Samuel Edwards

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. This ultimate guide to promoting your published content is all about the other side of the equation—the side that gets neglected by most content marketers. Everyone knows the importance of content promotion (otherwise, you’d have no “content”), but for many marketers, that’s the end of the line. Once a piece is created, your job is pretty much done, right? Wrong. In fact, the tactics you use to promote and nurture your published content have just as big of an impact on your overall results as the quality of your content in the first place. Without a proper follow-up strategy, even your best content strategy might fail to live up to its true potential. In this guide, I’ll explain the concept of promotion and nurturing, why it’s important for any digital marketing strategy, and of course, the specific tactics you’ll need to leverage in order to maximize your content’s visibility. As usual, this guide (like our other definitive guides) is broken up into clear sections, so feel free to jump around to the sections that matter most to you and your brand. Lead Nurturing is the goal of quality content promotion Getting your content seen by more people is a big part of your promotion and nurturing strategy, but that isn’t the only goal. There are many benefits to promoting and nurturing your material, which manifest differently depending on what you’re promoting and how you’re promoting it: Increased visibility Rejuvenated interest Maximizing efficiency Lead generation Sales Types of content promotion Throughout this ultimate guide to promoting your published content, I’m going to be walking you through the many types of content promotion that you can engage in. These vary from free to expensive, from easy to hard, from temporary to long-term, and offer many different advantages and disadvantages between them. I encourage you to familiarize yourself with each approach, and decide on an individual basis whether or not each one is right for your brand. Some brands may wish to use all these content promotion strategies in conjunction with each other, complementing all their strengths and weaknesses at once, while others may wish to focus on the one or two most likely to bring them rankings in search engine results pages (SERPs). In any case, here’s a briefer on where this guide is going from here: Social media.  (Image Source: Twitter) Email marketing.  Influencer marketing.  Links.  Social bookmarks.  Paid advertising.  Transformations. Social Media Syndication and Engagement First up, we have the strategy that almost everyone thinks of first when it comes to content promotion: social media syndication. Why is social media syndication so popular? Because it’s free, relatively easy to use, and it offers the potential of exponential growth. Ideal for both one-time and long-term content runs, I highly encourage social media distribution at a bare minimum for every brand. Let’s explore the reasons why, and how to use social media advertising effectively. Choosing the right content promotion platforms One thing, understand that social media marketing isn’t a magical gateway to more visibility and a bigger target audience. Some platforms are going to matter to your brand far more than others, and it’s up to you to decide which ones those are. It’s not an easy decision, nor is it necessarily straightforward, but narrowing your scope of content syndication to only the platforms that are most effective initiatives for your brand can help you maximize your return while cutting back on wasted time. Demographic considerations. Your first job is to take a look at the demographic makeup of each platform, and weed out any platforms that aren’t a good fit for your brand. There’s basic information, such as age groups of users (Snapchat, for example, tends to skew toward teenagers and young adults), but also more behavioral and qualitative information to consider (LinkedIn, for example, is mostly used by working professionals). Other platforms, like Facebook, have a broad appeal and are worth pursuing for almost any business strategy. If you’re looking for a good all-in-one source for social media demographic information, Pew Research has a fantastic breakdown. (Image Source: Pew) What are your main goals? What does your target audience want? What are your competitors doing? What would complement this platform type? Initial content promotion Once you’ve got a loose strategy set in place, and a good understanding of what types of content promotion you’ll be pursuing, you can begin. Ultimately, there are two ways to promote your content in the social sphere, and the first is with initial content promotion. Facebook allows you to boost your posts (for a price) so they reach more of your target audience, and this can be a great way to get an initial boost of syndication with your audience. LinkedIn groups offer another great channel for getting initial visibility. Start by joining as many LinkedIn groups as you can that are relevant to your industry or business (as of time of writing, the limit is 50 groups per account). Once you’re accepted into the groups, participate in them and add your content to them as discussions. Ongoing content syndication The other route for social media distribution is ongoing syndication. Here, you’ll be reposting your older pieces of content on a recurring basis. Obviously, newer content is better, but syndicating your old material will help it be seen by people who missed it the first time around and may re-spark interest in your older concepts. Plus, you need to be posting almost constantly if you want to stay relevant in social media—and your archive of content can help you do it. Timing considerations. There are a couple types of timing considerations you’ll need to bear in mind here. First, it’s not a good idea to repost your latest material the day after you initially promoted it.

