Timothy Carter

You want search engines to reward your website for its unique content by listing it on their first page of search results. But it can take a very long time to rank and sometimes it may feel like your link building isn’t working. Understanding these intricacies of SEO is the secret to ensuring that your digital marketing efforts are worthwhile and will pay off in the long-term. SEO link building is an area that still remains relevant. Today, link building is to deliberately seek out and follow up on potential opportunities to get your website and content in front of an extended audience. These links are an ambassador for your website content and take it ahead for success. To succeed, you need a website that is worth linking to, which comes down to developing compelling content. No webmaster would want to link your website unless it offers real value to their visitors. Link building is a targeted marketing tactic that disseminates your content far and wide, and it certainly isn’t dead. Links are still considered a vote of confidence, and gaining their customer or audience’s trust is a skill that any successful and thriving business wants to master. What Exactly Is Link Building And Why Does It Matter? Link building is the process of getting other websites to hyperlink to your website. Their visitors hopefully click on those links to navigate their way to your site. It is essentially a method of generating links from several different websites that direct their traffic to your site. The quality of these backlinks (i.e., if they are originating from a high-quality website) also helps search engines ascertain the value and authority your site offers. There are various techniques and strategies to build links. While they differ in difficulty, all digital marketers tend that link building is can quite challenging. But they do it anyway because these backlinks show Google that you have produced unique content that provides value to the readers and that other websites are also benefitting from. Since it’s the search engine’s job to ensure that its users get timely, relevant, and actionable content, it understands that your site is worth showing in the top search results on the first page. And isn’t that the ultimate goal of good SEO? It is hard for businesses to earn organic search rankings from their digital platforms. If you want your audience to find your site quickly, you require organic search traffic. And what better to find these visitors than by getting backlinks from other quality sites in your niche? However, getting authoritative and quality backlinks is easier said than done. Basics of Link Building The key is not to get many links because Google will penalize your website for trying to pay your way through link building. It can tell if your backlinks originate at a sub-par, dubious website that thousands of other pages are linked to. So, it’d be better to focus on the quality of those links and build a superior link profile one outreach email at a time. You’ll have to reach out to credible sources and reliable websites in your industry, write for them, do interviews, or find other ways to provide value to their visitors. And in return, they’ll let you leave a link or two and might ask for some backlinks. You see how time-consuming and challenging link building can be when done, right? At present, Google evaluates every link individually to determine its worth in terms of search rankings. So you’ll have to go about it very carefully. But before you get started, make sure you thoroughly understand these basics of link building: Anchor Text Anchor text is any clickable text in a hyperlink. It should be clear and precise, so anyone clicking it knows where it’ll take them. In the case of search engines, anchor text offers context and relevance of the content or item that has been linked. Context For context, it is vital to know and understand that merely anchor text can’t determine your link’s value. You need to gauge the text that surrounds your link. Also, you need to question yourself if your link aligns with your content naturally. Your link should also add value and have contextual relevance to the content of your website. Source Like authority, your link’s source is part of Google’s assessment criteria. Make sure that the source of your hyperlink increases or provides value to your website visitors. For instance, if you have a website for home improvement, fast food website links will not be relevant and helpful. Variety Variety adds significantly improves and enhances your overall link-building efforts. Google evaluates your several links’ multiplicity and gauges them to identify if they are from the same or different domains. As a general rule of the thumb in link building, the more diverse domains you obtain, the better it is. Therefore, it is imperative for you to collect various links from different domains to help you with your link building. Numerous white hat link-building tactics help your website secure its place in organic search results. High-quality content essentially enables you to generate multiple links and references. Positive mentions are indispensable for businesses that sell products/services. Why Is Link Building Not Dead? In September, Google declared changes in how they evaluate and crawl links. They added two new attributes and evolved how they treat the “nofollow” attribute. Link builders are required to attribute all paid links as either “sponsored” or “nofollow” to avoid penalties. So is link building actually dead? You see, link building isn’t dead, but many marketers mistakenly think so because it has changed. There isn’t room to use quick tactics like posting to web directories, SEO article directories, blog post submissions, PR submissions, social bookmarking, and link baiting. All marketers used these techniques in the past because of the simple fact that they worked. But now, as Google changes its algorithm, it’s essential to tweak your strategies right alongside it. But is link building still valuable? Here are

