But…(and that’s a big but), here are some considerations to keep in mind when understanding how link building might influence your rankings and the time it might take:
In this article, we’ll go over exactly what you need to do to take control of your link building efforts.
We’ll cover what link building is, what we do and don’t know about it, link building factors, and what you can do now to increase your returns.
Every link from another website to yours is called a backlink. Backlinks are like votes for your site. They tell Google that others think your site is important enough to reference. The more backlinks your site has, the more authority and value Google attributes to it.
Simple enough, right?
Well, since Google doesn’t reveal the exact mechanics behind their ranking algorithms, there’s a lot we still don’t know about link building.
For example, we don’t know exactly how long it will take for a backlink to impact search rankings because every website and every link is different. Without a full view under the hood of Google’s algorithm, we’re always left a little in the dark.
On top of that, there are at least 200 Google ranking factors. So it’s hard to pinpoint a shift in search ranking to a specific backlink. The change could have happened for 199 other reasons.
That said, there are some things we do know about link building.
First of all, we know that link building, like SEO, takes time.
A typical link building campaign looks something like this:
The initial link building process alone can take months. It depends on how fast you can find quality websites that will link back to yours.
We also know there’s a delay between when you acquire the backlink to when Google’s algorithm crawls it. With the growing amount of websites on the internet, it makes sense that Google doesn’t crawl the same site nonstop.
Senior Webmaster Trends Analyst John Mueller at Google said the following:
We don’t crawl URLs with the same frequency all the time. So some URLs we will crawl daily. Some URLs maybe weekly. Other URLs every couple of months, maybe even every once half year or so.
So indexing speed can vary a lot.
Even once the new backlink is crawled, it takes Google some time to adjust search rankings, though this probably doesn’t take very long.
From the initial link building process to indexing backlinks to adjusting search rankings, the time it will take to see results will vary a lot.
But there are some ways to speed up the process.
If you want to do everything on your end to accelerate the impact of your link building efforts, here are the factors you need to pay attention to:
Optimize your link building strategy for the above factors and you’ll eventually see results. Especially if your competitors aren’t following them.
At some point, you’ll start to see diminishing returns from link building because your site is competing with top sites that have a lot of quality backlinks already. That’s why sites on the first search engine results page (SERP) are harder to displace.
If you’re still not seeing the results you want, it’s time to reevaluate your backlink strategy. Perform a link audit and start tracking your backlinks. Are they high-quality, natural, and relevant?
Remember, it’s quality over quantity, but quality scale can certainly help.
Having trouble getting quality backlinks? Focus on creating linkable assets. This means unique content that adds value. Think infographics. If you can create high-quality content like this, other sites will naturally want to link to yours.
Defend your site from negative SEO attacks. Sometimes competitors will purposefully point spammy or low-quality links to your site in an effort to hurt your site’s search ranking. Fortunately, you can disavow bad links to your site to prevent this damage from happening.
No matter what you do, link building will take patience.
It’s a long-term investment that only pays off over time. But it’s not easy. If it were easy, everyone would do it. Link building takes diligent, consistent effort.
If you need help building backlinks to your site but don’t have the necessary time, resources, or skill, we can help. As a full service SEO company, SEO.co has PR relationships with some of the internet’s most reputable publications. Together, we can identify relevant publications to your site and pitch industry-related stories to them that link back to your site in a natural way. Once approved, our professional team of writers will get to work and notify you when the stories are published. Over time, you’ll see your site’s search ranking gradually rise.
Interested in learning more?
Reach out today for a free consultation.
We’ll help you take your link building efforts to the next level.
And, if you’re an SEO agency, you are in luck. Our white label link building services are specifically designed to help digital marketing agencies scale their efforts without adding headcount to their team.