Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. While we may be several years away from seeing your marketing career jeopardized by AI and automation, we’re already living in an age where your marketing career can be defined by the technology you’re using (or neglecting).
Understanding the strengths and weaknesses of marketing automation, and using the best tools for the job can dramatically increase your results—and save you time in the process.
Why Marketing Automation Tools?
The value proposition of marketing automation is simple. It saves you (and your team) time. Assuming you have a list of 20 tasks to do in a day, and automation can take care of 5 of them, you’ll instantly save 25 percent of your time—which you can then devote to more high-value efforts, like brainstorming, analyzing, or making new connections.
Another perk of automation is giving you more data, which you can use to measure and analyze the results of your campaign. Because these marketing efforts are repetitive, and logged in the app you’re using, it’s usually easy to generate a report that tells you exactly how your strategy is performing.
30 Marketing Automation Tools
Let’s take a look at some of the best marketing automation tools on the market today.
Integrated marketing automation platforms
These automation platforms focus on a wide range of different functionalities and features:
Email-specific automation tools
These automation tools focus more heavily on email marketing, specifically, as it’s one of the easiest forms of marketing to automate:
General productivity tools
There are also automation-based tools that can help you improve your productivity, no matter what kind of projects you’re working on:
There are also a wide variety of social media-based automation tools to consider, though many of them are based on the same principle of allowing you to schedule posts in advance.
Using Marketing Automation With Caution
Marketing automation tools aren’t shortcuts to success, nor should you consider them universally effective. In fact, relying too heavily on marketing automation can blind you to the weaknesses of your campaign; you won’t have as much time to scrutinize it, since it will be happening with or without your direct attention. These tools should be interwoven with your campaign, and used to complement your high-level strategic thinking, rather than being used to replace it.
If you’re interested in getting more value from your content marketing or link building campaign contact SEO.co today to see how we can help. Content is an art that can’t be automated, but we have access to talented strategists and writers that can save you just as much time—and grow your campaign further than you ever thought possible.