Timothy Carter

Natural quality backlinks are a major factor in calculating a domain’s overall authority, which in turn influences its rankings for various keywords. Semantic search–including artificial intelligence (AI), machine learning (ML) and natural language processing–help to determine whether a link was acquired naturally or unnaturally. Unnatural backlinks earn penalties from Google (both manual and algorithmic) and harm domain authority and trust. While natural backlinks help you grow your rankings and overall web traffic. To get around this, many search marketers simply adjusted their link building tactics to make their links appear to be more natural, rather than relying on the proper cultivation of purely natural links. Let’s dig in! Natural Backlinks vs. Unnatural Backlinks Google’s ability to detect natural links is more advanced than ever, and with some Google employees insisting that link building for SEO should be avoided altogether, it pays to know the real differences between unnatural and natural links and why you should be working to build backlinks naturally. It’s only one of the reasons we encourage all of our clients to perform a backlink audit as part of our holistic and regular SEO audit services. When comparing your backlink profile, we’ll be discussing a number of critical components to ensure your links are natural. In doing so, you will be better able to find the “website equivalent” of the following: The Strict Definition of a Natural Backlink In the truest sense of the definition, and the one Google uses as the basis for its algorithm development, natural links are ones that you had no part in creating. Some neutral third party decided that your domain was worth linking to, so they posted a link somewhere to prove a point or offer a resource. Unnatural links, on the other hand, are any links that you put into place yourself. That means even your most carefully-placed, intelligently created, authoritatively sourced links are considered unnatural if you placed them with the intention of increasing your rank. That being said, Google still isn’t all-knowing (though it gets a little closer every day). Its algorithm can only use certain indicators to judge whether or not a link is natural, and as long as your link passes those tests, you won’t be penalized. Learning these indicators can help you understand what types of links are considered natural, and how to structure your own links so they appear to be natural in Google’s eyes throughout the course of your link building campaign. Types of Backlink Sources First, Google takes a look at the type of source being used to host the link. If the link is pointing to a domain in an industry wholly unrelated to that of the source, it will be considered unnatural. As a result, keeping your links to only the most relevant sources of your industry or business is a wise strategy. On a related note, higher authority sources tend to pass more authority than lower authority sources, so getting a link featured on a major publisher or .edu site is much more natural and much more powerful than stuffing one into an article directory. Natural Anchor Text There was a time when anchoring your links with keywords or words related to your industry was a good idea. That time has passed. If Google notices too many of your links using the same keyword or keyword phrase, it will become wise to your tactics and judge your links to be unnatural. Instead, try to anchor your links with words that actually describe what your page has to offer, or better yet, let your link sit naturally in a bed of text. We recommend tools like SEOJet for helping to gauge proper anchor text variability among differing pages of your website. For instance, the anchor text variation for your homepage will look much different than the anchor text variation of internal service pages and blog posts: mepage should look much different than your services pages and your blog posts: versus Source Diversity Google also looks for patterns in how and where you’re posting links. Essentially, it can tell if a particular series of links have been placed by the hands of a single individual or company. For example, if all your links are confined to only two or three different sources, Google will conclude that you’re either spamming the links or you’ve engaged in some kind of mutual link scheme with those other sources. Either way, your links will appear unnatural—so make sure you’re using a wide variety of different sources. One of the main methods for tracking link diversity is by using third-party link building tools like Moz or Ahrefs. For instance, take a look at the Domain Authority (DA) diversity of a client who came to us wanting to build more backlinks from high authority websites: Contrast this with a popular industry SEO blog: Granted, the data is a bit skewed as our client had not yet reached scale. As the scale of one’s sitelinks expands, the backlink profile should begin to appear and more “natural.” But link builders need to be aware of where they are procuring their links and at what scale. Link Destination If all the links pointing back to your domain point to the same page, Google will deem them to be unnatural. For example, if you use your homepage as your primary URL when posting external links, eventually Google will pick up on your habits and penalize you. Instead, use a variety of different link destinations, getting to the deepest pages of your site whenever possible. Link Context The contextual placement of your link also matters. For example, if you post a link by itself with no explanation as the only comment on an external blog, your link will definitely appear unnatural. If, however, you introduce your link with a thoughtful explanation of why it’s helpful in response to another member’s comment, your link will appear to be natural—even more, it will be natural. Work to frame your links in a real, natural context