As a corporate or business lawyer, your focus is on helping clients navigate the complex world of business transactions, governance, and legal disputes. But in today’s competitive landscape, you need more than just expertise – you need visibility. And with most potential clients turning to Google for legal advice and services, search engine optimization (SEO) is one of the most effective ways to increase your online presence and grow your client base. SEO for corporate and business law can seem daunting, but with the right approach, you can rise to the top of search engine rankings and attract the clients you want. Let’s dive into what SEO for corporate lawyers involves and how you can put it into action. The Power of SEO for Corporate and Business Lawyers As you know, the corporate legal world is fiercely competitive. Many clients – whether individuals or businesses – start their search for legal services online. They’re looking for help with issues like mergers and acquisitions, corporate governance, intellectual property, and more. If your website isn’t appearing in the top search results when they enter those queries, you’re missing out on valuable opportunities. Law firm SEO helps you show up when potential clients are searching for lawyers who specialize in the services you provide. By optimizing your website for search engine results pages, you can increase traffic to your site, build credibility, and ultimately, convert visitors into clients. In addition to generating more leads, law firm SEO (search engine optimization) is a cost-effective, long-term strategy. Once you establish a strong law firm SEO foundation, your website will continue to attract traffic without the recurring costs associated with paid ads. Building a Corporate Law Firm SEO Strategy: Key Components An effective SEO strategy involves several moving parts, each working together to improve your website’s visibility and search engine rankings. Here’s a breakdown of the essential components of SEO for corporate and business law: 1. Keyword Research and Strategy The cornerstone of any SEO strategy is keyword research. You need to understand what your potential clients are searching for so you can tailor your content to meet their needs. The goal is to target the terms and phrases that are most relevant to your corporate law practice. Here are some foundational keywords for corporate law firm SEO: Corporate Governance Mergers and Acquisitions Employment Law Intellectual Property Bankruptcy Securities Regulation These “head” keywords are crucial because they directly relate to your practice areas. However, they can be highly competitive, so it’s also important to target long-tail keywords, which are more specific and less competitive. Long-tail keywords can include phrases like “how to protect intellectual property in a merger” or “corporate governance attorney in [your city].” 2. On-Page SEO and Technical SEO  Once you’ve identified your target keywords, it’s time to optimize your website. On-page SEO for lawyers and law firms ensures that each page on your site is set up to rank well for your chosen keywords. Technical SEO also improves the overall user experience, making it easier for visitors to find the information they need. Here are some of the most important elements of on-page SEO and technical SEO for corporate lawyers: Title Tags and Meta Descriptions: These are the snippets of text that appear in search results, so they need to be compelling and include your target keywords. For example, a page focused on corporate governance should have a title tag like “Corporate Governance Lawyer | [Your Law Firm Name]” and a meta description that describes the services you offer in that area. Header Tags (H1, H2, H3): Use headers to structure your content and make it easier for search engines (and users) to understand. Each page should have one H1 tag (typically the title of the page) and multiple H2 or H3 tags to break up the content into sections. Internal Linking: Internal links help users navigate your site and allow search engines to understand the relationship between different pages. For example, if you have a page about mergers and acquisitions, link it to other relevant pages like intellectual property law or corporate governance. Page Speed and Mobile Optimization: A slow or poorly optimized website can hurt your rankings. Google prioritizes websites that load quickly and are mobile-friendly. To improve your site’s speed, compress large images, use browser caching, and consider a content delivery network (CDN). Make sure your site is also easy to navigate on mobile devices, as many users will be accessing your law firm’s site from their mobile phones. 3. Content Creation for Corporate Lawyers Content is the backbone of any lawyer SEO strategy, and it’s especially important for corporate and business lawyers. High-quality, informative content not only helps you rank for your target keywords but also establishes you as an authority in your field. Here are some key types of content for law firms to consider: Practice Area Pages: Every major service you offer should have its own dedicated page. For example, create separate pages for corporate governance, mergers and acquisitions, intellectual property, bankruptcy, and employment law. These pages should be comprehensive, explaining your services in detail and including your target keywords naturally throughout the content. Blog Posts: Blog content is a great way to target long-tail keywords and answer common questions your clients may have. For instance, you could write blog posts like “What Is Corporate Governance and Why Does It Matter?” or “5 Things to Know Before Filing for Business Bankruptcy.” Blogging regularly helps keep your lawyer website fresh and signals to Google that your website is active and updated. Client Resources and Guides: Offering free guides or resources can help attract potential clients who are looking for detailed information. For example, you could create a downloadable guide on “Navigating Mergers and Acquisitions for Small Businesses” or a FAQ (frequently asked questions) section on common questions for corporate law firms.  When creating content, always focus on providing value. Google’s algorithm prioritizes content that is useful, informative, and relevant to searchers. So, while it’s important to include

