SEO Blog

Welcome to the search engine optimization (SEO) blog. Here we discuss SEO, content marketing, link building and technical search rankings topics.

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March 18, 2021
Search Clicks versus Search Volume

Search Clicks vs. Search Volume: What’s the Difference, Where Should I Focus?

It is easy to get lost in SEO metrics and KPIs. Frequently, marketer’s vision can obscured by which metric actually represents customer acquisition and how to […]
March 16, 2021
Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing

For every single business – whether you’re selling cat food or six-figure consulting services – filling the top of the sales funnel is one of the […]
March 15, 2021
BigCommerce SEO Guide

BigCommerce SEO Guide: How to Rank Your BigCommerce Store On Google

Building your store on BigCommerce is the first step on your road to success as a business. Just like optimizing your Shopify ecommerce store, simply having […]
March 15, 2021
How to Perform a Mobile SEO Audit

How to Perform a Mobile SEO Audit

One of the things that many business owners who run a website sometimes forget about, is that much of the SEO we do is meant for […]
March 12, 2021
Creative Marketing Strategies

Guerrilla Marketing Strategies: 10 Creative Marketing Ideas

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. But what do […]
March 11, 2021
Google Disavow Backlinks

Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

Backlinks are a search engine optimizer’s best friend. But they can also be your worst enemy. A good backlink has the power to send your site […]
March 10, 2021
Shopify SEO Guide

Shopify SEO Guide: How to Rank Your Shopify Store in Google

When you’re looking to set up your online store, Shopify is a great choice. But, just because you have a shop set up and ready to […]
March 10, 2021
YouTube Analytics

YouTube Analytics: A Comprehensive Guide

Ever heard the phrase knowledge is power? If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. […]
March 9, 2021
Customer Acquisition Cost

Customer Acquisition Cost: How to Both Calculate & Improve CAC

In the past, marketing campaigns and sales strategies adopted a shotgun-like approach – spraying tactics all over the place to see what hit. And while plenty […]
March 8, 2021

Position Zero: What It is and How to Get It

When it comes to SEO, everyone aims for the same thing: to get to the top of the search results page. Google shows 10 search results […]