Samuel Edwards

Estate planning is a profitable service, but you need a steady flow of leads to generate meaningful revenue long-term.  Like most businesses today, attorneys rely heavily on lawyer SEO to generate and convert leads into paying clients. While it’s still worth advertising in physical spaces, like magazines and journals, internet traffic will be responsible for the majority of your revenue. If you’re an estate planning attorney, you need a strong search engine optimization (SEO) game that employs strategies designed to increase targeted traffic, boost your website’s ranking in the search engines, and get more clicks. This article will explain how SEO can help you establish yourself as an authority in legal niche, garnering you more leads and ultimately more revenue.  What is SEO for estate planning attorneys? Source Optimizing an estate planning attorney’s website for search involves the fundamental aspects of SEO: Keyword research Content optimization Technical SEO Backlink building Local SEO Tracking, monitoring, and adjusting All of these elements are the foundation of SEO in every niche, but get customized to catch the attention of people who are searching for estate planning services. Some elements – like technical SEO – don’t require constant work. However, building a backlink profile is an ongoing process. Here’s a more in-depth look at how each of these SEO elements apply to your business. Keyword research for estate planning attorneys Keyword research involves finding relevant keywords and phrases that your leads might type into a search engine while looking for estate planning services. For example, someone might search for “estate planning services in Denver.” However, there are a variety of phrases that get included in the final list of keywords to target. Most keywords reveal the user’s intent, which means you can target the phrases most likely to be searched for by your hottest leads. People who are looking for estate planning services immediately will be searching for different phrases than leads who are just trying to learn more about the process. You want to target both groups of people, but with different content. Content optimization for estate planning attorneys Optimizing the content on your website plays a critical role in optimizing your site for search. On a general level, you want your content to include keywords and phrases your leads are searching for, but it’s equally important for that content to contain valuable information that provides answers or solutions for readers. This can be educational content, answers to frequently asked questions, or pages that sell your services. For example, you might publish one article titled, What is Estate Planning and Why Do I Need it? Another article might be titled, How an Attorney Can Help You With Estate Planning. You can rank both of these articles in the search engines, but each one is likely to bring you a different type of lead. The former will bring you people who are curious about your estate planning practice, and the second will generate leads who are specifically searching for an estate planning firm. In addition to speaking to specific segments of your market, your content should be easy to read, unique, and authoritative. It should contain some kind of call to action (CTA) that asks the reader to contact you right away. Technical SEO for estate planning law firms The content published on your website will speak to your potential clients, while the technical aspect will speak to search engines. Technical SEO is all about optimizing the back end of your website to make it easy for search engine spiders to crawl and index properly. This includes optimizing the following elements: Page titles Meta descriptions (these are seen in search engine results and can influence people to click) Image alt tags Heading tags URL structure Link building for estate planning law firms Most websites need a strong backlink profile to get decent visibility in the search engines, but it’s important to be intentional about where you get your links. Backlinks have always been a ranking factor for Google, but your links need to come from good sources or they can hurt you. Estate planning lawyers benefit from link building on sites with content related to estate planning law firms, like probate, power of attorney, wills, death taxes, asset protection, trusts, life insurance, and beneficiary designations. However, good backlinks can also come from other types of websites that publish quality content, are in good standing with Google, and have a positive reputation and/or authority status. There are several main ways to get quality backlinks, including guest posting, manual outreach, broken link building, and other tried-and-true methods. It’s also beneficial to clean up your backlink profile if you have spammy links that can hurt your rankings. Local SEO for estate planning attorneys If you offer your services nationwide, there are an overwhelming number of estate planning lawyers who will be competing for the same leads. However, when you target local leads, the competition thins out and you have a better chance. Local SEO involves optimizing your content to reach people in the specific areas you serve. At a basic level, you might include your address, phone number, and all the cities and counties you serve in the footer of your website. The same information should be included in your Google business listing. If you don’t already have a Google Business Profile, that should be at the top of your list to create. Anytime people search for services, optimized business listings that rank get displayed at the top of all organic search results, and you want your business to be visible in that section. Tracking SEO performance Once all the initial work is done, you’ll need to monitor your website’s performance and rankings to find out which strategies are working and where there’s room for improvement. By tracking important metrics, you’ll have the data necessary to make better decisions about where to go with your SEO strategy. Now that we’ve covered the basics of SEO for estate planning attorneys, let’s explore some implementation strategies that will

