seo search engine optimization agencyseo search engine optimization agencyseo search engine optimization agencyseo search engine optimization agency
  • SERVICES
    • Managed SEO
    • Link Building
    • On-Page SEO
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
How to Use Multiple Domain Names for SEO
How to Use Multiple Domain Names for SEO
November 23, 2022
Why Isn’t My Link Building Working
Why Isn’t My Link Building Working?
December 2, 2022

5 Alternative/New Content Mediums to Boost Your SEO

Last Updated by Timothy Carter on November 29, 2022
5 Alternative/New Content Mediums to Boost Your SEO

Content marketing is always changing to reflect the latest technologies and the latest trends in consumption.

Content is a broad term, referring to anything from simple social media comments to extensively detailed whitepapers, and everything in between.

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign, but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign.

Table of Contents

  • New Mediums For Content Marketing
    • Podcasting
    • Online Interviews
    • First-Party Source Research & Journalistic Articles
    • Memes
    • User-Generated Content

New Mediums For Content Marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating content in a way that is valuable to them. Its goal is not to sell but to build trust and brand awareness while nurturing leads through the sales funnel. When done right, content marketing can benefit both consumers and businesses. For businesses, content marketing can be an extremely cost-effective way to reach new customers and generate leads without resorting to paid advertising. And for consumers, well-crafted content can be a valuable source of information and assistance during the purchase process. But before content marketing can be effective, businesses must first understand what their audience wants and needs. Only then can they create content that resonates with that audience.

If you’re looking to stay up-to-date in the content marketing world, or if you’re just looking to inject your strategy with a handful of new mediums, try using one of these content types:

Podcasting

Source.

Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Many leading online brands have their podcast series, each with a unique angle or subject matter that’s explored regularly. Some podcasts focus on industry developments. Some focus on interviews and news. Still, others have more audience engagement factor, bringing in questions and answers or tackling subjects from reader requests.

Since podcasts are usually based on a subscription model, they function as a social media platform as much as they do an independent content marketing strategy. Knowing that you can tailor your podcasting strategy to fit your audience appropriately, covering topics and speaking in a way that’s more fluid than straightforward blogging yet more structured than social media interactions. Like with interviews, it’s wise to include written transcriptions of each episode on your website and social media.

Do note that podcasts take commitment. Unlike journal articles, which can be used once to great effect, podcasts need to be rolled out regularly before they start generating results.

Online Interviews

 Source.

Interviews are a great content medium, especially for busy content marketers. The content takes the form of an organic discussion. You’ll have to spend some time finding and vetting candidates, but once you’ve found a potential interviewee, the remainder of the content piece practically takes care of itself. You can post your interviews as a video or audio file, but ensure to include a transcript on your site. The written words are powerful for SEO and are more scannable for readers looking only to get the highlights of the piece.

Interviews are valuable because they share information and enhance authority. In addition to providing some great material and positive experiences for your growing content audience, it is a sophisticated form of relationship building and generally works as a mutually beneficial relationship. One thing, If a brand and a leading voice in the industry are both involved in the interview, both of them get a share of credit from the other’s existing audience.

First-Party Source Research & Journalistic Articles

The term “journalistic articles” is used somewhat loosely here. In order to be accepted into a real academic journal, you usually have to be a strong authority in the field, backed with years of experience, deep knowledge, and a full team of supporting researchers and reviewers.

But you don’t necessarily need to be published in a major peer-reviewed academic journal in order to reap the benefits of the “journalistic article” medium.

Like whitepapers, journalistic articles are essentially in-depth, detailed pieces of written content that focus on a given concept.

The differentiating factor with journal articles is the research factor; whitepapers usually offer secondary research (and occasionally some primary research) in order to support a main point, but journal articles revolve around a bout of original research.

Rather than making a point and using data to support it, instead you’ll be presenting data and drawing a conclusion from it.

Chances are, you won’t draw people in with humor or entertainment in your journal articles. Instead, these are scientific, logic-driven pieces that will heighten your status as an authority and provide source material for others to use in their content marketing programs.

Memes

Memes are a type of Internet sensation, though the word is often misused.

Strictly defined, a meme is an idea or a behavior that spreads rapidly from individual to individual within a given culture. Originally used as a descriptor of evolutionary principles, the term “meme” itself has evolved to refer to bits of online content that have captured attention and gone viral.

Some Internet users and online marketers have since begun to refer to any amusing picture as a “meme,” though this isn’t always the case. It’s technically impossible to start a meme, since a meme does not exist until it begins to spread, but you can implement pieces of content that could become a meme in a given context.

Hashtags are an accessible example. By introducing a trend, action, or conversation topic using a given hashtag, companies hope to inspire a viral movement collected under that term. Of course, hashtags aren’t a necessary component of meme creation; if you can start a trend simply by making a request or doing something bold, by all means, do it. The key here is to present a piece of content in an easily digestible format that can spread easily from one person to another, preferably in a social channel. It could be something as innocuous as a catchy tagline.

User-Generated Content

User-generated content can take any form, but in the modern age, it has become something of a medium all on its own. In order to cultivate the most published content, it’s a good idea to open your own channel for it. The exact nature of that medium depends on your capacity; some webmasters will develop an entire wing of their website specifically to house user-generated content, such as a forum or testimonial submission section. You could also encourage a string of video reviews or visual responses through social media, though you won’t generate the same type of SEO benefits.

 Source.

This type of medium is powerful because it carries more trust in the general public that straightforward branded content. No matter how personal or trustworthy your brand is, your content will always be treated with a slight degree of skepticism. Readers know that you are a for-profit business with an agenda, even if you are genuinely trying to be helpful. However, other users have no incentive to sing your praises or convince others to buy your products. As a result, content marketing efforts can do wonders for your perceived authority—and you don’t have to lift a finger to let it happen!

The drawback to this medium is, of course, the fact that you have less control over the output. You can censor offensive or incomprehensible content by deleting it or policing it, but for the most part you have to let it develop naturally on its own.

Ultimately, your blend of content marketing strategy will depend on your audience’s reception. Your target demographics won’t have the same content preferences as your competitors, so the only way to determine your strategy’s worth is to put it to the test. Experiment with these content types and measure their impact on your audience by testing your conversion rates, analyzing the rates of audience interaction, and eventually calculating your content marketing ROI based on how long it took to generate and write that content. Integrate the new types that make the most sense, and adjust the remainder of your social media strategy accordingly.

Want more information on content marketing and link building services? Head over to our comprehensive guide on content marketing strategy here: The All-in-One Guide to Planning and Launching a Content Marketing Strategy

  • Author
  • Recent Posts
Timothy Carter
Timothy Carter
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter
Latest posts by Timothy Carter (see all)
  • How to Market a Brand New Website - March 28, 2023
  • Is Guest Blogging Dead? Yes & No. Here’s Why. - March 14, 2023
  • Is SEO a Waste of Money? - March 13, 2023
Share
4
Timothy Carter
Timothy Carter
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii. Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

Related posts

Market a Brand New Website
March 28, 2023

How to Market a Brand New Website


Read more
Is Guest Blogging Dead?
March 14, 2023

Is Guest Blogging Dead? Yes & No. Here’s Why.


Read more
Is SEO a Waste of Money?
March 13, 2023

Is SEO a Waste of Money?


Read more

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • On-Page SEO
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Audit Service

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank.
© 2023 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
    GET STARTED