Our SEO Process
A proven, Repeatable SEO Process that Yields Results
Our proven, repeatable process helps separate “SEO” from “GuessEO.” By tying actionable, results-driven timelines into our client engagements, we are better able to align client expectations with reality and–most importantly–deliver unparalleled SEO results with real staying-power.
From the outset, we use data to inform decision making processes on the type, volume and speed of our link building outreach campaigns, tailoring each campaign to the needs of any given site.
Because true white-hat SEO success is gauged in months and years, not days and weeks, our typical client engagement spans over an extended period, broken into three similar, but unique phases
Kickstart
Months 1 to 6 A booster shot for new campaigns looking to make quick gains against competitors
- Source the low-hanging fruit in long-tail terms for quick wins
- Bolster existing keywords for which the site already ranks
- Analyze the competition for determining the total volume, diversity and speed of link procurement
- Consult for shoring-up on-site deficiencies in things like site speed, content and UX
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
You receive regular backlink reports included in your standard monthly SEO work reports.
Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.
Expand
- Expand into newer, more competitive key phrases to enhance results for relevant organic traffic growth
- Grow overall link portfolio and URL diversity in a scaled, but prudent way
- Enhance on-site further with link acquisition that moves in lock-step with new on-site blogs, articles and announcements
- Work toward shorter "money" terms with diversity in anchor text, IP diversity and domain authority
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Defend
Months 13-24 Continue to hold your position free of competitor encroachment with more URL and IP diversity in your link acquisition
- Continue to build a steady flow of new links from new sources, further expanding the link profile
- Continue link "dripping" to ensure the site remains relevant, but is not later eclipsed by competitors who may attempt to leapfrog
- Look for more wins in expanding the keyword profile while maintaining the ground already won in phases 1 & 2
- "If it ain't broke, don't fix it" --keep the trend going on tactics that have worked, staying abreast of new developments in SEO
- Expand your SEO service offerings outside of your current scope of expertise or bandwidth
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
You receive regular backlink reports included in your standard monthly SEO work reports.
Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.
Frequently Asked Questions
We provide technical on-site and off-site audits, including:
- Backlink audits for quality and spam signals
- Internal link audits
- Content audits, including duplication, cannibalization and competitive content gap analysis
- On-page audits looking for deficiencies vis-a-vis the competition
- Scans and technical fix suggestions
A brief mini SEO audit will help determine how heavy we can immediately get on off-site promotion with link building. We don’t typically do any link outreach until egregious on-site errors and issues are fixed.
Yes. Kickstart is typically done in SEO sprint fashion and is generally less expensive. The same could be said for “Defend.” Most of the ramp-up and expense comes in the “Expand” and grow phase. This is typically not done immediately on new websites.
Clients Trust Our SEO Skills