You’re a SaaS company (or a startup on an SEO budget) and you’ve either decided to start a managed SEO campaign, or yours is in trouble and you need to whip it back into shape. You know all about the onsite portion of SEO — improving your SEO with the proper technical structure, ongoing content strategy, and meta data—but you’re struggling to find your place when it comes to offsite strategies. This guide is also broken down into a few main sections, so feel free to skip to the ones you feel are most relevant to your needs: Unique challenges, to elaborate on the main obstacles and priorities a SaaS company should focus on Guest posting and manual link building, to cover best practices for a manual link building services Link cultivation, to explain the mechanisms of earning links naturally through content Ongoing considerations, to maximize the long-term returns of your campaign Necessary Evil of Link Building for SaaS: Pros, Cons and Risks Offsite SEO is a culmination of all the ranking factors Google and other search engines consider that aren’t directly on your site. Because these aren’t on your site, they’re more difficult to control, but they also offer more credibility, as these factors serve as third-party indicators to your domain’s authoritative strength. Take a look at Moz’s breakdown of ranking factor clusters (which is an approximation, but still relevant): (Image Source: Moz) Link building features alone account for a cumulative 40 percent of total rank potential, compared to only 15 percent for on-page keyword and content features. Along with social metrics, offsite SEO accounts for 47 percent of your total propensity to rank—meaning if you ignore offsite SEO, you’ll be sacrificing 47 percent of your search visibility potential (more on that later). After hitting a critical threshold of 20 percent investment, there’s a major turn in the growth of monthly revenue. This is because SaaS companies are dependent on visibility to new customers in order to make new sales. Since most SaaS companies operate exclusively online, the only options for increased visibility are advertising and organic improvements, the former of which is ridiculously expensive at higher volumes, and the latter of which is most successfully executed with a content and SEO strategy. SEO also offers compounding returns, compared to advertising, which offers reasonable, yet linear growth patterns. Long story short? SEO is the best tool you have to sustain long-term revenue growth. Off-site SEO is a complex web of habits and exchanges more akin to relationship management than construction. Battling SaaS churn with link building and content marketing But offsite SEO is about more than just increasing your visibility and organic traffic in search engines. If done correctly, you’ll increase referral traffic from whichever sources you build links on, your brand reputation will improve, and you’ll earn more customer loyalty as a result. As a SaaS company, customer loyalty is vital if you want to stay alive. Take a look at this customer churn graph: (Image Source: Totango) The fastest-growing SaaS companies are the ones with the highest rates of customer retention, and offsite SEO link building can help you achieve them in addition to all its other benefits. Link Building for SaaS Companies: Unique Challenges Hopefully, you now see why offsite SEO and link building is so critical for SaaS companies. I’ll get to the “how” in a minute, but first, I want to address some key, unique challenges that SaaS companies face while pursuing a content marketing strategy. Differentiation. The SaaS model has potential for huge revenue growth, but because this is common knowledge, the market’s been flooded with competitors in recent years. If you want to be featured as a thought leader, you need a solid way to differentiate yourself. If your niche is especially competitive, this can be hard to find; think about how to angle your brand to a specific demographic, or what information you can gather that no one else can. User trust. You can gain ranks pretty easily with a consistent offsite content strategy, but users’ impressions of your brand are an independent concern; just because you successfully earned a link doesn’t mean you’ll generate additional user trust with its placement. Finding a way to build and improve this trust is essential if you want to attract more loyal customers; this generally requires an even greater focus on the quality and value of your content. Building authority from scratch. All SaaS companies are relatively young, since it’s a relatively new concept. Building authority is easy when you have lots of history and data to support your brand: If you’re starting from scratch, however, you’ll find it’s notoriously difficult to get your foot in the door anywhere. The most critical period for offsite SEO development is your first few months—you’ll see the lowest returns on your investment, but you have to keep going if you want to scale. Scaling to new sources. After your early momentum starts to subside, you’re going to find it difficult to keep scaling upward. SaaS companies have a huge potential for future returns, especially compared to SaaP companies: (Image Source: Cloud Strategies) However, to sustain this exponential growth model, you also need to exponentially scale your offsite strategy. This is certainly possible, but it requires a steady increase in your time, effort, and quality. Keep these challenges in the back of your mind as you read the next few sections and start planning your strategic approach. Understanding and compensating for these weaknesses is critical if you want to be effective. Guest posting & link building for SaaS Guest posting and link building should constitute the bulk of your ongoing strategy, as it’s the most reliable way to build a reputation and guarantee high-profile links. In this strategy, you’ll be producing high-quality content that other sites host for their users. Many of these posts will contain links that point back to your domain, which in turn pass authority to your site to support your ranking efforts. These

