seo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agency
  • BRANDS
    • PPC.co
    • DEV.co
    • Website.Design
  • SERVICES
    • Managed SEO
    • Link Building
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • AI Content Writer
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Acquisitions
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
White Label PPC: Pros and Cons of White Labeling Pay Per Click Management
White Label PPC: Pros and Cons of White Labeling Pay Per Click Management
September 20, 2021
SEO Vs. SEM: Are You Investing, or Just Paying Rent?
SEO Vs. SEM: Are You Investing, or Just Paying Rent?
September 29, 2021

How to Build Quality Links Without Investing Heavily in Content

Last Updated by Timothy Carter on September 27, 2021
How to Build Quality Links Without Investing Heavily in Content

Quality on-site content will help you earn more quality backlinks.

But what if you want backlinks, but don’t have the time or resources to invest heavily in content?

For this type of link building, you’ll need to invest more heavily in relationships, rather than content.

In short, free backlinks are rarely free.

The highest quality backlinks will take time and resources to acquire, whether you acquire them passively (through on-site content) or actively through outreach.

Below is more information about how you can get more links for your site without spending a lot of money on content.

Adding links in the ways highlighted here can boost your rank just like high-quality SEO services can.

Table of Contents

  • Brand Mentions
  • Broken Links
  • Use Guest Posts
  • Build An Affiliate Program
  • Curate Content
  • Summary

Brand Mentions

An effective way to collect more relevant links is by checking for other sites that mention you. There isn’t a better way to find a natural link than to link with sites that have talked about you.

It’s an easy concept: You find a website that mentioned your URL or product. Of course, in the ideal world, this mention happened recently. But if you’re promoting a new brand or product, you can get away with linking an older mention.

When you find a site that’s mentioned you, great! You’ve done half the work. The rest is reaching out to the owner or webmaster.

You can start your outreach by telling them how much you appreciated them mentioning your brand. Then, simply ask for a link.

Of course, you’ll need to use common sense to determine if you want the link. For example, did the person positively mention your site or brand? Does the site have a lot of traffic, and how many unique visitors per month? Is the link logical between your companies?

To maximize your chances of turning a mention into a link, focus on building the relationship first. Then, talk about getting a link.

You may even need to start with a brand mention that simply acts as an inferred link and move the relationship down the chain from there.

Broken Links

Broken Link Building Process

Building links through broken links is another excellent way to boost links without investing in content. The idea is to look for broken site links on other sites that have pages like yours.

Next, reach out to the site owner, tell them about the broken link, and show how linking to your site serves their interests.

There are many ways you can use the dead link strategy in your campaign to increase sit links. First, some site owners look for older resources and write fresh blog posts and other content. Next, you reach out to any site linking to the outdated content; tell them about how your new content is better.

Another way is when a related company goes under. You can get links by looking for pages that point to the dead website.

Many companies like to add links by looking for dead links and pages.

Use Guest Posts

Some websites don’t link to use guest posts now because it has become popular with spammers. But guest posting is still an effective way to build links for free.

Finding places to guest post might sound complex, but if you just make a quick Google search, you can often find dozens of websites with guest posting in your industry.

Once you find a site in your niche that accepts guest posts, reach out to the site owner. Talk about how your guest post will dovetail with the purpose of their site. Play up how the post will benefit them. If you have carefully crafted your subject, so it appeals to that site owner, you should be able to snag a link.

Build An Affiliate Program

Enroll in or Create Affiliate Programs

Making an affiliate program is another effective way to generate backlinks. If you can create customized affiliate links, you can generate many links deep on your site to product pages; this is what many SEO gurus dream of!

You also can tell the website the page they should be linking to.

Curate Content

How To Curate Content The Right Way

Content curation is a low-cost and effective way to market your company without investing in content. You simply find top-notch content that other sites have published and put it on your website and social media channels – with attribution.

Reposting excellent content that others have written is a great way to provide value to your followers and customers. And you don’t even have to pay for or write unique content.

You can use content curation to build links because it sets you up as an authority in the business. Every time you post valuable, innovative content, your audience will start to turn to you for content in that niche. They’ll begin to view you as their go-to information source.

People will go to your site and social media channels for the content you offer, even if you didn’t write it. When the content has top value, you’ll notice that you are getting more links.

Remember that gaining links this way takes time. Many sites need to curate content effectively for months before they see rewards.

But curating content is an effective way to get backlinks without spending more than a few minutes on the task every day. Over months and years, curated content can get high-quality links from the start.

Summary

We hope we’ve illustrated here that you have many options to build links without investing as much in new content. But this doesn’t mean that you should ignore writing fresh, innovative content. If this list isn’t enough, consider our list of 77 link building strategies for SEO.

Google places an extremely high value on websites that generate relevant, unique content that other users value and share with others.

Getting backlinks without content would be like trying to rank without backlinks.

Is it possible?

To a degree, maybe, but not in the long run if you want to compete against major brands.

Therefore, make sure you invest time and resources in both conventional content-based link building, as well as the methods above, for the best long-term results.

  • Author
  • Recent Posts
Timothy Carter
Timothy Carter
Chief Revenue Officer at SEO.co
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter
Latest posts by Timothy Carter (see all)
  • How to Optimize for “People Also Search For” or “People Also Ask” - June 27, 2022
  • Content Marketing: An SEO’s Guide to Content Marketing - June 1, 2022
  • How to Fix a Website Traffic & Impressions Plateau - May 23, 2022
Share
0
Timothy Carter
Timothy Carter
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii. Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

Related posts

How to Optimize for "People Also Search For" or "People Also Ask"
June 27, 2022

How to Optimize for “People Also Search For” or “People Also Ask”


Read more
Link Reclamation: How to Reclaim Lost Backlinks
June 20, 2022

Link Reclamation: How to Reclaim Lost Backlinks


Read more
Lead Nurturing: How to Nurture Leads & Close Sales
June 13, 2022

Lead Nurturing: How to Nurture Leads & Close Sales


Read more
  • Content Writing Services
  • How to Write for SEO
  • Content Writing Guide
  • Content Writing Hacks
  • Outsource Blogging
  • Write Interesting Content
  • How to Scale Content Creation
  • Improve SEO Writing
  • Blog Post Cost
  • Content on a Budget
  • Hire SEO Writers

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Site Audits

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank. SEO.
© 2022 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
PPC.co // DEV.co // Website.Design
An Invest.net Partner
    GET STARTED
      We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of all the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
      Cookie SettingsAccept All
      Manage consent

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
      CookieDurationDescription
      cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
      cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
      cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
      cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
      cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
      viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT