There are many SEO tools on the market, but there are two that stand out as being quite different from one another. Yext is a tool that helps you keep track of your business listings across the Web, and gives you alerts when they change.
SEO.co is a digital marketing agency with a focus on search engine optimization (SEO). In this article, we will compare these two SEO options to help readers decide which one best fits their needs.
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What is Reputation Management?
The best way to think about reputation management is as a process. It involves systematically monitoring and managing what other people say, write or talk about your brand online in order to maintain an optimal public perception of you and your company’s products/services.
This can be done by creating original content that will generate more attention for your brand (the good kind), responding quickly when something negative happens on social media, following up with customers who have written positive reviews after they’ve left feedback on sites like Yelp, collecting reviews from happy clients via surveys or email campaigns, etc.
Why Are Online Reviews Important?
Online reviews are a big deal. According to BrightLocal, 92% of consumers consult online reviews before making decisions about restaurants or local businesses. This is why managing your reputation through a service that specializes in these things can be so important and beneficial for your business.
Can I Monitor My Reputation Myself?
Of course, you can monitor your reputation yourself, but we find that most companies and professionals looking to improve their online image typically want someone who has experience in the field of reputation management.
If you’re not confident about how to go about doing this on your own, then SEO.co is a great option for those who need help with monitoring or managing their reputation online.
SEO and Reputation Management Statistics:
The average user spends 90% or more of online time using search engines such as Google to find what they’re searching for. Your company’s presence across various channels will dictate how easy it is for people to find you when looking through these search engine results pages.
This is where SEO (search engine optimization) comes in handy because it helps your site rank higher within those SERPS, which means more traffic and exposure for your brand.
What is Yext?
Yext is a reputation management tool that keeps track of your business listings across the web and notifies you when they change. This includes getting alerts if it finds new listings for your company or changes to existing ones. You can also purchase their Enhanced Listings product which helps you get found by people who are looking for what you offer online.
It’s an all-in-one solution with many features including:
- Alerts on critical updates and notifications about potential malicious activity.
- The ability to edit any incorrect information about your organization on sites like Yelp or Google Maps (as long as the listing doesn’t belong to someone else).
The History of Yext
Yext began in 2012 as a simple directory enhancement service. But after realizing the massive potential of their product, they’ve since evolved into an all-in-one reputation management solution with data on close to 600 million business listings.
How Does Yext Work?
Yext crawls your website, searches the web for listings that are about you or your company to make sure they’re accurate. It then notifies you whenever new information is discovered and alerts you on critical updates such as when it finds a duplicate listing of yours online (so you can contact the site’s administrator).
What Makes Yext Different?
There are many SEO tools out there, but what makes Yext different from others like SEMRush, Google Search Console, and Ahrefs.com is their reputation management aspect: monitoring all mentions of your business across the internet in real-time so you know when something has changed – whether it’s positive or negative.
You also have access to automatically updating Google Maps with correct hours of operation.
What Can Yext Help You Achieve?
Yext provides all of the following features for users, such as:
- Review Monitoring: Alerts you when your company is mentioned in a negative context.
- Data Management: You can edit inaccurate information about your organization on sites like Yelp or Google Maps, but only if it’s not owned by someone else.
- Alerts on Updates to Your Listings (on any site): Yext automatically checks and alerts you whenever there are changes made to listings that mention your business – whether they’re positive or negative.
- Intelligent Review Response: Yext has the ability to automatically respond on your behalf to negative reviews.
What are the Benefits of Using Yext?
Yext is an all-in-one solution for managing your reputation online.
It can help you monitor and correct any incorrect information about yourself, like inaccurate hours of operation on Google Maps or a duplicate listing that could have negative effects on business.
You also get alerts when there are new listings to track which means Yext will quickly notify you if someone creates another website with the same name as yours (which happens quite often).
Your company’s SEO ranking will be higher because it has been verified in many places across the internet – meaning more people are likely to find it organically without needing paid search traffic.
What are the Drawbacks of Using Yext?
Yext is only for people who want to monitor and correct their business listings across the internet.
It’s not an SEO tool per se, it just helps you keep track of your data on sites like Google Maps so that others can find you more easily online without needing to use paid search traffic.
There are some other tools that offer a better suite of features than Yext which may be an issue if all-in-one simplicity is what you’re looking for in a reputation management solution.
What is SEO.co?
SEO.co is a digital marketing agency that specializes in delivering remarkable SEO services for both local businesses and corporate enterprises.
They offer a wide variety of SEO services like:
- Paid search advertising
- Email marketing
- Content writing
- Social media management
When you choose to work with us, our team of experts will work diligently to help you collect more online reviews, respond to negative reviews, and properly manage your online reputation.
What are the Benefits of Using SEO.co?
