Timothy Carter

Like technology in general, the search world is constantly evolving. When we first wrote about “the future of SEO” in 2016, we didn’t have ChatGPT, Google AI Mode, Google AI Overviews, Google Gemini, Perplexity.ai or Anthropic’s Claude. Things were simpler then, yet people were still crying “death to SEO!” With 200+ ranking factors and an incalculable number of AI updates annually, the future of traditional SEO is more foggy than ever. Will link building die a painful death only to be primarily replaced by the likes of AI, machine learning and some sort of peer-to-peer search engine built on the blockchain? But what does the future hold for search engine optimization (SEO)? Will traditional SEO die to the AI overlords? Possibly. But it’s a bit more nuanced than that. Let’s dive in. The Death of the Blue Links: How AI Is Reshaping the SERPs Gone are the days when search engine results pages (SERPs) were dominated by ten blue links. Today, Google and its competitors prioritize AI-generated answers, knowledge panels, featured snippets, video carousels, and other rich features. With the introduction of Google’s Search Generative Experience (SGE), AI-generated summaries now answer user queries directly at the top of the page, often eliminating the need for users to click through to websites. Zero-click searches are on the rise, and traditional SEO strategies that relied on ranking #1 are losing ground. Meanwhile, new AI-native search engines like Perplexity and You.com are bypassing websites altogether, citing sources within generative answers. The game is changing—and fast as witnessed by the ever-changing stats of AI search usage (thanks to Mike King of iPullRank): What Constitutes Real SEO Disruption? Because of this incremental phenomenon, it’s tough to categorize what might count as a search engine “disruption.” Usually, a tech disruption happens all at once—when a new product is released, a new trend takes off, or a new company emerges to challenge the norm. Now that all the norms of search are pretty much in place, the minor “disruptions” we’ve had so far (usually in the form of Google updates) can’t really claim to have that much impact. User search behavior has changed much in the past 20 years, but again, it’s done so incrementally. Still, knowing that, the search world may be on the verge of a major disruption in the truest sense—a new set of phenomena that may turn the nature of online search on its head. And it’s already starting to take place. Content Overload & the Rise of Machine-Generated Content AI content tools have revolutionized content creation. Platforms like ChatGPT, Jasper, and Claude allow marketers to produce blog posts, product descriptions, and landing pages at unprecedented scale and speed. This ease of content creation has resulted in a deluge of low-quality, repetitive content across the web. In response, Google launched the Helpful Content Update (HCU), emphasizing “people-first” content that demonstrates expertise and originality. The challenge now is standing out in a sea of sameness. While AI can generate words, it often lacks insight, experience, and context—areas where human oversight is critical. Backlinks & Authority in an AI-Filtered World Once the gold standard of SEO, backlinks are facing a credibility crisis. As AI-driven search engines prioritize relevance, context, and authority, the traditional model of link building services is losing potency. Today’s algorithms weigh brand recognition, topical authority, and user engagement signals more heavily than raw link counts. Digital PR, social media shares, and legitimate citations now carry more weight than directory links or guest posts. In this new reality, authenticity and trust matter more than ever. The Changing Nature of Keyword Research The way users search is evolving. Thanks to LLMs and voice assistants, queries are more conversational and complex. Instead of typing “best SEO tools,” users might ask, “What are the most effective tools for improving my site’s search performance in 2025?” Keyword research is shifting from targeting specific phrases to building topical authority. Entity-based SEO, semantic relevance, and understanding user intent are the keys to future-proofing your strategy. Winning in SEO now means optimizing for concepts, not just relevant keywords. Personalized, Probabilistic Visibility In AI Mode and AI Overviews, search is deeply personalized. LLMs use persistent context and user embeddings to tailor results. This means two users can ask the same question and receive different answers, based on interaction history, location, or inferred preferences. Zero-click searches are becoming the norm as AI-powered search engines aim to satisfy search intent directly within the interface. Instead of sending users to a third-party website, systems like Google’s SGE or Perplexity AI provide synthesized answers on the results page itself, often citing a source but without generating organic traffic. Barry Schwartz and others have referred to this as the “Great Decoupling” of clicks vs. impressions: This creates a paradox: your content might influence the user’s decision without ever being visited. As AI Mode matures, visibility no longer guarantees engagement—it must be measured in citations, not just clicks. In AI Mode, search is deeply personalized. LLMs use persistent context and user embeddings to tailor results. This means two users can ask the same question and receive different answers, based on interaction history, location, or inferred preferences. Implication for SEO: Static rankings are no longer reliable. Traditional rank-tracking tools are blind to the probabilistic, ephemeral nature of LLM-driven responses. New metrics must be created to measure AI citation frequency and visibility. Generative Relevance Engineering: The Next Discipline in SEO With AI-driven search shifting toward probabilistic passage-level ranking, a new discipline is emerging: Generative Relevance Engineering. The goal isn’t just to rank pages—it’s to create modular, vector-aligned content passages that AI models want to include in their synthesized answers. This involves: Query Fan-Out Coverage: Optimizing for the many variations of a core query. Passage Optimization: Writing atomic, standalone assertions that answer specific sub-questions. Embedding Alignment: Structuring content to align with semantic vector searches. Multimodal Content: Creating complementary assets like charts, video, or tables that AI can cite. Don’t just create AI generated content for the sake of content.

Infographics have grown to become one of the most efficient and lucrative forms of inbound marketing, giving businesses a chance to show off their knowledge, create something pretty, and attract dozens (if not hundreds) of natural backlinks for SEO (search engine optimization) in a single go. To someone new to the world of infographic marketing, the strategy may seem like a gimmick built around a buzzword, but the data doesn’t lie. People strongly prefer visual content, and marketing infographics take advantage of that opportunity. However, infographic marketing isn’t as simple as creating a piece and posting on your website. If you want to get the best results for your infographic based and maximize your chances of making it go viral, you’ll need to put some work into it. Creating a high-quality infographic is only half the battle. Without the right promotional strategy, even the most beautiful infographic can go unnoticed. To get maximum visibility and ROI from your work, you need a multi-channel promotion plan that includes organic, paid, and outreach-based tactics. Below are 20+ proven ways to promote and market your infographic effectively. Why Infographic Marketing Is Important Infographic marketing is valuable both as a short-term means of attracting visitors and as a long-term brand strategy: Infographics increase your brand authority. Your brand is your company’s identity, and infographics are the perfect way to promote that identity. You’ll have a chance to show off your branding and your personality in the wording and design of the infographic marketing, but your subject matter is what really counts. Depending on the depth of research you do, you can prove yourself as an industry leader and establish yourself as a major authority. It makes people trust you and value you more. They attract natural backlinks to your site for SEO. Search engine ranks are largely dependent on the quality and volume of backlinks pointing back to your site. However, if your links appear to be built unnaturally, you could face a penalty from Google. Infographics are beneficial because they naturally encourage people to share and re-post the digital material with website backlinks. You get all the links you could ever want, and you don’t have to worry about them appearing to be artificially built. Social sharing that goes viral is what you are after. They increase click-through opportunities for raw web traffic. Finally and perhaps most obviously, the presence of your infographic will entice people to click through to your website. That means a greater number of relevant visitors from around the web as your infographic circulates. A Final Checklist for Infographic Marketing Before you start syndicating your infographic, it’s a good idea to run through a final checklist of must-have qualities: Make sure your branding is visible and recognizable. Include a watermark if necessary to make sure the infographic’s topic can only be attributed to you. Double check your reference list. People want infographics they can trust, so make sure all your reference links are accurate and working properly. Create an embed code, or include a link to your site in the infographic itself. This will ensure that people can quickly and easily share your infographic with the accompanying link. Infographics can be very effective ways to spread your message via multiple marketing channels. They are eye-catching and often much more compelling than plain text. Here are 27 powerful methods for promoting your infographics. 1. Submit it to Free Infographic Directories Just as there are article directories and video sharing sites, there are also infographic directories. Some of the generating leads ones are Cool Infographics, Infographic Directory, Daily Infographic and Visual.ly. 2. Make a Video From It You can get more mileage from your infographics by turning them into videos from an infographic template. A simple way to do this is to separate the different parts of the infographic and make them into PowerPoint slides. For added appeal, you can add music to it. You can also make this type of video using services such as Animoto. 3. Send it to Your Subscribers If you have an email list, you should let them know whenever you publish a new infographic marketing. The easiest way to do this is usually to give them a link to your blog. Sending attachments or inserting the entire infographic in the email itself are also possible, but these tactics can lower your delivery and open rates. 4. Form Partnerships With Your Best Sources When you include links in your infographics, you are helping to drive traffic to these sites. You can therefore contact these bloggers or webmasters and ask them to help promote your well designed infographic in return. They are, after all, helping themselves as well as you by doing this. 5. Tweet About It While you can’t include the full infographic in a tweet, you can include teasers. Tweet certain key points and include a link to the full infographic on your site. 6. Send Out Press Releases If you have an beautiful infographic that is filled with valuable visual content, you can promote it using press releases. A press release must be written as a news story rather than an advertisement, but you can still build links from the site where your infographic is published. 