As an intellectual property lawyer, you need a flow of hot leads to keep your law firm running. Chances are, you’re already using some kind of digital marketing strategy, like Pay Per Click (PPC) ads, but if you aren’t using search engine optimization (SEO), you’re missing out. While paid advertising is an excellent way to generate leads, it stops working when you stop paying for ads. SEO, on the other hand, will help you generate a natural flow of leads long-term with minimal maintenance. How SEO gets leads for intellectual property (IP) lawyers There are always people looking for legal help with issues concerning patents, trademarks, and copyrights. There are also thousands of IP attorneys out there, all competing for the same clients. Since the market is highly competitive, it can be challenging to get your law firm seen. However, law firm search engine optimization can get your law firm’s website in front of more people who need your legal assistance. SEO is essential if you want leads who are searching for: Patent law firms  Trademark law firms Copyright law firms  Trade secrets law firms  Licensing law firms  And any other practice area involving intellectual property law firms  What is SEO for intellectual property lawyers? SEO is the process of optimizing your IP law firm’s website for online search. This involves optimizing your website to get search engines to start ranking your content better so it shows up in search engine results pages. For example, after receiving a false copyright claim on a website like Etsy, a user might search Google for information on how to fight false copyright claims. Chances are, your website isn’t one of the top search engine results, and may not even show up on the first 10 or even the first 100 pages. The law firms that have the top spots have spent a lot of time and money getting there. SEO is a requirement to get your website to show up for users searching for legal help concerning intellectual property. If you’re not familiar with SEO, the basic components are: Keyword research and implementation. Keywords are words and phrases people type into the search engines to find what they’re looking for, as well as related words and phrases. For example, “trademark law” is a main keyword, while “fighting a trademark lawsuit” would be a related phrase. You want your website to contain the words and phrases people are searching for so that search engines know your content is relevant to their search query. Local search optimization. Search engines are flooded with content from millions of law firms, and that makes it nearly impossible to get a top search engine rankings. Local SEO is the key to getting seen in search results and avoid competing with millions of law firms nationwide. When you optimize your website for local SEO, you’re telling the search engines what geographical locations you serve. When someone from your area searches for an IP attorney, non-local law firms will be excluded from the results. This drastically narrows down your competition and makes it easier to rank. Technical SEO. These are all the technical aspects of your website, like your headings, URL structure, alt tags, and schema markup. On-page SEO. This involves the factors you have full control over on your website. For example, technical SEO is part of on-page SEO, as well as your site content quality, internal links, image optimization, and page speed. Link building. Although link building has been around forever, it’s still a key ingredient in search engine optimization. However, today, it’s about quality over quantity. Content creation and content marketing. To rank in the search engines, you need content on your own website and you need to get content published on other people’s blogs to get backlinks that will increase your ranking and generate organic traffic. These are just several key components involved in search engine optimization that are a requirement for getting your IP law firm’s website visible in search results. Here’s a more detailed look at how law firm SEO can help you get leads. Keywords lay the foundation Keywords and phrases are the foundation of SEO because they play a central role in how search engines determine the topic and relevance of your website. For instance, there’s a difference between a site about trademark law and a trademark lawyer’s website. The former is informative, while the latter is offering actual legal services. The keywords you use throughout your website help search engines make this distinction. You want search engines to know you aren’t just an informational site, and that you offer legal assistance because that’s how you’ll show up in search results when people search for legal help. If search engines think you’re just another informational website, you won’t show up when people search for an IP lawyer. Local SEO reduces fierce competition Normally, you’d be competing with millions of other law firms all over the nation for search phrases like, “trademark attorney near me” and “help with filing a patent.” Thankfully, search engines, like Google, narrow down the pool of potential results for some searches based on geographical data, like zip codes. This makes it easier to rank your content. However, to take advantage of this, you need to optimize your website so that search engines can know what areas you serve. By adding a new page for every area you serve, and using zip codes along with the names of cities and counties, you can tell search engines exactly where you are locally. Technical SEO tells search engines your site is legit Technical SEO won’t do much to increase your ranking, but a poorly built site won’t rank because search engines will consider it low-quality. Unlike major Google ranking factors, like backlinks and content quality, technical SEO is more about getting the framework right. Some examples include: Proper use of title tags Good meta descriptions Adding alt tags to images Using featured snippets Adding schema markup Good page speed Technical SEO

