SEO Blog


Welcome to the SEO.co search engine optimization (SEO) blog. Here we discuss SEO, content marketing, link building and technical search rankings topics.



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March 3, 2016
What’s the Difference Between Direct and Indirect Ranking Signals?

What’s the Difference Between Direct and Indirect Ranking Signals?

Depending on how you classify SEO, there’s really only one primary goal: attain higher ranks in search results. Yes, all the tangential brand and customer benefits […]
February 25, 2016
Is Wikipedia Building Its Own Search Engine?

Is Wikipedia Building Its Own Search Engine?

The search engine world is bigger than just Google. Bing has overseen some major improvements over the past several years, stealth competitors like DuckDuckGo are showing […]
February 23, 2016
How to Prove Your Value as an SEO Link Building Agency

How to Prove Your Value as an SEO Link Building Agency

As an SEO link building agency, you spend a lot of time thinking about customer acquisition and customer retention. You’ve got designers, writers, strategists, and account […]
February 19, 2016
Keywords or Topics: Which is More Important for SEO?

Keywords or Topics: Which is More Important for SEO?

When SEO was first emerging as a strategy, there was one consideration more important than any other: keywords. First, you’d do exhaustive keyword research to see […]
February 2, 2016
The Pros and Cons of DIY SEO

The Pros and Cons of DIY SEO

SEO can be complicated, but it’s not impenetrable. Given enough time, resources, and willingness to learn, almost anyone can become adept at SEO in the span […]
January 27, 2016
Semantic Search: A Comprehensive Guide for Understanding & Optimizing for Semantic Search

Semantic Search: A Comprehensive Guide for Understanding & Optimizing for Semantic Search

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine […]
January 24, 2016
How to Tell if an SEO Agency Is Trustworthy in 5 Steps

How to Tell if an SEO Agency Is Trustworthy in 5 Steps

The term “SEO agency” can’t tell you much. I’ve seen all kinds of operations refer to themselves this way, from one-man operations to firms with thousands […]
January 16, 2016
10 Ways to Write More Engaging Body Content

10 Ways to Write More Engaging Body Content

When it comes to blog writing, you can separate your goals into two categories: the headline, and the body content. The headline of your article will […]
January 9, 2016
"Calls to Action" - How to Write a Persuasive Call-to-Action & Why a CTA is Essential in Online Marketing

“Calls to Action” – How to Write a Persuasive Call-to-Action & Why a CTA is Essential in Online Marketing

Calls-to-action are what make your online marketing strategy profitable. They serve as a soft sales pitch to your online visitor, encouraging them to either make a […]
December 31, 2015
How to Improve the Quality of Your Online Leads

How to Improve the Quality of Your Online Leads

For most online marketers, success boils down to how much revenue your campaign generates. That revenue is tied to paying customers, and paying customers are just […]
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