7. Share it on Pinterest In addition to other social media sites, be sure to use Pinterest, which is an ideal platform for infographics. Since this fast growing site is image-oriented, infographics are very popular there. Be sure to create boards that attract the kind of more traffic you’re seeking. You can create infographics on as many boards as you want on Pinterest. 8. Optimize Your Infographics Whenever you create a new infographic, be sure to optimize it the same way you would an article, blog post or video. This means using a variety of keywords, both primary and long tail. It’s always a good idea to do keyword research to come up with words and terms people are searching for that you might not have thought of. 9. Let People

If you launched your law firm website in hopes of generating new clients, but it’s not showing up in Google, you’re not alone. Search engine optimization (SEO) for law firms is brutally competitive, and it takes a lot of hard work to get seen. SEO is complex, and certain mistakes can keep your site from ranking. In a market where leads click the first results they see, SEO (search engine optimization) is life or death for your law firm’s business. Let’s break down the most common mistakes that can hold your law firm back, along with some solutions. You haven’t given your law firm’s website enough time If you law firm’s website is new, you’ll need to wait for results. Assuming you’ve been working on your SEO (search engine optimization), it could take six months to a year to see results. If you’re trying to do it all yourself, the time it takes to rank could be years or you may not see results at all if you aren’t using an effective strategy. In any case, if you aren’t sure where you stand, get a free SEO site audit or get a consultation from a professional SEO agency as soon as possible. You don’t have an SEO strategy Getting visibility in Google takes more than just publishing a few pages with relevant keywords, generated from an online tool. Effective SEO requires a strategic approach with attention to detail. A basic SEO strategy contains the following elements: Keyword research. You need to know what terms real people are searching for, and what LSI keywords to include in your content. On-page SEO. This includes optimizing title tags, meta descriptions, headers, URL structures, and other on-page elements. Additional aspects of on-page SEO include writing good content, using internal linking, and optimizing images. Technical SEO. You need a mobile-friendly, fast-loading site with no crawl errors, broken links, or indexing issues. XML sitemaps and schema markup are essential. Content strategy. The content you publish directly impacts your ranking. Local SEO. Having a Google Business profile, local citations, client reviews, and content optimized for your service areas are all essential components to optimizing for Google My Business (GMB) listings. Link building. You’ll need strong backlinks from authoritative sites to rank. This can be accomplished through guest posting, media mentions, and creating linkable assets that people want to share. Analytics and reporting. You can’t improve what you aren’t tracking. But SEO analytics can be complex if you aren’t familiar with everything. Ongoing optimization. SEO isn’t something you do once and walk away. You’ll need to constantly monitor and optimize your site to maintain and improve your rankings. While some people are able to successfully learn SEO on their own, taking a DIY SEO approach is risky. Unless you want to make SEO a part-time job, you’re better off hiring a law firm SEO pro. Your law firm site isn’t indexed It’s frustrating to see your site all the way back on page 20+, but if your site isn’t indexed, it won’t show up at all. Here’s how to know which issue you’re dealing with: Go to Google and do a site search by typing in: “site:yourwebsite.com” See if any of your web pages show up in the search engine results pages (SERPs). If none of your web pages show up, they aren’t in Google’s index. If pages show up, they’re indexed, but not ranking. To get your web pages indexed, submit a request for Google to recrawl your URLs through your Google Search Console. If your pages are indexed, but aren’t ranking, you’ll need to employ an aggressive SEO campaign to get seen. Google changed their algorithm (again) Since the beginning, Google has made hundreds of updates, major and minor, and each time, perfectly good websites take a hit. If your site used to show up in searches, but now it’s pushed far back, check to see if there was a recent algorithm change or core update. Sometimes sites recover naturally after a short period of time, but updates have been fierce in the last few years and you