For real estate lawyers, there’s arguably no better digital marketing strategy than search engine optimization, or SEO. Digital marketing, of course, is increasingly important in a world where people looking for real estate lawyers usually begin their search online. If you want to grow your real estate law practice, digital marketing is now a practical necessity. Law firm SEO, when executed properly, can increase your rankings in search engine results pages (SERPs), ultimately increasing the visibility of your real estate law practice, generating more organic traffic, and ultimately resulting in more converted leads. But how exactly do you practice SEO as a real estate lawyer? And why is it so valuable? Real Estate Lawyers and SEO: What’s the Point? Let’s start by addressing the high-level consideration: why should real estate lawyers practice SEO? The benefits of law firm SEO can be incredibly powerful for your legal practice. Ranking highly in searches relevant to real estate law means more people will see your practice, more people will visit your website, and more people will ultimately work with you. If you can dominate the competition in SERPs, you’ll earn the majority of real estate law clients in your area. SEO is also loved by real estate lawyers because of its inexpensiveness and accessibility, especially when compared to other digital marketing strategies. As you’ll see, the foundational elements of SEO are neither prohibitively complicated nor ridiculously expensive; simply creating content, building links, and occasionally auditing and tweaking things can be enough to help you rank higher in search engines. That said, it is important to have a solid high-level strategy in place. Some real estate lawyers also love SEO because of its long-term nature. It does take several months to get going, but once you have that momentum, it can continue paying off for years or even decades. Every asset you create for your SEO strategy will be functionally permanent, and as long as you keep executing a law firm SEO strategy, you can continue reaping the benefits. The Core Elements of SEO for Real Estate Lawyers The basic elements of SEO for real estate lawyers include:       The SEO vision. First, you need a vision for the SEO strategy you’re going to build. Who are your top competitors? Who are your target demographics? What types of keywords and phrases are your real estate law clients searching for? Of those keywords and phrases, which are the most important and which are merely secondary considerations? Once you have the blueprints in place, executing your SEO strategy becomes much easier.       Onsite technical SEO. You’ll also need to practice onsite technical SEO. Essentially, this means adjusting the code and presentation of your website so it’s more favorable to your brand in the eyes of Google and other search engines. Your website needs to function quickly and efficiently, and it should be organized and presented in a way that makes it easy for both search engine crawlers and users to understand.       Onsite content writing. If you know anything about law firm SEO, you probably know that content is an important constituent element of it. That’s largely because onsite content serves a few different purposes simultaneously. It allows you to optimize for specific keywords. It allows you to build your authority and credibility. It even gives you anchors on which you can build inbound links.       Link building and offsite content development. It’s technically possible to rank in search engines without aggressively building backlinks, but at the very least, backlinks should be a consideration in your SEO strategy. That’s because the more links you have pointed to your website, and the more authoritative those links are, the more authoritative your website will be seen to be. And of course, websites are ranked in large part based on authoritativeness.       Metrics and analysis. Finally, you’ll need to routinely monitor your metrics and analyze your performance. This way, you can figure out which tactics are working, which ones need to be abandoned, and which future strategies are going to help you succeed the most. To be fair, law firm SEO is a somewhat complicated strategy, so consider this list merely an introductory guide. How Real Estate Lawyers Get Started With SEO (Keyword Research and Beyond) How are you supposed to get started with SEO services for your real estate law firm? There are literally hundreds of search engine ranking factors to consider and hundreds of little tweaks you can make to improve your website. On top of that, to preserve and continue building your SEO strategy, you’ll need to make an ongoing commitment to develop content and build new links. But everything starts with an initial analysis. For most real estate lawyers, that means an exhaustive audit of your existing law firm’s website, detailing potential SEO problems so you can correct them one by one. This also includes a competitive analysis, so you know who the top real estate lawyers and law firms in your area are. Beyond that, you’ll heavily focus on keyword research, specifically tailored to real estate law firms. Your law firm SEO strategy will be guided by a list of strategically valuable keywords and phrases; you’ll optimize your website and content for these keywords and phrases so you can rank for them when people issue them as search queries. The best keyword targets are ones that are highly relevant to real estate law, high in search volume, and relatively low in competition. These are some example keywords and phrases law firms can target to help you start brainstorming:       Residential and Commercial Transactions       Landlord-Tenant Disputes       Zoning and Land Use       Property Development       Eminent Domain The Technical Side of SEO Services for Real Estate Lawyers After you’re done with keyword research and selection, you can turn your attention to technical onsite SEO services. As you might imagine, there are hundreds, if