Depending on how you classify SEO, there’s really only one primary goal: attain higher ranks in search results. Yes, all the tangential brand and customer benefits from content marketing and other peripheral strategies are nice bonuses, but in strict terms, ranking is the bottom line. Accordingly, it’s no surprise that most modern tactics evolved to take advantage of what we know as “ranking signals,” which are actions or constructs that send a message to Google’s evaluative algorithms that your site is an authority worth ranking. Get more ranking position signals, move up in rank. It’s that simple. The complexity comes from the various Google ranking factors that not all ranking Or social signals are fully understood (since Google Or search engines doesn’t publish its complete Google’s ranking algorithm) and from the Google Ranking factors Or direct ranking factors that there are actually different types of ranking Or social signals. Today, I want to address a critical difference you may not have known about: direct ranking signals versus indirect ranking signal. Direct Ranking Signals If you’ve spent any significant time in the SEO community, these are probably ranking signals you know about. They come in all shapes and sizes, but are all ultimately the product of an action or improvement that makes your site perceptibly more authoritative. For example, a new backlink pointing to your website is a ranking signal; depending on the strength of the source, it could pass a little or a lot of authority to your site. Similarly, but to a much lesser extent, the loading speed of your web pages can serve as a ranking signal: (Image Source: Google) Ranking signals also come into play when it comes to relevance. For example, if you create a page that targets a keyword phrase like “garden salsa,” it could help you rank higher for queries containing the phrase “garden salsa.” For the most part, direct ranking signals are adequately published, and because the majority of them can be executed intentionally as part of an SEO strategy, there isn’t much mystery surrounding them, other than the Google ranking factors that there are a lot and they change somewhat frequently: (Image Source: Search Metrics) Indirect Ranking Signals What, then, counts as an indirect ranking signal? Like their direct counterparts, these are constructs or actions that can influence your rank—but they don’t do so directly. In Google Ranking factors, they have no direct bearing or influence in Google’s algorithm at all. Yet at the same time, they can increase your ranks in strong and sometimes unexpected ways. For example, let’s say you’ve written a fantastic article about how to buy a perfect pair of shoes. It doesn’t get much traction at first, but one day, a major influencer in the fashion industry happens upon it and shares it with her audience of 100,000 followers. This action has no direct influence on your ranking whatsoever (contrary to popular belief). However, imagine a few possible results of this action. A handful of users may read your article and internal links to it on their own blogs, establishing “direct” ranking signals as a result of an innocuous event. Others may specifically search for your brand in combination with shoe-related keywords, strengthening the correlation between your brand name and shoe-related words. Many of those 100,000 followers may share your article even further, multiplying these positive effects across other demographics and audience segments. This is an “indirect” ranking signal, and there are many examples of how these can come to pass. Social shares, interviews, referrals, brand mention’s, and even in-person discussions can all constitute indirect ranking signals. Is It Worth Pursuing Indirect Signals? This leads to an interesting question: if indirect ranking signals don’t pass authority, are they worth incorporating into an SEO strategy? Our example above is a pretty optimistic scenario, and arguably one worth pursuing. Having your article shared with 100,000 people, for most brands, is an incredible opportunity. However, there’s no guarantee that it will lead to measurable benefits; what if the share falls flat? What if lots of people read it, but few people take any course of action that search result in a direct ranking signal? The answer is pretty simple. Yes, indirect ranking signals are less concrete and less predictable than their direct counterparts, but if you look at averages, they’re definitely worth pursuing. If 10 indirect ranking influencers, each with a similar profile of 100,000 followers share your article, all it takes is one to hit home to generate tons of new direct ranking signals for your domain authority. Therefore, it’s a good idea to pursue indirect ranking signals, as long as you’re also incorporating direct signals into your strategy. Indirect Ranking Signals Adoption There’s some good news if you’re interested in incorporating more indirect signals into your strategy—you probably don’t have to change much. If you write content that people want to read, you’ll naturally earn more shares and generate more discussion. If you get active on social media, you’ll naturally earn more brand mentions and generate more attention for your work. If you want to dig into semantics and get technical, than indirect ranking signals should not be a part of SEO. But they’re a natural part of many peripheral strategies that are closely related to SEO, including content marketing, guest posting, relationship building, social marketing, and even in-person professional networking. Any positive PR for your brand, at any level, could contribute to attaining a direct ranking signal, so work to unify your strategies under a common vision for ranking growth.  

