SEO Blog

Welcome to the search engine optimization (SEO) blog. Here we discuss SEO, content marketing, link building and technical search rankings topics.

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April 15, 2016

What Are the Common Reasons Clients Leave Their SEO Agency?

As an SEO agency, you’re going to thrive on client retention. The cost of acquiring a new client is far more than simply retaining one who’s […]
April 10, 2016

Digital Marketing for SaaS Companies: How to Grow Recurring Revenue in SaaS

SaaS companies have their work cut out for them. In theory, the SaaS model is one of the most profitable and scalable types of businesses in […]
April 8, 2016

What is the Future of SEO?

Like technology in general, the search world is constantly evolving. With 200+ ranking factors and growing and thousands of annual updates to the algorithm, SEOs have […]
April 3, 2016

SEO & Google Analytics: A Comprehensive User Guide

Google Analytics is any search marketer’s go-to tool of choice. Google Analytics is the Swiss Army Knife of the online entrepreneur. It’s full of detailed insights […]
March 20, 2016

Marketing Biases: How to Avoid Marketing Bias in SEO Reporting

Human beings aren’t perfect thinkers. We like to imagine ourselves as logical, straightforward problem solvers, but the reality is, most of the time we’re afflicted with […]
March 3, 2016

What’s the Difference Between Direct and Indirect Ranking Signals?

Depending on how you classify SEO, there’s really only one primary goal: attain higher ranks in search results. Yes, all the tangential brand and customer benefits […]
February 19, 2016

Keywords or Topics: Which is More Important for SEO?

When SEO was first emerging as a strategy, there was one consideration more important than any other: keywords. First, you’d do exhaustive keyword research to see […]
January 24, 2016

How to Tell if an SEO Agency Is Trustworthy in 5 Steps

The term “SEO agency” can’t tell you much. I’ve seen all kinds of operations refer to themselves this way, from one-man operations to firms with thousands […]
December 24, 2015

SEO Questions: Questions to Ask Before Launching a Marketing Campaign

In today’s digitally accessible, technologically advanced, ridiculously complicated age, the number of possible marketing strategies and advertising outlets is virtually limitless. Most online marketing strategies can […]
October 21, 2015

Small Businesses SEO: 3 DIY Options When You Afford an SEO Expert

Relatively speaking, SEO has been and still remains one of the most cost-efficient marketing strategies available. Still, cost-efficient doesn’t necessarily mean cheap—it means the results you […]