Samuel Edwards

Optimizing for mobile SEO isn’t complicated, but it isn’t always as simple as flipping a switch. There’s no single patch of code or button you can push to magically alter your site to be compatible with mobile devices. However, you do have several options when optimizing for mobile devices. Mobile Responsive Websites Responsive websites are optimized for mobile at a design level. They are created in such a way that allows the components of the page—such as the banners, blocks of text, headlines, and so on—to organize themselves on the page based on the size of the screen that’s accessing the webpage. These components may flex or stack to accommodate a smaller screen size, so a desktop user and a mobile user would both be able to easily navigate the site (even though the layout might be different). There are a number of advantages to responsive websites. Since the design is flexible enough to adjust to any screen, every type of mobile device will have a customized experience. However, the “responsive” element only needs to be built once. There is only one URL for your website, which makes it easy to develop and easier to manage over time, and it’s relatively simple to implement. The loading times for responsive sites tends to be slightly slower than the other options, but that’s generally a small price to pay for a universally adaptable website. Mobile URLs Mobile URLs are exactly what they sound like—they’re separate, customized URLs that exist for the mobile version of a webpage. For example, if your traditional website was www.example.com, your new website could be www.mobile.example.com. Whenever a user accesses your site using a mobile device, you can automatically re-point them to the mobile version of your site (and provide a link to toggle between these versions, just in case a user wants to switch). Mobile URLs are starting to become antiquated, but they’re still useful for some businesses. They take more time to create than a responsive design, since they require an independent creation, and require more extensive ongoing upkeep. They’re also vulnerable to fault points in the redirect system—if you accidentally direct a mobile user to the desktop version, they may have a poor experience. Dynamic Content The third option for mobile optimization is closer in theory to responsive design. Like with a responsive design, dynamic content structures require a single URL to house both a mobile version and a desktop version. The difference is, in a dynamic content setting, you’ll have twin versions of your site—the desktop and mobile versions—ready to display based on the type of device and screen size trying to access them. This is an improvement over mobile URLs, since you’ll only need to manage one URL, and you won’t have to worry about creating and sustaining a redirect. However, there are some flaws that may prevent you from achieving the best results. Creating one mobile version can be problematic, since there are hundreds of different mobile devices that could theoretically access your site. Ensuring Google Approves of Your Mobile Site Before you start trying to optimize specifically for a mobile experience, you have to ensure that Google approves of your mobile site. That means having your website perfectly capable of loading when accessed by mobile devices. There are three types of mobile layouts that are considered the standard for modern websites: responsive designs, dynamic content, and mobile URLs. All three are viewed equally by Google, but some webmasters may have a preference for one over the others. Responsive Design A responsive design is one that automatically detects the type of device being used to access it, and adjusts the layout of the site accordingly. For example, if your site is being accessed from a desktop machine, it may display traditionally, but if it’s being accessed from a smaller, vertical smartphone screen, it might “stack” some of the horizontal features to maximize the user experience. Responsive designs use one URL and one design, which makes it very convenient and efficient for developers. It’s relatively easy to incorporate, and it consolidates an otherwise multifaceted development effort. The only potential drawback of the responsive web design is loading time—since mobile users will technically be loading the entire site, it may take longer to download than a specific mobile landing page. Still, responsive design is the most popular mobile option today. Dynamic Content Dynamic serving content is similar to a responsive design, since only one URL is used no matter what type of device is accessing the content. However, under dynamic content, you’ll actually be serving up totally different versions of your website. For example, you’ll have a “desktop” version of your site loaded up and a “mobile” version of your site loaded up, and you’ll serve the version that corresponds with the device trying to access it. This allows you to serve each device more specifically. However, it takes much more work to develop, implement, and manage since you’ll need to create a version for almost every type of device that could access your page. Mobile URLs Mobile URLs are an old-fashioned way of getting your site optimized for mobile devices, but they still work fine for some businesses. Rather than trying to adapt on the fly the way responsive designs do, with mobile URLs, you’ll essentially be building a separate, mobile version of your site on a different URL. When a user access your site from a mobile device, you’ll automatically redirect them to the proper URL, usually a variant of your primary URL. Mobile URLs are typically more difficult to manage. You’ll have to ensure that your desktop and mobile versions redirect appropriately, which can be difficult. Otherwise, your users will view an inappropriate version of your website, and they may be left with a terrible first impression. Optimizing for Mobile-Specific Searches Users searching on mobile devices, like smartphones, are searching using the same index as desktop or home searchers. That means, as long as your site is present on that

