Timothy Carter

Google is undoubtedly the world’s greatest search engine (at least until ChatGPT came around). In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. It’s no secret that the word “Google” is synonymous with researching something. Consumers will even use Google to find local businesses. Improving your website’s ranking on a search engine is called search engine optimization (SEO). To better understand how SEO and website development works, it’s important to first understand how Google actually works. While Google’s algorithm is extremely complicated (and getting more so every day), understanding the Google basics and the basics of SEO doesn’t have to be extraordinarily complicated. Below is a complete guide in how Google ranks websites. What is Google? Google is a search engine, a platform used by browsers to process websites into search results. When you type in a search term, or a keyword, into the search bar, you’ll receive billions and even trillions of results depending on your query. A query is simply what you’ve searched for. Google’s corporate history starts with its founding by Stanford Ph.D. students Larry Page and Sergey Brin in 1998. As the company grew, investors brought in Eric Schmidt and Jonathan Rosenberg. Schmidt, a seasoned executive, was brought in to act as CEO until Larry and Sergey were seen fit to fully run all operations. Larry subsequently became CEO after Eric Schmidt. Google CEO Larry Page stepped down in 2015 to become Google’s executive chairman. In the early days of the internet, it was difficult to perform extensive research and searches into everyday topics. Google became one of the first search engines available, and it’s still widely used today. Google is owned by Alphabet Inc and receives much of its profit from its landmark advertising service, Google Ads. In fact, Google is the richest company in the world in regards to market capitalization. This is a measure of a company’s value on the market with the total amount of dollars in stocks. Google’s market cap is valued at $117 billion, which is unusual for a search engine. Compared to other search engines like Yahoo and Bing, Google is a global technology leader that acts as the de facto source of information on the internet. As a result of its ability to create superior products, the company has been able to attract smart, creative people who continue to help hone the company’s core search ranking algorithm. To learn more about how Google works, it’s important to first know what a search engine is. Below, we’ll discuss what a search engine is and how it works. What is a Search Engine? The internet is an infinite network that combines all computers from across the world. This way, data, like websites, can be accessible to everyone. If you build a website and host it over a server, other people access it on the internet. The question is — how will others be able to find your website? The answer is through a search engine. A search engine is a software system that helps people carry out web searches. To put it simply, it organizes all information on the internet and compiles them into results based on how relevant they are to a query. To achieve this feat, search engines are built using algorithms, constructed by machine learning and artificial intelligence (AI). For example, the internet serves as a library of information. A search engine serves as a card catalog, or the system that shows people how to locate books in the library. The Dewey Decimal system, a system for ranking items in the card catalog, is the search engine’s algorithm. With all of this said, how has Google built a reputation as the world’s top search engine? The answer is actually simpler than you may think. What is Google’s Business? Like other search engines, Google managers pride themselves on having the most accurate search results in the world. When you search for a pair of “Nike basketball shoes” on Google, you’ll usually be paired with results showing where you can buy the shoes: How does Google know to pair these types of results with queries that have buyer intent? The answer lies in what is known as search intent. This is the intent that a person has when searching for a keyword. When analyzing search intent, search engines assess: Does the web user want to buy a product or research something? Does the web user want to perform research before buying? Does the web user just want to buy something? Google has a very complex algorithm that answers all of these questions. Currently, it’s a mystery exactly how Google’s central algorithm works. Internet marketers rely on snippets of Google’s algorithms through updates to learn more about how the search engine has improved and how they should adapt. To the average person, knowing how Google or a search engine works isn’t necessary. However, billions of people use Google everyday to find local businesses, research products before buying, and even interact with corporate enterprises. Business owners should have an internet in elevating their website’s presence on Google. This process is known as search engine optimization (SEO). What is SEO? SEO is the process of improving your website’s ranking on search engine results pages (SERPs). The higher your website appears in search rankings, the more visible it will be to your target audience. There is a strong correlation between social signals and rankings. There are literally dozens of Google ranking factors that make up SEO. That’s why SEO is a very in-depth process that involves optimizing a website’s appearance to Google’s standards. For example, websites need to be fast to retain users so they can eventually convert. Positioning is important when it comes to SEO. Over 25% of people click on the first Google search result. Many of these people may even click on the second

