SEO BLOG

With some of the basics out of the way, let’s focus on some of the main types of conversions, and how you can use them

In today’s competitive online landscape, quality content marketing is more important than ever. Search engines are constantly evolving and improving at detecting and rewarding relevant,

What is the conversion rate? In the most basic sense, the conversion rate is the percentage of people who take the desired action. For example,

“Conversions” are often loosely defined, and you’ll encounter some writers who will say a conversion has taken place when someone clicks through a different article,

If you’re trying to get the most conversions from your audience, try implementing these eight design tweaks: 1. Keep your call to action separate from

In the last section, I walked you through the steps of creating an “optimal” conversion opportunity—essentially setting the stage for the average user to want

There are a number of behavior analytics tools you can use to assist you in your conversion rates optimization efforts, including tools that analyze your

All of the insights I’ve shared thus far have been relegated to optimizing websites for mobile browsers, but there’s another form of user interaction on

By now, you realize the importance of optimizing a site for mobile. You have a responsive design implemented, and you’ve used Google’s mobile-friendly checker tool

Optimizing for mobile SEO isn’t complicated, but it isn’t as simple as flipping a switch. There’s no single patch of code or button you can

If you haven’t already taken measures to ensure that your site is optimized for mobile experiences, it’s time to do so. If you don’t, you’ll

1. Desktop and mobile SEO are totally different. First, I want to take mild issue with the term “mobile SEO.” It implies that traditional SEO