The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
      Marketing
      The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
      Manage options Manage services Manage vendors Read more about these purposes
      View preferences
      {title} {title} {title}