How to Write Effective Meta Descriptions for SEO

How to Write Effective Meta Descriptions for SEO
Chief Marketing Officer at SEO Company
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
Samuel Edwards

Meta descriptions are almost invisible. They’re typically only seen by search engine bots and by incoming users who see your content on SERPs, so many webmasters and marketers simply ignore them, or fill them with fluff for the sake of filling up space. And, in many cases, search engines even ignore them, replacing the description […]

How to Rank for Local SEO in Multiple Locations

How to Rank for Local SEO in Multiple Locations
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

Optimizing your site for local SEO based on your business’s location can help your business appear in local directories, Google Maps, and climb the ranks in traditional searches. Most of these strategies are based around your business’s specific location. For example, one step of the process is ensuring that your name and address are appearing […]

Your Law Firm SEO Expert: Choosing a Marketing Partner for Your Law Firm

Your Law Firm SEO Expert Choosing the Right Partner for Your Law Firm
Chief Marketing Officer at SEO Company
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
Samuel Edwards

With the help of search engine optimization (SEO), your law firm can ascend to the top rankings in search engine results pages (SERPs). At the top rankings, you’ll get more visibility, more traffic, and more conversions, ultimately allowing you to trounce your fiercest competitors. But to see the rest of these dominoes fall, you need […]

SEO for Mass Tort Lawyers: Everything You Need to Know

SEO for Mass Tort Lawyers Everything You Need to Know
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

You have a mass tort case. You have the expertise. You have the knowledge. You even have the target demographics. But if you’re going to be successful, you need to find a way to make your law firm visible and attract more leads with the potential to become clients. Obviously, there are many marketing and […]

7 Most Important Keyword Metrics to Track in SEO

7 Most Important Keyword Metrics to Track
Chief Marketing Officer at SEO Company
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International. As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships. He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
Samuel Edwards

Succeeding in search engine optimization is always the goal, but tracking it can be a challenge. So if you’re trying to get to the top of the search engines and are working with a skilled and experienced SEO service, here are the most vital keyword metrics they should be tracking. 1. Organic Traffic The most […]

Natural Backlinks vs. Unnatural Backlinks: How to Build a Natural Link Profile

Natural vs. Unnatural Links: What's the Difference? How to Build a Natural Backlink Profile
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

Natural quality backlinks are a major factor in calculating a domain’s overall authority, which in turn influences its rankings for various keywords. Semantic search–including artificial intelligence (AI), machine learning (ML) and natural language processing–help to determine whether a link was acquired naturally or unnaturally. Unnatural backlinks earn penalties from Google (both manual and algorithmic) and […]

SEO Anchor Text: Variability & Diversity Best Practices for Link Building

Guide to Anchor Text in Link Building
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

When it comes to content marketing, SEO, and link building, there are dozens of important elements in play. But some are more critical than others. Anchor text certainly falls into the critical category. But do you know how to leverage on-site and off-site anchor text to your advantage in SEO? The anchor text variations that […]

Link Building for SaaS: The SaaS Company Guide to Backlinks & Off-Site SEO

Link Building for SaaS: The SaaS Company Guide to Backlinks & Off-Site SEO
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

You’re a SaaS company (or a startup on an SEO budget) and you’ve either decided to start a managed SEO campaign, or yours is in trouble and you need to whip it back into shape. You know all about the onsite portion of SEO — improving your SEO with the proper technical structure, ongoing content […]

How to Move Your Business Without Disrupting Local SEO Rankings

How to Move Your Business Without Disrupting Local SEO Rankings
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

In most scenarios, preparing your business for a move to a new location is a sign of success. Maybe you’ve outgrown your old location, maybe you’re moving to a swankier place, or maybe you’re heading downtown to be closer to your clients. Whatever the case, moving is an exciting time for local businesses much in […]

How to Tune Your Content for SEO

Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

You already know that content is important for search engine optimization (SEO). It’s an opportunity to create new pages, optimize for specific keyword terms, and cater to your users. Creating new, better optimized pieces of content can help you achieve higher rankings and take advantage of new ranking opportunities. Unfortunately, many optimizers take this as […]

77 Link Building Strategies for SEO in 2024

77 Link Building Strategies for SEO
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

It’s nearly impossible to achieve any measurable search engine optimization (SEO) results without at least some link building. The high-level view of link building strategies is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine […]

How Many Words Should I Have on My Homepage?

How Many Words Should I Have on My Homepage?
Chief Revenue Officer at SEO Company
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams for SEO (search engine optimization) services - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing, assisting in everything from SEO for lawyers to complex technical SEO for Fortune 500 clients like Wiley, Box.com, Qualtrics and HP.

Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.

When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter

Content length is a matter of concern for both SEO and user experience. You need enough content to register in major search engines, but not so much that you alienate your users or appear to be over-optimizing your pages. Writing too much is a pitfall of some search marketers obsessed with achieving a higher rank; […]