Samuel Edwards

Google Search Console is extremely helpful. But sometimes, it can be confusing. Have you noticed one of your pages marked with the status: “Discovered – currently not indexed”? If so, you’re in good company. While seemingly straightforward, this status can be a bit ambiguous and tricky to fix. But we’ve got all the information you need to better understand this status – and ultimately resolve it. Discovered – Currently Not Indexed: What Does It Mean? Google Search Console makes it easy to evaluate the status of various pages in your website. Many of these status messages are clear and straightforward, and hopefully, most of them won’t require any action on your part. However, the “Discovered – currently not indexed” status can be perplexing in a few ways. Why is a discovered page not being indexed? What’s taking so long? And what can we do about it? Essentially, this message means that Google is aware of a page that exists, but it has not yet crawled or indexed that page. Google’s indexing process always unfolds over these three steps: discovery, crawling, and indexing. This status indicates that the page in question is currently between steps one and two. And yes, it does mean your pages aren’t showing up in Google search results. This is a totally normal message to receive, especially if you have a website with fewer than 10,000 pages. In many instances, the message will resolve itself. This is simply an indication that Google is between steps of indexing your pages, and if you give it a few more days to a few more weeks, it should resolve on its own. But what if you want your pages to be indexed faster? Or what if you suspect a deeper problem could be affecting your pages? Root Causes of the “Discovered – Currently Not Indexed” Status There are a few potential root causes of this status, but most of them boil down to an issue with something called “crawl budget.” Believe it or not, Google doesn’t have infinite power or infinite resources. It deploys a network of crawling bots affectionately known as spiders to crawl and index webpages, but it can’t crawl the web all at once and it can’t crawl the web instantaneously. Accordingly, there’s a kind of “budget” in place to make sure crawling resources are used effectively. If a crawling effort would be fruitless, it becomes a much lower priority. If a crawling effort would result in indexing low quality pages, it becomes a lower priority as well. Google wants to prioritize crawling and indexing webpages in such a way to improve user experience and minimize total resources spent doing so. If it’s deliberately choosing not to crawl one of your webpages, despite that page being discovered, it’s probably because your page is a lower priority than other pages. These are some of the potential root causes:       An overwhelmed server. If your server is overloaded, it’s going to be problematic for users and crawling bots alike. Accordingly, Google will probably avoid calling and indexing your page temporarily, trying again in the future to see if your server issues have been resolved. Fortunately, these server issues are relatively easy to fix. We’ll explore potential solutions in the next section.       Too much content. It’s also possible that your website simply has too much content, considering its age, relevance, and position. If your website has hundreds of new pages in the first few days after launching, or if it has thousands of pages to crawl, Google is going to delay crawling and indexing it. While it’s good to develop more content, there is an upper limit in the early days – and besides, excessive content production could be a sign of an organization focusing on quantity over quality. Cleaning up and streamlining your content could be the answer.       Poor quality content. If you have a reasonable volume of content on your website, Google could be selectively ignoring your pages because of potential quality issues. If Google has reason to believe that your content isn’t good or isn’t helpful for users, it’s going to deprioritize your website in its crawl budget and indexing purview. There are many individual issues that could cause Google to evaluate your content as low quality, many of which are obvious. In any case, you’ll need to make a concentrated effort to improve the quality of your content if you want to succeed.       Missing or poor internal linking. Internal linking is how Google better understands how your pages relate to each other and better understands how your website functions overall. It’s also indispensable for assisting with user navigation and overall user experience. Accordingly, if your website has no internal linking structure, or if your internal linking structure is fragmented and confusing, Google isn’t going to prioritize crawling and indexing your website. How to Solve the “Discovered – Currently Not Indexed” Issue If you’re currently struggling with the “Discovered – currently not indexed” status for one or more of your pages, there are several solutions you can try. The first step of the process is to try and ascertain which root cause is affecting your lack of indexation; you may or may not be able to pinpoint a root cause, given what you currently know. In any case, some combination of these strategies should allow you to fix the “Discovered – currently not indexed” status and allow your pages to be indexed:       Wait. The first, most straightforward, and easiest strategy is simply to wait. In the vast majority of cases, your pages only have this status because Google hasn’t gotten around to crawling and indexing your webpages yet. If your website is relatively new, or if these pages were recently published, give it a couple of weeks before you start to become concerned. Of course, if you’re in a hurry, or if you suspect something might be wrong with your website, you

