When you offer pay-per-click (PPC) ad services to your clients, like Google Ads, it takes quite a bit of time to onboard clients, manage Google Ads accounts, check analytics, and make the necessary changes to improve click through rates.
If your priority is to grow your business, that’s hard to do when you’re constantly weighed down with clients.
There are only so many hours in a day, and at some point, you won’t be able to take any more clients.
If you’re struggling to grow your business because you’re maxed out, or if you’d like to expand more easily, consider outsourcing your Google ad services to an experienced white label SEO reseller partner.
A white label Google Ads agency will do all the work, while you resell the services as your own.
Once you’re set up, the process is fully automated for you, and all you need to do is check in to see how each campaign is going so you can report back to your clients.
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The benefits of white label Google Ads
Using white label Google Ads services will give you several advantages:
- Offer more services to your clients. Outsourcing Google Ads allows you to provide a wider range of digital marketing and advertising services to your clients without having to do the work yourself or hire an extra team. Many customers today expect marketing agencies to offer a full suite of services, and Google Ads are at the top of that list. The more services you offer, the easier it is to generate more clients.
- Scale your business with freedom. White label ads give you the flexibility and freedom to scale your services as needed without having to keep a full Google Ads team on payroll year round. The resources you’ll save can be reinvested into your business in other ways.
- Deliver better results to your clients. Running Google Ads campaigns can be difficult, especially for certain industries. If you do it wrong, you’ll waste your clients’ money and they won’t get much out of the deal. Running paid ads really is a science. Certain keywords are highly competitive, and it can be hard to know how and what to bid. When you hire a white label PPC agency to handle it for you, they’ll have experts working on your clients’ Google Ads campaign. If you want to impress your clients with bigger returns, a white label solution is exactly what you need.
How paid search management works
With white label paid search management services, your white label agency will do all the heavy lifting. You’ll sell Google Ads services to your clients like any other offering, and they will always report directly to you for updates and to request changes. On the back end, your white label partner will be working hard to build your clients’ PPC campaigns, optimize them for a better cost per click, and to drive more traffic directly to their website.
Your white label Google Ads service provider will also manage all remarketing and retargeting campaigns as well. Remarketing helps to increase PPC conversion rates, and is an essential part of white label PPC services. Since it can require an advanced strategy to be successful, it’s best done by experts who know PPC inside and out.
Here’s how remarketing works. Some people will click on an ad and instead of making a purchase, they’ll either bounce or go look around for other options. Remarketing will show ads only to those people who have clicked on a previous ad or interacted with an ad in some way. Over time, after they see the same ad impression over and over, they’ll be more likely to finally make that purchase.
By offering remarketing services to your clients, you can get them better conversion rates, more sales, and a higher ROI.
If you offer marketing services, you need to run Google Ads
Almost every business owner serious about their brand will want to run paid ads at some point, and most will start with Google.
As a matter of fact, around 65% of small-to-medium-sized businesses run their own Google Ads campaigns, and many of them are stuck and need help.
When you expand your services to include Google Ads, you can acquire more clients who either just want help with ads or need other digital marketing services and want a full suite of services from one provider.
While running ads on other platforms is a good idea, almost everyone wants to run Google Ads. Since the ads show up at the top of the search engine results pages (SERPs), above even the organic search results, many business owners use paid ads on Google to generate traffic without having to wait for their search engine optimization (SEO) efforts to start working. Depending on the brand, some businesses will do better with ads on Google over platforms like Facebook, Instagram, and Twitter.
If you’ve never offered Google Ads management services to your clients before, white label services make it possible for you to add paid ads to your list of services right now.
Whether you’ve been avoiding it to save money or resources, or you don’t know how to run ads for your clients, working with a white label SEO reseller partner will eliminate all of your concerns.
You’ll have a highly qualified team of Google Ads experts bidding on the right keywords that will get your clients’ ads in front of their target market.
Make SEO.co your white label Google Ads partner
Successful Google Ads campaigns require expertise. If you want to offer paid ads to your clients and get them the results they deserve without having to hire an in-house Google Ads team, do your own keyword research or account set up, we’d love to be your white label partner.
You manage your clients, we’ll manage your ads. It’s that simple.
You’ll get a dedicated account manager who will provide premier white label PPC management for your clients.
Contact us today to learn more about how we can help you get amazing results for your clients’ Google Ads accounts.
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