If you’re looking for all-in-one solutions that cover many different aspects of digital marketing then SEO.co is an excellent choice because they provide everything from paid advertisement to email campaigns to website design – so if you have limited time or in-house resources to handle these things yourself but still need them done reliably with best practices in mind then this might be your solution.
It also has competitive pricing which means it’s more affordable than other options on the market today (like SEMRush).
What Can SEO.co Help You Achieve?
Monitoring your online presence is a full-time commitment better left up to a consummate team of professionals. When you choose to hire us, we’ll help you achieve all of your online marketing goals, such as:
Collecting More Reviews from Customers:
We’ll help you build a strategy to collect more reviews from your happy customers by asking them for feedback in the right way.
Responding Quickly to Negative Reviews:
We know how frustrating it can be when people post negative reviews about you and we’re here to make sure that doesn’t stop anyone who’s trying hard at their job.
Managing Your Online Reputation:
The experts on our team will manage all of your online reputation needs, like responding quickly to those nasty comments or monitoring for any inaccuracies on sites like Yelp that could hurt business.
Providing Regular Reports on Your Progress:
We’ll provide you weekly reports on any progress we’ve made, the time and money spent so far, as well as what’s scheduled for next time. This is an important aspect of holding us accountable for the progress of your campaign.
Acquiring More Citations and Mentions:
We’ll help you increase your reputation by acquiring more citations and mentions across the internet from reputable sources. This simply means your brand’s name will be mentioned far and wide throughout the web.
SEO.co vs Yext: Why You Should Choose Us As an Alternative
Depending on your goals and needs, both Yext and SEO.co are excellent choices for reputation management. However, you’ll find some compelling reasons to choose SEO.co as a Yext alternative below.
Yext Can Be Very Expensive for Small Businesses:
Yext is an all-in-one reputation management solution, but it’s not the most affordable.
If you’re starting a business for the first time and don’t have much money to spend on marketing than Yext might not be your best option because they offer really expensive rates for those who can afford them.
For example, their basic rate starts at $4/week and only has a 28% optimization rate. That amounts to $200 a month for very minimal coverage. SEO.co is much more affordable and offers far more benefits to small businesses.
SEO.co Has a Better Set of Features:
Talking about which one has more features always depends on what you need from a reputation management company in general, so we’ll discuss some specific reasons why SEO.co might be better than Yext instead.
SEO.co offers full-service SEO services. Naturally, we’ll provide more features for businesses needing to improve their online reputation. Yext is more limited in that regard.
SEO.co Does All the Work for You:
SEO.co takes care of all the work for you, so if a company is looking to get their site optimized and monitored then this might be your best choice because SEO.co does everything they can do in-house – from content creation and optimization to monitoring reviews on various platforms like Yelp or Google Reviews.
How SEO.co Can Impact Your Online Reputation
By hiring us, our team of SEO experts will perform world-class reputation management services for your business. Here is how we can help you surpass your competitors online:
We’ll Audit Your Online Reputation:
We’ll audit your company’s online reputation by looking at various platforms like Yelp, Google Reviews, and social media channels to see what people are saying about you.
We’ll Monitor Your Online Reputation:
Once we know how people feel about your brand then it’s time for the fun part – monitoring those reviews! We will make sure that any negative or inaccurate remarks are addressed quickly so they don’t have a chance of hurting business and tarnishing your image.
We’ll Respond Quickly to Negative Reviews:
The experts on our team understand how frustrating it can be when someone posts something inflammatory on sites like Yelp because we’ve been there before too. Our team members will respond quickly with tactful responses in an effort to diffuse negative situations.
Our Team Will Increase Your Citations and Mentions:
Citations and mentions are key to managing your online reputation. Keeping this information consistent and widespread is key to pairing your business with incoming searches from potential customers.
We’ll create an effective plan for increasing your number of citations and mentions across the web.
We’ll Schedule a Free Consultation with You:
When it comes to choosing an SEO agency, requesting a free consultation is key. When you choose to work with us, we’ll allow you to meet with our team to discuss your upcoming project.
We’ll Spy on Your Competitors:
We’ll spy on your competitors to see what kinds of things they’re up to in order to find out how you can beat them. You won’t have any secrets from us!
Regardless of which option you choose for reputation management services, it’s important that a company has experience working with businesses struggling with negative feedback online.
That is why SEO.co offers the best solution for those looking for Yext alternatives. We have years and years of expertise handling complicated cases like yours.
Contact Us Today!
Do you want to know more about how we can help you? Contact us today and we’ll schedule an appointment at a time convenient for you. You can also speak to a member of our team to learn more about how we can help you.
The team from SEO.co would love to talk with you about any questions or concerns that come up during our free initial consultation so be sure not to hesitate when it comes down to contact us.
Tim holds expertise in building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams.
When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.
Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
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