might need to call in an SEO pro. Your law firm’s website content is thin If all you have is a home page that lists your practice areas and phone number, you probably won’t rank well. The same is true if you publish a single 300-word blog post once a month. A good blog post should answer important questions in-depth and be at least 1,000 words long. It doesn’t help to publish blog posts on a regular schedule if the content isn’t good. You’re better off posting less frequently to ensure your content is high-quality. Law is a highly competitive market, and you have to do some work to get seen in Google. At minimum, you need a separate web page for each of your practice areas. For example, if you’re a personal injury attorney, you’ll want a separate page for the following: Slip and fall accidents Dog bites Motorcycle accidents Truck accidents Car accidents Bicycle accidents Wrongful death Premises liability Medical malpractice With a single page simply listing your personal injury lawyer practice areas, Google won’t see your site as helpful. Having a separate, well-written web page for each personal injury practice area gives you a better chance at ranking for related searches. Your web pages are overloaded with legal jargon Even though Google loves specificity, legal jargon will only confuse people who read your content. And if your leads aren’t searching for jargon, it’s not going to help you rank. Avoid complex sentences and excessive legal jargon. It’s okay to use technical words to describe your practice areas, explain how the law works, and describe the process people will go through when they file a lawsuit. For example, if you’re a car accident attorney, you’ll need to explain comparative negligence, no-fault insurance, and similar concepts. However, keep in mind that people who need a lawyer will search for “what to do after a car accident”

Making Google happy is a big part of any professional SEO’s job. But it isn’t the only place that matters. Have you been presuming that Bing SEO is a waste of your time just because Google is king of the SEO hill? Although Bing is trailing Google by a ways, it still has a decent chunk of the market; plus, Bing powers Yahoo!’s search. According to an August 2020 report of search engine market share in the United States, Bing is up to 7.2 percent. That might not sound like a lot, but it represents millions of users. Who Uses Bing? Whether you’re asking inquisitively or sarcastically, the answer is the same: Quite a lot of people! Bing processes 13.7 billion monthly PC searches (or roughly 317k every minute). Bing services a surprising 60 million searchers who are not reached by Google. The typical Bing user in the United States is an educated individual between the ages of 35 to 54 with a household income above $75,000. The most popular industries include retail, finances, technology, travel, education, health, auto, and telecom. Bing on the Rise Some analysts believe it’s just a matter of time before Bing overtakes Google, as hard as that may be to conceive. The reasoning? A growing number of users now prefer Bing over Google for its intuitive features and great search options. Bing is getting smarter: It beat Google to a valuable feature called disavowing links by a few months. Bing traffic is actually considered by some to be more valuable than Google traffic. Bing users have a lower bounce rate, visit more pages per site, spend longer amounts of time on the site, and actually click more affiliate links. Bing is the default search engine for Apple’s Siri, Amazon’s Alexa, and Microsoft’s Cortana. (And the number of voice searches continues to increase exponentially year over year.) We certainly wouldn’t try to predict what the future holds for the search marketing industry, but if there’s a chance Bing SEO could beat Google down the road, perhaps it’s time to optimize your site for Bing as fully as you can. Important Ways Google and Bing SEO Differ Until recently, though, there weren’t any concrete guidelines to follow. No one knew for sure what the secrets were to ranking high on Bing. Now we have a clearer idea of what the search engine’s algorithm looks for. Duane Forrester brought to the SEO world’s attention the newly released Bing’s Webmaster Guidelines /bing webmaster tools. If you browse through the document and are familiar with Google’s guidelines, then you’ll recognize that they’re actually pretty similar. They are, however, not the same. There are some distinct differences between Bing SEO strategy and Google, including: Core Ranking Signals: While both search engines prioritize high-quality content, Bing places a stronger emphasis on factors like exact match keywords, meta tags, and keyword-rich URLs. Bing tends to give more weight to traditional SEO elements than Google. Keywords. Google has gone to great lengths to move away from exact keyword matches and to instead rely on semantic search (or a system that interprets contextual cues and infers the searcher’s intent). Bing SEO, on the other hand, still