The purpose of this article will be to look at the overall trend in links and where they are going. This includes the potential for inferred links to replace link building services. The weight of backlinks as one of the top-ranking factors has given rise to heavily-promoted link building services as a means to help businesses show better in the SERPs. However, compared to their prime in some recent years, links are not the all-dominating force that they once were in terms of page ranking. In fact, with the likes of SpamBrain, poor links appear to be having a deleterious impact on many sites. The effectiveness of some strategies like link insertions, guest blogging and PR mentions have significantly declined over the years. Links are still valued much higher than other things, but not nearly as high as at the outset. We all know that there are many factors that determine search engine optimization, how high a page ranks in a search engines or Google search. For a long time though, followed links were such a dominating factor that, if you could get more link clicks than the competition, that alone might make you rank higher. By now you’re probably saying “yes I know this” and wondering where we’re going with it. We’ll break down the how and why later in the guide. The point is that the value in terms of page ranking for links has dropped so much, that within the next few years, inferred links could replace traditional links altogether. This would change the necessity and the very nature of the link-building service. To be clear, we’re not saying that link building is dead, we’re just saying that the value of link building in terms of SEO has changed dramatically from what it once was. For that matter, SEO as a whole has evolved in many ways. The Value of Traditional Links At the beginning of Google or other search engines, when they first started ranking pages, a lot of value was placed on pages that had links for people to click on. These links would either go to a specific page, buy a product or do some other task related to that entity and its presence on the web. From a logical standpoint, this made sense, links send people to a specific destination. If people are using those links, they must be of value to them. That means the page with said links is important as is the link’s destination. Pretty basic, but you get the idea of why this would be important to page rank. The problem then becomes, are people truly clicking on inferred link because they have value, or are they being persuaded to take any action based on context? In the beginning, Google did not have the ability to make that determination as it was only able to crawl pages and index links based on traffic. However, in the intervening 20 or so years, the Google algorithm and the technology behind the page rank system have improved greatly. Google can now crawl a page and recognize the text on a page for what it is and see that users are being driven to click on a link in order to increase traffic to a particular product page, site, or another piece of content. This has drastically changed the overall weight that links carry. While they are still far more important than other measures relating to on-page SEO, the value has dwindled to where fewer high-quality links will not plummet a page rank as much as it would have previously. In fact, a few high-authority backlinks are considered more valuable than a page loaded with links. This devaluing of link spamming has led to the rise of curated content. Curated content or curated links are links to pieces of content specifically for a target purpose. Content curation is essentially the practice of hand-selecting (on the web) content that is relevant and authoritative to a particular niche and building links to that content. A few well-curated inferred link to not only relevant but highly authoritative and valuable content pieces can do wonders for your site rank. In this way, link stuffing has gone the same way as keyword stuffing and is no longer a regular practice. Link Value and Motive As we have talked about, the value of inferred high-quality links in terms of SEO and page rank has gone down dramatically as search engine technology has improved. One of the reasons for this has to do with the ability of search engines to read the text on a page and determine intent based on the context within. This is a capability that was unfathomable just a few years ago. Google can now crawl a page, determine based on the text what they are trying to get a user to do, and value it accordingly. In most cases, the text surrounding a link is trying to prompt a user to click on that link in order to make a purchase, fill out a form, peruse more content, or some other action. Google sees this and for the most part, says “oh cool you want people to click on that link.” If people do, it has value. However, coercion-based clicking is not marked as necessarily useful to users anymore so the idea that spoon-feeding your users links to what you want them to do in order to raise your page rank does not go over as well. Let’s try an example. Say you’re hosting a blog about shoe inserts to help with foot pain. Your blog talks about the types of foot pain and somewhere on the page says “click here to buy Dr. M’s pain-relieving inserts.” A few people will likely be tempted and go ahead and click the inferred link to go directly to the product. This is essentially motive-based traffic driving. Years ago, Google would have seen this as highly valuable and would rank your page highly because of it. Now,