Have you rebranded recently or acquired a new domain? Then you may need to merge websites, but you need to do it carefully to maintain your SEO rankings. Below are some of the best practices that a skilled SEO team should follow to merge two sites successfully. Why Merge Your Websites? Before we dive into how to consolidate your sites and content, let’s examine some of the reasons you need to do it: You purchased another domain, and you want to blend the content from both sites. You own an outdated site with followers and authority, and you want to merge it with a newer website. You need to rebrand your company with another URL (perhaps as the result of a broader, company-wide merger or acquisition). Are you in one of those categories? Then you’ll need to merge your sites carefully to ensure that you have the best SEO results. How Does Merging Sites Help SEO? Merging two sites together can have the following SEO benefits, if done properly: A powerful, authoritative site can pass its authority to a less-known URL Two sites with mediocre SEO authority can be combined to create a more authoritative, industry-dominating presence Two authority sites can target a greater number of keywords, significantly improving rankings for many more keywords than the individual sites alone The best case studies for website mergers include a 1+1=3 scenario, where the combined quality of two websites can create a higher authority site that ranks better overall had the site’s remained separate and single ranking entities. As we’re fond of saying: A site ranking in position 0 or 1 on Google is worth infinitely more than two owned sites taking up 20% of page 1 rankings without the top position. If combining two sites could mean improving rankings to high positions and removing some pages out of the index, then the effort is very worth the cost. Strategy To Merge Websites Below are the steps you need to follow to merge your sites for the best SEO results: Perform a Comprehensive Audit Your comprehensive SEO audit should include a review of the following: A complete backlink audit between both sites, including the creation of a disavow link list for nefarious links as well as comprehensive updates to internal linking strategies. A full content audit, taking into consideration the content overlap and cannibalization potential between the competing sites. Some pages on either site may need to be removed and replaced by existing and better ranking content on the corresponding site. This is a tedious task that can take a great deal of time. A review of all title, H1, meta descriptions and other areas critical to your rankings success. Create a NEW, Combined Sitemap When you make a sitemap of the site you need to merge, you’ll obtain an inventory of every page. This is what you need to make sure that you include every page you need on the new or merged site. Design The New Site Well When you are merging an old and new site, you want to spend time and money to ensure the new product is one that you’ll be pleased to show off. So, as you design your new site, pay close attention to load speed, mobile-friendliness, attractive design, and simple navigation. Take The New Site Live Before you merge the sites, you should ensure that the new website is working correctly.  If you don’t pay close attention to this critical detail, you could create many problems with the new site. Map All URLs It’s important to use your old sitemap to determine where you want the URLs on the new website. This part is a pain in the neck, but you’ll need to do it for a successful merge. Also, this is how you will make a 301 redirect list, mapping pages 1-to-1 to the new site’s equivalent page or updated page. Update Your Internal Links It’s also vital to alter every internal link on the new site. When the new site has links to the old one, remember to convert them to your new URL. Move The Old Site You’re almost there! Now you need to move the old site to the new one. If it’s a small site, moving it at once will alert Google to the move, which will lead to the search engine indexing your pages quicker. If you have a big site, it’s fine to move things by section, and you can correct problems as they occur. Make 301 Redirects With your old sitemap and the new one, you can make the 301 redirects that ensure that the power of the links on the old site will go to the new one. Update All Robots.txt Files On the old website, you need to take out every robots.txt orders or directives. This ensures that search engines can find the new redirects on the new website. The new site should be made so that the robots.txt file lets search engines crawl the site. As part of this process, you should tell Google that you’re changing your site address. Provide Sitemaps To keep the site merge going, you need to give Google the old and new sitemaps. This will help the search engine find your redirects. Watch Your Site’s Indexed Pages You can use the index coverage report at Google to see which pages are getting indexed. Mistakes To Avoid When Merging Sites Now that you understand how to merge sites effectively for SEO purposes, let’s look at what not to do: Failing To Weigh Risks Merging or migrating sites usually occurs because someone made a high-level decision somewhere. But these folks may not be tasked with running the site or SEO part of the business. Unfortunately, this means that all of the implications of merging sites may not have been considered. The most significant risk is that site migration can cause a reduction in web traffic. If you follow best practices, this risk can be reduced, but it still may