Joining a white label SEO reseller program could be the best decision your digital marketing firm has ever made—but building links as a reseller isn’t a guarantee. Not every white label link building or SEO program is created equal. If you’re the owner of one or more digital marketing agencies, you have a few options when it comes to servicing link building requests for your clients’ SEO: Establish your own in-house outreach team for link building, hire writers and build links through a streamlined process OR You can outsource your link building to a white label SEO agency And, even the best search engine optimization (SEO) agencies have their proverbial warts. A marketing agency might naturally wonder: Why do private label link building companies get such a bad wrap? Doesn’t white-labeling your backlink development services cut heavily into your own margins? If I can do it myself, why would I outsource my direct client link building work to some white label agency? What if the quality of the outsourced, white label agency is shoddy and the links they build are sub par? What factors should you consider when hiring a white label SEO reseller services provider, so you can maximize your clients’ SEO ROI without risk? Ultimately, What are the pros and cons of hiring a white label link building agency to fulfill your client orders? Dig in while we discuss! How White Label Link Building Works In case you’re not familiar, most white label backlink programs work in a similar fashion. A marketing firm (the reseller/client) will sell link building services or SEO services to an end client for a specified price. The reseller then works with a white label link building provider, who provides link building services and related back-office support for a price (typically) less than what the reseller is charging, resulting in a profit for the reseller. These services are rendered such that the link building reseller can choose to brand these services as their own with most of the heavy lifting going to the reselling agency. There are many advantages to this setup, including: higher efficiency, greater link building scale, higher profitability, and access to more resources and expertise. However, these all depend on your ability to enroll in link building projects that gets results. Key Factors for the Perfect SEO White Label Link Building Agency Program There are many potential white label link building providers to choose from, but these factors should lead you to a better decision—both for you and your clients. Content-focused white label digital marketing services “Link building” refers to any process designed to help you get more niche relevant links pointing to your site, which opens the door to some questionable practitioners claiming to be legitimate link builders. Thanks to near-continuous Google algorithm udpates, the days of spamming links on forums across the internet are over. These days, there are only two legitimate avenues to building links, and both of them rely on content as a basis for development. One requires you to develop and promote more onsite content so you attract links from other sites naturally (which is often unreliable), and the other relies on producing high quality backlinks to the client’s site from published guest blogs. If a white label link building provider doesn’t mention content at all, it may be a bad sign. High-quality content writing It doesn’t matter how many articles you write if the content is poorly researched, obviously written by a non-native speaker, or is negligent about the nature of your industry. This is where most white label link building service providers diverge; some put the highest emphasis on content quality, employing good writers, taking extra time to research, and always proofreading every detail. Backlink development services identify your site’s best content for building links. Others are more focused on output. High-quality writing can work wonders for your clients’ campaigns, helping them get into bigger and better publishers, earning them a better online reputation, and even generating more referral traffic from the links built in the process. It’s a non-negotiable feature of your future link building partner. Dofollow white label backlinks Nofollow links aren’t necessarily a bad thing, but you don’t want them to be the consistent backbone of your link building efforts. In case you aren’t familiar, by default, links are “dofollow” links, which pass authority to the site they point to. This is what’s necessary to improve a client’s domain authority and eventually increase their search rankings. Nofollow links do pass traffic, but don’t pass authority, making them valuable, but considerably less so than dofollow, high quality links—especially for SEO. Make sure you know which of these your provider is offering. A focus on campaigns rather than one-time orders SEO involves hundreds of closely interwoven factors, working in tandem over a period of months. When executed properly, consistent link acquisition … Will lead to consistent keyword growth…   A single order of high quality links for your client isn’t going to give them a boost in rankings, and it certainly isn’t going to improve their rankings permanently. Instead of working with link building agencies that only focuses on one-off orders, focus on one that works on long-term improvements in a campaign format. It’s also important to find a link building provider with flexibility, accommodating multiple budgets, directives, and goals—especially if you have a diverse assortment of clients with different needs. A wide selection of available publishers Multiple white label backlinks built on the same publisher will have diminishing returns. The more authoritative the publisher, the more valuable the white label hyperlinks will be. Publishers related to your industry are better for link building than others. These tenets of white label services require you to seek out a link building provider capable of offering high quality links on a wide variety of different publishers. This is a sign not only of a reputable white label link building agency, but one capable of serving the widest range of possible end clients. The Right

Running an effective search engine optimization (SEO) campaign requires creating content and then ranking that content in the search engines. Ideally, all of your webpages would show up in search results, but that’s unlikely. While some of your content probably won’t make it into the search engine results pages (SERPs) for every search term, you can get some powerful SEO leverage by creating a local landing page for multiple locations applicable to your local business. Using location landing pages will boost your SEO power exponentially and will help you rank higher in mobile searches. Since the majority of internet users browse the web on a mobile device, location landing pages just might be the “SEO secret weapon” you’ve been looking for. What are location landing pages? A location landing page is a single page on your website with content specifically tailored to represent one of your physical locations. For example, if a retail giant has 2,000 nationwide locations, they’d have 2,000 individual location landing pages – one for each local store. The purpose of having location landing pages is to capitalize on local search. Optimizing for local search is essentially SEO service that targets local markets. Targeting local markets lowers the competition for keywords, it’s easier to rank for popular keywords and phrases, and it makes content more relevant to visitors. Local landing pages allow you to publish additional web pages with unique content When you use location landing pages, you can instantly multiply the number of webpages you have without it being duplicate content. Publishing more content will help you rank better in the search engines. However, the real opportunity is to reach people performing local searches. With location landing pages, each page will contain the same basic information about your business, but will also have unique content tailored to the location the page represents. For example, say you run a business selling inflatable rafts and have two locations – one in Baton Rouge and one in Miami. On each location landing page, you’ll publish general information about your inflatable rafts along with ideas for where people can use their rafts. These ideas will be based on local attractions like rivers, lakes, and water parks. This way, no two local landing pages will be the same. Location landing pages give you more opportunity to be seen in search results Location landing pages aren’t just more pages for you to figure out how to rank. They’re actually favored by Google, and as a result, they’re easier to rank. Since a user’s physical location is accounted for in Google’s algorithm, search terms involving types of local businesses, specific products, and in-person services are more likely to return location landing pages than other web pages. If you don’t have location landing pages, when users perform these kinds of searches, your competitors who do have location landing pages will be favored in the SERPs and will get all the traffic. Google favors local landing pages Another thing to consider is that you can’t just depend on your main web content to rank for related searches. Your main web content is unlikely to be served to people in the SERPs for location-related searches. Google actually favors location landing pages in local searches. Here’s how local searches work. A user who is logged into their Google account searches for “night club.” Google serves results to that user based on the zip code set in the user’s account, including what you might have listed in your NAP (name, address, phone) in your Google Business Profile. Location landing pages belonging to night clubs in that user’s area are returned in the results. Google knows when a night club’s location landing page is relevant to the user because the page contains the night club’s address, zip code, and phone number (including area code). Google also uses latent semantic indexing (LSI) to determine whether a night club’s location landing page is relevant to the user. This is why you always want to talk about major attractions in the area, because Google’s LSI algorithm will use that information to determine relevance for the user. The more related content you write about, the more Google will know your content is relevant to a given search. When you create location landing pages, the content will be unique to each page. Each page will be served to local users based on their physical location and your LSI-optimized content. Location pages help you bypass high competition general search terms Location landing pages will help you capture traffic from users logged into Google looking for nearby businesses in your industry. The fact that a user is logged in will automatically narrow down the possible search results they’ll generate. This is how you can bypass high competition general search terms that you don’t stand a chance trying to rank for in the SERPs. For example, say you run a nail salon business with five locations in New York: Buffalo, Albany, Montgomery, New York City, and Brooklyn. If you try to rank your website for general nail salon keywords, you’re not going to rank high without a multi-million-dollar budget. On the other hand, when you create a location landing page for each nail salon location using the city as a keyword, you can target people in each city almost effortlessly. For example, when a user in Brooklyn searches for “nail salon” or “nail salon near me,” and your webpage includes information about Brooklyn, they’re more likely to see your Brooklyn landing page in the search engine results. Local landing pages without location-specific information are not prioritized for these types of searches. 11 tips for creating local landing pages Are you ready to start building out your location landing pages so you can generate more traffic, leads, and sales? Here are 11 tips to get started. 1. Plan out your localized content Make a list of the content you want to put on each location landing page. Start with the basics: Your company’s name Your locations’ name,

