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  • eCommerce Statistics

    20+ eCommerce Industry Statistics in 7 Charts

    Every year, more time-strapped consumers are lured by the convenience and low prices offered by online retailers.

    The global pandemic has only escalated the rise of retail eCommerce sales around the globe.

    What follows are recent eCommerce statistics, outlined a few charts.

    eCommerce at a Glance

    ecommerce overview stats 2021

    • 2021 total eCommerce sales are expected in the United States are estimated at $933.3B (eMarketer)
    • The annual growth rate of eCommerce continues to reach double digits at 14.4% (IBIS)
    • The total profitability of the industry remains fixed at roughly 4% of overall eCommerce sales
    • eCommerce share of overall Online retail sales continues to grow and is estimated at 15% in 2021 (Statista)
    • Based on data sourced from the US Census and Statista, an estimated 20% of total retail sales will be shop online this year compared with 7.6% a mere five years prior, making the eCommerce industry one of the fastest-growing industries in the United States.

    Amazon is the Undisputed Whale

    physical store amazon owns some digital buyers 40% of all online sales

    Amazon’s share of the overall pie continues to grow:

    • Total Amazon’s share of overall eCommerce is up to roughly 40% of total shop online and their online sales, with Walmart lagging behind at 7%


    amazon share of ecommerce

    eCommerce Revenue Outlook

    Historical and expected growth of e-commerce remains strong.

    ecommerce website visits


    eCommerce Products & Services Mix

    The share of online merchandise across all channels has remained steady over the last few years:

    online ecommerce mix of products and services

    • Computer Hardware: 18.4%
    • Clothing, Footwear & Accessories: 18.2%
    • Furniture and Home Appliances: 9.1%
    • Medication and Cosmetics: 7.8%
    • Sporting Goods, Toys, Games & Hobby Items: 7.2%
    • Food, Beverage and Alcohol: 2.3%
    • Office Equipment & Supplies: 5.5%
    • Other Merchandise: 31.5%

    Additional eCommerce Industry & Growth Stats

    1. Accelerated by higher levels of disposable income and consumers’ growing propensity to conduct services online, industry revenue is expected to rise by a considerable 12.2% per year on average during the last five years.
    2. Moreover, the low startup costs associated with launching an online store have facilitated strong enterprise growth during the period, with the number of industry operators anticipated to rise 18.4% per year on average to 176,505 companies.
    3. Consumers are increasingly leveraging their mobile internet connections to online purchases items on the go, enhancing the ease and convenience of online shopping. According to Criteo’s latest State of Mobile Commerce study, nearly 30.0% of Online shoppers’ e-commerce transactions are now mobile Online shopping.
    4. The percentage of Online shoppers services conducted online Shopping or shopping online is expected to rise from 8.2% in 2010 to 10.7%
    5. Growth in this relatively new industry has coincided with the increasing ubiquity of internet access.
    6. The costs of obtaining an internet connection and a computer or mobile devices have declined considerably over the past decade, making it more affordable for consumers to connect to the internet.
    7. Wages are expected to account for a mere 5.4% of industry revenue, reflecting a 12.4% increase over the five-year period and staying constant as a share of the revenue.
    8. The looming threat of regulation may hamper sales, and heightened competition is projected to slow profit growth in the coming years.

    eCommerce SEO

    Here at SEO.co, we have deep expertise in eCommerce SEO, working with clients on both Amazon search optimization as well as Shopify and BigCommerce SEO.

    How can we work with you on your next global eCommerce business or your eCommerce businesses and campaign?


    Carter, Britanny (2025). IBISWorld Industry Report 45411a. E-Commerce & Online Auctions in the US.

    Chief Marketing Officer at SEO Company
    In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
    Samuel Edwards