
Link Building for Local SEO: How to Build Backlinks for Local SEO
Link building serves many purposes. Most of the time when marketers and link builders talk about the practice of link building, they are referring to global link building, linking to sites all over the web in order to build brand recognition, generate more content, increase page rank, and increase domain authority. While all of these things certainly apply, local link building is more specific in that it is focused on building links that are related to local search results. Here are some examples: “roofer near me” “local painting contractor” “Austin, Texas pest control” “Seattle SEO“ For most businesses, especially brick and mortar or service-based businesses, the majority of their traffic comes from the local searches. In fact, 38% of all internet queries are local. Knowing how to optimize for local SEO link building is crucial to getting traffic through the doors and for cashing in on the local customer base you have. While the principle is similar to standard national link building, there are a few key differences between link building on a global scale and local link building. The primary focus of link building is on finding industry-specific links through finding relevant and trustworthy content to link to or to form link exchanges with other businesses. The problem with this for local businesses is that these types of links do not drive the type of traffic that they need. So then, the question becomes, what types of Links are best for local link building? To help you understand building links for local search, we’ll break down why local link building is different and how it works, as well as how to actually go about finding and securing local link building opportunities. What Local SEO Link Building is All About We all already understand what link building is and what search engine optimization is for, helping you rank higher in search results. Like we said in the beginning, the focus is not on global search results or even Google specifically, but rather on local business search results. Many of the same rules apply as far as being relevant and trustworthy. In other words, you’re still looking at building backlinks with businesses that are relevant to your own and provide useful information to your users, while having a good domain authority (relative to local search). The difference is that you’re not looking for just any sites with relevant information and good domain authority, your search for links should be focused on those businesses in your local search area, the area that you cover with your services. To conceptualize it, picture this, you are a tire salesman in Atlanta, you want to improve your search ranking by building links with businesses that are also in Atlanta and that are in a related field. By following this logic, you may try to reach out to local tire change shops, that don’t sell their own tires, or mechanic shops that buy tires from you, or even paint and dent repair shops that service automobiles, all in Atlanta. With this example, you can see how all of these businesses are related and add some form of value to your users and your business. Getting free backlinks with local businesses is the key point of local SEO link building but is not the only part of it. Content Creation and SEO for Local Link Building The next part of local SEO link building is linking to content that is relevant to your users. This is about what your backlinks are linked to as well as the types of content you create on your own website as well as what pages you backlink to. If you want to find out more about your backlinks right now, use our free backlink checker tool. Your own content is a major part of your SEO, content that is keyword rich is not the only goal. You want content that is on topic, relevant, fresh, and of value to your users. This also improves your chances of building links with other businesses, after all in terms of link exchanges, both parties have to offer something of value. To that point, the businesses that host your links should also have relevant content that is high quality. This is part of the whole, highly reputable, and relevant local link building strategies that is at the core of all global link building tactics, but for local businesses, it is even more important to keep users engaged and build brand trust. If you have a lot of backlinks from disreputable or untrustworthy local websites, this will only hurt your business in the end. It also hurts your search results ranking since domain authority is still a part of the local search ranking. The content you create also needs to be local. Referencing local businesses, talking about area-specific problems, issues that customers in your area face, providing solutions to common problems, all of these types of things are all relevant and local, improving your ranking in local search by being as relevant and impactful as possible. Writing broad or overarching posts and blogs may be useful on the global market, but local residents want content that matters to them specifically. Always keep in mind the audience you’re trying to target and the information that they will find important. The Information You Need to Build Local SERP Ranking You should always consult with a professional link building service to help build out links to your business, but focusing on the right information is important for the purpose of building your ranking in Google’s local SERP. The first thing to focus on is making sure that the information on your site is up to date and listed properly, this means your location (physical address, ) the name of your business, and contact details are as up to date as possible (as a side note, this information should be on every page and should be easy to find) and that Google has this information listed in its index of businesses. The second