On-site SEO is all about calibrating content for maximum searchability. From keyword research to backlinks to word length, there are several factors that impact search engine optimization (SEO). Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? In this post, we’ll go over what keyword density means, whether it’s important for SEO, and some actionable tips for you to get the most out of keywords. What is Keyword Density? Quite simply, keyword density is the number of times a keyword appears or is used on a webpage relative to the page’s total word count. Usually, keyword density is expressed in the form a of a percentage that can be calculated with the following formula: Number of target keywords / total number of words = keyword density For example, a blog article on how to take care of goldfish might use the keyword “goldfish” 13 times in a post of 1000 words. In this case, one would divide 13 by 1000 to arrive at 0.013. Multiply 0.013 by 100 to get the percentage, and you have 1.3%. So, the blog article has a keyword density of 1.3%. Once you learn how, calculating keyword density is simple. The real question becomes exactly how important is keyword density for SEO. Is Keyword Density Important for SEO? Keywords themselves are integral to SEO. They tell search engines what a piece of content is about, so the search engine can know where to display it in search engine results pages. For marketers, targeting keywords is an effective way to attract leads to a product or service. In the early years of search engines, some marketers would try to game the system by stuffing their content with keywords. For example, many booking agencies would keyword stuff their webpage footers with phrases like “cheap hotels paris” or “cheap hotels nyc” just to increase their SERP ranking. And back then, keyword stuffing was somewhat effective. Source: https://developers.google.com/search/docs/advanced/guidelines/irrelevant-keywords However, search engines have since evolved to detect and penalize keyword-stuffed content. Major algorithm changes like Google’s Panda, Hummingbird, and RankBrain updates have ensured that only quality content ranks. The 2011 Panda update started penalizing thin content and unusually high keyword density. The 2013 Hummingbird update placed greater emphasis on natural language. The 2015 RankBrain update allowed AI technology to alter search ranking depending on the keyword. Together, these algorithm changes make keyword stuffing unviable. Now, keyword stuffing gets webpages demoted or even removed because it’s considered a black hat SEO tactic in bad taste. That said, content still needs to have the keyword spread throughout. Otherwise, search engines won’t know what the content is about. But reaching an optimal keyword density is much less important than other SEO factors. In 2014, John Mueller from Google said, “Keyword density, in general, is something I wouldn’t focus on . . . Search engines have kind of moved on from there.” Many agree that SEO keyword density is less important than it once was. If anything, search engines like Google put more weight on keyword clustering. They try to understand content thematically by identifying topic clusters. To do this, they look at semantically related words. For example, instead of only crawling web pages for a single keyword like “goldfish,” Google acknowledges related terms like “fish food” and “fish tank” to better understand what the content is about overall. Furthermore, search engines take into account keyword variations, also known as “stemming.” Examples include plurals or alternate conjugations of a word. Returning to our previous “goldfish” example, keyword variations would include “goldfishes.” On a basic level, keyword density does matter for SEO, especially if you want to target keywords and rank for competitive terms. You should always strive to include keywords, their variations, and related keywords in your content. That way, search engines index and rank your content for your target keyword. The Ideal Keyword Density for SEO Remember our keyword density formula calculation from above: Even if keyword density is not a top SEO factor, it’s worth knowing a range for keyword density, just so your content avoids having too few or too many repetitions of the keyword. Most SEO experts believe the ideal keyword density is 1-2%. Of course, Google has never established an ideal keyword density, so the answers vary depending on who you ask. WordPress SEO plugin creator Yoast, for example, recommends a keyword density of anywhere from 0.5 to 3%. But on average, the 1 to 2% range is the most accepted range. That means a 1000-word piece should contain the target keyword anywhere from 10 to 20 times. In our previous example, you would include the word “goldfish” 10 to 20 times if the article were 1000 words long. Tips on Keyword Density When it comes to keyword density, focus first on writing for readers. Nobody wants to read something that sounds forced or artificial. Your content should read naturally. Only after the content is written should you go back to check keyword density. You can check keyword density manually with the formula provided earlier or with a tool like the Yoast SEO plugin or the Moz On-page SEO Grader. Keep in mind, synonyms don’t count toward keyword density. So just count the actual keyword and its stem variations. Also, longer keywords tend to have more weight with Google than shorter keywords. So if you have a long-tail keyword, aim for a lower keyword density limit of 1%. But if your keyword is short like “goldfish,” go ahead and aim for that upper limit of 2%. You can also use a technique called the Term Frequency-Inverse Document Frequency (TF-IDF) to identify the right keyword. TF-IDF analyzes keyword frequency within a piece of content while also devaluing common words that say little about the subject. For example, words like “and,” “a,” and “the” are common but irrelevant to the topic. Hence, they are weighted less, while unique terms like “goldfish” are valued more. TF-IDF can help you

Most website owners understand it’s important to build links for optimum SEO results. However, you can’t just swap links with any old site anymore and get the results you want. Link relevance is a critical component of SEO success. For instance, it would be rare for a website about law to link to a cannabis site with commercial-intent anchor text. This guide will explain what link relevance is and why it matters for your site SEO. What is Link Relevance in SEO? Link relevance refers to the content similarity and usefulness of the linking website when they link to yours. The long and short of it is you need links from websites that are related to your site. If you own a mortgage refinance website, it isn’t relevant to have links to websites about classic cars. Even if those car websites are highly ranked in Google, this won’t help your rank. Why does Google focus so much today on link relevance? Here’s why: It gives Google a better idea of what your site is about, including the types of products or services you sell. It stops black-hat link builders from putting up websites with thousands of random links that are irrelevant to your site. Google has the ability to understand how relevant the link is from each domain, page, and even link to page. The name of the game is natural link authenticity and disambiguation. Link Relevancy Or Link Authority? Most of us can agree that a successful link-building strategy is centered on getting recognition from related, authoritative websites. But many people who write content wonder, is link relevancy or authority more critical to Google success? It’s a bit of both! While most of us would like to see our site mentioned in Forbes.com, getting links from relevant websites tells the search engines what you’re about and the searches you should rank for. If you sell automotive parts, you will want links, if possible, to sites such as Autoweek and Car and Driver. Even if those sites don’t have as much authority as yours, they’re still important links to have. You’re building backlinks that show search engines you’re an authority in the auto repair space and will rank for search terms that are most vital in your niche. Also, consider the kinds of sites that don’t have sufficient authority that you probably don’t want to link to, even if they’re relevant. The best link building strategy incorporates a blended approach that will work the best over the long term. When you have doubt, you should prioritize link building on sites that are related to what you offer. How Do You Quantify Link Relevance? Link relevancy is a bit of a gray area, but there are several principles to follow so you ensure your methodology is logical and you’re getting links that really help you: Review Your Site Content Strategy Look at the blog posts and landing pages you make every month. Does every topic seem logical for your niche and brand? Or, are some of the pieces less relevant to your brand? If you want to improve your site’s link relevance, you might need to nudge your content strategy to things that more align with your outer markets. Many SEO experts find that content that is driven by data is the best way to come up with content that ties into your brand and gets you coveted links from authoritative properties. Review Your Backlinks You may feel fantastic about your link-building methodology, but it always helps to take a close look. Many SEOs use Majestic to figure out the trust flow and topical trust flow of their domain. Topical Trust Flow on Majestic indicates the type of website Google thinks yours is and areas where it sees you as authoritative. If you have the right link-building strategy, the list will generally align with your services or products. If you’re a small mortgage lender, for example, you will want to have sites that you’re getting links from to be in the mortgage, real estate brokerage and real estate law niches. It also helps to check Trust Score to see if your site is trustworthy in Google’s eyes. This tool predicts the authority of a page, given that the most trustworthy sites usually link to other sites that are trustworthy. How To Improve the Relevancy of Your Backlinks   Google has stated in the past that it will penalize sites that buy links or do link swaps. They say the way to get links to high-quality sites is to create unique content that is of value to others in the Internet community. There are a few proven ways you can make your site links more relevant: Perform Outreach To Sites in Your Niche When you work on link building, reach out to other sites that are in your field or niche. You should look for sites that solve similar problems or have the same audience. Also, remember to check the site’s domain authority to ensure it’s a site you want to link to in the first place. Connecting to spammy and Google-penalized sites can damage your site’s brand and rank. Write Unique Content Of course, writing the best, unique content you can is always vital to improving your link relevancy and rank. Answer common questions your audience has and offer new content that addresses those issues. If you stick to it over the weeks and months, you’ll improve your link relevance for sure. Focus On Relevant Anchor Text It’s not just important to build relevant links; you also need to have the best anchor text because it’s vital to how valuable and relevant those coveted links are. Many SEOs say you should come up with guidelines for forming anchor text that makes the best sense for the links you get. You should use branded keywords more than generic words such as ‘click here’ and ‘infographic.’ Summary We hope we’ve showed how important link relevance is to your site rank. It’s one

