Why is Link Building So Hard?
November 8, 2021
When to Fire Your SEO Agency
November 10, 2021Top 50 SEO & Marketing Blogs & Influencers for 2022
For busy Internet marketers, blogs long ago replaced any static news or information sources such as newsletters or books. With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source.
This list of the top 50 Internet marketing and search engine optimization (SEO) blogs, websites, and social media accounts is in no particular order. It would be impossible to make an exact ranking when each resource offers its own brand of information, interaction, and general awesomeness. Suffice it to say every resource on this list rocks. Let’s dive in:
Table of Contents
Search Engine Land
Search Engine Land’s Danny Sullivan was one of the first experts in SEO, and is still widely considered to be among the best. He founded the website 11 years ago and has scaled the blog into one of the more successful resources on the web today.
Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing.
Social Media Examiner
Social Media Examiner is the largest online social media magazine in the world. In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year.
Seth’s Blog
Seth Godin is not strictly an online marketer and his blog not strictly about digital marketing. However, it’s arguably one of the single greatest resources for internet marketers like yourself. Godin is an incredibly talented writer with an extraordinary grasp of the psychology of marketing. You should read his blog on a regular basis. Most posts are fairly short, but they’ll make you think.
Copyblogger
When Brian Clark started Copyblogger, his intent was simply to start a marketing blog that wasn’t like every other blog on the interent. He succeeded beyond his wildest dreams. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Any blogger who wants to increase traffic and earnings from one or more blogs can learn a great deal from this powerful resource.
Likeable Blog
Likeable Media is a marketing agency dedicated to helping clients develop stories and become “likeable.” The Likeable blog is filled with useful tips and information on social media marketing, digital content, and other related topics. It’s a refreshing blog that’s less focused on technical aspects and more dedicated to the creative side of the industry.
The Moz Blog
Moz, once SEOMoz, began as a consulting firm in 2004 and now provides SEO tools to millions of marketers. The Moz Blog offers information, valuable tips, and cutting-edge ideas to readers on a daily basis. Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional.
Chris Brogan
Chris Brogan is one of the most highly sought after keynote speakers in the industry. He’s a New York Times bestselling author with nine books to his name. He’s consulted with companies like Disney, Google, Microsoft, Sony, GM, and Coca-Cola – to name a few. His website is a powerful resource for anyone who wants to take a deep dive into content creation, storytelling, and the future of digital marketing.
HubSpot Blog
In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. They publish practical content, rich case studies, interviews with thought leaders, and timely posts about topics covering a wide-range of topics, including marketing, sales, and customer service.
Social Media Today
Sometimes you need more than the latest news. You need analysis of that news. Social Media Today gives you that analysis for social media and social marketing. With columns on various topics from “the world’s best thinkers on social media,” Social Media Today tells you what’s happening, what you should know, and what you can do about it.
TopRank Marketing Blog
TopRank is a renowned online marketing consulting firm. Their blog is a widely-respected source of information related to digital marketing strategy, online public relations, social media marketing, business blogging, content marketing, and SEO.
Buffer Blog
The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders. It’s one of the most approachable marketing blogs on the internet and is helpful for generating new ideas and implementing practical tactics. The website, as a whole, is a fantastic resource for webinars and downloads.
Duct Tape Marketing Blog
As the name suggests, the Duct Tape Marketing blog prides itself on being able to provide small businesses with quick marketing solutions. It’s aimed at business owners and marketers who are short on time and don’t have formal backgrounds in digital marketing, social media, or content creation. There’s also a fantastic podcast by the same name.
Cassandra Daily
Whereas most digital marketing blogs touch on larger trends and broad topics, Cassandra Daily zooms in and focuses on precisely what’s happening in the moment. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments. It focuses on everything from technology and media to food and entertainment, which makes it an awesome read for anyone who wants to stay current.