Creating high-quality content is not only about readability and keyword usage, but there’s also a whole other secret sauce to optimizing your content so that it performs well in search engines and drives traffic to your site. Having great content IS part of the equation, just not the whole thing. You could have the best-written content on the web, but if it isn’t written to match what users are searching for then you’ll always remain just shy of ranking where you should. The key is matching your content to the search intent of users on the internet. In this post, we’ll discuss search intent in SE, including: what is search intent? why is search intent important for SEO? how to match search intent with content creation strategies Let’s dive in! Understanding Search Intent as it Relates to SEO Search intent can be categorized in two ways. The one we are most familiar with is defined by relevant keywords that associate your content with a particular topic when searched for on Google or another search engine. While this links your content to a particular search topic, it does not specifically relate itself to what a user may expect to find about that topic. Say, for instance, that you make hot sauce. If a person googles hot sauce, your company may come up with the results. However, if the person Googling hot sauce is looking for how to make their hot sauce, or where to find the spiciest hot sauce in the world, they may try their search again and Google will record the results of the previous query as less relevant to the user’s question. The point is, while it’s great to have focused content, if your content is too narrowly focused, it can hurt your ranking. Objectively speaking, to reach a broader market, you have to broaden the scope of your content while staying within your target niche. Google Algorithms and Why Search Intent Matters By now you’re probably going “gee, I know all this already, tell me something I don’t know. Ok, stay with us on this now. Let’s go back to the hot sauce example. If you make and sell your brand of hot sauce, then obviously, you’re going to want as many people to see your product as possible. Great, so you put out a bunch of content about how fabulous your hot sauce is. The only problem is, a large chunk of people searching for “hot sauce” on the web, might not be looking just to find your brand of hot sauce. Google tracks all this information and records it so that when people search for “hot sauce” they are more likely to get the results they want. If all your content does is push your brand, then the broader search market dwindles as a result. In short, your audience’s search intent is rarely going to be about you. It’s typically about solving a real world problem with your content as the solution. Google will gradually flag your content as less and less relevant to the search query “hot sauce” and down your ranking goes. Content Marketing to Match Search Intent Now you’re probably saying, “ok good to know, now how do I fix it?” Well, the good news is, the way you fix your search results is the same way you market a product in general, and create multiple funnels, or pathways that drive traffic to your site. Matching search purpose is of utmost importance as it enhances the user experience. Google’s algorithm prioritizes the most pertinent content for a search inquiry. In case the content on your website does not match the user’s purpose, it will not rank well in search results. When users fail to find the information, they are seeking, they may promptly leave your site, increasing the bounce rate, and decreasing the dwell time. High bounce rates signal to Google that your content is not relevant, leading to lower rankings in the search engine results pages (SERPs). To prevent this from happening, it is imperative to create a content marketing strategy that aligns with the user’s search purpose. When you understand the user’s purpose, you can create content that directly answers their inquiry, thereby increasing the likelihood that they will stay on your site, engage with your content, and eventually convert. This is done primarily by creating more content that focuses on what internet users are searching for about your product. There are several different reasons that users will search for a particular term on the internet. Matching your content for these different reasons will help you to improve your search rankings. What are the Different Types of Search Intent in Marketing? There are four types of search purpose: informational, navigational, transactional, and commercial investigation. Users with informational purpose are looking for answers to a question or seeking knowledge on a particular topic, while users with navigational purpose are looking for a specific website or web page. Users with transactional purpose are looking to purchase a product or service, while users with commercial investigation purpose are researching a product or service before making a purchase decision. We’ll break down the types of search intent and how best to target them now. Informational Search Intent Informational intent is exactly what it sounds like, users are searching purely for informational content about a topic. To carry on with our hot sauce idea, some users may be looking for the ingredients in hot sauce or how to make their own. Having content that matches informational intent shows the process of how your hot sauce is made and what’s in it will appear more relevant to users seeking information. Commercial Search Intent Now we’re down to the users who have all the information and are now deciding on what they want. These are your typical “best hot sauce near me” type search queries. This is where a strong commercial presence combined with on-point marketing gets you noticed. Users may want to compare brands so

