There are a number of tools you can use to assist you in your conversion optimization efforts, including tools that analyze your current layout, ones that support you by automating experiments and AB tests, and ones that thoroughly measure your results.
These are just a few of my favorites:
(Image Source: Unbounce)
(Image Source: Hello Bar)
(Image Source: OptinMonster)
(Image Source: VWO)
(Image Source: Optimizely)
Most of these tools I’ve outlined have specific areas of expertise, and they all offer something different when it comes to user experience. Most of them offer free trials, so I encourage you to give each of them a try and see which ones will be the best fit for your brand—you may even end up using more than one.