Hootsuite Blog
Hootsuite is known for being one of the foremost leaders in social media and digital marketing tools – but it has a pretty fantastic blog, too. The bulk of the content focuses on how to properly leverage networks like Facebook, Instagram, Twitter, Snapchat, and YouTube, but it’s also a good place to learn about productivity and big-picture digital strategy.
Think With Google
The Think With Google blog is one of the more unique resources on this list. As you’d expect from the search leader, the content is heavy on data and numbers. It features tons of case studies and analysis, as well as insights from industry leaders. Think With Google does a good job of mixing up the content mediums by featuring both written content and videos.
The Daily Carnage
There’s something to be said for a clean, simple, design-friendly blog that also offers resourceful and informative content. The Daily Carnage is just that. You can either read the blog – which is full of informative yet snarky content – or subscribe to the daily newsletter. (It’s like the Skimm for the world of marketing.)
The {grow} Blog
According to Mark Schaefer, the voice behind the blog, {grow} “sits at the intersection of marketing, technology and humanity.” If that sounds a little bit different, that’s because it is. This blog is all about understanding how marketing can best impact people and, as a result, help your business grow.
Econsultancy Blog
This is not a fluffy blog. The Econsultancy blog is hard-hitting and, at times, quite technical. But that’s what makes it great! It provides the latest insights on global trends in the marketing, digital, and ecommerce space. You’ll especially enjoy it if you have an analytical mind and like topics related to UX, UI, and CX.
Convince and Convert
As the name suggests, this content marketing blog is all about teaching you how to engage readers, convince them of your value proposition, and then convert them into loyal, paying customers. It has a tons of rich content and a variety of free resources (including a podcast and weekly email newsletter).
Brian Solis
The Brian Solis blog is an example of a web resource where quality is more important than quantity. While he doesn’t publish content on a daily basis – or even on a weekly basis – the content he does push out is incredibly thoughtful. He focuses on digital transformation, conversion optimization, and future-oriented marketing.
Heidi Cohen
Heidi Cohen’s digital marketing blog has quickly become one of the most reliable and insightful resources on the web. She’s done a good job of crafting an approachable style that speaks to people on their level without being condescending.
Content Marketing Institute
Content Marketing Institute is one of the top names in the game. In addition to offering podcasts, videos, conferences, and other events, their talented team of writers and marketers do a good job of pumping out fresh and useful content that readers can use to shape their brand voice and reach consumers with greater consistency. This blog does a good job of blending both creativity and strategy for a well-rounded approach.
Neil Patel’s Digital Marketing Blog
If you look at any list of today’s thought leaders in the SEO or digital marketing space, Neil Patel will be on the top 10. (And if he isn’t, you need to reference another list!) Patel’s blog is full of actionable posts that help business owners, entrepreneurs, and marketers understand how to amplify their brands through strategic SEO, content marketing, blogging, and social media.
Psychology Today
While it’s not a marketing blog, per se, Psychology Today is a valuable read for anyone who wants to understand how people think and make decisions. You don’t necessarily need to read this one every day, but it’s worth browsing some of the popular topics every few weeks. You never know what you’ll learn.
Mod Girl Marketing Blog
Mandy McEwen is one of the leading B2B marketers in the world. Likewise, her blog is one of the best in the industry, featuring tons of practical content. Her blog is full of valuable information that will help enterprise teams build their thought leadership and brand authority on LinkedIn. Learn valuable social selling strategies, how to master corporate thought leadership, content marketing tips, strategic branding insights, video marketing and more.
Shopify Blog
If you’re in the ecommerce industry, the Shopify blog is a must-read. It doesn’t matter if you have a Shopify store or you’ve developed your own website – the blog is all about gaining the knowledge and inspiration needed to build profitable online businesses. It has a good mix of big-picture content and nitty-gritty details.
The Ahrefs Blog
Ahrefs is one of the leading providers of data-driven tools and search marketing solutions. On the blog, you’ll find action-packed content that includes case studies, detailed tutorials, and engaging opinion pieces from industry leading experts and practitioners. Start by reading the “Best of Ahrefs Blog” section, which features more than a dozen of its top resources.