Understanding how to properly insert links into content and how those links impact your ranking is a critical component to your SEO link building strategy. There are generally two types of links that are inserted into content: internal links and external links. Internal links typically link to other pages or pieces of content on the same site. External links link out to another target website that hopefully has relevant and trustworthy information. External link building can be incredible difficult. One of the primary other link building strategies is to insert external links to relevant sources that build the domain authority of the primary site. Part of that strategy often includes tactics like link exchanges and guest blogging. We’ll dive into both of these topics so that you have an understanding of the importance of running a solid link insertion campaign, how link building has changed and how it has impacted the importance of link insertions. This will  show you how to make the most of your link building efforts. What are Link Insertions? The practice of link insertion is getting link placement to your content hosted on other sites. This is the key principle behind the practice of link building, though link building as a whole involves much more than getting your links hosted on other sites. We don’t want to go too elementary on you, but it’s important to understand the basics. This is so that you know what you’re actively trying to do rather than just going out and begging for links or building sites trying to artificially sell yourself. The former of these options is difficult and is generally unsuccessful, while the latter is technically wrong and will incur the wrath of Google via search rank penalties. Proper link insertion tactics require you or the hired agency to build relationships with other sites, who agree to put a link from their content back to your content on your site, hence why it’s called a backlink (gasp). It sounds really simple, right? Too bad, it’s not. Like we mentioned, begging for links from anyone doesn’t work, and falsifying backlinks will see you lose ranking. So what do you do? There are three ways that links are gained to where they are beneficial to the party that is trying to actively perform the link building. Link Exchanges The first link insertion type is a link swap, which is basically a mutual agreement between two (or sometimes three) parties to share content and backlink to each other. These are quite common but can be difficult to achieve depending on the niche you’re in and your brand’s size, among other factors. Guest Blogging The second link insertion strategy is through guest posts. Guest posting is the practice of a person writing content for another site that agrees to link back to the poster’s site. This practice has become quite common as it is mutually beneficial for both parties. One party gets content for their site, while the writing party gets a guaranteed backlink. Being an Authority The third link insertion method is less common and relies more on luck as well as being authoritative in your field. These are basically backlinks you get from sites that link to you because you are useful and offer value to their users, even if no formal link exchange has been formed. These are difficult to gauge, and while you’d think all backlinks are good, that’s not necessarily the case. If you’re constantly being linked to sites with sketchy backgrounds and low domain authority, this can damage your own reputation and ultimately hurt your brand. It’s essentially like the concept of being guilty by association; your reputation suffers because of the deeds of someone you casually know. We’ll cover all three link building strategies in detail so that you know which ones will work for you and when to seek out backlinks through different methods. Link Building Has Changed Link insertions is that they are much more important (and difficult) than they used to be, especially if you’re going the white-hat link building route and not paying for them. The reason why many websites and businesses are turning to link building and SEO agencies is because it takes a much more strategic approach to properly utilize link building together with other SEO strategies. Businesses turn to these experts to get help with these complex matters. Even some SEO experts still swear by only focusing on “the most relevant long-tail keywords,” when in fact, SEO is now a multilayered process. While keyword density and relevance are still important, a unilateral approach will not rank your site highly anymore. Your site can use all the best keywords that exist, but if it doesn’t properly use links to other content to build relevance and authority, you’ll likely see your page ranking way lower than a site that uses fewer keywords. The reason for this is that keywords are becoming more competitive with more sites on the web. This means that this single metric is not enough to crack the top of the SERP. You can liken it to a person having an Oxford English vocabulary coupled with a terrible personality. He might speak well, but no one will want to talk to him. 1. Link Insertions Through Link Exchange (BEWARE!) Link exchanges can be immensely beneficial to a brand that is trying to build its site ranking and domain authority. Finding willing partners for an exchange has many challenges tied to it, though. Beyond finding sites that are willing to backlink to your content, to properly benefit from reciprocal link building, you want to find topically relevant websites directly related to your business. An example would be a parts salesman that is partnered with a local mechanic. Both businesses are in the automotive niche and the content that both produce will be able to build off of each other. Ensuring your link insertion is performed on topically levant websites is a large part of the exchange equation, but