You’ve started your blog and you’ve got your blogging strategy in place, but are you doing everything you need to do for SEO? SEO doesn’t just “happen.” Yes, it’s true that having a content marketing strategy in place already puts you in a better position to gain rank for keywords relevant to your industry, as long as you stay consistent with your posting strategy. However, you can’t just write “any” type of content and throw it onto the web haphazardly. There’s an important series of steps and considerations you’ll need to take if you want to ensure your blogging strategy is doing everything it can for your SEO campaign. The purpose of this guide is to look at all of these “optimization elements” on a per-post level, guiding you in crafting perfectly a SEO optimized blog post every time you’re ready to publish a new article. SEO Benefits of Blogging An active blog has many benefits, including: Helps your website get indexed more frequently, resulting in better organic search visibility and traffic. Improves conversion rate because your users see that the website is active (and, therefore, so is the business). Also helps to establish authority and expertise in the niche, building brand loyalty and further increasing conversion rate. Provides discussion content for social media streams, and helps generate social signals when readers decide to share articles via Twitter or Facebook. Social signals improve your organic search rankings. Allows you to rank for more keywords relevant to your niche. Every new blog post is like adding another raffle ticket to a hat, giving you more opportunities to rank for user queries that are looking for your services. Helps generate inbound links from other publishers looking for relevant articles to cite, which improves your rankings, generates brand awareness, and drives inbound leads. Improves click-through rate in search engine results pages when paired with Google Authorship markup, resulting in more website traffic.  Elements of a Blog SEO Strategy First, let me take a step back and explain that SEO is a complicated, multifaceted strategy that unfolds over a number of different channels and tactics. Search Engine Land recently tried to condense this broad spectrum of factors to a single infographic: (Image Source: Search Engine Land) Ultimately, your onsite optimization, your onsite content, your offsite content, and your peripheral strategies (like link building and local SEO) will all factor into how you rank for keyword phrases relevant to your brand. That means your content is only responsible for a fraction of your overall results—a significant fraction, but a fraction nonetheless. Similarly, there are overall strategic factors that will come into play in your content strategy that aren’t covered here, such as where you publish your content, how you set up your blog, how you syndicate your posts, and so on. This guide will tell you how to optimize your individual posts to maximize their success—but that alone is only one part of your overall SEO strategy. With that in mind, let’s start what it means to have fully SEO optimized blog posts across your site. Basic Strategy Before I start looking at the individual content and technical factors that make an individual piece optimized, we need to know what we’re optimizing for, specifically. A handful of optimization factors are standard best practices you can apply to any post exactly the same way, but the majority of them are dependent on your specific targets. Accordingly, you’ll need to outline what it is you’re trying to achieve before you start trying to achieve it. Choose the right keywords. Your first job is to target the right keywords. Now, keyword strategy has changed significantly in the past several years, so don’t jump into this with an old-school SEO approach. Your goal here isn’t to choose a specific keyword target, stuff that keyword into your articles (without keyword stuffing) with reckless abandon, and stop at nothing until you rank for that keyword. Instead, thanks to Hummingbird and semantic search, you’ll need to take your keyword targets with a grain of salt. Hummingbird interprets the intention behind a user query, rather than looking for an exact match keyword, so you can’t rely on one-to-one matches and repetition to earn you a keyword rank. Instead, you’ll use keyword research to identify areas of high search volume and low competition that present valuable ranking opportunities. Then, you’ll integrate those keywords (along with synonyms and related terms) into your articles—which I’ll cover in more detail later. Google’s Keyword Planner is great for this. (Image Source: Shout Me Loud) Choose the right topic. Because semantic search makes long-tail keyword phrases and user interests more important than individual keyword mapping, you’ll also have to take a step back and consider what topics you want to write. Take a look at your competitors, industry publications, and your newsfeeds overall. What are people talking about? What aren’t people talking about that they should be? Are there any topics that seem especially popular and ripe for coverage? Are there any alternative angles you can take or new data you can present? The main question in the back of your mind should be, “what would I want to search for if I was in their position?” The best topic ideas tend to be ones that are original (so there’s low competition), valuable/practical (so it appeals to a wide audience), and topical (so there’s lots of people searching for it, or something similar). Write for your audience. Finally, remember that you shouldn’t write primarily for search engines. As much as it’s valuable to find keywords and topics with a high potential return and frame your posts in a way that maximizes their visibility in search engines, your users still need to be your first priority—or you’ll turn them off of your brand and all your efforts will be for naught. When you’re shaping your lists of keywords and topics to explore, keep this in mind, and be sure to make changes as appropriate. During the course of writing,