Marketo
Marketo isn’t the most high-level blog on this list, but the diversity of topics makes it highly appealing. You’ll find posts covering topics like customer experience, lead management, productivity, the future of work, content creation, analytics, and everything in between.
Rand Fishkin Twitter (@RandFish)
Rand Fishkin is the founder of Moz, another resource on this list, and is known as one of the foremost leaders in the digital marketing industry. He’s also written multiple books and founded some other successful companies, like SparkToro. Give him a follow and find out why nearly 450k other people are doing the same.
Ann Handley Twitter (@MarketingProfs)
Not only is she the Head of Content at MarketingProfs, but Ann Handley is also one of the industry’s top speakers and authors. She’s almost always ahead of the curve on major digital trends and uses her Twitter profile to push out valuable insights and content.
Jay Baer Twitter (@JayBaer)
He’s one of the quirkiest guys in the industry, but Jay Baer also possesses a wealth of knowledge and experience. He’s written six books and grown multiple businesses from the ground up. Follow him to expose yourself to practical knowledge on sales cycles, marketing, customer engagement, and big-picture business strategy.
Gary Vaynerchuk Twitter (@GaryVee)
Everyone in the industry knows Gary Vaynerchuk, who’s universally called Gary Vee. Some people love him and a lot of people love to hate him. He’s loud, egotistical, and sometimes obnoxious – but that’s his brand. He’s arguably the top thought leader in social media and is a highly successful entrepreneur, New York Times bestselling author, investor, and CEO. If nothing else, you should follow him for entertainment purposes.
Jeff Bullas Twitter (@JeffBullas)
Jeff Bullas is regularly ranked among the top content marketing influencers in the world. He’s connected to just about everyone in the industry and his tweets are invaluable. Give him a follow and take advantage of the resources he provides his audience.
Barry Schwartz Twitter (@RustyBrick)
This self-proclaimed “search geek” is one of the most talented paid advertising experts in the world. Barry Schwartz understands the Google AdWords platform from the inside out and is a regular guest blogger, speaker, and panelist for some of the top search engine experts in the world. (Warning: He tweets a lot!)
Lee Odden Twitter (@LeeOdden)
Lee Odden is a highly respected marketing expert who has spent much of his career dedicated to content marketing and influencer marketing in the B2B space. He’s also a keynote speaker and author. Give him a follow if you’re interested in learning about B2B marketing strategies. He’ll keep you informed on the most relevant topics in the industry.
Amy Porterfield Twitter (@AmyPorterfield)
Amy Porterfield has quickly risen the ranks to build a personal brand that’s synonymous with online marketing training content. She’s especially passionate about helping entrepreneurs build engaged email lists through webinars, content marketing, and magnetic content.
Joe Pulizzi Twitter (@JoePulizzi)
Joe Pulizzi, the founder of Content Marketing Institute, is widely seen as one of the foremost thought leaders in the content space. His Twitter account focuses on content strategy, copywriting, advertising, and other related topics. He’ll also mix in some good SEO and social media topics from time to time.
Pam Moore Twitter (@PamMktgNut)
Ranked as one of Forbes Top 20 Women Social Media Influencers, few people on Twitter know more about social media marketing than Pam Moore. She’s constantly on top evolving trends and speaks with years of wisdom and expertise. Give her a follow and soak up everything she shares.
Danny Sullivan Twitter (@DannySullivan)
While Danny Sullivan is no longer involved with Search Engine Land and Third Door Media in a direct capacity, he’s still very much involved in the industry. He currently works for Google to help educate the public about search. More than half a million people follow him on Twitter for his content and thoughts – perhaps you should, too?
Matt Cutts Twitter (@MattCutts)
It’s always helpful to have a direct source who knows how Google works from the inside out. And if there’s one person who is synonymous with Google search, it’s Matt Cutts. He spent 15 years working for the search giant and has become one of the most well-respected and authoritative figures in the field of search. He now works as the Administrator of the United States Digital Service. While not as active as it once was, his Twitter account features valuable little nuggets on Google, search and SEO.