If you want your SEO agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. But investing time and resources on new SEO clients can spread your team thin. So how do successful agency owners find new SEO clients without compromising their existing workflows? When the SEO Industry is Growing, But Your SEO Business Isn’t… As an industry that continues to grow, organic search is also extremely competitive. All sales and marketing strategies need to start with sound principles, and any competent agency knows this. By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. All your strategies should be targeted to one specific demographic (or multiple specific demographics, with a segmented strategy on your target audience). Aiming your words, ads, and sales pitches toward more specific audiences means you’ll instantly reduce your competition and simultaneously increase your relevance to that demographic. The better you understand the demographic, and the more finely tuned your SEO strategy is, the more effective it’s going to be. Competitive differentiation. There are dozens, if not hundreds of marketing agencies like yours, so what makes yours different? In Google Ads, marketing materials, and sales pitches, it’s vital to showcase how you’re different. That might mean lower prices, higher-quality services, a field of specialty, or even better customer service. In any case, it’s imperative to stand out. There are those who drill down into markets like SEO for lawyers or SEO for dentists. Sometimes niching down may be exactly what you need. Valuable offers. If you’re going to persuade new clients to enlist your services, you need to convince them of the value you bring. Don’t just pitch a new service; explain how that service is going to yield a positive ROI. Don’t just tell them a strategy is important, or that their competitors are already using it; show them the numbers, and explain how the strategy will affect their bottom line. Experimentation. No client acquisition strategy starts out flawless. The only way to improve is to try different approaches, measure the results, and adjust your tactics in the future. Outbound Strategies Ultimately, every strategy can qualify as an “outbound” or “inbound” attempt to acquire SEO clients. Outbound strategies rely on intentionally reaching out to new prospects, pitching them on your services and persuading them to pull the trigger on a new contract. They come in many forms, but typically include traditional advertising and the use of an in-house team of salespeople. Cold emailing: Identify potential SEO leads and reach out to them through email, highlighting the benefits of SEO and how it can improve their business. LinkedIn outreach: Use LinkedIn to search for businesses that could benefit from your services and reach out to them through direct messages. Networking events: Attend industry events, conferences, and meetups to network with potential local businesses and offer local SEO services. Referral programs: Offer existing clients incentives for referring new clients who could benefit from your SEO expertise. Guest posting: Write guest posts for industry blogs and include a call-to-action that offers a good hook to would-be clients. Cold calling: Reach out to potential SEO customers through phone calls, highlighting the benefits of SEO and how it can improve their business. You can even offer incentives like free SEO audits or competitive keyword research. Content marketing: Create valuable content on your website, such as blog posts and whitepapers, that can help pipeline prospects understand the value of you could provide and how they can benefit. Direct mail: Send targeted mailers to potential SEO clients, highlighting the benefits of SEO and how it can improve their business. Social media: Use social media platforms such as Twitter and Facebook to reach out to potential prospects and promote your SEO business. Outbound strategies can be effective, but they require strict attention to efficiency. Hiring a team of full-time sales members might seem like a strong way to secure new sales, but it’s only worthwhile if you’re properly incentivizing those team members, measuring your results, and constantly tweaking your approach for improvement. The other problem with outbound strategies is that they tend to have finite value; a targeted ad is only useful so long as it remains paid for, and your list of prospects is only valuable until you’ve exhausted it. Inbound strategies, by contrast, don’t suffer from these drawbacks. Inbound Strategies Inbound strategies consist of tactics designed to naturally increase the visibility and attractiveness of your brand (and website). Again, there are many forms here, but search engine optimization (SEO) and content marketing are some of the most common. Inbound marketing has several advantages over its outbound counterpart. Most of the strategies you’ll use here are permanent, or at least long-term, and will yield value indefinitely, increasing their ROI over time. They forgo the need for a robust full-time team of salespeople. And most inbound strategies are infinitely scalable; in other words, they can serve businesses of any size and at any stage of growth. The best benefit of inbound strategies is that nearly all of them complement one another; investing in two strategies simultaneously can improve your results in both areas. Investing in multiple strategies can eventually result in a polished, lead-generating machine—and one that doesn’t require much maintenance. For example, take the cohesion between these inbound marketing strategies: Search engine optimization (SEO). SEO relies on both onsite and offsite changes that increase your site’s rankings in search engines. Search engines like Google measure your site’s authority based on its available content, its technical advantages, and the number and quality of links pointing to it, then use your authority to determine how to rank you for queries relevant to the content on your site. There are hundreds of technical factors, like how your site is coded, that could affect your rankings, but perfecting them can make your