The online marketing and SEO industry is a highly competitive arena. Businesses from all niches vie for the top spot to place their products and services before a target audience doing search. With their techno savvy, competitors could easily swallow you up. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). Time is probably not on your side, especially if you don’t have the necessary resources to run a team of Internet marketing specialists. If that’s the case, you would probably benefit from professional SEO services. Hiring an SEO agency will save you time and money, and will ensure you compete well in the cutthroat world of digital marketing. This is definitely a time to proceed with caution, however. Plenty of entities out there claim to be “experts in the field” of digital marketing or SEO. With hundreds of SEO companies on the market, how do you choose the right one? To simplify your search for the right SEO service, you need to ask the right questions. That will enable you to zero in on the company that can help you achieve your marketing goals —  without bogging you down in the details and possibly breaking the bank. But first: What is SEO? SEO is the process of improving the online visibility of a website in a search engine’s organic section. It costs nothing to get listed, but to get to the top requires a thorough understanding of the process. SEO requires significant chunks of time and consistent labor to achieve first-page ranking on Google. With the rise of Social SEO — the inclusion of Social Media Signals in SEO calculations — there’s even more work to do now, just to be able to compete in the ever-evolving world of digital marketing. Can companies simply ignore SEO? Certainly not! Tests have shown that users pretty much depend only on the information that appears on the first page of Google and Bing searches. The rest usually go unregarded. So if web searchers don’t see you on Google’s first page, they’ll go to your competitors instead. That’s why you need to hire the right SEO company. Let’s look at some of the key questions you need to ask an SEO provider before you choose to hire them. What marketing services do you offer? Some SEO agencies have a bench that is both deep and wide. Some do not. It is best to determine if the agency even has the chops to do the work internally. And, if they are outsourcing any of the SEO, they should explicitly let you know which pieces are not being done in house. Many SEO agencies rely on partnerships for things like white label link building services and general white label SEO, but there are a whole host of other services to consider when hiring a full-service digital marketing agency: SEO (Search Engine Optimization) services (on-page vs. off-page) Keyword research Content creation and optimization Landing page optimization Web design & development Conversion rate optimization Link building strategy development Social media marketing Content creation Community management SEM/PPC management Reporting or analytics for campaigns White Hat SEO compliance Understanding first what the agency can do, will help you determine whether you can rely on them for all your marketing needs or just a few select niche requirements for your site. Does your SEO experience extend to my industry? via GIPHY It’s crucial to learn not only how much experience a prospective SEO firm has; it’s at least as important to determine the depth of their experience in your particular industry. In addition, try to determine their rate of success in achieving their clients’ goals. How will you measure the success of my campaign? What are my KPIs (key performance indicators) and how can I trust you to provide campaign guidance on things like return on investment (ROI)? The success of an SEO campaign can be measured in a number of ways. The most important metrics to consider include website traffic, organic visibility in search engines, keyword rankings, conversions on the website and (most importantly) revenue driven and directly attributable to SEO efforts. Website traffic can be measured by looking at the number of visits and the duration of time spent on the website. It is important to look at both the number of visits, as well as the quality and origin of these visits to ensure that they are actually coming from organic search sources. Organic search visibility should be tracked to monitor how often the website appears on SERPs (search engine result pages) for relevant searches. Tracking keyword rankings is an important metric because it helps identify which keywords are driving traffic to the website. Website conversions can be measured by tracking the total number of conversions, as well as the conversion rate (the ratio between visitors and those who actually completed an action). Website revenue attributable to search should give you a clear indication of whether or not the SEO strategy is working. Keep in mind, not all organic traffic is good traffic. Make sure the metrics you use are not simply vanity metrics and that they actually drive real results. How do you build links to improve SEO? Building links for improving SEO is a critical component of any successful search engine optimization strategy. Links from other websites are one of the most important factors in determining how well your website performs in organic search results. By creating quality content and building relationships with other websites and high-profile online publishers, you should be able obtain highly relevant and authoritative links to your website which will help improve your links and rankings in the SERPs. But not all SEO companies have the right level of quality and quantity to do link building at scale. You should ask your SEO agency what link building strategies they use and how they will go about obtaining high-quality links from other websites, particularly those within your niche. Ask for examples of successful link