In most scenarios, preparing your business for a move to a new location is a sign of success. Maybe you’ve outgrown your old location, maybe you’re moving to a swankier place, or maybe you’re heading downtown to be closer to your clients. Whatever the case, moving is an exciting time for local businesses much in the same way it is for individuals—it’s a new opportunity and the beginning of a new era. Unfortunately, moving your business has a few downsides. Even if you spend the days and weeks leading up to the move updating your clients and partners about the change, there’s still one major hiccup that can damage your business as a result of switching business addresses: your local SEO could suffer. If you’re proactive and dutiful, you can avoid the worst and make the transition to your new business locations without any major interruptions in the progress of your local SEO campaign. This article will show you how to get it done. The Problem With Moving Usually, when we talk about seeing a ranking drop or a decrease in domain authority, it’s because Google is mad at you. Posting spammy links or bad content is a violation of Google’s official policies, and doing so will make them penalize you. Moving to a new location isn’t going to make Google mad—but at the same time, if you handle it improperly, it can cause your rankings to plummet. Here’s the root of the problem: your NAP. “NAP” is shorthand for name, address, and phone number—the three critical pieces of information Google uses to categorize and understand your business. Because this information is vital to producing accurate, reliable local search results, Google takes it very seriously. But rather than relying on local businesses to present this information on their own, Google tries to fact-check by aggregating information from all over the web. It might take the NAP information on your site and compare it against your NAP as it exists on Yelp, TripAdvisor, and a thousand other third-party local directories. If it finds that your NAP is inconsistent, it serves as a blow against you, and two things might happen—your domain authority might drop, and your address might populate incorrectly for any relevant inbound queries. Neither is good for your search visibility. Unfortunately, there’s no quick fix to this. Google’s aggregation of data makes its search results far more accurate, but it also means it takes a longer time for your information to update throughout the web. If you update your NAP information on your own site, it might take months or even years for those independent local directories to catch on and update their databases, and even more time for Google’s data refreshes to catch up to the change. In the meantime, you’ll be losing tons of potential visibility and traffic. How to Prepare for the Change Unfortunately, there isn’t much you can do in advance of your move. You can’t write a letter to Google explaining the address transition or schedule your address change the way you can with the United States Postal Service. Plus, changing your business address too early can be just as problematic as changing your address too late. Instead, all you can do is proactively prepare for the transition period and be ready to take action the minute your address officially changes. Making the Switch When you finally make the move to your new physical location, you’ll have to take several steps to ensure your new local business listings data is incorporated throughout the web as thoroughly, as accurately, and of course, as quickly as possible. Your Website First and foremost, update your website—and update it everywhere. It’s the first place Google checks when evaluating your NAP information. Include your full information in the footer, with a phone number in the header, and be sure all your internal pages—especially a business page—are updated as well. If you have any location-specific internal pages, make a note to update them with the new location. Social Media Profiles Next, you’ll want to update your social media profiles. These are easy to miss, especially if you don’t regularly audit your content and social profile information as part of an on-going SEO audit process. Make it a point to not only update your basic profile information on every platform you use, but also to post an announcement to your audience addressing the change. Local Directories and Databases This is the tough part. There are literally thousands of different local directories and databases that have your information on file, and they’re all perused by Google’s search crawlers as a potential source of valuable information. If you want to be thorough, you’ll need to update as many of them as possible. There are services out there that will clean up your local profile for free—for a few hundred dollars, they’ll track down every instance of your business’s information on the web, and they’ll manually update it to reflect your current location. For the time-strapped business with a bit of extra money to spare, this service is definitely worth it. Otherwise, you can manually track down these instances and update them one by one. Generally, you can find them by searching for your own business name. Then, you can claim your Google my Business profile and update your information in the back end of the system, or write to the webmaster to inform them of the change. If you’re doing this, it will be impossible to update every single instance of your business on the web—for now, stick to the major players like Yelp, Trip Advisor, and UrbanSpoon. No matter what approach you use in updating your address throughout the web or how quickly you act after the initial move takes place, remember that the transition is going to take some time. You could spend a few weeks or even a few months with your address in a transition state, but as long as you act quickly and thoroughly, you should have no trouble minimizing the SEO fallout