SEO is the ideal way to obtain high search rankings for your website organically. Organic listings in Google are trusted more than advertising and paid listings. That’s why business owners invest a lot in search engine optimization. Many companies provide legitimate SEO services, but there are many pretenders out there. If you see a company offering one of the SEO scams we mention here, better keep looking for other, more reputable search engine optimization services. We Guarantee a #1 Placement Who doesn’t want their site to come up first in Google? But most people don’t want to think that a #1 ranking isn’t possible all day, every day. If you don’t believe a #1 search engine placement is a scam, note that Google has said it cannot guarantee top placement in search results. Companies that make that promise should be avoided, the search giant continued. Remember that competition for your niche’s keywords is intense unless you target phrases that few want. Also, your competitors didn’t hit #1 in a day. They’re probably spending thousands per month on SEO and have done it for years. So, if you see a company offering #1 placement for $300 or something, remember this is a classic SEO scam! We Have THE SEO Secret! Here’s the truth: There is no ‘secret sauce’ that one SEO company has that others don’t know about. No one can say they understand every aspect of the Google algorithm, not even Google! That said, there are best practices and techniques that any SEO company worth a darn knows will work over time. If the SEO company doesn’t detail their processes for you, odds are they aren’t doing anything or are using ‘black hat’ methods that can get your domain name blacklisted. Remember that Google holds you accountable for what your SEO does. If they find violations, Google will remove you from their site without warning. The search giant recently said that the business owner is responsible for their contracting companies’ actions, so you need to know how the SEO company is doing their job. Unsolicited Emails Almost all unsolicited emails through your website or personal email should be thrown in the trash. If you didn’t contact the fir, they’re probably part of a massive spam operation. Scrapers and bots find email addresses on the Internet and send out millions of spam emails daily. And check this out: Spam email from SEO companies often shows up in your inbox when your SEO is working, and the site ranks well. So, your current SEO strategy is probably doing the job. We Have Contacts At Google This MIGHT be true sometimes, but it’s misleading. It’s probably not going to help you, anyway. Note that a company may partner with Google for ads, but never for SEO. Google has no financial incentive to provide a business user with an SEO service. But it has a considerable interest in making sure its search algorithm is a secret. A partner in Google advertising has an account representative who works with them to manage their advertising campaigns. It doesn’t mean they have insider info on its search algorithm. You’ll Get a Zillion visitors To Your Site Per Day These ‘targeted visitors’ probably are just fake traffic produced by a bot. Traffic alone is only a phony metric. Conversions won’t change from fake traffic that totally misses search intent. Further, bot traffic affects the site’s Google Analytics data, so you should pass on these offers. Our Link Building Is The Best A link building scammer may offer to create thousands of links to your site. Somehow, all these excellent links will boost your search results. Backlink quality is one of Google’s algorithm’s most vital parts. A quality link to your site means it comes from a respected and trusted website. You can’t pay for quality links. They don’t come easily. If your site has thousands of links from no-name websites, Google will think you’re trying to manipulate their search engine. You don’t want that. Google will detect link schemes and penalize your site if it has an abnormal link profile. The search engine finds link building schemes quickly and will ding your site. They might even take manual action on your site and damage your ranking. Your Site Is Submitted to Hundreds of Search Engines If you get this offer, look at the search engines they mention. You’ll probably notice most are fake or have been history for many years. Remember: 3 search engines on Earth account for almost 100% of search traffic. They are: Google Bing Yahoo The rest don’t matter or don’t exist. Free Trial Some SEO companies give you a free trial for up to a month. This is desperation to pick up new clients. A skilled SEO company never offers services for free. Additionally, 30 days isn’t enough to produce results. Even Google says most SEOs need four months to a year to obtain benefits. If you fire your current company and take a 30-day-free offer, the new SEO could do NOTHING for a month, and they’ll get credit for the results. We’ll Do It Better For Less The SEO company has no idea what your current company is doing, so how can they make this promise? This is pure deception. Second, no matter what the new guys do, you probably won’t see any results for at least 60 days. The SEO process takes months to work. Also, you probably won’t see a traffic reduction after many months, so they’re deceiving you that they can do it for less. The SEO Company Owns and Hosts Your Domain Watch out for this one! Some SEOs will take over your online presence by owning the URL and hosting. But what if you decide to part ways? Now your SEO company controls you. Don’t expect them to give you the best customer service when you drop them as a vendor. Always own your domain yourself and use a hosting company separate from the SEO agency. Summary