You’re a SaaS company, and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. In this guide for SaaS marketers, we explain both the basic tenets and advanced strategies that you need to take your SaaS compay’s content marketing efforts to a dominant, competitive level. I’ll include examples, weigh the advantages and disadvantages of each tactic I introduce, and generally guide you to create a content strategy that your competitors simply can’t touch. I’ll do this in four main sections: An introduction, to follow, discussing the general advantages and goals of a SaaS-originated content strategy. A guide on SaaS content marketing for non-branded topics and an audience specific to your niche. A guide on help documents and troubleshooting for your current and prospective users. A section on growth and ongoing development to keep your strategy thriving for the long term. With that covered, let’s take a look at two major considerations for your content strategy. I’ll dig a little deeper into the benefits and specific tactics to use in each respective section to follow, but to start, it’s important to grasp these principles. The Competitive Advantage of Content Marketing for SaaS Businesses  First, there are tons of benefits to a quality content marketing cstrategy, but most important (arguably) and the focus of the article are on the competitive advantage. Your close competitors are all itching to poach your users, whether that’s converting new prospects before you do or stealing them away with special offers. If you don’t already have a straight competitor, you will soon. SaaS is a fast-paced, high growth industry, and it’s only getting faster with time: (Image Source: Tom Tunguz) Staying ahead of your competition means being more visible, being more trusted, being more valuable, and encouraging greater loyalty. If your SaaS content marketing strategy is, on the whole, better than your competitors’, you’ll have no trouble achieving all of these. Content Markting is a Long-Term Investment The second important consideration is that content marketing is a long-term strategy. As you’ll see when I describe the benefits of each pillar of SaaS content marketing, the benefits of valuable content marketing compound over time, growing exponentially especially during the early months of implementation. By comparison, a paid advertising or traditional SaaS marketing campaign will get you a positive, yet consistent return: (Image Source: Stevenson Financial Marketing) Accordingly, it takes time to develop, but once you’ve established some early momentum, you’ll see a rising rate return for as long as you continue managing your campaign. Two Main Pillars of SaaS Content Marketing  With those considerations out of the way, I’d like to present you with the two main pillars you’ll use to establish your SaaS content marketing strategy: Ongoing content, or SaaS content marketing, will refer to blog posts, articles, whitepapers, eBooks, infographics, and other forms of content that you’ll be publishing onsite and offsite for your users. This will be targeted to both unfamiliar prospective users and current subscribers, and its main purpose will be to provide practical information. FAQ and troubleshooting content marketing will focus on addressing the needs of your current user base in a number of different forms. Its main purpose will be to improve customer understanding of your app and increase customer retention and loyalty. Let’s explore each of these in turn. Ongoing Content (Content Marketing) There are many types of content you can use as part of an ongoing SaaS content marketing campaign, so I won’t go to the trouble of listing them. There also aren’t many rules for where you host this content; an onsite blog is a good spot, but don’t neglect offsite opportunities. Remember, your goal here is to outcompete your fellow service offerers, so it’s all about offering something your competitors can’t or won’t. In this section, I’ll go over the principal benefits of ongoing SaaS content marketing, keys to success, angles to direct your strategy, and how to get started. Benefits of Content Marketing for SaaS Companies These are just some of the benefits you’ll receive—many of which are amplified if you’re able to create content and syndicate content better than the competition. Visibility opportunities and brand awareness. Have you ever heard of Hubspot? Of course, you have. Do you know why? Because they have an awesome ongoing SaaS content marketing strategy. (Image Source: Hubspot) When you create and distribute great content that people want to read, they’ll naturally happen upon it (by browsing their favorite sites, searching with a relevant query, getting it from a friend, or finding it on social media). Soon, they’ll start noticing your name attached to the work, and your brand visibility will begin to grow. Inbound traffic. Ongoing content is a channel to increase inbound traffic, and from multiple directions. Writing good content targeted toward search user interests, consistently, helps you rise in search engine rankings, which increases your organic traffic. Syndicating on social media will increase your social traffic. Plus, posting on external sites will boost your referral traffic. Best of all, these effects tend to amplify over time. Track your traffic trends in Google Analytics. Brand reputation value. This is especially important in a competitive environment. When you write good content—better content than a user’s ever seen before—you’ll be perceived as the thought leader in the industry. Your reputation as an expert authority will increase, and you’ll earn better conversions and higher customer loyalty as a result. Competitive differentiation. It’s hard to stand out in the SaaS world, especially if your model is similar to another company’s. Content gives you the opportunity to differentiate yourself. Take a look at Kroll’s unique content marketing offerings, which include events and webinars to attend in addition to basic content marketing—you can even submit your own. (Image Source: Kroll) Conversions and new subscriptions. Content marketing also gives you a platform to pitch the value of your product (though your primary focus should be on

