Have you ever considered outsourcing your blogging by hiring content writers?
Depending on what blogging strategy you’re currently using, this could sound like a godsend. The basic idea is simple; you’ll hire a writer or team of writers to take over writing and publishing articles for your blog (or for outsourcing your off-site link building). Over time, those articles will increase your website’s visibility, especially if you’re building a search engine optimization (SEO) strategy around that content. Leaving the work to someone else puts it in the hands of an expert—and takes it off your plate.
But is hiring content writers really all it’s cracked up to be?
Content writing (in the form of onsite blogging and guest posting) is a fundamental pillar in almost any online marketing strategy. It can be used as a persuasive tool to get more conversions, a way to attract and retain more direct visitors, and a framework for an SEO or targeted advertising campaign.
Unfortunately, for your content to be valuable, it needs to be well-researched, cleverly written, and aligned with your overarching goals. That means it’s going to take time, so you can’t do it all yourself. There are only a few alternative options:
Hiring SEO copy writers of any variety (i.e., independent contractors or an agency) will yield the following benefits:
However, not all businesses will benefit from hiring blogging services. There are some potential downsides to watch for, though most can be compensated for:
Whether you’re trying to scale your link building campaign or just want to offer better content for your most loyal customers, outsourcing your blog writing is a good idea. Most of the downsides can easily be remedied by proactively guarding against them, and the benefits are undeniably powerful (so long as you choose the right agency to work with). The more important, less answerable questions are things like how much are you willing to spend? How fast do you want to grow? When do you want to get started? And what do you ultimately hope to achieve?
If you’re interested in hiring a team of content writers for your business, or if you’re just curious to learn more about the benefits of outsourcing your blogging, contact us at SEO.co today! We’ll run a free analysis of your current content marketing and SEO strategy, and introduce you to the SEO experts who can help you get the most out of your content writing campaign.