Personal injury lawyers face fierce competition in their local markets. Search engine optimization (SEO) is one of the sure-fire strategies for personal injury lawyers to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ⅓ of Internet searchers only click the first result on Google! SEO for personal injury lawyers matters a lot. Personal injury lawyer SEO encompasses many activities, but the basics include: Optimizing your legal website to drive clicks, conversions and sales Writing informative content with the right long-tail keywords, so the site ranks higher on Google for commercially-relevant terms Analyzing which keywords are most important to drive site traffic to your personal injury law firm Improving online social media profiles, so personal injury lawyer prospects engage more often with your website and brand Personal injury attorney SEO is competitive. But if your law firm sticks with proven SEO strategies, you’ll enjoy more consultations and calls. Let’s take a close look at how to boost your leads and conversions from legal SEO strategies. Create a National And Local SEO Plan A personal injury attorney needs an SEO plan for local and national markets. Marketing in the local SEO market appeals to prospective clients in your city. However, a national SEO plan helps you find prospects nationwide and globally. A client in your city may search Google for ‘car accident attorney Seattle.’ The local strategy for your personal injury lawyer site establishes your physical location by focusing on the law firm’s name, address, and phone number. Creating city-specific content is also critical. Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles. Insert important keywords naturally in blog and page content. Third, employ local SEO in videos and images. Finally, improve your local SEO by providing the newest business information, phone, and email. Build local SEO link citations to your personal injury site Citations will help you build trust with Google for your personal injury lawyer website. Citations are one of the signals Google uses to determine the relevance of a web page after a user performs a search for a local business. The more citations you have online, the more Google will favor your law firm’s website in search results. According to Moz survey results, SEO professionals say citations are the 4th most important factor for ranking in a local map pack, and the 5th most important factor for local organic ranking. So, what are citations? It’s very simple. A citation is when your business is mentioned on another website. That doesn’t need to be a link, although citations can certainly include a link. However, citations aren’t always backlinks. A proper citation – the kind that will help with your SEO – includes your law firm’s name and contact information, or other information about your business. There are plenty of ways to generate more citations, and when you work with a professional SEO agency, you’ll get access to all of those methods. Competitor analysis Before diving into SEO for your personal injury law firm, you need to know what your competitors are doing. Prioritize analyzing your competitors to see how they rank for relevant search terms and take a look at their backlink profile. Law firm keywords and search terms are highly competitive, so it’s important to know what your competitors rank for and how difficult it is to rank for those particular search phrases. For instance, you’ll want to analyze the keyword difficulty (KD) of popular search phrases to see what you’re up against. You’ll also want to research the cost per click (CPC) for PPC ads related to your search terms. Lawyer-related keywords are the most expensive keywords across PPC ad platforms, but the cost varies depending on location. Optimize Your Personal Injury Law Firm’s Website Google wants to offer searchers the best user experience. Therefore, the search giant gives a higher position to websites that provide a better user experience. You can improve the user experience on your website with these tips: Focus on mobile device usability Google offers search results that differ based on the searcher’s device. This means that Google shows different listings on mobile phones vs. desktops. Therefore, your IT staff should design the website for mobile first, and desktop second. This means making the site as fast as possible on mobile devices. Boost page loading times Page loading must happen as quickly as possible. Ideally, a page should load instantly. The faster the site loads, the higher your Google rank. Build simple navigation If a user needs five taps or clicks from the home page to find what they need, simply the experience. Forbes notes that law firms with multiple offices should put a ‘location’ tab on the menu bar so prospects can immediately find the correct city. Focus on backlinks In some industries, backlinking may not be as critical, but it’s essential in personal injury law. By creating high-quality personal injury content, your website will develop backlinks as websites link to your most informative pages. High-quality backlink campaigns for personal injury lawyers Also called inbound links, a backlink campaign is essential for every law firm performing SEO. Google was literally founded on ranking websites according to its backlinks, although the ranking algorithm is much more sophisticated today. Today, you can’t rank better just by collecting a bunch of random inbound links, but you can rank better by generating numerous high-quality backlinks. The distinction is in the quality of your backlinks. You can’t just pay a fee and acquire a package of links. It takes hard work to generate the kind of backlinks you need to rank in the search engines. What are quality backlinks? Quality backlinks are links to your website that embody the following traits: Your links come from a reputable website that search engines don’t consider spam or part of a link farm. Your links come from a high authority website. Your anchor text appears natural and isn’t excessively keyword rich. You

