seo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agency
  • BRANDS
    • PPC.co
    • DEV.co
    • Website.Design
  • SERVICES
    • Managed SEO
    • Link Building
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • AI Content Writer
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Acquisitions
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
One-Way Link Building: What SEO Beginners Should Know
One-Way Link Building: Tactics & Techniques for Gaining Quality Backlinks
March 7, 2022
SEO Pricing: How Much Does (Should) SEO Cost?
SEO Pricing: How Much Does (Should) SEO Cost in 2022?
March 11, 2022

What is UTM? How to Track Your Links with UTM Parameters

Last Updated by Timothy Carter on March 9, 2022
What is UTM? How to Track Your Links with UTM Parameters

Urchin Tracking Module (UTM) is an important feature for any link-building campaign.

UTM parameters can be added to your links in order to track which sources are driving traffic and conversions to your website.

With this information, you’ll know what marketing tactics are working best and how they affect conversion rates.

In today’s article, we’re going to discuss the basics of UTM tracking as well as some of the most common uses for it.

Table of Contents

  • What is UTM?
  • Why is UTMs Important?
  • How to Track Links Using UTMs
  • Should You Use UTMs by Yourself?
  • How We Can Help
  • Contact Us Today!

What is UTM?

UTM parameters

UTM parameters are codes that you add to your links in order to track which sources are driving traffic and conversions.

Adding UTM’s will allow you to see where a visitor is coming from, what they clicked on the link (landing page), and how much time they spent there before converting or leaving.

These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?” symbol at the end of the URL.

Why is UTMs Important?

UTM parameters are an important part of link-building campaigns because they allow you to track the sources, landing pages, and conversion rates for each.

This way, you can see which marketing tactics work best for your website.

When you use UTMs, you can gauge the success of your link-building campaign. This way you can save both time and money when performing these high-priority campaigns.

How to Track Links Using UTMs

How to Track Links Using UTMs

If you want to track where your links are coming from, there is an easy way.

Just add UTM parameters at the end of a URL in order to see what page was clicked on.

UTM’s can be added using either a landing page or simply by adding them after the ‘&’ symbol following the link’s web address (URL). If you’re just tracking one specific link with multiple attributes, it will look like this-‘link text & utm_medium=social’.

There are two ways that these fields can be formatted for more than one attribute; start each field with an ampersand and separate all values with semicolons.

Should You Use UTMs by Yourself?

UTM Parameters Usage

UTMs are a great way to track sources and landing pages, but they aren’t effective if you don’t have the time or resources for managing campaigns. If this sounds like your situation, it’s best not to use UTMs on your own.

Instead partner with an agency that can help. This way, you can focus on running your business, while a reputable link building agency does the rest.

How We Can Help

Link-building isn’t easy. Hiring an agency is the best route for getting the job done effectively. If you’re looking for an agency to help with your campaign, contact our team.

Our link-building team will work with you to add UTM parameters to your targeted URLs to maximize the performance of your campaign.

Contact Us Today!

UTM parameters have long been used as a technical way of tracking the performance of links.

Allow us to help your campaign reach its full potential. To learn more about link building, please take a look at our beginner’s guide to link building.

Otherwise, let us help you with your digital marketing needs.

Contact us today to speak to a member of our team.

  • Author
  • Recent Posts
Timothy Carter
Timothy Carter
Chief Revenue Officer at SEO.co
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter
Latest posts by Timothy Carter (see all)
  • How to Optimize for “People Also Search For” or “People Also Ask” - June 27, 2022
  • Content Marketing: An SEO’s Guide to Content Marketing - June 1, 2022
  • How to Fix a Website Traffic & Impressions Plateau - May 23, 2022
Share
0
Timothy Carter
Timothy Carter
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii. Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

Related posts

How to Optimize for "People Also Search For" or "People Also Ask"
June 27, 2022

How to Optimize for “People Also Search For” or “People Also Ask”


Read more
Link Reclamation: How to Reclaim Lost Backlinks
June 20, 2022

Link Reclamation: How to Reclaim Lost Backlinks


Read more
Lead Nurturing: How to Nurture Leads & Close Sales
June 13, 2022

Lead Nurturing: How to Nurture Leads & Close Sales


Read more

Link Building Resources

  • Link Building Services
  • Link Building Strategies
  • Link Building Guide
  • Get Free Backlinks
  • Link Building Pricing
  • Link Building Outreach
  • HARO Link Building
  • Broken Link Building
  • Internal Links
  • Outsource Link Building
  • Backlink Checker
  • Broken Link Checker
  • Best Link Building Tools

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Site Audits

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank. SEO.
© 2022 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
PPC.co // DEV.co // Website.Design
An Invest.net Partner
    GET STARTED
      We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of all the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
      Cookie SettingsAccept All
      Manage consent

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
      CookieDurationDescription
      cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
      cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
      cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
      cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
      cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
      viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT