Timothy Carter

The fundamentals of search engine optimization (SEO) are relatively easy to understand. Make good content, establish trust, have a stronger presence than your competitors, and you should rank higher in search engine results pages (SERPs). However, the technical aspects of SEO can sometimes be confusing – and challenging to act on. When you say something like rel=noreferrer as a non-technical expert, you may feel the tinge of a headache coming on. But the reality is, the noreferrer tag is a relatively simple concept that’s easy to understand and implement in your SEO strategy. What exactly is this tag and why is it relevant to your SEO strategy? What Is Noreferrer? The rel=noreferrer tag is an HTML attribute that deals with web privacy and security. It’s typically used with external links, providing instructions to a user’s browser to ignore the HTTP referrer header when moving from website A to website B; this also prevents external websites from tracking traffic sources. Essentially, using the noreferrer tag allows you to mask the referring source when a browser attempts to track it. It’s a way of disguising or anonymizing where a user is coming from. If you use this tag on your website, people who click the links on your website to travel to other pages will have their origin source hidden. Other websites won’t be able to tell, through their analytics, that they came from your website. This obviously works for other websites as well. If some other website is using the noreferrer tag on links pointed to your website, you won’t be able to tell where those visitors are coming from. Noreferrer vs. Nofollow If you have any link building or general SEO experience, you’re probably somewhat familiar with the “nofollow” tag. While similar in nature and function, these two tags are distinct in how they work and how they apply to your SEO strategy. A nofollow tag informs Google bots that a certain link should not be weighted as part of its search engine algorithm evaluations. In other words, the link is marked to be ignored in the context of PageRank. Links with the nofollow tag aren’t going to pass any link juice to your website. That doesn’t mean they’re useless, of course; they can still give you website visibility and referral traffic. However, nofollow tags are typically detrimental to a link building strategy. In contrast, the noreferrer tag doesn’t affect link juice or link evaluation at all. If a link is marked with the noreferrer tag, some visitor information will be obscured, but the link still counts in an SEO context. Why Use a Noreferrer Tag? Why should you consider using a noreferrer tag on your website?       Risk reduction. For some businesses, it’s all about reducing risk. Any amount of data exposure is a potential vulnerability, and reducing vulnerabilities reduces your exposure to risk. It’s a general strategy that doesn’t have much of A downside, but could protect you or your users if any of that information is threatened.       Page speed. You likely know that page speed is important for SEO (and for user experience beyond SEO). If you improve page loading speed, your users will be happier, Google will rate your website as more authoritative, and you’ll probably rise in the rankings for multiple reasons. While the effect is somewhat minor, using noreferrer tags can partially accelerate page speed.       User privacy protection. If your brand is committed to user privacy, noreferrer tags can help you adhere to that philosophy. These tags prevent other websites from knowing where your users came from, so you’re essentially functioning as a gigantic privacy shield for them. If you advertise this, your users may be grateful.       Maintaining distance from other sites. This strategy is also valuable if you want to maintain some distance from other websites. For example, if you’re linking to websites with controversial content or if you’re linking to sources that may engage in questionable practices in the future, a noreferrer tag can block some degree of affiliation.       Analytics shielding. For one reason or another, you may want to prevent your website or brand name from appearing in the analytics of other websites. Referral traffic is a big deal in the realm of digital marketing. Most website owners love digging into analytics to see how much referral traffic they’re getting and where that referral traffic is coming from. With a noreferrer tag, your name will be blocked, so you won’t show up in any analytics reports. Noreferrer Tags in an SEO Context Why is it so important to consider noreferrer tags in the context of SEO?       Indirect (and future) SEO benefits. We should start by saying that using these tags or having links pointed to your website with this tag applied has almost no direct impact on SEO whatsoever. It’s not a direct SEO benefit to implement the noreferrer tag, nor is it a benefit or detriment to have the noreferrer tag applied to your inbound links. That said, there are some possible indirect benefits of using the noreferrer tag whenever appropriate. For starters, this is a way of protecting user data and therefore user safety. Google always prioritizes websites with high levels of security, so this is a great way to strategically position yourself. Additionally, page speed acceleration can help you rank a bit higher as well. Keep in mind that Google may use the noreferrer tag as a ranking signal in the future, but we don’t know exactly how likely this is.       Visitor dwell time. Higher dwell time is also good for SEO. If your pages load quickly, if users know you’re protecting their privacy, and if you have good linking infrastructure in general, those users will be much more likely to stick around on your website. This, in turn, can support higher rankings.       Link juice preservation. Keep in mind that the noreferrer tag preserves

SEO (search engine optimization) is the heartbeat of online marketing. Without a sound SEO foundation in place, it’s nearly impossible to generate the kind of results your business needs to enjoy sustained growth and success. But SEO can be highly technical. It’s a skill that requires knowledge, practice, and careful execution. As such, SEO can also be expensive. If you want to grow as a professional and simultaneously maximize resources, becoming an expert in the SEO field is a must. The question is, how do you make it happen? What is an SEO Expert? An SEO expert isn’t someone who works for Google or has some secret formula that takes advantage of a weakness in the search giant’s algorithm. It doesn’t even mean that you need to start a successful SEO agency and have high-dollar clients. Being an SEO expert is about understanding how the search engines work and knowing what it takes to grow organic search traffic on a consistent and repeatable basis. But, unlike other industries where “experts” might be regulated by exams, certifications and a governing body, anyone can read enough to be dangerous and subsequently claim “SEO expert” status. Filtering out the inexperienced can be difficult, especially among those who may be great at selling, but lackluster at delivery. When you’re an SEO expert, the internet becomes your playground. You’re able to breathe life into blogs, websites, and businesses. You also have a thorough understanding of other aspects of marketing – like content, design, and social media – which makes your skillset highly transferrable. The 2 Main SEO Options Before we dive into what it looks like to become your own SEO expert, we would be remiss not to mention the other two options you, as a business owner have: outsourcing SEO to an agency/contractor, or hiring an in-house SEO expert. Advantages of Outsourcing to an SEO Agency An SEO agency is beneficial for numerous reasons, including: It’s cheaper than hiring someone. When you hire someone in-house, you have to pay a salary (regardless of output). You’re also required to cover payroll taxes, benefits, etc. With an agency, you simply pay for what you get – no added fees or expenses. When managed properly, this can make it a cost-effective solution. It’s flexible and scalable. An outsourced SEO agency is more scalable than anything else. As you grow, you simply up your monthly retainer or service needs. You get an outside perspective. Sometimes it’s helpful to work with people outside of your company. They can provide a unique perspective that’s impossible to see when you’re on the inside. You can fire an agency easier. Firing an employee is complicated, emotional, and fraught with legal and financial consequences. An agency, on the other hand, can easily be fired when they don’t live up to their promises. Disadvantages of Outsourcing to an SEO Agency Working with an agency isn’t perfect. There are some disadvantages, such as: Communication can be tough. One of the biggest disadvantages of working with an SEO agency is that you might not ever meet face-to-face. While this can save time in some regards, it can lead to unnecessary friction and frustration in other areas. It all depends on how good the agency is at handling communication. You’re not their only focus. Most agencies won’t sign an agreement of exclusivity with you. This means they have the right to work with your competitors, or any other company. You lose some control. Even if you provide clear instructions, there will always be some lack of control when you outsource to an agency. You must learn to be comfortable with this. You may lose some niche-specific expertise. While there are marketing experts that cover specific niches, broad-based SEO agencies often fail. That’s one of the reasons we’ve honed-in to become experts in lawyer SEO. Advantages of Hiring an In-House SEO Expert In-house SEOs can help your business in many ways: You’ll remain in full control of the process at all times. Most SEO agencies will offer transparency to their clients and strive to get direction and guidance from business owners. However, most agencies also have tried-and-true operations and practices that aren’t easily movable. An in-house SEO expert guarantees you some level of transparency, and gives you near-full control over what strategies get implemented (and how). As long as you trust your expert, you’ll be in a good position. You’re guaranteed to have a representative fully immersed in your brand. Intimate knowledge of your brand is necessary to complete SEO work successfully. Ideally, you’ll be producing content, social media posts, and maintaining relationships with external sites throughout the entirety of your campaign, so if you’re using someone who lives and breathes your brand, you’ll have a greater chance of keeping everything consistent. This advantage is weakened if you also use contractors for your work. You can always outsource parts of the work. Using other contractors is also an inherent advantage of having an in-house SEO agent. Because agencies generally take on all SEO responsibilities at once, you don’t have many options when it comes to work orders. With an in-house agent, you can find other experts and contractors to bring on for portions of your strategy. For example, you can mix, match and hire a team of SEO writers and link builders to suit your strategy best. In-house SEOs can collaborate with your team. The best SEO strategies involve the entire team—designers can make more appealing websites, developers can include more SEO-friendly architecture, and even account managers can help your social media and external link building efforts. Having an in-house SEO means hosting more SEO-related collaboration within your organization. You’ll benefit from cross-training. Your in-house SEO expert might be able to take on some peripheral responsibilities, giving them a dual role, or might be able to impart some knowledge on another one of your team members. Either way, your team will improve through cross-training. Disadvantages of Hiring an In-House SEO Expert There are also some serious disadvantages

The infographic is certainly not a new tool for those looking to boost search engine optimization. In fact, the popular infographic is close to celebrating its 10th birthday as a useful and meaningful way to provide readers with new knowledge and real value while boosting a website’s overall profile in the process. This leads many people to simply assume that the infographic is yesterday’s news, last year’s tool, and no longer a valuable part of SEO strategy and planning. That simply could not be further from the truth. While many tried and true methods of search engine optimization have fallen by the wayside during the infographic’s rise and reign, the graphic itself still contributes meaningfully to user experiences, website SEO performance, and backend processes for website owners. Consider the following key reasons to keep researching, assembling, and publishing these engaging visual masterpieces. 1. Infographics Contribute to Other SEO Resources To create an effective infographic, today’s website owners need to conduct a large amount of research so that they can present new and quirky information in an engaging way. That research is not a one-off thing. In fact, good research can pay dividends when creating an infographic and it can actually lay the foundation for further publications that draw even more users in. Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks. Working on infographic research is a long-term commitment to publishing valuable content on a given topic. For this reason, the process should be considered an investment in SEO that can extend to social publishing, blog use, paid whitepaper marketing, and much more. 2. Infographics Typically Become “Evergreen” Content After Publishing A blog entry that breaks controversial news or discusses quirky statistics tends to explode in popularity upon publishing but fizzle out soon thereafter. Users read the content, comment on it, and perhaps share it with a friend or two. The process that ensues after publication of a popular infographic is somewhat different. While there’s certainly a burst of initial publicity and interaction, infographics tend to be shared for far longer periods of time than their blog post counterparts. In fact, infographics whose basic statistics and factoids remain current can be shared for years at a time. Since the company’s logo or URL is included in the infographic, this acts as a long-term promotional material that increases visits from social media and external websites. That’s exactly what search engines like Google are looking for, and it’s a fantastic way to commit to a long-term elevation in a site’s search rankings and total performance. 3. An Infographic is a Visual Representation of a Website’s Brand The great thing about an infographic is that it can be built by designers to deliberately reflect a company’s visual aesthetic and overall tone. Does the website typically engage in sarcastic references and quirky jokes? An infographic can reflect this very well. Does the site have a given color scheme or attractive logo? These things can also be worked into a great infographic by the most highly skilled designers currently honing their craft. Think of an infographic not just as a way to virally communicate with outside users and websites, but also as a way to engage in product placement. With the right design philosophy, the image can serve as a source for natural link building to share or as a more compact version of the site’s message, mission, tone of voice, and branding decisions. Combined with its evergreen content tendencies, this gives the creator a great deal of virtual staying power after publication. 4. A Great Graphic Can Gain Traction Where Other Methods Fail One of the biggest hurdles facing upstart websites is their inability to connect with more seasoned resources and draw users who feel that their needs are already being met by an established online content hub. Infographics, with their visual appeal and alluring way of presenting information, can change all that. In some cases, they might serve as impromptu guest posts on other blogs with a great deal more authority. Some companies might “steal” the infographic and publish it as part of their own social media feeds. They’ll give appropriate credit, of course, but this action is largely seen as an endorsement of the publishing website’s authority and legitimacy. Increased user visits may follow and, with consistent publishing of new content that exudes the same level of information and attitude, those users will likely stick around and be proud to have found a new resource. It’s often said that a picture is worth a thousand words. In the online world, where text is common and “Too Long Did Not Read” is a popular acronym, infographics break through the noise and cause both users and other publishers to take notice. Traction is important online, and this is one of the best ways to gain some. 5. In Studies, Users Overwhelmingly Responded More to Visual Content Ever notice that a newspaper’s biggest element above the fold is an image and not the headline? There’s a reason for that: In study after study, over multiple decades and several generations, researchers have found that people are up to 40 percent more likely to respond to visual content than they are to respond in the same way to the written word. Sure, people like to read when it concerns their interests or the way they do things on a daily basis. They need to be enticed, however, and the best way to do that is with useful and informative visuals. It is this tendency to respond with greater frequency to visual stimuli that makes infographics such an appealing part of a broader SEO strategy services. As mentioned above, a photo can be worth a thousand words. An infographic that sits above the “noise” of written blog

There are many topics in content marketing open for debate, but few have been as elusive to evidentiary proof as the length of the “perfect” blog post. To some, the longer a blog post the better, and there’s a clear argumentative case for it; more words in an article mean more “guts” for web crawlers and readers, and indicate that an article is thorough and in-depth. But, let’s look at some high-level stats related to blog post and content length that will be applicable: The average 1st result on Google has a blog length of 1,500 words. Source: Backlinko Content with >7,000 words gets more than 3x the number of shares and links. Source: MarketingCharts Blog posts are getting longer: the average blog post length is now over 1,400 words long. Source: OrbitMedia When it comes to the first five positions in Google, shorter length appears to have a higher correlation to first page rankings. Source: CognitiveSEO  Longer posts (2,000 words+) tend to rank higher and more readily appear in the top 10. Source: CapsicumMediaworks While a correlation exists between longer length, the correlation is small and gets even less important as you look at larger data set (i.e. beyond the top 10 search results), likely due to the fact that more content is getting longer overall. Source: CanIRank  There is a strong correlation between content length and the number of acquired backlinks to a particular blog post. Source: Hubspot Longer content (>10,000 words) can actually hurt your rankings, especially when content is not “on point” and fails to nail search intent for users. Source: SurferSEO 75% of content on the internet is never shared, referenced or linked to. Source: Moz On the other hand, constantly shooting for super-high word counts can leave you with fluff, or can alienate the vast portions of your audience who are interested in a quick read. So what’s the answer? The evidence suggests the reality of an “ideal” blog length is much more complicated than a simple answer of “long” or “short.” Ambiguous Results of Ideal Content Length More important than word count is this: Your article should answer the intended query of the visitor. If it does that in 100 words better than another site can do in 10,000, then you win. Unfortunately, a thorough answer is typically not 100 words long. Having a popular blog is all about keeping your content updated with fresh and informative content. Your visitors are going to like seeing that the blog is kept updated and that the articles they are reading provide them with some information that they happen to be seeking. Whether you make the decision to write your own blog entries or hire someone to do this for you, it is a good idea to carefully consider the word count so that your visitors are kept entertained when reading the content on your site each and every time they happen to visit your blog. For some examples please visit the SEO blog to learn more. Keep in mind, many of our blog articles range from 500 words to nearly 20,000. The ultimate length of a given blog post may differ depending on many factors, including: Industry niche. Some queries might require a long, detailed explanation while others could be a simple answer in 200 words or less. Search intent. The intent of the searcher has a sway on how a given piece of content might rank visa-a-vis competitors. Sometimes search intent can be answered quickly. Sometimes not. Website domain authority. You might have the most extensive post or page on a subject, but if your content remains untested and lacks the right signals (e.g. backlinks) it’s less likely to outrank competing pages. Internal signals. Shorter posts with a lot of internal links, including header/footer links, are more likely to rank than orphaned pages buried deep with no internal links. Length has less of a sway in such cases. Average Content Length of Top 10 Google Search Results There’s no simple answer for the “ideal” length of a blog post, but there are some interesting trends when it comes to post length for SEO. According to this recent analysis, about 85 percent of the articles in this golden 25 percent contained fewer than 1,000 words. About 12 percent of articles shared had between 1,000 and 2,000 words, and less than 2.7 percent contained more than 2,000 words. According to this information, the shorter your article is, the better. However, when it comes to the number of shares an article gets, the longer an article is, the better. Average Article Page Views & Shares by Length Articles of under 1,000 words tended to get an average of 3.47 shares and links, with 1,000-2,000 word articles getting an average of 6.92, and articles of 3,000 words or more getting a massive 11.07! According to this information, the longer your article is, the better. This leads to a tricky conundrum, but let me try and simplify it: shorter articles have a higher likelihood of getting shares, but they also tend to attract a fewer number of shares. Longer articles have a lower likelihood of getting shares, but when they do, they attract large numbers of shares. Average Word Count of a Post by Rank But, when it comes to the top 5 results in Google, the length tends to shorten, compared to those further down in the search rankings: Median Content Length by Rank for Top 40 Results When you expand out the view for the top 40 results, the results clearly conclude there is a small (but still evident) correlation between length and rank: Word Count vs. Average Linking Domains There is also a strong correlation between the length of your post and the number of backlinks pointing to it: Average Total Content Shares The vast majority of content online is never shared or referenced: So What is the Ideal Blog Post Length? If you have a niche that specializes in one type of content over another,

View these and many other free SEO training videos on our training page.  Video content is another medium you can use in a content campaign; like written, visual, or short-form content, it can cover any number of different topics, offers a reasonable degree of creativity, and can be published almost anywhere. But up until now, video has been one of the less popular content marketing mediums. There are several reasons for this: Search engine crawlers focus on text, making word-rich article writing the “traditional” higher value proposition for SEO. Videos are perceived to be time- and budget-intensive, making them more difficult and expensive to create than other contemporary mediums. Videos haven’t traditionally been as easy to access as written material online. The returns on written content have been sufficient to sustain most campaigns. Video SEO is rising in both popularity and importance for content marketers—but just how important is it going to be throughout this year (and beyond)? Rising User Interest in Video & Video SEO The most important factor you have to consider is user interest. After all, your content strategy is almost exclusively focused on appealing to what your users want and need. If they want and need more video SEO content, it’s in your best interest to supply it to them. There’s no question that user demand for video has grown steadily over the past several years. Some estimates are predicting that up to two-thirds of all online traffic will be intended for video as early as next year. It’s hard to measure this level of interest objectively but take a look at the growth rates of popular video platforms, and how many people you know post and share video SEO content more than any other medium. The prevalence of Wi-Fi and mobile Internet access is also making it easier for users to access videos at any time, furthering the popularity growth spurt and extending it deep into the next few years. Video SEO Benefits We know that written content is valuable for SEO because it provides lots of indexable material to Google and informs search crawlers about your area of expertise. Videos don’t function the same way, but they do provide a number of direct SEO benefits: Higher Search Engine Rankings: Search engines, like Google, often prioritize video SEO in search results. Including videos on your website can increase your chances of ranking higher on search engine results pages (SERPs). In addition, your video’s title and description add to Google’s understanding of your brand and site. Increased Click-Through Rates (CTR): By using a video thumbnail in search results, search engines tend to attract more attention and clicks compared to regular text links. This higher CTR can positively impact your overall search engine rankings. Reduced Bounce Rates: Engaging video content can keep visitors on your site for longer periods, reducing bounce rates. Search engines interpret this as a sign of valuable and relevant content, which can boost your SEO efforts. Enhanced User Engagement: Videos are more visually appealing and can convey information more effectively than text alone. High user engagement metrics like time on page and interaction can signal to search engines that your content is valuable, leading to improved rankings. Your video SEO popularity, likes, and comments, can contribute to your brand’s overall authority. Increased Backlinks: Compelling and shareable videos are more likely to attract backlinks from other websites, social media platforms, and blogs. Backlinks are a crucial SEO factor as they demonstrate the authority and relevance of your content to search engines. For instance, viral videos can earn you tons of backlinks to increase the domain authority of your site. Improved Social Signals: Social media platforms often prioritize video content, leading to higher shares, likes, and comments. These social signals can indirectly impact your SEO by increasing brand visibility and driving more traffic to your site. Rich Snippets in SERPs: Search engines may display video thumbnails or video carousels in the search results, known as “rich snippets.” This visually appealing format can entice users to click on your content, leading to more traffic. Your video can be indexed as rich content, displayable above the fold on SERPs. Diversified Content: By incorporating videos, you provide diverse backlink and content experiences for both search engines and your audience. This can attract a broader range of users and potentially expand your reach to new audiences. Mobile Optimization: Videos are highly consumable on mobile devices, where a significant portion of internet traffic comes from. Having mobile-friendly content can positively impact your SEO rankings, especially after Google’s mobile-first indexing update. Higher Time on Page: If visitors spend more time watching videos on your site, it can increase the overall time on page metric, indicating to search engines that your content is valuable and relevant. Improved Conversion Rates: Engaging videos can help in showcasing products, services, or brand stories, leading to higher conversion rates. A higher conversion rate can indirectly impact your SEO as satisfied customers may leave positive reviews or share their experiences online. YouTube SEO: If you host your videos on YouTube (the second-largest search engine), optimizing your videos for relevant keywords and linking back to your website can improve your overall online visibility. Your video can rank in platform-specific search engines, like YouTube search, giving you more web real estate. This hasn’t changed much in the past few years, but the accessibility of videos makes these benefits even more appealing. Competitive Edge of Using Video SEO Because so many business owners are worried about producing videos (whether it’s the perceived cost, the lack of familiarity, or just a general fear of change), there’s a significant gap in the content market. There’s certainly no shortage of written content, which has started to approach the brink of oversaturation, so if you want an easy way to stand out, video content gives it to you almost immediately. If you’re in an industry that seldom uses video, this benefit is even stronger—differentiate yourself from the competition by staying ahead of the

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires digital marketers to be more agile and customer-centric when promoting their brand’s offerings online. You need to know which marketing channels work for your business. According to Forrester, customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategy. Here are some of the must-follow digital marketing trends to look out this year and beyond. Conversational Marketing With all that hype about chatbots, modern digital marketing trends have become all about clear and engaging conversations. Customers want it, and leading brands that deliver it win. When customers have a question or concern, 82% of them expect an “instant” response. Essentially, conversational digital marketing enables real-time, one-to-one, between customers and marketers. Unlike conventional tactics, this type of marketing is now leveraged by many brands and across multiple platforms. It allows them to interact with customers conveniently: on media, devices, and time schedules preferred by the customers and are best suited to them. Today, customers expect to instantly find their preferred products and want their queries to get answered quickly. And as businesses prepare for a digitalized future, they must find ways to be available and accessible and communicate the way their audience prefers to. Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. ChatGPT and Other AI-Powered Chatbots and Large Language Models Chatbots, a software program, interact with site visitors and customers and a naturally sounding way in real time. This strategy can help businesses save significant recruiting people from communicating and engaging with the visitors on your website on an ad hoc basis. A chatbot is personable, unbiased, and informative. This, in turn, enables buyers to make faster and more informed decisions and ensures that users feel heard and are treated as individuals. If you are not leveraging chatbot applications, it’s well-advised to get onto it as the artificial intelligence trend will likely continue to rise in the future. 67% of the companies stated that deploying AI-enabled technology helped them create a better and unique experience for their customers. While the decision is also contingent on different factors, the increasing popularity of artificial intelligence will lead more companies to incorporate this digital marketing strategy trend. AI-powered software applications practically facilitate brands with a unique voice and enhance their interaction with customers. Companies like Swiggy and Amazon have levelled up their digital marketing game and, ultimately, their customer service by leveraging customized AI-powered chatbots. In addition to responding to the FAQs, these chatbots keep track of previous conversations and naturally interact with visitors. So, upgrading to AI-enabled chatbots is a requisite to ace your overall marketing game in 2021. Tangentially, and detrimentally for many digital marketers is the fact that link building for SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well. ChatGPT’s Impact on Digital Marketing The rise of ChatGPT has been legendary and it’s impact as a digital marketing trend cannot be understated. It is the fastest digital application to reach one million users. Content Generation: Automated Content Creation: ChatGPT can be utilized to generate high-quality and engaging content for websites, blogs, social media, and other marketing channels. This helps marketers save time and resources in content creation. Product Descriptions and Reviews: E-commerce businesses can use ChatGPT to generate product descriptions, reviews, and other content to enhance their online product listings. Customer Support: Chatbots: ChatGPT can power more advanced and natural language chatbots for customer support on websites. These chatbots can handle customer queries, provide information, and assist in problem resolution, improving overall customer experience. Social Media Engagement: Automated Social Media Posts: Marketers can employ ChatGPT to create social media posts, tweets, and other updates. This can help maintain a consistent posting schedule and engage with the audience on various platforms. Email Marketing: Content Creation for Email Campaigns: ChatGPT can be used to draft email content for marketing campaigns, newsletters, and promotional messages. This can aid in personalization and crafting compelling messages. Market Research: Data Analysis and Insights: ChatGPT can assist in analyzing large sets of data to extract valuable insights. This information can be used for market research, understanding consumer behavior, and refining marketing strategies. Personalization: Personalized Recommendations: By understanding user preferences and behaviors, ChatGPT can contribute to creating personalized recommendations for products or content, leading to more targeted marketing efforts. SEO Optimization: Content Optimization: ChatGPT can help marketers optimize website content for search engines by generating relevant and keyword-rich content, improving SEO performance. Training and Onboarding: Employee Training: ChatGPT can be used in training programs for marketing professionals, helping them stay updated on industry trends, learn new strategies, and enhance their skills. To help navigate this ever-changing landscape, I thought it would prove helpful to weave in the following graphic, which helps showcase best practices for using ChatGPT to ride the wave of LLMs (large language models) in all digital marketing trends: Video Marketing Video marketings is one of the most effective ways to inform customers about your products and services. And interestingly, it is by far the most preferred way customers wish to learn about a brand’s offerings. This is not merely restricted to YouTube. You can leverage the power of video marketings in several other ways to increase a higher engagement level. For example, you can make an entire video post or conduct a live broadcast session on social media. Additionally, if your website has more video contents, it will drive higher site traffic than text. This is because the audience finds video contents more compelling and visually appealing than simple text. As a result, Google push sites that comprise videos. Videos marketing is relatively more straightforward, too, as it just