You want search engines to reward your website for its unique content by listing it on their first page of search results.
Understanding these intricacies of SEO is the secret to ensuring that your digital marketing efforts are worthwhile and will pay off in the long-term.
One such facet of good SEO is link building.
Today, link building is to deliberately seek out and follow up on potential opportunities to get your website and content in front of an extended audience. These links are an ambassador for your website content and take it ahead for success.
To succeed, you need a website that is worth linking to, which comes down to developing compelling content. No webmaster would want to link your website unless it offers real value to their visitors.
Link building is a targeted marketing tactic that disseminates your content far and wide, and it certainly isn’t dead. Links are still considered a vote of confidence, and gaining their customer or audience’s trust is a skill that any successful and thriving business wants to master.
Link building is the process of getting other websites to hyperlink to your website. Their visitors hopefully click on those links to navigate their way to your site.
It is essentially a method of generating links from several different websites that direct their traffic to your site. The quality of these backlinks (i.e., if they are originating from a high-quality website) also helps search engines ascertain the value and authority your site offers.
But they do it anyway because these backlinks show Google that you have produced unique content that provides value to the readers and that other websites are also benefitting from.
Since it’s the search engine’s job to ensure that its users get timely, relevant, and actionable content, it understands that your site is worth showing in the top search results on the first page.
And isn’t that the ultimate goal of good SEO?
It is hard for businesses to earn organic search rankings from their digital platforms. If you want your audience to find your site quickly, you require organic search traffic. And what better to find these visitors than by getting backlinks from other quality sites in your niche?
However, getting authoritative and quality backlinks is easier said than done.
The key is not to get many links because Google will penalize your website for trying to pay your way through link building. It can tell if your backlinks originate at a sub-par, dubious website that thousands of other pages are linked to.
So, it’d be better to focus on the quality of those links and build a superior link profile one outreach email at a time.
You’ll have to reach out to credible sources and reliable websites in your industry, write for them, do interviews, or find other ways to provide value to their visitors. And in return, they’ll let you leave a link or two and might ask for some backlinks.
You see how time-consuming and challenging link building can be when done, right?
At present, Google evaluates every link individually to determine its worth in terms of search rankings. So you’ll have to go about it very carefully.
But before you get started, make sure you thoroughly understand these basics of link building:
Anchor text is any clickable text in a hyperlink. It should be clear and precise, so anyone clicking it knows where it’ll take them. In the case of search engines, anchor text offers context and relevance of the content or item that has been linked.
For context, it is vital to know and understand that merely anchor text can’t determine your link’s value. You need to gauge the text that surrounds your link. Also, you need to question yourself if your link aligns with your content naturally. Your link should also add value and have contextual relevance to the content of your website.
Like authority, your link’s source is part of Google’s assessment criteria. Make sure that the source of your hyperlink increases or provides value to your website visitors. For instance, if you have a website for home improvement, fast food website links will not be relevant and helpful.
Variety adds significantly improves and enhances your overall link-building efforts. Google evaluates your several links’ multiplicity and gauges them to identify if they are from the same or different domains. As a general rule of the thumb in link building, the more diverse domains you obtain, the better it is.
Therefore, it is imperative for you to collect various links from different domains to help you with your link building.
Numerous white hat link-building tactics help your website secure its place in organic search results. High-quality content essentially enables you to generate multiple links and references. Positive mentions are indispensable for businesses that sell products/services.
In September, Google declared changes in how they evaluate and crawl links. They added two new attributes and evolved how they treat the “nofollow” attribute. Link builders are required to attribute all paid links as either “sponsored” or “nofollow” to avoid penalties. So is link building actually dead?
You see, link building isn’t dead, but many marketers mistakenly think so because it has changed. There isn’t room to use quick tactics like posting to web directories, SEO article directories, blog submissions, PR submissions, social bookmarking, and blog baiting.
All marketers used these techniques in the past because of the simple fact that they worked. But now, as Google changes its algorithm, it’s essential to tweak your strategies right alongside it.
But is link building still valuable?
Here are some of the reasons why we think the answer is yes.
Building and acquiring backlinks is one of the most predominant practices in search engine optimization (SEO) practices. They hint to Google that your site is helpful, relevant, and provides high-quality content on a specific topic.
Of course, Google has mastered the ability to recognize spam and irrelevant links. This has compelled marketers to take the following factors into consideration when selecting a backlink for their sites:
However, apart from offering quality content, it is also vital to have an effective content strategy in place. In other words, it is essential to know and understand the why and how elements or the purpose of your content management, creation, and curation. Essentially, you need to produce content for your audience and optimize it.
Even though Gary Illyes, webmaster trend analyst in Google, states that search engines don’t take or consider the indicators from social media. Use social media to make the most of your likes and shares on digital platforms and boost your search rankings with social engagement.
Social media channels like LinkedIn, Twitter, or Facebook, as you know, play a dominant role when it comes to content distribution, which ultimately helps you drive engagement.
Naturally, if your content has many shares and likes, your website will get a considerable amount of website traffic. And Google does take your site traffic into consideration to rank the websites. Of course, to incorporate your SEO efforts and social media, which includes link building, your work has to be accurately defined and precise.
In the same manner, you can reach and partner with well-known social influencers, interact with them and gain backlinks via different social media platforms.
Natural backlinks to your site help you expand your reach significantly, increase your site’s dependability, and make sure that it is more visible.
Basically, from Google’s standpoint, backlinks that direct to your website signify that other credible sources are willing to vouch for your content and overall website’s quality, uniqueness, and relevance. They are actual signals to search engines that indicate that your website is trustworthy and that your website will provide value to visitors. Eventually, this prompts search engines to rank your website higher.
Link building is an effective way to direct your traffic to compelling, targeted content and promote it across multiple channels that will attract links and shares. As a result, you’ll see an increase in your website’s recognition, visibility, popularity, and integrity.
If you want your website to rank it on the top pages on popular search engines, determine how to obtain authority links correctly. It is imperative to work hard and produce valuable content to promote it extensively and boost your organic rankings.
Also, avoid naysayers of link building because it isn’t dead. In fact, it is just as effective as ever, albeit a little different than it used to be.
Let us help you build links with our expert backlink service today or if you’re a DIY-er, check out our ultimate guide to SEO link building.