
TikTok Marketing Strategies to Grow Your Traffic
TikTok is an app that has taken over the world in a relatively short time. It was released in September of 2018 and by January 2019 it had been downloaded more than 10 million times. The app features music, videos, and short clips from all around the world, but you can also use TikTok to start your own channel and share your content with users who want nothing more than to watch other people’s lives unfold on their screens. Depending on your target audience, TikTok is a great marketing channel. Since it’s relatively new, many people don’t know how to promote their businesses on the platform. This guide will teach you everything you need to know about the most effective TikTok marketing strategies. What is TikTok? TikTok is an app that was released more than three years ago. Since then, it has been downloaded by millions. The app features music, videos, and short clips from all around the world but you can also use TikTok to start your own channel and share your user generated content with users who want nothing more than to watch other people’s lives unfold on their screens. How Does TikTok Work? There are two ways to use TikTok. You can either upload your own user generated content or watch other people’s TikTok videos and music clips. The app is used primarily for posting short, looping video snippets of life on the go – whether it be a selfie in front of the Taj Mahal or all five minutes (or more!) that went into creating your latest masterpiece baking project. This includes listening to other people’s favorite songs from around the globe. For this reason, it has been called “Snapchat meets YouTube” because you don’t need a lot of time to create something fun and shareable; just tap a record. Who is the Target Audience of TikTok? If you are targeting a younger audience, TikTok is the perfect marketing channel. Since it’s relatively new and many people don’t know how to promote their businesses on the platform, this guide will teach you everything about TikTok for business use. You can reach your target customer through your own account or third-party accounts with followers in common that they follow back when they see your post. Reaching international audiences without spending money on translations or subtitles. Tik Tok has more daily average users than Twitter (600 million DAU). Why Did TikTok Become So Popular? The popularity of TikTok may be because it’s relatively new and many people don’t know how to promote their businesses on this platform yet so there are opportunities for marketing success. With this type of popularity, there is an opportunity to promote your products and services on the platform. How Can Companies Utilize a TikTok Marketing Strategy to Boost Their Brand Awareness? The best way to use TikTok as a marketing tool is by setting up a business account and connecting your other social media accounts (such as Facebook, Instagram) so you can share posts across platforms. This will increase the reach of all of your social media profiles. It’s also worth mentioning that there are many third-party apps that have been developed specifically for TikTok usage in regards to advertising such as Bambuser – an app with tools that help users create their own branded content on the platform. Benefits of Using TikTok for Marketing It’s important to remember that TikTok is a visual social media platform. This means it has the potential to be more persuasive for audiences than other platforms and there are many reasons why marketers should implement a TikTok marketing strategy in their overall digital marketing campaigns: Ease of Use: TikTok makes it easy for anyone to create, upload, edit and share content with just a few taps on your smartphone. It offers flexibility not found on all other social networks like Facebook or Instagram where you need either high-quality images or video footage before being able to post. If you’re looking for an easy way to promote your brand then TikTok is perfect because you don’t have anything fancy needed until after the fact when editing so uploading will take no time at all. Youth Movement: Tik Tok has a massive following with the majority of users being under 25 years old. This is perfect for brands that are looking to target a younger audience and sales can increase exponentially when marketing on TikTok due to this demographic’s increased spending power. No Competition: With less competition, it’s easier for you to be seen by your target market which means more exposure too! Fewer people than ever have found their way onto TikTok yet so this gives an opportunity for marketers who want to show off what they offer without having any competitors in sight. Drawbacks of Using TikTok for Marketing TikTok isn’t for everyone. Depending on your target audience and goals, you may be better off using Facebook or Instagram. Here are some more drawbacks to consider before making a decision to create a TikTok account. Very Young Target Audience: If you want to target the older crowd, TikTok may not be for you. If your goal is to reach more mature demographics who are on Facebook or Instagram then this platform will leave them untouched. Limited Functionality: This user-friendly interface also makes it easy for people to create quick videos which can lead to less interesting content being shared as opposed to other social media platforms where there’s more creativity in regards to video length and types of posts allowed. Not Proven as a Major Advertising Platform: TikTok is still new, so it’s not a tried and true way to advertise yet. You may have better luck on Facebook or Instagram if you’re looking to engage with your brand loyalists but this app has the potential for advertising success as well due to its young user-base. Effective TikTok Marketing Strategies Have you decided to start using TikTok to promote your business? If so, we’ve compiled a