If you’re looking for a way to improve your website’s ranking in Google, then it might be worth considering an Indian link building service.
For many small businesses and websites, the cost of hiring a U.S.-based SEO company is too expensive, so they often go with cheaper alternatives like these services.
However, are there any risks associated with using Indian link building services?
If so, how can you be sure you’ll hire the best link building company?
All of these questions will be answered in this helpful Indian link building guide.
Table of Contents
What are Indian Link Building Services?
When link-building services are outsourced to India and they’re usually composed of a team of web developers or programmers. They provide you with backlinks for your website so it’s ranked higher on Google search results pages.
The importance of link-building is clear. Search engine algorithms rank websites higher on search results pages if they have a lot of backlinks.
Indian link-building services are cheaper than hiring in-house SEO professionals, and you can hire them for as many hours or days that you need to get your website ranking high enough. It’s also something you don’t have to worry about maintaining, since these agencies keep coming up with new link building strategies all the time so your site is always getting fresh links from different sources.
Link-building is a very difficult and time-consuming process that must be done manually. Contracting the services of Indian SEOs can help automate this challenging process to the benefit of your website and bottom line.
What are the Benefits of Link Building Services?
Link building services are an affordable and effective way to get a website ranked higher on Google. It’s also something you don’t have to worry about maintaining, since these agencies are always on top of conducting new link-building campaigns on your behalf.
The benefits of using an Indian link-building service include:
- Affordable link building pricing
- Ability to scale up or down the amount of link building you need at any time, and on an as-needed basis
- Automated process that makes it easier for your website’s ranking in Google search results pages.
As you can see, there are a lot of benefits associated with using Indian link-building services. However, to become an informed buyer, we’ve put together a full list of pros and cons of using this service.
Pro: Indian Link Building Services are More Affordable
Compared to hiring an in-house SEO specialist, Indian link building services are much cheaper. You can hire these agencies for as many hours or days that you need which is very economical and effective when it comes to your bottom line.
This will allow you to scale your link-building services without breaking the bank, a benefit many companies would love to take advantage of.
One caveat: the more quality the link building team you are able to hire out of India, the smaller the real gap is in pricing. Said differently, if you want quality backlink services out of India, the price differentiation may not be as wide as you had initially anticipated.
Con: These Services May Not Be Too Reliable
The reliability of Indian link-building services is a bit questionable. It’s difficult to know whether or not these agencies are actually conducting the type of link building you want for your website, or if they’re just trying to scam you and get paid without doing any work at all.
It would be wise to conduct thorough research before hiring one of these companies so that you can ensure their service will be worth what you’re paying them.
Here are some initial filtering questions to ask:
- Is the content you will be helping to produce quality? Does it avoid AI fluff that adds little value to the internet conversation?
- Do the publishers you are proposing to use have existing traffic? Are they relevant to my niche? Do they have high domain authority?
- Are you tracking changes in the ranking factors of the various search engines? What if we need to pivot a campaign?
- Are your link building strategies holistic? Do they encompass on-page SEO strategies?
- Do you have any link building case studies? If so, what were the key performance indicators (KPIs)? (demand ROI and revenue over fluff, non-converting organic traffic metrics)
Con: There are Time-Zone & Communication Obstacles
Time-zone and communication obstacles are an issue with Indian link building services. In order to make sure you’re getting the most out of these companies, it’s a good idea to communicate with them on a regular basis so that they know what type of campaigns need to be conducted for your website.
But if there is any confusion in regard to this matter, then their work may not be as effective because they don’t have the correct information needed about your company or desired outcomes.
Con: There is a Clear Language Barrier
The language barrier is a disadvantage of using Indian link-building services. Many people who use this service speak English as their second language, so there are often times when they need to have someone else translate what’s being said for them.
This can be an issue because some information may not get communicated in the way that it was meant to and could lead to confusion on both sides.
Pro: Indians Can Be Very Effective at Conducting Link Building Campaigns
Indian link building agencies can be very effective conducting campaigns since many companies outsource these types of work to them due to their expertise and experience in this niche field. These agencies know how best to approach your target audience without any disruption or delay which will result in your website ranking higher on Google.
With a massive talent pool from which to choose, the opportunity to source quality link services out of India is certainly there.