prefers targeted keywords whenever possible. Exact matches, particularly in titles and tags, will help you rank. Meta keywords. Google killed meta keywords over a decade ago. Bing still loves them, though! So while they may be irrelevant for Google, they can actually give you a bit of a boost in the Bing rankings. Social signals. As you probably know, Google uses nofollow links on social media and denies that social signals play any role in page ranking. Bing SEO, on the other hand, treats social signals with a lot of trust and respect. If you have influence on social media, that will be reflected in your search rankings. Bing is more likely to factor in social signals (likes, shares, comments) from platforms like Facebook, LinkedIn, and Twitter when determining rankings. Google, on the other hand, doesn’t give these signals as much weight. Backlinks. Bing loves backlinks just as much as Google. However, they analyze them in a slightly different manner. Whereas Google uses PageRank to determine the authority of a backlink, Bing SEO emphasizes ranking factors like domain age and domain extensions. Link count is also an extremely important ranking factors (whereas Google likes quality over quantity). Multimedia content. Whereas Google is still highly reliant on text-based content, Bing has powerful technology that they say can accurately crawl and understand a variety of multimedia content (like videos and podcasts). This gives websites with lots of multimedia content a leg up. Best SEO Strategies for Optimizing Your Site for Bing Want to up your website’s rankings within the Bing search engine? Here are a few powerful strategies and tactics we recommend: Setting Up and Using Bing Webmaster Tools Bing Webmaster Tools is a powerful platform that can help you monitor and improve your site’s presence in Bing’s search results. Here’s how to make the most of it: Verify Your Website: Start by creating a Bing Webmaster Tools account and verifying your website. This allows Bing to crawl your site, and you’ll get access to valuable data about your site’s performance. Submit Your Sitemap: Submitting a sitemap to Bing makes it easier for the search engine to crawl your site and index its pages. This step ensures that all your content is included in Bing’s search results. Crawl Stats & Errors: Bing Webmaster Tools provides insights into crawl errors, such as broken links or unreachable pages. Monitoring this data helps you keep your site in top shape. SEO Reports & Keyword Research: Bing offers SEO reports that assess the health of your site, highlighting areas for improvement. You can also use the keyword research tool to find keywords that are likely to improve your rankings on Bing. Content Strategy for Bing Bing rewards high-quality, keyword-optimized content that is directly relevant to user intent. Here’s how to craft content that ranks on

If you’re looking for a way to improve your website’s ranking in Google, then it might be worth considering an Indian link building service. For many small businesses and websites, the cost of hiring a U.S.-based SEO company is too expensive, so they often go with cheaper alternatives like these services. However, are there any risks associated with using Indian link building services? If so, how can you be sure you’ll hire the best link building company? All of these questions will be answered in this helpful Indian link building guide. What are Indian Link Building Services? When link-building services are outsourced to India and they’re usually composed of a team of web developers or programmers. They provide you with backlinks for your website so it’s ranked higher on Google search results pages. The importance of link-building is clear. Search engine algorithms rank websites higher on search results pages if they have a lot of backlinks. Indian link-building services are cheaper than hiring in-house SEO professionals, and you can hire them for as many hours or days that you need to get your website ranking high enough. It’s also something you don’t have to worry about maintaining, since these agencies keep coming up with new link building strategies all the time so your site is always getting fresh links from different sources. Link-building is a very difficult and time-consuming process that must be done manually. Contracting the services of Indian SEOs can help automate this challenging process to the benefit of your website and bottom line. What are the Benefits of Link Building Services? Link building services are an affordable and effective way to get a website ranked higher on Google. It’s also something you don’t have to worry about maintaining, since these agencies are always on top of conducting new link-building campaigns on your behalf. The benefits of using an Indian link-building service include: Affordable link building pricing Ability to scale up or down the amount of link building you need at any time, and on an as-needed basis Automated process that makes it easier for your website’s ranking in Google search results pages. As you can see, there are a lot of benefits associated with using Indian link-building services. However, to become an informed buyer, we’ve put together a full list of pros and cons of using this service. Pro: Indian Link Building Services are More Affordable Compared to hiring an in-house SEO specialist, Indian link building services are much cheaper. You can hire these agencies for as many hours or days that you need which is very economical and effective when it comes to your bottom line. This will allow you to scale your link-building services without breaking the bank, a benefit many companies would love to take advantage of. One caveat: the more quality the link building team you are able to hire out of India, the smaller the real gap is in pricing. Said differently, if you want quality backlink services out of India, the price differentiation may not be as wide as you had initially anticipated. Con: These Services May Not Be Too Reliable The reliability of Indian link-building services is a bit questionable. It’s difficult to know whether or not these agencies are actually conducting the type of link building you want for your website, or if they’re just trying to scam you and get paid without doing any work at all. It would be wise to conduct thorough research before hiring one of these companies so that you can ensure their service will be worth what you’re paying them. Here are some initial filtering questions to ask: Is the content you will be helping to produce quality? Does it avoid AI fluff that adds little value to the internet conversation? Do the publishers you are proposing to use have existing traffic? Are they relevant to my niche? Do they have high domain authority? Are you tracking changes in the ranking factors of the various search engines? What if we need to pivot a campaign? Are your link building strategies holistic? Do they encompass on-page SEO strategies? Do you have any link building case studies? If so, what were the key performance indicators (KPIs)? (demand ROI and revenue over fluff, non-converting organic traffic metrics) Con: There are Time-Zone & Communication Obstacles Time-zone and communication obstacles are an issue with Indian link building services. In order to make sure you’re getting the most out of these companies, it’s a good idea to communicate with them on a regular basis so that they know what type of campaigns need to be conducted for your website. But if there is any confusion in regard to this matter, then their work may not be as effective because they don’t have the correct information needed about your company or desired outcomes. Con: There is a Clear Language Barrier The language barrier is a disadvantage of using Indian link-building services. Many people who use this service speak English as their second language, so there are often times when they need to have someone else translate what’s being said for them. This can be an issue because some information may not get communicated in the way that it was meant to and could lead to confusion on both sides. Pro: Indians Can Be Very Effective at Conducting Link Building Campaigns Indian link building agencies can be very effective conducting campaigns since many companies outsource these types of work to them due to their expertise and experience in this niche field. These agencies know how best to approach your target audience without any disruption or delay which will result in your website ranking higher on Google. With a massive talent pool from which to choose, the opportunity to source quality link services out of India is certainly there. Not a day goes by where we do not receive at least a dozen (if not more) requests from Indian digital marketing agencies, offering their services to us “at a fraction of the

You already know the basics of traditional SEO. You optimize your website for keywords, fine-tune your meta descriptions, build backlinks, and cross your fingers that Google ranks your content somewhere near the top.  But guess what? The search landscape isn’t what it used to be. People aren’t just searching on Google anymore.  They’re using YouTube to find how-to videos.  They’re typing product names into Amazon.  They’re using TikTok to research restaurants and experiences.  And let’s not forget LinkedIn, Instagram, Reddit, Pinterest, and even ChatGPT. If you’re still optimizing just for Google, you’re missing the bigger picture – and probably a big chunk of your potential audience. Welcome to the era of Search Everywhere Optimization. This isn’t just a clever rebrand of SEO. It’s a major shift in how you think about discoverability. And if you want to compete (and win) in today’s fragmented attention economy, you need to understand what it takes to be searchable everywhere your audience looks. What Is Search Everywhere Optimization? Search Everywhere Optimization (or SEO 2.0, as some are calling it) is a holistic, platform-agnostic strategy to make sure your brand shows up wherever people are searching. It’s about treating every platform (not just Google) as a search engine in its own right. Because they are. And the algorithms behind them are designed to serve up answers, recommendations, and results based on intent and relevance. Let’s say you sell skincare products. Five years ago, you might’ve focused all your energy on ranking blog posts on Google like “best retinol cream for sensitive skin.”  That still matters – but now, you also need to be showing up in: YouTube searches for skincare routines TikTok hashtags like #retinolresults Amazon queries for anti-aging products Pinterest boards about skincare hacks Reddit threads on skin concerns LinkedIn posts if you’re targeting professional buyers or industry peers Each platform has its own algorithm, culture, and content style. But the goal is the same: When someone is looking, you want to be there. If you want to stay relevant, you need to adapt to this new approach.  People no longer rely solely on Google. They go where they trust the community or format more. (Especially Gen Z, who are using TikTok like a visual search engine.) On top of this, we’re noticing that attention is fractured. In other words, you can’t assume your audience will make their way to your website. They’re on apps, marketplaces, and forums. You have to meet them there. Plus, we’re seeing that organic search is saturated in many industries. Expanding your presence gives you more opportunities to rank somewhere and be seen. That’s why a shift to the “new” SEO matters so much. And in the rest of this resource, we’re going to show you some of the tactical ways you can begin executing a search everywhere approach to SEO. How to Execute Search Everywhere Optimization So how do you actually start optimizing for everywhere?  It begins with a mindset shift – and then a very strategic rollout. Let’s break it down into a few key areas: Understand Intent Across Platforms If you’re trying to build visibility, you can’t treat every platform like it’s Google. People go to different platforms with different needs, expectations, and behaviors. That means your content and optimization strategies must match the intent behind each platform’s search experience. Some of the important platforms to account for include: Google. When someone types a search into Google, they’re often looking for a direct answer, detailed information, or a product or service to solve a problem. The intent here is clear: give me what I’m looking for now. This is where long-form blog posts, in-depth guides, product pages, and local SEO play a huge role. People might be in research mode, comparison mode, or ready-to-buy mode, but the common thread is intent-driven search. YouTube. YouTube is a visual search engine, and user intent here usually centers around learning, watching, or evaluating. People search for tutorials, product demos, reviews, “how-to” guides, or even lifestyle content that aligns with their interests. It’s not just about SEO – it’s about video engagement, watch time, visual storytelling, etc. Amazon. Amazon is all about buyer intent. If someone is typing your product’s name – or anything close – into Amazon’s search bar, they’re very close to making a purchase. That’s why your listing needs to do more than just describe your product – it needs to persuade. TikTok. On TikTok, users aren’t searching with clear product or service intent. In most situations, hey’re looking for authenticity, discovery, and visual inspiration. But TikTok has become a top search tool, especially among younger audiences. They’ll search for restaurant reviews, book recommendations, fashion ideas, or even how to fix a leaky faucet. Reddit. Reddit users come for honest, peer-driven advice. If they’re searching in a subreddit, they’re looking for real people’s experiences, opinions, and unfiltered feedback. They’re skeptical of brands, which means your tone and approach must be especially careful. Pinterest. Pinterest is a visual discovery engine focused on aspiration and planning. Users come here to gather ideas for events, outfits, recipes, renovations, and more. They’re not necessarily ready to buy, but they’re in research mode and building their ideal outcomes. LinkedIn. LinkedIn is built for professional intent. Searches here are about thought leadership, networking, career growth, and industry insights. If you sell B2B services or want to position yourself as an expert in your field, this is the platform where credibility matters most. Instagram. The Instagram search algorithm is driven by hashtags, keywords, and geotags, but it’s still heavily visual. Users are in scroll mode, but they’re also looking for inspiration, aesthetics, and lifestyle alignment. So, your content needs to do the talking through images, reels, and carousels. ChatGPT and AI Assistants. AI tools are now a go-to resource for quick answers and content exploration. When someone asks ChatGPT for the “best email marketing tips” or “what CRM to use,” the tool pulls from high-authority content, FAQs, and brand language it has been