Meta descriptions are almost invisible. They’re typically only seen by search engine bots and by incoming users who see your content on SERPs, so many webmasters and marketers simply ignore them, or fill them with fluff for the sake of filling up space. And, in many cases, search engines even ignore them, replacing the description that they feel semantically meets the user’s search intent. The reality is meta descriptions are useful for more than just adding crawlable meta name description content to your site—they can actually make or break your ability to get users from SERPs to your website. With an effective meta description, you can convince a user to take the next step and click into your site. Without one, they might go somewhere else. What Are Meta Descriptions? When someone searches for a term on Google, they get pages of results with individual links that can be clicked to satisfy the answer for the query. This is known as a search engine results page, or SERP. Each result on one of these pages consists of three main elements: Title. The first element is the “title.” This is the bolded portion at the top of the result that tells you what the page is about. (If it’s a blog post, it’ll typically be the title of the post, followed by the name of the website or blog.) URL string. The second element is the “URL.” If the URL is short, it’ll show the entire web address. If the URL is on the longer end of the spectrum, it may be truncated to save space. Meta description. The third element is the “meta description.” In the simplest terms, a meta description tag is a concise section of text that appears directly below a link in the search results page. The purpose of the meta description is to describe what the page’s content is about. In other words, it helps people know what a page will be about before they click. Meta descriptions are written by the website owner, not Google. In other words, you get to decide what the meta description says. Google has the ability to truncate it if it’s too long, but they will never change the copy. Why Are Meta Descriptions Important? At first glance, meta descriptions seem like a tiny detail in the grand scheme of SEO and website optimization. But don’t mistake their small size with insignificance. They play an extremely important role in multiple areas of search. This includes: SEO benefits. While Google claims that meta descriptions do not count as a ranking factor within the Google ranking algorithm, it’s hard to believe this is 100 percent true. (And other search engines certainly use it as a ranking factor in their algorithms.) What we do know is that good meta descriptions increase click-throughs and average time on site. So, if nothing else, they have an indirect impact on search rankings. Click-through. When it comes to determining which result to click, a user only has a few select pieces of information to work with. Outside of placement on the SERP, there’s the link, title, and meta description. If your meta description is more compelling than the next one, you’re likely to earn the click. Organic ad exposure. Even if somebody doesn’t click on your search results, they may read it and/or subconsciously process the text. In this sense, it acts as organic ad exposure. (People pay top dollar to serve snippets via Google AdWords. The meta description of an organic result acts very much like an ad. Use it wisely!) When the topic of meta descriptions arises, we inevitably hear people ask about “meta keywords.” But the truth is that you don’t need to worry about them. They’re an outdated element of SEO and Google no longer looks at them. Focus your time and energy on meta description instead. 10 Tips for Writing Meta Descriptions That Spur Action Anyone can write a meta description. But if you want to stop using this element of search as filler and transform this valuable real estate into a powerful tool for your brand, you need to learn how to write a good meta description. Here are a few of our top tips and suggestions for writing meta descriptions: 1. Keep it to 156 Characters or Less This is a basic best practice you’ll have to follow if you want your meta descriptions to have the most impact. Technically, you can write a longer meta description without penalty, but Google is only going to look at the first 156 characters of your message. If your meta description appears cut off, it’s going to attract less people to your site. Therefore, it’s in your best interest to write your messages as close to 156 characters as possible without going over, maximizing the visual space you occupy without alienating your readers. It’s also important to note that in your attempt to write a compelling meta description, that the meta description tag itself isn’t too short. Again, you aren’t going to get dinged for it, but it might hurt your click-through rate. Generally speaking, somewhere between 135 and 156 characters is ideal. (But we’d recommend erring on the longer side of things.) On a related note, avoid using quotation marks in any way in the body of your meta description—Google will get rid of them. 2. Nix the Keyword Stuffing Since there is a correlation between meta descriptions and search engines, many people mistakenly assume that including many keywords in a meta description is a good idea. In actuality, search engines don’t use the content in a meta description to calculate rank. Instead, meta descriptions influence user click-through rates, and if your click-through rates are higher, you’ll rank higher. With this understanding, forget everything you know about optimizing text in conventional ways to please a search engine. Instead, focus only on what a user is going to want to see, and what’s going to make them click through to your site.

