SEO Blog


Welcome to the SEO.co search engine optimization (SEO) blog. Here we discuss SEO, content marketing, link building and technical search rankings topics.



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February 12, 2019
Earned Links: Content That Drives Traffic & Increases Domain Authority

Earned Links: Content That Drives Traffic & Increases Domain Authority

“If you build it, they will come.” That’s not really the line. It’s actually “If you build it, he will come,” from Field of Dreams. But […]
February 11, 2019
Legal Marketing Trends for 2020 and Beyond

5 Legal Marketing Trends for 2021 and Beyond

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will […]
January 2, 2019
Law Firm Marketing: How Lawyers Can Rank in Online Marketing in a Competitive Industry

How Lawyers Can Rank in Online Marketing in a Competitive Industry

Every law firm wants to rank as highly as possible in search engines, and for good reason. People seeking legal representation for pretty much anything are […]
October 22, 2018

9 Invaluable Lessons From Failed Link Building Campaigns

Link building will always be a hot topic among digital marketers, SEOs, content marketers, entrepreneurs, and business owners. It’s also a sensitive one with a bit […]
October 22, 2018

How Has Link Building Changed?

Link building is at the heart of any search engine optimization (SEO) strategy, and it has been for more than a decade. But over the course […]
October 8, 2018
SEO & Google Analytics: A Comprehensive User Guide

Google Analytics Best Practices

The “Goals” section of Analytics is one of the most useful tools you’ll find. If set up properly, you’ll be able to track conversions throughout your […]
January 16, 2018
How to Become a Guest Author On Major Media Publications

How to Become a Guest Author On Major Media Publications

The following is a transcript of a presentation we gave at the Neil Patel Advanced SEO Summit. We are consistently asked the question “How did you […]
October 22, 2017

International Backlinks: A Quick Primer On Building International Links For Your Website

Once you’ve established your company and used SEO to boost your traffic and improve your SERP ranking—what’s next? While many businesses become comfortable in their stagnancy, […]
April 19, 2017
What Makes a Law Firm Blogging Strategy Successful?

What Makes a Law Firm Blogging Strategy Successful?

For many law firms, the world of digital marketing is a confusing one. Which strategies are worth pursuing? Which ones are trends? How should we allocate […]
September 26, 2016
Crowdfunding Link Building: 2 Tools for Using Crowdfunding as a Backlink Strategy

Crowdfunding Link Building: 2 Tools for Using Crowdfunding as a Backlink Strategy

You’ve almost certainly heard of crowdfunding by now. You’ve possibly even contributed to a couple of campaigns in the past. Famous products like the Oculus Rift, […]
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