You already know that content is important for search engine optimization (SEO). It’s an opportunity to create new pages, optimize for specific keyword terms, and cater to your users. Creating new, better optimized pieces of content can help you achieve higher rankings and take advantage of new ranking opportunities. Unfortunately, many optimizers take this as a reason to exclusively focus on new content creation. They want to create as many onsite blog posts as possible, viewing each one as a new opportunity and a way to reach new people. There’s certainly nothing wrong with creating new content, and you should do it on a regular basis. But if you want to see better SEO results, you also need to focus on improving, updating – or tuning – the content you already have. How exactly do you “tune” your content for SEO? And why is it so valuable? What Is Content Tuning? There are many different ways to think about optimization of content for search engines. During the content development and on-page SEO process, you’ll likely choose one or more keywords to serve as the target for the new content you create; this is a form of optimization. You may also optimize your content by including certain sections, peppering in semantic variations of your target keyword phrase, adding more descriptive sections, and including links to authoritative sources. But content tuning is a bit different. Think of it this way. If you pluck a guitar string on a guitar that hasn’t been properly tuned, it will probably ring out with a note that isn’t in tune, but it’s close to the note it’s supposed to be. On a tuner, it might register as E, but it might be so flat that any song you attempted to play on the instrument will sound horrible. To correct this issue, we have to tune the string. If it’s flat, we must tighten the string gradually, checking the note with each incremental change. And if we tune it too far in one direction, we might end up with a sharp string that we then need to tune back down. Content tuning is similar. We already have a piece of content in place. It’s already close to performing as we need it to perform. We just need to make small, incremental adjustments until it falls in line with our vision for the content. When we practice content tuning, we’re interested in improving the overall performance of a piece of content. That means we need to think about how the piece of content is ranking, what types of users it’s attracting, the organic traffic it generates, and even the behavior of users who visit the page. Ultimately, even a few small changes could be enough to take a mediocre page seated deeply in your blog and make it a total star on the SERPs. The Core Principles of Content Tuning for SEO If we want a piece of content to be successful in an SEO campaign, we need to tune it with the following core principles in mind: Optimize for user intent. User intent is a way to determine the goals and mindset of an individual user searching for a specific keyword term. For example, a person searching for “bike tune-up near me” is probably searching for a bike shop where they can take their bicycle for a seasonal tune-up. In contrast, a person searching for “bike tune-up tutorial” is probably more interested in learning how to do a bike tune-up by themselves. These are simple and easily understood examples, but user intent gets far more complicated. One of your goals in content tuning is optimizing for user intent. Instead of optimizing for one or a handful of specific keyword phrases, you’ll be optimizing your piece of content to fulfill user desires, according to their intent when searching. This is valuable for several reasons. For starters, user intent is arguably Google’s biggest priority; if you can satisfy user intentions with your content, it’s likely to rank higher. Additionally, optimizing for user intent increases dwell time on your page, while increasing the likelihood that each user will take action on your website. Develop content with users in mind. Next, we need to develop our content with users in mind – and that means human users, not search bots. Too often, content developers and search engine optimizers develop their content with algorithms in mind. They try to include just the right number of keywords, just the right structure, and just the right semantic patterns to trick search engines into ranking their content favorably. Ironically, this is usually counterproductive. It’s usually much better to write for human beings, serve them well, and capitalize on the benefits of providing a good user experience. Increase page relevancy. Another goal of content tuning is to increase page relevancy. In other words, we want to make our existing piece of content more relevant for more queries. Historically, SEO professionals have recommended creating content with a singular keyword focus; you create one piece of content (and one page) for each target keyword or phrase in your strategy. But in today’s era of semantic complexity and advanced machine learning algorithms, such a narrow focus is problematic. Instead, it’s often better to have monumental pieces of content that can address many different keywords and many different user intents simultaneously. Revisit ranking factors. This is also an opportunity to revisit ranking factors as they apply to this individual page. As you add new content sections, delete sections of content that aren’t working for your strategy, and optimize for conversions, see if there are any technical tweaks you can make to increase the likelihood of this page ranking in SERPs. With those core principles in mind, what steps do you need to take to tune your content for SEO? Step One: Look for Opportunities to Tune Your Content for SEO First, you need to decide which pieces of content or pages of your website you want to tune for

