Urchin Tracking Module (UTM) is an important feature for any link-building campaign.
UTM parameters can be added to your links in order to track which sources are driving traffic and conversions to your website.
With this information, you’ll know what marketing tactics are working best and how they affect conversion rates.
In today’s article, we’re going to discuss the basics of UTM tracking as well as some of the most common uses for it.
Table of Contents
What is UTM?
UTM parameters are codes that you add to your links in order to track which sources are driving traffic and conversions.
Adding UTM’s will allow you to see where a visitor is coming from, what they clicked on the link (landing page), and how much time they spent there before converting or leaving.
These parameters can be added using either the URL of an individual landing page by adding them after the ‘&’ or “?” symbol at the end of the URL.
Why is UTMs Important?
UTM parameters are an important part of link-building campaigns because they allow you to track the sources, landing pages, and conversion rates for each.
This way, you can see which marketing tactics work best for your website.
When you use UTMs, you can gauge the success of your link-building campaign. This way you can save both time and money when performing these high-priority campaigns.
How to Track Links Using UTMs
If you want to track where your links are coming from, there is an easy way.
Just add UTM parameters at the end of a URL in order to see what page was clicked on.
UTM’s can be added using either a landing page or simply by adding them after the ‘&’ symbol following the link’s web address (URL). If you’re just tracking one specific link with multiple attributes, it will look like this-‘link text & utm_medium=social’.
There are two ways that these fields can be formatted for more than one attribute; start each field with an ampersand and separate all values with semicolons.
Should You Use UTMs by Yourself?
UTMs are a great way to track sources and landing pages, but they aren’t effective if you don’t have the time or resources for managing campaigns. If this sounds like your situation, it’s best not to use UTMs on your own.
Instead partner with an agency that can help. This way, you can focus on running your business, while a reputable link building agency does the rest.
How We Can Help
Link-building isn’t easy. Hiring an agency is the best route for getting the job done effectively. If you’re looking for an agency to help with your campaign, contact our team.
Our link-building team will work with you to add UTM parameters to your targeted URLs to maximize the performance of your campaign.
Contact Us Today!
UTM parameters have long been used as a technical way of tracking the performance of links.
Allow us to help your campaign reach its full potential. To learn more about link building, please take a look at our beginner’s guide to link building.
Otherwise, let us help you with your digital marketing needs.
Contact us today to speak to a member of our team.
Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.
When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.
Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
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