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  • 11 Top Law Firm SEO Companies to Grow Your Legal Practice in 2024

    Are you thinking about using search engine optimization (SEO) to generate a steady stream of hot leads for your law firm and grow your business with a competitive edge?

    You probably know that SEO is a crucial part of search engine marketing your law firm, and without it, you’ll continue to fall behind while your competitors attract all the leads. 

    Investing in SEO is one of the best things you can do for your business. Although, with so many law firm SEO agencies to choose from, it’s not easy to know which ones will get you the best results at the best price.

    At SEO.co, we know what it takes to get results, so we’ve compiled a list of the 11 best SEO companies that can boost your firm’s visibility in the search engines and bring you more law firm leads.

    1. SEO.co – a law firm SEO agency that delivers results 


    When you need SEO for your law firm’s website, your top choice should be a company that specializes in getting results for attorneys. At SEO.co, we have extensive experience getting lawyers to the top of search results so they’re visible to leads looking for legal services.

    We regularly work with lawyers in a variety of practice areas, including car accidents, family law, criminal defense, estate planning, personal injury, intellectual property, employment law, mass tort and more. Using a combination of quality content, on-page optimization, and high-quality backlinks, we will generate a flow of targeted, organic leads to your law firm’s website.

    If you’re ready to grow your business and get more qualified leads, we’d love to partner with you. Contact us now for a free consultation and learn more about our expert law firm SEO services for attorneys.

    1. UpFire SEO

    UpFire SEO

    UpFire is an SEO agency that takes a unique approach to optimization based on each client’s needs and goals. That’s important because there is no one-size-fits-all approach to SEO. Every strategy needs to be tailored to meet the client’s needs and reach their specific market to generate the right kind of leads.

    Leveraging cutting-edge techniques and technology, UpFire delivers results that give their clients an edge against the competition. They have many happy clients who have successfully increased their flow of traffic and qualified leads.

    1. RankRealm


    The SEO experts at RankRealm have an impressive portfolio of satisfied clients. This company creates fully customized SEO strategies for optimizing content and performing technical SEO with a focus on metrics that matter.

    Their team of experts can analyze your current web traffic to find out how people are finding you and use that insight to increase your traffic and get you more targeted leads. If you need a stronger backlink building strategy and higher quality leads, RankRealm can help you with all your law firm SEO needs.

    1. Throttle SEO

    Throttle SEO

    Throttle SEO has extensive experience working with law firms and specializes in all the intricacies of SEO, including on-page optimization, backlink building, keyword and competitor research, and content marketing.

    Although they were officially established in 2001, the founder came with 15 years’ experience getting big results for clients, so when you work with Throttle SEO, you’ll be in good hands.

    1. Coalition Technologies

    Coalition Technologies

    You probably know what it’s like to get a bunch of leads that don’t pan out, especially if you have a contact form on your site instead of strictly using your phone number. Driving traffic to your website isn’t that hard – the challenge lies in generating relevant leads that need your services. That’s where Coalition can help.

    Coalition has a track record of helping law firm clients generate relevant leads by ranking them at the top of search results for local and national search terms. Calls from leads are the result of well-written content designed to encourage leads to contact their client.

    1. SearchX


    Every law firm requires a different strategy tailored to their specific area of practice and optimized to reach their ideal client. SearchX focuses on business growth, which is ideal when your goal is to grow your law firm as much as possible.

    Through a personalized approach to SEO, SearchX delivers exceptional results and has a proven track record of success for generating relevant traffic and leads, and boosting sales. The company specializes in local SEO on an optimized budget, which is exactly what your law firm needs to be successful among the competition.

    1. Bullseye Digital Marketing

    Bullseye Digital Marketing

    The Bullseye Digital Marketing team consists of qualified optimization experts who will help you achieve your SEO and lead generation goals for your law firm.

    If you’re like most attorneys, you probably dabbled in marketing and legal SEO at some point just to see what you could do on your own. If you accidentally purchased some spammy backlinks that might be harming your site’s reputation in the search engines, Bullseye can fix it for you. They’ll either get those links disavowed, deleted, or both. They’ll also work hard to get you the high-quality backlink profile you need to rank in the search engines.

    1. MacroHype


    As a full-service law firm SEO agency, MacroHype can help your law firm gain visibility in the search engines and help you grow your social media presence to generate leads through additional channels. The bigger reach you have across social channels, the easier it is to get referrals from former clients.

    MacroHype also offers reputation management, which can often be part of your SEO needs. For example, there might be negative content about your law firm showing up in search results and if so, you’ll need a professional to suppress that content. When potential leads research your reputation, you don’t want them to see negative content, whether it was posted by a competitor or an objective third—party comparing your law firm to others in the area.

    1. Rankings.io


    The law firm SEO team at Rankings.io are experts in getting law firms to the top of search results pages for relevant keywords and phrases. They understand the nuances of what lawyers need to attract leads that turn into clients.

    1. Nifty Marketing

    Nifty Marketing

    Like other marketing companies that specialize in SEO for law firms, Nifty Marketing helps lawyers boot their online leads, visibility in the search engines, and reputation.

    By creating fully customized law firm SEO marketing plans for every client, Nifty Marketing gets attorneys more calls from qualified leads who need legal help now.

    1. LawRank


    Last, but not least, LawRank is one of the top-rated law firm SEO companies, specializing in reputation management, keyword research, and website optimization.

    LawRank has an excellent reputation and proven track record of getting results for attorneys that help them surpass the competition and generate a reliable flow of qualified leads.

    Why you need an expert law firm SEO company

    If you’re struggling to get enough calls, SEO for lawyers can help turn that around for you. When you work with a team of professional law firm SEO experts, you’ll notice a difference in the quantity and quality of your leads.

    A good SEO team can turn your website into a lead-generating machine through optimization techniques that make you visible to search engine users who need your legal services.

    Here are the top 5 advantages of hiring an SEO specialist:

    1. Keyword research and analysis

    A law firm SEO expert will create a strong keyword strategy for your law firm based on what they find during the research and analysis phase.

    They’ll know which keywords to target and how to find (and rank for) the keywords most likely to bring you qualified leads.

    1. Industry expertise

    Law firm SEO is never a one-man job, and that’s why you’re in good hands when you work with a professional company.

    Experienced agencies have all the knowledge and skills they need to keep you visible in search results and how to boost you back up if you start to fall.

    1. Quality content

    Ranking your site is great, but you also need a company that understands what your leads want in order to create content that gets clicks. Content marketing is a major part of law firm SEO and serves multiple purposes.

    In addition to getting clicks from within search results, quality content writing can also help you generate a quality backlink profile and fill out your blog, both of which will help you rank better.

    1. Increased traffic

    To get leads, you need more traffic to your website. That’s a huge part of law firm SEO, and an expert team will get you the targeted traffic more likely to result in phone calls from qualified leads.

    1. Competitor analysis

    Sometimes it’s helpful to know what your competitors are doing to dominate the search results for certain keywords.

    A professional law firm SEO agency can figure this out and help you implement the same strategies so you’ll stay competitive.

    For example, they’ll compare your backlink profile to your competitors to get you great results through some of the best link building services.

    Get your site optimized by one of the best law firm SEO companies 

    To get the best results, you need your law firm’s website optimized by SEO experts with a focus on lawyers. It’s important that any company you hire have a deep and solid understanding of your ideal clients in order to get you the results you deserve.

    If you’re ready for an increase in calls from qualified leads, contact us right now to learn more about how our SEO services can help your law firm grow.

    Chief Marketing Officer at SEO Company
    In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
    Samuel Edwards