Content length is a matter of concern for both SEO and user experience. You need enough content to register in major search engines, but not so much that you alienate your users or appear to be over-optimizing your pages. Writing too much is a pitfall of some search marketers obsessed with achieving a higher rank; they believe that more content is always better, when in reality, that’s hardly ever the case. But content length for SEO DOES matter! While certain best practices should be followed to maximize homepage SEO potential, quality is always better than quantity. The home page is a unique SEO animal for two reasons: The homepage carries the most weight in representing your site to major search engines It’s usually the first (and many times the only) chance you have to capture your users’ attentions long enough to lead them to conversion. From hundreds of iterations and client tests, we have found that the best length for homepage content is a range between 100 and 1,000 words, with the optimal falling somewhere in the middle (400 to 600 words). Homepage content is dependent on the industry, individual user, customer need, search intent, homepage purpose and the homepage content length of the competition. Let’s explore a bit more why word count is important for your home page, and what number of words strikes the right balance between user-friendly and SEO-optimized. General Homepage Text Guidelines for SEO First, it’s important to establish a baseline for SEO. Your homepage text needs to be optimized for search engines if you want to stand a chance of ranking highly for competitive keywords. However, the requirements for search engines are less strict and less demanding than you might think. In terms of onsite text, there are only a handful of guidelines you’ll need to follow in order to get the best results. Aside from your title tags, meta descriptions, and physical site structure, you’ll only need to pay attention to these features in your home page content: Crawlable Text In order to be seen as existing by the robots of major search engines like Google, you will need a minimum amount of “crawlable” text. Robots will scour your site, including your company name, title tag, meta information, and of course, onsite content. In the old days of SEO, that meant including keyword-rich content, so Google search bots would be able to understand what your site is about. Today, Google’s robots are highly advanced, and can detect the meaning and intent of your site without you spoon-feeding it content. So, aside from optimized meta data, you only need to include enough text to convey the main purpose and category of your website to a search engine crawler. Focus on Users, Not on An Arbitrary Word Count It’s also important to structure your home page content appropriately for search engine robots. It’s not enough to simply list a series of power words that describe your business; you need to write in a natural, logical, and appropriate form. That means your content needs to be error-free, straightforward, and written clearly. Google can detect not only grammatical and semantic errors, but also unnatural instances of language that could indicate a non-native speaker or an intention of keyword stuffing. If you write in a natural voice, you have nothing to worry about, but extending your onsite content for the sole purpose of hitting a word count could lead you to write unnatural sentences. In addition, homepage content should favor more toward your brand, your services and your company values, rather than random lists or extended long-form content. In short, you want to rank for your brand, not attempt to create content that, when featured on a blog post, may be displayed as a featured snippet. Best Practices for Conversion That 100 to 1,000 word range is only for search engines’ benefits; remember that your home page is also the first impression most visitors will have of your company. Your word count also needs to cater to your users’ expectations and desires. Your onsite content will need to immediately convey your company’s description to your users, and also catch their attention long enough for them to want to venture deeper into the site. It isn’t the place for long-winded elaborations, nor is it the place for vague descriptions. Concise, Readable Text Instead of focusing on how much text you have on the web page, focus on what messages and ideas you want to convey to your visitor. Then, find a way to convey that information to your visitor in the most concise way possible. Don’t truncate or compromise your message, but cut out any unnecessary or “fluffy” content. Your users don’t want to read excessive material that has no relevance; they want the shortest path available. In most cases, that means decreasing your word count to avoid tiring your audience. You’ll also want to make sure your content is easily readable, with a clear font and appealing design that complements the content’s form. That means it’s not enough to have a paragraph of excellent content squished together in a lump on your page—your words need to be spaced enough to engage your readers. Direction to Fuller Pages & Calls to Action Remember that your home page alone isn’t going to convert readers, and therefore, you don’t need to cram information on it. Let your interior web pages do the bulk of the work. You can have as much content as you want on your About page, your Services page, and of course, your blog and news pages. Keep your word count on the home page appropriate for its primary purpose: capturing immediate attention and directing users to relevant interior pages for further brand engagement. Most important is the need for your homepage to include relevant calls to action. As the most important page on your site (and likely the most heavily trafficked), the homepage should work to convert visitors into leads and customers with the right hook. It’s

