We all know that LinkedIn is an effective tool for networking with other professionals and finding quality leads in new markets, recruiting talent, and marketing your business to new clients.
The problem with much of the work that is done on LinkedIn is that it is time-consuming and incredibly tedious (not to mention boring as can be). Who wants to spend hours sending out the same repetitive messages and connection requests or making posts about your business?
There is a way out of all the tedium to where you can still get results. The answer is automation. There are a number of great tools and bot programs that can automate the messaging, posting, and connection-building process on LinkedIn so that your outbound marketing practically takes care of itself.
We’ve picked our top 5 to serve as good examples of some of the solutions out there for a variety of needs. We’ll give you a brief breakdown of each pick and tell you why it made our list.
Table of Contents
1. Social Pilot – Reach Out To Potential Customers
For marketers that need to stay ahead of the game in terms of posting engaging content to their LinkedIn profile, Social Pilot helps the process by allowing you to monitor traffic and plan your posts accordingly.
This is the perfect automated messaging tool for getting your brand’s message out there in a unique way when potential customers will actually read it. Rather than spending all day posting repetitively, this allows you to craft impactful on-brand statements that will reach the highest number of people possible.
Social Pilot has the ability to help you reach more people at one time than through sheer volume is a much more cost-effective means of marketing your business than merely filling your LinkedIn with posts that not only won’t people look at, but the ones that do won’t be the right ones. It’s time to stop wasting effort
2. Lead Connect – Highly Respected Lead Generation
This is the type of automated tool you want when you’re trying to bring customers directly to your company’s LinkedIn profile to purchase goods or services. Not only does this automated service help with outbound messaging to draw in clients, it has a built-in follow-up feature to keep them coming back long term and for helping close on those who are interested but may be reluctant to buy.
Think of Lead Connect as your wingman, going to bat for you to help you make the sale. The best part is, it has one of the best reputations for the success of all the different programs and services out there, meaning you’re sure to get quality.
3. Jarvee – Easy to Use Engagement Tool
This is one of the oldest bot programs in the industry but is the ideal way to seamlessly merge your LinkedIn content strategy with the rest of your social media accounts. Having been around for a while, Jarvee has invested time in developing tools to help you utilize the automated posting software to connect your brand across multiple platforms to deliver on-point marketing to a wider audience.
The platform is also one of the easiest to use with dashboards that are designed to be user-friendly and video tutorials every step of the way. If you want more people to see your messaging than ever before, then Jarvee is a sure-fire way to go.
4. DuxSoup – Safely Manage Multiple Accounts Through Automation
DuxSoup is a great way to find prospects on LinkedIn. Not only does it automatically send out messages for you. It tracks potential targets and custom tailors the messages that will draw them in. If you’re looking for a truly smart way to manage finding new business on LinkedIn, then DuxSoup is the way to go.
DuxSoup can not only set up conversations with potential prospects, but it can also follow up for you as well. You can even set it up for long-term drip campaigns, handling welcome messaging, and sending out new messages and information periodically.
This is the perfect way to manage multiple marketing campaigns at the same time and see reliable results with minimal effort. They also offer top-notch customer support to help you get everything you need to know to get started using the automated bot programs to enhance your LinkedIn marketing experience.
5. Zopto – For a Meaningful Lead Generation Service
Zopto is a company that has a great reputation for doing exactly what they say they will do, help you find leads that will turn into actual customers. Rather than focus on mass marketing efforts through multiple platforms, Zopto helps you attract the particular type of audience you are looking for straight to your LinkedIn profile.
Zopto works by helping you set up specifications for the type of target you are seeking on LinkedIn and setting the type of engagement you are wanting to make. It then filters results and generates leads that are more likely to be potential customers than not.
From there, all you have to do is follow up and you’re bound to be raking in sales. In terms of sheer ability to generate top-of-the-funnel leads, Zopto outperforms many other options.
Final Thoughts
When putting together this list we decided to look at automated programs and bots that worked in a variety of ways. From helping with messaging to client acquisition to closing, each one of our picks has something going for it that will take much of the work out of marketing via your LinkedIn profile.
Much of the work that goes into outbound marketing with LinkedIn is about sending out cold messages to potential contacts, clients, and other marketers to try and get you or your business’s name out there.
There are a number of great options out there, many of which may suit your needs. These were just some of the ones that, in our opinion, fitted a variety of different scenarios from viral posting, to messaging and follow-ups, to lead generation and beyond.
Hopefully, this will help you make the right decision when deciding to automate your outbound marketing through LinkedIn.
Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
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