As the name suggests, a drip marketing campaign is when you keep your customers engaged with your brand by sending them email marketing updates on new products or promotions. A well-executed drip marketing campaign can be one of the best ways to generate revenue for an eCommerce business because it will allow you to create a long-term customer base. In this article, we are going to explore how to execute the perfect drip marketing strategy and give you some resources that could help make your email drip campaigns even more successful. What is a Drip Marketing Campaign? Drip marketing campaigns are when you keep your customers engaged with your brand by sending them email drip marketing updates on new products or promotions. This is a promotional strategy that has been around for quite some time but it has become more popular in recent years because people don’t have to constantly be checking their inboxes and social media feeds to receive the latest news from brands they love. A well-executed drip campaign can be one of the best ways to generate revenue if you’re running an eCommerce business because it will allow you to create a long-term customer base instead of just focusing on instant sales and conversions, which might end up costing you money down the line as those buyers may not return again. If you’re an SEO agency, email drip campaigns are a great way of optimizing link building outreach campaigns. Why are Drip Marketing Campaigns Important? Drip marketing campaigns are important because they create a long-term customer base for your business. This is especially true if you’re running an eCommerce site that has physical products that need to be shipped and the customers can’t just come back tomorrow or in two days’ time when their immediate needs have been fulfilled. Plus, it’s not as easy to reach out to people on social media anymore since everyone is now used to being bombarded with promotional messages all day every day – which means there will always be new subscribers who may never see those initial emails from you without a drip campaign going on at the same time. How Do Drip Marketing Campaigns Work? Drip marketing campaigns work by sending out email updates that keep your customers engaged and encourage them to buy more from you. You can use marketing automation software like Mailchimp or Instantly, which is free for up to 2000 subscribers, or even a simple service such as Campaign Monitor that allows you to create drip campaigns without any coding knowledge required. Both will allow you to set how often the emails are sent, what content they contain, and who’s on the list of recipients – meaning it’ll take just one hour per week (or less) if you have marketing automation set up everything else in terms of social media posts and other online tasks. How to Create a Drip Marketing Campaign Creating a drip marketing campaign is a relatively simple process. Here are all the steps (including ecommerce marketing tools) you need to follow to get the job done: Segment Your Email List: The first step is to segment your email list so you know who should be receiving each type of content. For example, if you have an eCommerce site with a physical product that needs to be shipped and it’s not something that can just be fulfilled tomorrow or in two days’ time when the customers need them, then they’re going to want updates on new products and promotions – so create one drip campaign for those people alone. Create Personalized Emails: The second step is to create personalized emails tailored for each customer segment. So, if you’re sending out promotional content about new products or promotions, then the email should contain a link that will take them directly to your product page on your website and encourage them to buy it now instead of later when they might be shopping elsewhere. If you’re creating an informational drip campaign with updates on what’s happening in other parts of the company such as upcoming events, team member profiles, etc., then make sure those messages don’t just talk about yourself but also include information from others – like testimonials from happy customers who have bought their first pair of shoes from you yesterday! Enhance Your Subject Lines: The third step is to enhance your subject lines so they’re enticing enough for those people who are inundated with promotional emails every day. Try using a simple formula such as “Introducing a Brand New Product!” or “Special Offer! Buy Now and Get 50% Off!”. You can also add words that will make them curious like “New” or “Secret” to draw more attention to your campaign. Add Some Personality: The fourth step is to add some personality. You’ve likely heard the old adage “people buy people” and it’s true. So, take a moment to think about what customers love when they read your emails or engage with your brand on social media posts, then use that information as inspiration for how you should write your emails. Create a Sequence for Your Drip Emails: The fifth step is to create a sequence for your drip emails – so you know when it’s time to send the next one and what information should be included in that email. For example, if this is an eCommerce site with physical products then you want a new release promotion every two weeks or so – meaning there will always be those customers who need these updates but maybe they’ll never see them without the automated process of sending out periodic emails. The more structured your campaign is, the better it’ll perform. Test and Optimize: Once your drip campaign is live, give it some time before you conduct an A/B test. Once you measure your campaign’s performance, find some areas of improvement. Finally, conduct split tests to improve your campaign and optimize accordingly. Need Help With Drip Marketing Campaigns? Creating a drip marketing