Whether you are selling online or on television, using the same tagline, colors, and logo will make the audience trust your brand. But advertising online adds an additional wrinkle – it’s also critical to have NAP consistency, which stands for Name, Address, and Phone Number. Ensuring your NAP data is accurate everywhere on the Web is vital for your local SEO ranking. Google and other search engines crawl this information when finding out about your company. This vital data is stored and part of Google’s decision about your local search rankings. How important is accurate NAP data? A recent study found that NAP consistency could change your online performance by 16%! Learn more about NAP, local SEO, and more below. NAP And The Importance Of Backlinking Your online business listing must be a critical part of your overall marketing strategy on the Internet. These business listings are highly effective backlinks that will boost your site’s authority with Google and others. When we say backlink, we mean a link from a related website to yours. When a website with high authority links to your website, Google sees that as a good thing and will probably raise your ranking over time. However, if your Name, Address, and Phone Number are inconsistent from listing to listing, this will damage your credibility in the public’s and Google’s eyes. For example, if you are doing SEO as a personal injury attorney, you work in what is often a life-or-death profession. People go to your site or your Google Business Profile (GBP) to find information about personal injury topics and to locate a good attorney. If your NAP is inconsistent from one site to another in your law firm, that can be a serious problem. If NAP on one of your sites says one thing and NAP on the other says another, people will be confused. And, critically, search engines won’t trust your company. It’s especially important for NAP to be consistent if you operate in the health, financial, or professional services industries. How To Get The Most Out Of NAP It’s vital to ensure that your company’s NAP information is leaning into your SEO strategy to maximum effect. You can do that by following these steps: Make updates to your NAP information whenever anything changes. This step is critical if your company is new, moved, or has new storefronts. Keep your NAP as consistent as possible between online business listings. Put your company on major business indexes, such as Yelp and the BBB. How to Set Up Your NAP We’ve covered how important NAP is to local SEO results. However, there are several finer points to review before moving ahead. The following details might seem excessive but they matter a lot to your Google ranking. How Will You Display Your Company Name? For official local businesses online, you should always use your firm’s full name as it exists officially. For instance, if your law firm is John Smith Personal Injury Attorney, you shouldn’t list it in your NAP as John Smith Personal Injury Lawyer. It is the same thing but consistency is essential for the best use of NAP for local SEO. How Will You List Your Company Address? Everyone uses various abbreviations and notations when they write down physical addresses. For example, you may write ‘street’ but your husband writes ‘St.’ These small differences are a big deal with your NAP. The physical address should be the same on every website. Below are a few ways to write a business address. All of them work; they just need to be consistent across the Internet: 700 Orlando Avenue 700 Orlando Ave. 700 Orlando Ave It also helps to keep NAP consistency when you print marketing materials, including business cards,  brochures, and flyers. This NAP data is one of the key components for showing up in Google’s local pack. How Will You List Your Phone Number? As with your physical address, there are many ways to list your phone number online. Just make it consistent for the best NAP data: (877)-886-9615 877-886-9615 (877) 886-9615 Your phone number should be listed the same in print, too. Don’t forget letters, invoices, checks, pamphlets, etc. Whenever possible, use a local phone number with the area code of your location. This helps search engines understand your local relevance. Unsure how to list your NAP? Look at the business paperwork you got when you first registered the company. Whatever your filing paperwork says, make that your NAP data. Use Structured Data Markup with Your Phone Number As an example for the code: { “@context”: “https://schema.org”, “@type”: “LocalBusiness”, “name”: “Your Business Name”, “address”: { “@type”: “PostalAddress”, “streetAddress”: “123 Main St”, “addressLocality”: “Your City”, “addressRegion”: “Your State”, “postalCode”: “12345” }, “telephone”: “+11234567890” } Add Your Phone Number to Your Website At the risk of sounding too obvious, I’ll still give specific advice about making your information available to both users and search engines. Include your phone number prominently on your website, ideally in the header, footer, and contact page. Use the same format everywhere to maintain consistency. Submit to Local Citations Services Submit your business information to local directories and local link citation sites. Use services like Moz Local, Yext, or BrightLocal to manage your listings and ensure your NAP information is consistent across all platforms. Regularly audit your existing citation listings to ensure your phone number and other NAP information are accurate and up-to-date. Ensure there are no duplicate listings of your business with different phone numbers, as this can confuse search engines and customers. Creating A NAP Record Online Creating your NAP online isn’t difficult. It only takes a few steps and a sprinkling of common sense: Make your NAP information as simple to find as possible on your website. Google will crawl this information to check how authoritative and credible you are. Don’t forget to put the NAP in the text on every page and not in a picture. Otherwise, Google can’t grab it, unless your programmer puts it

