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February 27, 2022SEO Industry Market Size
What is the overall market size of SEO? What is the expected growth of digital marketing this year and beyond?
This high-level SEO industry growth report will give you a sense of the overall size, scope and expected growth of the digital marketing industry.
Included in this market report, you will find the following:
- This report on the SEO & digital marketing industry provides detailed expert market size and market growth estimates for digital marketing consultants, search engine optimization (SEO) agencies, SEM firms and other companies who provide expert consulting for internet advertising. The report includes detailed discussion of the United States as well as global statistics.
- This market report is not comprehensive, but represents a collation of various market reports and research reports performed by reputable third parties. The research included herein should not be wholly relied upon to make complete, accurate or timely business decisions, including investment decisions.
- Related, ancillary services and firms provide various overlapping services, including--but not limited to--website design, public relations, management consulting, advertising & market research/analysis and IT consulting.
- We encourage those interested in further detail based on the findings presented to further consult the original research sources referenced herein.
Industry Revenue
Annual Growth
Industry Profit
Businesses
Traffic Growth
Revenue Growth
Organic Traffic
Industry Revenue
Source: Borrell
| Strengths | |
|---|---|
| Low Imports | |
| Growth Live Cycle Stage | |
| Low Customer Concentration | |
| Low Capital Input Required |
| Weaknesses | |
|---|---|
| Low Barriers to Entry | |
| Highly Competitive "Red Ocean" Industry | |
| Low Profit vs. Sector Average | |
| High Product/Service Concentration (i.e. Google) |
| Opportunities | |
|---|---|
| High Revenue Growth | |
| High Performance Drivers | |
| Large Overall Ad Expenditure | |
| Sizable Market |
| Threats | |
|---|---|
| Low Outlier Growth | |
| Internet Traffic Volume | |
| High Supplier Concentration (i.e. Google) |
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Major Competitors
As a highly-fragmented industry, industry researchers do not believe that any single SEO agency or digital marketing company represents more than 1% of the overall industry pie.
Concentration of service providers by region. Source: IBISWorld
Conclusion
Strong opportunities remain in the SEO & digital marketing industry.
Continuous innovation makes the advertising industry a dynamic sector. Prior to recent memory, advertising was primarily concentrated in print and broadcast media. Significant shifts to internet marketing continue to occur, especially as more brands push toward direct-to-consumer (DTC) advertising options through online search, social media and other digital channels. Furthermore, the proliferation of mobile phones, tablet and desktop computers is expected to continue to see the rise in the digital marketing industry. These shifts are also creating shifts in consumer media consumption behavior. As a result, advertisers are expected to follow consumer demand of digital media.
In fact, according to the Internet Advertising Bureau (IAB) internet advertising revenues increased nearly 54% from the years 2013 to 2018. Increased demand for industry services is expected to expand the industry further in 2020, created anticipated earnings before interest, taxes, depreciation and amortization (EBITDA) of nearly 7% of overall industry revenues. Even in spite of pandemic pressures, the industry is expected to continue to grow over the coming four years (through 2025), albeit less rapidly than in years past.