Combine phenomenal copywriting skills with SEO, and your content marketing strategy will be on the road to gaining highly targeted readers that instantly become hot leads and customers. But how do you come up with persuasive blog and content copy that’s also highly optimized for search? You can either: Hire our blog & content writing service or Do it yourself (start your own blog and write your own content) If you opt for the latter, we suggest following this basic, but powerful process. What does it mean to write for SEO? This definition of SEO writing from Ahrefs explains it nicely: SEO writing is the process of researching, outlining, creating, and optimizing content to rank for a target keyword in Google and other search engines. Write your content for people and optimize it for search. Your web presence won’t get far without quality content, but it’s equally important to add the elements that make it consumable for search engines. Start with good writing. Crap, I got a D in English class, you think. Well, don’t worry. We have plenty of free advice about SEO copywriting and creating quality content. In this post, we want to focus more on the optimization part. Keyword Research & Content Gap Analysis Other than writing well, choosing a keyword is probably the most important part of this process because it’s essential for getting found on search engines. Use keyword research tools to help you find relevant keywords that have 1) low competition, and 2) a good amount of search. There are lots of free and paid keyword research tools available, but I recommend Google Adwords Keyword Tool. Google’s very own keyword research tool helps you find and target keywords by competition level (low, medium, or high), search volume (local or global), and match type (exact, phrase, or broad match). We also actively use Ahrefs for the following: Content gap analysis. Compare your site against competitors to know where your existing content is deficient or what target keywords you may not be targeting or ranking for but should. Keyword search volume analysis. Using Ahrefs Keywords Explorer, find opportunities in various low and zero volume search phrases as well as high volume keywords that you can target for SEO purposes.     That’s why it’s important that when you write copy, first create an outline of what you plan to write. You’ll want to visualize what points you want to make, and how to break those points into smaller chunks so that readers can easily scan through it while still absorbing information. The article’s most important points should be found in the headline, sub-headlines, bullet points, and in the first few lines of every paragraph. To attract your target customer when you’re searching for a term, you need to stand out against the crowd of competitors and other businesses. Keywords, in a sense, act like banners that say, “Hey!  Hello? I’m over here, and this is what my web page is about” and drive visitors to your site. They are terms and phrases that help humans and search engines identify the topics that your content covers. One way to narrow down on a primary keyword for your piece of content is to check how competitive certain search terms are. In your favorite keyword tool enter the keyword or phrase you’re thinking of and see what comes up. The keywords and phrases with the higher search volume numbers are the more competitive ones and therefore harder to rank for. Singular keywords like “shoes” are usually the most competitive. Therefore, you’re probably better off with long-tail keywords, which are usually more specific and less common than other keywords. An example of this would be choosing “striped rubber ducks” over “rubber ducks.” Outline & Begin Your Draft An outline keeps you organized and provides a useful frame of reference. You can keep it high-level or granular. Highlight the main points your content will cover, and determine subheadings and sub-points. In our outline, make sure you answer the questions: Who am I writing for? What’s the topic? Why should they care about the topic? Next, go forth and draft! This is where you empathize with the user’s pain points. Paint a picture of where they’ve been, where they are, and how you’ll help them get there. Give tangible examples and guide them with practical steps at each point in their journey. Start with a Solid Promise Your headline, or subject line for emails, should make a bold promise that your target audience couldn’t possibly ignore. The promise within the headline should compel your audience to want to consume the entire message below. A headline such as “50% Off for the First 10 Subscribers” has all the elements of a sure hit. Other headlines that offer gripping promises tend to include terms like Guaranteed, Fast, In Two Days, etc. This strategy works best for marketers who have already established strong relationships and trust with their customers. However, nothing says a newbie marketer mustn’t use this technique in a headline, especially if he or she can honestly deliver on a bold promise. Write for “Skimmers” The odds are relatively good that you’re simply scanning or skimming this very blog post. That’s actually how most people normally consume content online. In fact, the heat map data confirms it: Write a Killer Headline & Meta Description So, you have a layout of how your copy will look; it’s now time to hook potential readers with a killer, magnetic headline. Magnetic headlines and meta descriptions should compel potential readers to want to read your article. Some elements of a powerful and magnetic headline or meta description include: A power word such as “Amazing”, “Revealed”, “Introducing” A number (Top 3, Top 10, Five Things You Need to Know, etc.) Statement of at least two bold claims (promise) Keywords The keywords should be included within the headline and meta description in order to optimize for SEO, since the headline generally becomes the title tag of the page