Companies build money pages with the goal of making sales and otherwise monetizing their website. Money pages: Are the most important pages on your website (often they are your services pages that call-to-action forms or “buy now” buttons) Must be clean and easy to navigate Should be optimized for exposure in search (i.e. rank for very competitive keywords), where possible Should be optimized on-page for conversions Simply put, a money page must have two factors to be successful: a strong sales presentation and traffic. Here we’ll go through what it takes to optimize your money pages for leads and sales. Let’s dive in. What Is A Money Page? The main objective of a money page is to monetize your website’s content. And this content contributes to your online revenue in more ways than just providing a ‘buy now’ button. It is either via enormous advertising or by pushing services and goods as an associate, resulting in third-party sales. Meanwhile, the accompanying pages should have high-quality content that motivates visitors to click on your backlinks. And this is where it’s crucial to include well-designed CTAs in the content of your money pages to increase sales. How To Get More Visitors To Your Money Page Remember, knowing how to locate high-ranking sites with relevant traffic is the most effective approach to reach more extensive traffic to your website’s money pages. So, the good news is that you simply need to create a Google Analytics account if you don’t already have one. Also, the top landing site reports can assist you in identifying the primary pages that bring substantial traffic to the site. Instead of generating extra pages, you now can instantly identify your best landing pages. As a result,  you can reroute people from these sites to the money pages to boost conversion rates. How To Find Your Money Pages? Do not worry if you’re confused about how people will find your money pages, as it is one of the easiest things to see. As mentioned above, all you need is a Google Analytics account, which we are sure you already have by now! However, within your Google Analytics account, you need to focus on two reports, which are: Source/Medium Top Landing Pages Read on as we discuss how you can find your money pages by thoroughly looking into these reports: Money Page Source/Medium Report Keeping an eye on the source/medium report is always a brilliant idea. Why? It will detail the nature of the traffic your website is receiving, where it comes from, and how much money you are spending on it. Moreover, a source is the basis of your traffic in Google lingo. For instance, a web page, such as Google, or a particular web domain. The overall genre of the source is referred to as media. Organic search, for instance, or sponsored search. So, when you see google/organic next to a page, you will know that most visits originate from Google organic searches. Here is how you access them: Log into Analytics Click Acquisition All traffic Source/Medium from the menu on the left to get the report Top Landing Page Report The next step is to see the Top Landing Page report. To locate it: Navigate to Google Analytics’ left-hand menu Pick Behavior Site Content Landing Pages This report will illustrate all the pages on the site, and you can then filter it by income or the lead target you are aiming for. Here is what you are likely to find: even if you have numerous pages on your site, just 10% to 30% of such pages will contribute to all of the revenue and leads. Indeed, for a normal lead generation, service-based organization, it could be as little as 5 or 10 pages from out hundreds. 7 Ways To Increase Conversion On Your Money Pages Since you may have already guessed, it is critical to determine which pages convert the best. Because, after all, aren’t they the pages where you’ll be investing the most significant effort? Rather than generating hundreds of new pages that will most likely receive just average traffic, part of your work should go into your current web pages that genuinely improve your business. Your aim here should be for visitors to regularly return to such top sites – perhaps as much as a few times per month – and modify them to enhance the content, particularly for local businesses. This persuades Google that your page is still alive and highly relevant. With that said, here are a few tips to enhance your content on money pages: 1. Update And Refresh Your Money Pages Your objective should always be to fill the money page with the most delectable material available online for the topic at hand. That implies that as time passes, you will not only ensure that everything is available on the page is correct and accurate, but you will also want to include any new advancements or pieces of information. For instance, this may include revising a product/service handbook to cover all of the new features that have been launched over the last year. On the other hand, it may require you to add case studies, FAQs or new reviews to products or service websites. Alternatively, a content update may result from examining one of your competitors’ comparable pages to analyze what they are up to and how you may finally improve it. 2. Optimize Your Money Pages One of the most significant things you can do to increase the number of people who visit your money page is to optimize it completely. That means going back through your descriptions and title tags and optimizing them for the correct phrase. Furthermore, it also entails going over your material to determine where you can include a (keyword optimized) header to improve engagement and reading. Ensure that subheadings and headings serve as a guide for your audience, keeping them from sifting through overly long sections of text. Therefore, local business owners shouldn’t be hesitant about using these every several hundred words. 3. Add Videos And Images To Your Money Pages Images have been a consistent source of consumer