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SEO Blog


Welcome to the SEO.co/ search engine optimization (SEO) blog. Here we discuss all things search.


September 27, 2018
The 17 Deadly Sins of Outsourcing Link Building for Agencies

Outsourced Link Building: Pros & Cons of Backlink Outsourcing

For most marketing agencies, their link building service is a necessary hassle. It’s practically impossible to improve your clients’ SEO rankings, or earn them respectable referral […]
September 27, 2018

Natural vs. Unnatural Links: What’s the Difference? How to Build a Natural Backlink Profile

Table of Contents + Introduction + Natural vs. Unnatural Backlinks + Anatomy of a Safe, Natural Backlink + Do’s and Don’ts for Link Building + Google’s […]
August 20, 2018
The Ultimate Guide to Conversion Rate Optimization

Conversion Rate Optimization (CRO): Definitive Guide for Optimizing Website Conversions

We have written several guides on various elements of online marketing, helping businesses plan their strategies, and execute different elements of an ongoing campaign. But so […]
April 19, 2018
9 Law Firm Marketing Strategies Your Firm Needs to Be Using

9 Law Firm Marketing Strategies Your Firm Needs to Be Using

Today, thanks to the prominence of online marketing, there are more marketing options for law firms than ever before. This is typically a good thing, but […]
February 26, 2018

Image SEO Guide: Optimizing Images for Search Engines

Table of Contents + Introduction + How to Drive Traffic With Google Images + Optimizing Images for Load Speed + How to Find Royalty Free Images […]
February 15, 2018
Why Isn’t My Link Building Working?

Why Isn’t My Link Building Working?

As marketers, we’ve all been in the difficult position of feeling like we’re doing everything right—yet the results just aren’t going in our favor. In the […]
February 9, 2018

Copywriting for SEO: How to Optimize Your Writing for Search Engines

Table of Contents + Introduction + Marketing Copywriting Tips + Steps to Quality Copywriting for SEO + SEO Copywriting Resources + How to Keep Your Creative […]
January 31, 2018
A Comprehensive History of Google Updates (and a Look to the Future)

History of Google Algorithm Updates – A Comprehensive Guide

In the world of search engine optimization (SEO). Few topics have generated as much collective attention as the development and emergence of Google algorithm updates. These […]
January 16, 2018

How to Become a Guest Author On Major Media Publications

 The following is a transcript of a presentation I gave at the Neil Patel Advanced SEO Summit on April 20, 2017. I am constantly asked […]
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