Keyword stemming is a sub-strategy of keyword research. Keyword research remains one of the most fundamental SEO practices. Keyword stemming allows businesses and marketers to seek the best and most appropriate keyword (KW) sets, enabling their websites to increase organic search engine traffic. But, what is keyword stemming? How does it relate to keyword research? How can you use keyword stemming to optimize your site and pages for SEO dominance? With this in mind, here’s your ultimate guide to Keyword Stemming and how you can use it to enhance ranking on SERPs and traffic. Before jumping ahead, let’s find out what the term “Keyword Stemming” exactly means! What Is Keyword Stemming? To put it simply, keyword stemming refers to the strategy or practice of modifying various keywords using variations. The variations might be in the shape of a suffix or a prefix attached to the base (root) keyword. You can also utilize pluralization of the word as it’s treated as altogether a different keyword. Google recognizes semantic meanings, i.e., context and user intents behind search queries. This technology has been present for a while and has improved considerably. It allows Google to determine KWs and their variations, understanding if they are utilized in the same context in the content. Benefits of Keyword Stemming The advantages of stemming in articles and blog posts are plenty. To begin with, it can enable you to rank higher for several related and unrelated keywords. KW stemming helps you seek synonyms for your targeted keyword, enabling you to draw organic traffic to the website. In addition to that, while adequately utilizing stemming, you can avoid: Keyword repetition Keyword stuffing Both things may get your website blacklisted on Google. Keyword stemming is critical when a single page is not quite ranking for the head or money term you want. In such cases, webmasters can use keyword stemming as a means of search engine optimization for a specific search query or phrase that may be a bit more long-tail. Apart from the brand’s services and products, keywords are also essential for a range of other things such as: Content formulation Social media marketing campaigns Link building Remember, when choosing and tracking keywords for Google or other search engines, context is key. This is because variations to keywords (KWs) are treated as entirely different keywords. This is where keyword stemming is critical for ranking success for a given, specific search query. For instance, you may turn the KW into plural. In that case, you’ve generated another keyword for the search engine to monitor. While it can cause adverse effects on keyword rankings, utilizing these variations increases the chances of people finding your content quickly and smoothly. This unique strategy is popularly known as “Keyword Stemming,” a practice present for quite a while. How Does Traffic Arrive At Your Site? Let’s assume your targeted keyword is ‘Study tips for pupils.’ The variants can be like: studied, studying, and studies for the base word ‘study,’ and for pupils, the variant pupil can be used. Search engines typically rank single pages for more than one specific keyword. Some pages and posts rank for thousands of words. How that traffic from search engines comes to your website is helpful to understand, so you can optimize your pages to get more organic traffic from more than just the same keyword. Now that you know how crucial keyword stemming is, how will you implement it? How To Perform Keyword Stemming To Enhance Web Traffic? Keyword stemming transpires in two ways, i.e., from “Inflicted form” to “Stem form” and from “Stem form” to potential “Root form.” Let’s revert to the example mentioned above: ‘Study tips for pupils.’ There’s an excellent chance that you’ll utilize the words ‘studied,’ ‘studies,’ ‘studying,’ etc., in your article wherever they are relevant and make sense contextually. Suppose you have written a blog post on the topic ‘Study tips,’ where you’ve employed the word ‘studies’ approximately three times, ‘studying’ five times, and ‘studied’ just one time during the entire piece of content. Here’s the benefit you’ll gain from keyword stemming: You’ll drive immense organic traffic from phrases including keywords such as ‘studies,’ ‘studying,’ etc. Of course, inflectional phrases must be related to the blog post/article. Remember, you can’t force inflectional phrases into your article; they must be: Contextually natural Significant Relevant For instance, in the article ‘Study tips’, you’ve utilized the word ‘studied’ just one time. Wondering why? That’s because ‘studied’ (past participle and past of study) is less pertinent in this type of blog post or article unless you state some anecdotes. Examples Of Inflected Forms in Keyword Stemming Are you having trouble incorporating inflected forms in the article? If so, here are some simple examples to help clarify the concept: To add ‘studying’ for your targeted base word ‘study,’ write in the following manner: “Use your marks and grades to see how good you’re at studying.” Rather than using this sentence: “Your grades and marks can determine how good you study.” Here’s another example: To add ‘studies’ for your targeted base word ‘study,’ try writing sentences in the following way: “If you’re into studies excessively, it’s best to take a break to give the brain some rest.” Rather than using sentences like this: “Consider giving your brain some rest in case you study excessively without taking offs.” Nevertheless, here are a few things you should consider above all to gain higher traffic: Don’t force yourself to spam inflected forms to attract organic traffic from various search engines. Doing this will destroy all your on-page optimization (also known as on-page SEO) efforts, eventually Be natural and organic and utilize different forms of stem words wherever it contextually makes sense and adds up to the meaning When Should Businesses And Marketers Utilize Keyword Stemming? When appropriately utilized, stemming allows content to become more and easily searchable while using the variations of original KWs. Although keyword stemming can help you generate higher traffic, it can seriously affect your organic traffic when