With the help of search engine optimization (SEO), your law firm can ascend to the top rankings in search engine results pages (SERPs). At the top rankings, you’ll get more visibility, more traffic, and more conversions, ultimately allowing you to trounce your fiercest competitors. But to see the rest of these dominoes fall, you need to be able to practice SEO effectively. And while you might be one of the best lawyers in your area, you probably don’t have the expertise to launch a pitch perfect SEO strategy. Even if you did, you wouldn’t have the time to do it. That’s where a law firm SEO expert comes into play. Why do you need a law firm SEO expert? And how do you choose the right SEO partner for your law firm? A Primer on SEO for Law Firms We’ve already introduced the goal of SEO for law firms: increasing your website’s rankings and visibility in search engines. How do you do it? We’d be lying if we said it was easy, but the gist of the topic is simple enough to understand. Google favors websites with high levels of trustworthiness and high levels of relevance for user searches. Our job as law firm SEO experts is to make your web presence extremely relevant and extremely trustworthy in the eyes of Google and other search engines. To do this, we focus on areas like the following: Keyword research and targeting. Before we can make your law firm website relevant to searchers, we need to know what they’re searching for. Through keyword research and targeting, we discover the most valuable keywords for your legal niche and create a plan for how to integrate them into your website. Onsite content development. From there, we want to produce high-quality onsite content. This is an opportunity to optimize for both relevance and trustworthiness, and the posts we create will be invaluable for our offsite strategy as well. Technical onsite SEO. Google won’t give you a chance to rank unless your website works properly, so we adjust it with tweaks like mobile optimization and page loading speed refinement. Link building (and offsite content). It’s almost impossible to build trustworthiness and credibility without inbound links. A big part of our strategy is building the natural, high-quality links necessary to boost your website authority without putting you in danger of a penalty. Data analytics and recursive updating. And of course, we need to look at the objective data to make sure we’re doing our jobs properly. Regular reporting allows us to identify and correct missteps, set a course for new opportunities, and prove our value. Of course, every client is different, so we do adjust our SEO approach based on the needs and goals of the law firm hiring us. How a Law Firm SEO Expert Can Get You More Clients Why do you need a law firm SEO expert? In short, we get you more clients for less money. With an effective SEO strategy in place, you’re almost guaranteed to get more traffic. You’ll get more organic traffic, since you’ll rank higher in search engines. You’ll get more referral traffic, since we’ll be building offsite links in major publications. And as your reputation grows, you’ll get more traffic from other areas as well. Keep in mind that all this new traffic is going to be highly relevant; these are people specifically searching for terms related to your legal niche. While not all of them will be perfectly qualified, these are going to be highly valuable streams of traffic. Even better, your website is going to be so technically optimized and full of high-quality content that it’s going to be much easier to convert visitors. Conversion optimization isn’t synonymous with SEO, but SEO does carry significant conversion optimization benefits. So why not do it on your own? Well, you can certainly try. SEO isn’t especially hard to learn, at least not at the fundamental level. But if you choose to practice it, the limitations of DIY SEO will quickly become apparent to you. If you choose to do all the work yourself, you’ll quickly run out of time. If you don’t know what you’re doing, you’re much more likely to earn a Google penalty, which can set you back months. And without years of experience behind you, you’ll find it much harder to interpret your reports and verify whether you’re doing things correctly. Even if you are satisfied with your results, you may never know how much of your potential you’re wasting, as a law firm SEO expert could likely help you grow faster and more reliably. Of course, another option is to hire SEO experts internally, but this is usually more expensive than working with a law firm SEO agency. How to Choose the Right Law Firm SEO Expert Working with a law firm SEO agency is the obvious choice for any law firm interested in improving the visibility of their web presence and attracting more clients. The real dilemma is choosing the right law firm SEO expert partner, since there are so many SEO agencies to choose from. These are some of the most important factors to consider: Budget. SEO services aren’t exactly cheap, but that’s because they usually involve significant, skill-intensive effort. Most law firm SEO agencies are less expensive than hiring staff members full-time, but you should still consider your overall marketing budget and shop for an option that fits it. Specialty. Not all SEO agencies specialize in serving law firms. And many SEO agencies that specialize in serving law firms won’t specialize in your area of focus. You may want to work with SEO experts in the realm of personal injury law, mass tort law, family law, estate planning and tax law, or even the emerging field of space law. Qualifications. Your law firm SEO expert should have years of experience under their belt and competent staff members with a diverse range of specialties. Past results. Law firm SEO experts should