When you offer pay-per-click (PPC) ad services to your clients, like Google Ads, it takes quite a bit of time to onboard clients, manage Google Ads accounts, check analytics, and make the necessary changes to improve click through rates. If your priority is to grow your business, that’s hard to do when you’re constantly weighed down with clients. There are only so many hours in a day, and at some point, you won’t be able to take any more clients. If you’re struggling to grow your business because you’re maxed out, or if you’d like to expand more easily, consider outsourcing your Google ad services to an experienced white label SEO reseller partner. A white label Google Ads agency will do all the work, while you resell the services as your own. Once you’re set up, the process is fully automated for you, and all you need to do is check in to see how each campaign is going so you can report back to your clients. The benefits of white label Google Ads Using white label Google Ads services will give you several advantages: Offer more services to your clients. Outsourcing Google Ads allows you to provide a wider range of digital marketing and advertising services to your clients without having to do the work yourself or hire an extra team. Many customers today expect marketing agencies to offer a full suite of services, and Google Ads are at the top of that list. The more services you offer, the easier it is to generate more clients. Scale your business with freedom. White label ads give you the flexibility and freedom to scale your services as needed without having to keep a full Google Ads team on payroll year round. The resources you’ll save can be reinvested into your business in other ways. Deliver better results to your clients. Running Google Ads campaigns can be difficult, especially for certain industries. If you do it wrong, you’ll waste your clients’ money and they won’t get much out of the deal. Running paid ads really is a science. Certain keywords are highly competitive, and it can be hard to know how and what to bid. When you hire a white label PPC agency to handle it for you, they’ll have experts working on your clients’ Google Ads campaign. If you want to impress your clients with bigger returns, a white label solution is exactly what you need. How paid search management works With white label paid search management services, your white label agency will do all the heavy lifting. You’ll sell Google Ads services to your clients like any other offering, and they will always report directly to you for updates and to request changes. On the back end, your white label partner will be working hard to build your clients’ PPC campaigns, optimize them for a better cost per click, and to drive more traffic directly to their website. Your white label Google Ads service provider will also manage all remarketing and retargeting campaigns as well. Remarketing helps to increase PPC conversion rates, and is an essential part of white label PPC services. Since it can require an advanced strategy to be successful, it’s best done by experts who know PPC inside and out. Here’s how remarketing works. Some people will click on an ad and instead of making a purchase, they’ll either bounce or go look around for other options. Remarketing will show ads only to those people who have clicked on a previous ad or interacted with an ad in some way. Over time, after they see the same ad impression over and over, they’ll be more likely to finally make that purchase. By offering remarketing services to your clients, you can get them better conversion rates, more sales, and a higher ROI. If you offer marketing services, you need to run Google Ads Almost every business owner serious about their brand will want to run paid ads at some point, and most will start with Google. As a matter of fact, around 65% of small-to-medium-sized businesses run their own Google Ads campaigns, and many of them are stuck and need help. When you expand your services to include Google Ads, you can acquire more clients who either just want help with ads or need other digital marketing services and want a full suite of services from one provider. While running ads on other platforms is a good idea, almost everyone wants to run Google Ads. Since the ads show up at the top of the search engine results pages (SERPs), above even the organic search results, many business owners use paid ads on Google to generate traffic without having to wait for their search engine optimization (SEO) efforts to start working. Depending on the brand, some businesses will do better with ads on Google over platforms like Facebook, Instagram, and Twitter. If you’ve never offered Google Ads management services to your clients before, white label services make it possible for you to add paid ads to your list of services right now. Whether you’ve been avoiding it to save money or resources, or you don’t know how to run ads for your clients, working with a white label SEO reseller partner will eliminate all of your concerns. You’ll have a highly qualified team of Google Ads experts bidding on the right keywords that will get your clients’ ads in front of their target market. Make SEO.co your white label Google Ads partner Successful Google Ads campaigns require expertise. If you want to offer paid ads to your clients and get them the results they deserve without having to hire an in-house Google Ads team, do your own keyword research or account set up, we’d love to be your white label partner. You manage your clients, we’ll manage your ads. It’s that simple. You’ll get a dedicated account manager who will provide premier white label PPC management for your clients. Contact us today to learn more about