Shane Snow LinkedIn
Shane Snow is an excellent resource for content marketing strategy. He’s the co-founder and Chief Creative Officer of Contently and his LinkedIn page is full of resourceful content and engaging interactions with followers.
Tim Ferriss LinkedIn
Tim Ferriss is widely known for writing best selling business books like The 4-Hour Workweek, Tribe of Mentors, and Tools of Titans, but he’s also an extremely interesting guy who has much to say on a lot of topics – including digital marketing. His LinkedIn page – which has nearly 1.5 million followers – is a treasure trove. He uses it to share content he finds interesting and, on occasion, will publish his own original content.
Amy Cuddy LinkedIn
While she’s not really a marketing expert, Dr. Amy Cuddy is one of the world’s most renowned social psychologists. And as someone who is interested in writing better content and developing superior search/marketing strategies that engage people on a fundamental level, she’s definitely worth following. You’ll learn something new every time you check out her page.
Jay Shetty LinkedIn
Jay Shetty is a storyteller above all else. He tells his stories through blogs, books, and podcasts. He’s been named to numerous “top marketer” lists – including Forbes Europe’s 30 Under 30 list for 2017. He’s extremely active on LinkedIn and often shares his YouTube videos and blog content with followers.
Amy Blaschka LinkedIn
As a social media ghostwriter, digital marketer, and strategic advisor to numerous leading businesses, Amy Blaschka is someone everyone should be following. While she tends to focus on the copywriting side of the business, she’s very much in-tune with SEO and search marketing. Her page is extremely valuable and is something you’ll want to visit regularly.
Noah Kagan LinkedIn
Interesting, eclectic, intelligent – these are all words you can use to describe Noah Kagan. He’s affectionately known as a “growth marketing expert” and can help you scale up every aspect of your digital marketing, content creation, SEO, and branding. He regularly interacts with his followers and is a fun person to be connected with (even if it’s from afar).
Andy Drinkwater LinkedIn
Andy Drinkwater has been in the SEO industry since 1999. In other words, he’s been around since the beginning. This gives him a unique perspective on the industry and gives his content/advice a certain degree of authenticity that’s often lacking in some of today’s younger “experts.”
Brittany Krystle LinkedIn
While she might be best-known for working with Gary Vaynerchuk at VaynerMedia, Brittany Krystle is very much her own woman. She’s the Brand Director at Growth Strategist and is widely recognized as one of the best digital storytellers in the world. Her LinkedIn profile is both fun and informative – something that’s challenging to accomplish.
Ryan Holmes LinkedIn
As the CEO of Hootsuite, few people are better connected within the digital space than Ryan Holmes. He started his first business out of high school, founded Hootsuite in 2008, and is now committed to helping other entrepreneurs and business owners amplify their voices through strategic digital marketing.
Goldie Chan LinkedIn
One look at Goldie Chan is enough to tell you how fun and creative she is. Known for her iconic green hair, Goldie is one of the top creative marketers in the world – particularly when it comes to video. Her LinkedIn profile is full of rich marketing nuggets.
Stay Informed and Educated
We’ve provided you with a list of the top 50 SEO and internet marketing blogs, websites, and social accounts. Now it’s up to you to zero in on the ones that have the potential to make you more successful.
As always, quality is way more important than quantity. It’s easier to drink out of a garden hose than it is to stick your face in front of a fire hydrant. Read and follow the voices that you connect with and ignore the rest of them until the timing is right. The important thing is that you stay current and become a voracious pursuer of knowledge.
Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
- How to Optimize for “People Also Search For” or “People Also Ask” - June 27, 2022
- Content Marketing: An SEO’s Guide to Content Marketing - June 1, 2022
- How to Fix a Website Traffic & Impressions Plateau - May 23, 2022