Not a day goes by where we do not receive at least a dozen (if not more) requests from Indian digital marketing agencies, offering their services to us “at a fraction of the cost.”
While we don’t outsource our link building (we provide our own white label link building ourselves), doing so through an Indian backlink agency can be a tempting alternative, especially with a group that has 1) strong English proficiencies and 2) strong access to quality publishers.
However, buyer beware. The quality disparities between agencies can be very wide!
Con: The Quality of Work May Suffer as You Scale Up
As mentioned before, Indian link building services are very affordable. This is a great thing if you’re not sure how much work you need done for your website and want to test the waters first.
However, as you scale up these agencies will be forced to take on more projects which may cause their quality of work to suffer in some areas. They might start making mistakes or taking shortcuts because they have so many clients asking them for help with campaign management, SEO optimization, etc., but this can lead to dropped campaigns or failed leads which would ultimately impact your bottom line!
So, it’s important that companies find a balance when using an agency like this one so that there isn’t any unnecessary risk taken on behalf of both parties involved.
Consider the following direct experience related by a client that had recently hired a link building service out of India:
I recently had a rather frustrating experience with an Indian SEO link building service due to a significant language barrier between me, the U.S. client, and the service provider. It was an issue that highlighted the importance of effective communication in such business relationships.
I had decided to outsource my SEO link building tasks to an Indian company that came highly recommended. They had a reputation for delivering quality results at an affordable price, and I was eager to improve my website’s search engine rankings. However, little did I know that the language barrier would become a significant hurdle in achieving my desired outcomes.
From the start, it was evident that the team I was working with had limited proficiency in English. While they understood basic instructions, complex concepts and nuanced discussions were often lost in translation. The communication gaps resulted in misunderstandings and misinterpretations, which ultimately affected the quality and relevance of the backlinks they were building for my website.
Initially, I provided them with detailed guidelines and specifications for the type of websites and anchor text I wanted for the backlinks. However, despite my clear instructions, the team frequently misunderstood my requirements. They would often build backlinks on irrelevant websites or use incorrect anchor text, which was detrimental to my SEO efforts.
Moreover, as the project progressed, it became apparent that they were using automated tools to generate backlinks rather than conducting manual outreach. This approach led to a flood of low-quality, spammy links that had no relevance to my niche. Not only did this violate Google’s guidelines, but it also had the potential to harm my website’s reputation and search engine rankings.
I attempted to address these issues by providing detailed feedback and clarifying my expectations, but the language barrier made it difficult to convey my concerns effectively. It felt as though my instructions were lost in translation, and the team struggled to comprehend the nuances of SEO and link building.
As a result, I made the difficult decision to terminate the contract with the Indian SEO guest blogging service. The language barrier had become an insurmountable obstacle, and it was clear that our communication challenges would continue to impede progress. While I had hoped for positive results from outsourcing, the experience left me with a valuable lesson: the importance of effective communication and understanding when working with international service providers.
Moving forward, I recognized the need for better due diligence in selecting SEO partners and ensuring effective communication channels. It became evident that working with a team that had a strong command of the English language and a deep understanding of SEO principles would be crucial for achieving the desired results. This experience served as a reminder that clear and concise communication is essential, especially when collaborating across language barriers.
Pro: You Can Save a Lot of Time and Money
Using Indian link-building services is a great way to save time and money. You can outsource the work that needs to be done in order for your website rank higher, without you having to spend any of your resources on it or hiring an employee who will need training and supervision while they are working.
Hiring an Indian link building company with white hat link building strategies allows you to focus on running the day-to-day operations of your business instead of focusing all your attention solely on SEO optimization which could lead to better results over time.
How to Vet a Link Building Provider in India
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Ask for samples: Review previous placements and content quality.
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Check metrics: Look at domain authority (DA/DR), organic traffic, and link relevance.
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Clarify techniques: Ensure they use white-hat outreach methods.
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Start small: Begin with a small package or trial project before committing long-term.
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Ask for transparency: Make sure you get full reports and can approve link placements.
Hire a Leading Link Building Company
If you’d like to conduct a link building campaign for your website, acquiring only high quality backlinks, we’d love to speak to you.
Contact us today to speak to a member of our team!
Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.
When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.
Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