It’s been said that the people will come if you build something. But that’s never been true when it comes to the Internet. You need to find your target demographic, sell them your unique value proposition, get them to your online storefront, and convince them to buy your immigration legal services. According to Forbes, there are around 1.09 billion websites worldwide. That number is growing steadily with 252,000 new websites going live daily. So, it’s an understatement to say that the average website is, proverbially speaking, a needle in a haystack. IBISWorld reports there were 17,588 immigration attorneys and lawyers in the U.S. last year, up 7.9% from the year prior. Assuming that most of these legal professionals have websites, you must consider how best to reach your target demographic and sell them your services. Again, just because you have a website doesn’t mean would-be legal clients will ever find you online. When people search online for help with visa applications, green cards, or citizenship, they want immigration lawyers with the right skills to achieve the desired objectives. But here’s the thing — people generally favor the lawyers at the top of the first page of search engine results.  They believe the lawyers at the top of the page are more trustworthy. After all — they reason — why would Google list certain lawyers at the top of page one if these experts weren’t the crème de la crème? While that’s the rationale of many, it’s a partially true perspective.  The reality is that the immigration lawyers listed high on the first page of search engine results aren’t just there because of their skills — as vital as skills are. They’re also there because of their successful search engine optimization strategies that align well with Google’s algorithms. So, your immigration law firm SEO strategy is essential to grow your practice. You must optimize your law firm’s website for keywords related to immigration law. While it’s not rocket science, there is a science to doing it well, finding leads, and converting them to clients. Here are some things to consider about effective SEO strategies for immigration law attorneys. Research Keywords Relevant to Immigration Law Firms Since you want potential clients to find your website, you must know what keywords they’ll type into online search engines. The chances are you can come up with some off the top of your head. People looking for immigration attorneys will want help with asylum, visa applications, deportation defense, green cards, and citizenship. So, focus on those keywords. But don’t stop there. You can find tons of keyword research tools online. Examples include — but aren’t limited to — Google Keyword Planner, Moz Keyword Explorer, Ahrefs, and Semrush. Use these tools to find popular keywords your target demographic uses in online search engines. These specialized tools do more than find keywords applicable to people seeking immigration attorneys. You can use them to understand search intent, uncover new trends, learn about your target demographic, and more. An effective SEO strategy starts with keyword research. Often keyword research will lead to your finding ancillary and tangential terms (e.g. employment law) that could relate to what your ideal clients are searching for on the web. Website Optimization for Immigration Law Firms  Your next step is to optimize your immigration law firm website for SEO. Doing so effectively will ensure your law firm performs better on search engine results pages. You can do the following to accomplish this:  Designing an Effective Website: Eight in 10 consumers are open to spending more for a superior user experience. You can create a better website by, among other things, making it easy to navigate with well-thought-out menus, effective call-to-action buttons, and better sales funnels that guide people from the “leads” stage to the “clients” stage.  Optimize Content Strategy: A website optimization strategy must include a content marketing and SEO plan. You need SEO-friendly content that your target demographic finds interesting, useful, and relevant. It makes sense to publish content covering topics your target demographic searches for online. Print and video content make sense. And consider publishing content in other languages based on the ethnic populations in your area. Enhance On-Page SEO: On-page SEO is also essential. You can do this by optimizing images and URLs, adding internal links, improving page speed, optimizing headings, using meta descriptions, and using keywords strategically.  Speed Up Website Loading Time: Many would-be clients will abandon their searches if your website takes too long to load. It shouldn’t take more than two seconds to load — in a perfect world. While three seconds is considered okay, anything more than that won’t be tolerated by many people. They’ll go elsewhere. You can find free tools online to test loading speeds.  Provide Mobile-Friendly Site: Mobile devices account for around 50.48% of online traffic, while desktop devices make up 46.51%. Many people looking for immigration attorneys do so from small screens like smartphones or tablets rather than desktop computers. So, your strategy must ensure people using mobile devices can properly see, navigate, and interact with your website. Otherwise, that’s a lost opportunity.   On-Page SEO: On-page SEO includes pursuing link-building. That’s an SEO strategy where the goal is to get websites to link to your immigration law website. Linking with other reputable sites will improve your website’s performance on search engine results pages. Local SEO. Optimize your Google Business Profile (GBP) with proper reviews and local link citations. Focus on Local SEO Local SEO is about leveraging SEO to increase search visibility, boost brand awareness, and increase traffic for local companies, including your immigration lawyer site. This will factor into your keyword research. If you’re based in, say, New York, you’ll want to reach out to people who go to a search engine and type in search terms like “immigration lawyer in New York.”  As part of your local SEO strategy, it makes sense to create a Google My Business profile. It’s a way for businesses to manage their online presence. You