Using link bait strategies to drive traffic to a particular website is an old tactic for increasing views. Link baiting (similar to clickbaiting) is controversial and is often associated with harassment in the minds of many. Though the word “bait” in the term is used, link baiting is typically not a manipulative practice. When used properly, however, it is an effective tool for driving traffic to a particular site. Link baiting includes a wide variety of applications, ranging from the running of awards or competitions to writing dissenting posts against high-profile bloggers in the hopes of provoking a response, thus drawing more readers to your site.
Have you ever read a blog on Blogspot or watched a video on YouTube, stared at the 100,000 views statement and said to yourself, “How in the world did that get so many views?” If you have, and are staring glumly at your own blog with 10 views, don’t be disappointed. Quite often, the owners of those posts and videos that went “viral” had help—either from hiring a company who specializes in making things go viral, or reading up on how to do it themselves, as you’re doing now.
Below are five creative examples of link baiting that you should consider for your blog/YouTube account if you want to increase traffic levels.
If you are interested in creating a truly viral post that millions of people will watch, share and chat about, then you should consider doing a video of some subject related to the post that you can use to link back to your site. The content need not necessarily be outstanding in order to get 100,000 views, but it should be good, to make viewers want to share it. There are many online sources to assist you in producing a video, such as makeyoutubevideo.com, kizoa.com and wondershare.com.
Before you begin producing the video, you will need to consider what goals you want the video to accomplish. Several questions to think about are:
While your blog post or video needs to have good content in order to get millions of people to watch, share and gossip about it, it is not necessary to spend hours to create top-notch videos or blog content. If you focus on the presentation of your material, you will generally be more successful. A good rule of thumb is not to force a concept to fit a brand, rather let the brand fit into the concept. Some guidelines to help with this strategy are listed below, with tips for videos listed first:
And for blogs:
Once your post or video is ready to go, it’s time to get it into the most viewed section. But how? It’s easy. Four quick solutions are listed below:
The title and thumbnail are the best way to advertise your video or post. Titles can be changed an unlimited number of times, so sometimes it is wise to use a catchy title for the first several days, and then change it to something else once the views are up. Trendy titles include phrases such as “exclusive”, “behind the scenes” and “leaked video!”
A controversy is an excellent way to maximize the number of views for your material. If a controversy erupts in the comments section, be sure to capitalize on it to the fullest extent. Get the main antagonist to explain what his problem is and show him how he is wrong. A civil discussion can engage viewers and drive traffic back to your website.
If you need more tactics, take a look at our complete list of link building strategies.
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