There is a common misconception that to rank highly in search engines you have to build lots of backlinks. While the data DOES show that backlinks are a critical factor website rankings, the truth is, there’s no instruction manual on how exactly to outrank your competition that has more content, more brand recognition, more backlinks, and more experience on the web. Ranking without building backlinks is akin to trying to get backlinks without quality content. It’s possible, but not likely. There are metrics that you can learn about through Google though, that will let you rank without backlinks and otherwise outrank your competition for competitive terms, even if they have a much more dominant presence on the web. We’ll break down the strategies on how to rank without backlinks to help you better understand them and so that even without backlinks, you can rank highly in search engines. 1. Be Patient It can take a long time to rank. In our experience, it can take 3 to 5 years for the most competitive keywords. NOT heavily building manual links in the first couple years is actually better for your long term viability. Take our client in the “video production” space. Their website has only had 81 referring domains over the last four years. We spent most of our SEO services budget tuning pages, optimizing for visitors and mostly doing on-page SEO (more on this below). The result: The company now outranks its top competitor for the industry’s most coveted keyword, all by building a very strategic number of inbound links.  Could they have gotten their faster if they had built links aggressively over that time period?  Maybe. It depends on the execution. Are they ranking for long tail keywords?  Absolutely. When you are able to capture the money terms by SEO tuning, the long tail keywords take care of themselves. SEO ain’t a microwave, it’s an slow cooker. As such, if you’re a new site, you should plan on being in it for the long game. Build links to increase organic traffic, but remember links can hurt if not done with the right strategy. 2. Internal Links are Underutilized What we mean by this is using internal links to point people towards the most important web pages on your site. Google sees large numbers of internal links pointing to a particular page as that page being more relevant and thus Google tries to rank it higher. Using lots of internal links to a target page and the right content, using the anchor text of your target keyword, shows its importance to you and helps to drive search engine traffic. Google sees this as a positive sign of content quality and content relevance. It’s basically about using what you already have available to make yourself rank higher. Internal links are free while the right inbound links can be extremely expensive and time-consuming. We typically advise internal link building in the following ways: Focus on your money terms first, using anchor text that aligns with search results, search volume and cost per click metrics that will drive leads and sales Don’t worry too much about over-optimizing for anchor text on-site. You can certainly get in trouble if too many of your off-site links have the same anchors, your internal links can be heavily weighted toward your target keywords. Make sure all of your most important web pages have multiple (if not many more) internal links Make sure the largest volume of your internal links point to the web pages you want to rank, including those with the highest search volume and cost per click from your keyword research. 3. On-Page SEO Tuning The second most underutilized tactic for ranking in search engines without backlinks is using a good on page SEO strategy as well as technical SEO. The great thing about on page SEO is that it’s inexpensive and completely within your control. Focus on things like the following: Optimize your title tag, H1 tag & meta description. Make sure you have enough H1-H6 tags, the right keywords in your title tags and meta descriptions and that they’re fully diversified. Keep URLs and titles, straight, short, to the point and fully optimized. Make sure your URL strings target high volume keywords, but that your initial strategy is aimed at low competition keywords until your site is fully vested. Optimize images, including alt text and exif data Add schema markup to pages Place outbound, external backlinks to other quality resources Implement and optimize your sitemap and overall site structure for crawlers Install an SSL certificate Make sure you have Google Analytics and Google Search Console fully implemented Focus on page speed, load speed and other Core Web Vitals (CWV) Optimize for local SEO, including Google Maps Get the right target keyword density comparable to other top-ranking web pages Disambiguate your content with the right entity keywords and semantic keywords. Make sure your bounce rates are low and dwell time is high. This will throw off the right signal for the particular keyword rankings to the search engines as long as you are able to nail user search intent. These on page SEO items represent very low-hanging fruit in your overall SEO strategy. We discuss these and others in our complete on-page SEO guide here. 4. User Data is Key Everyone pretty much knows by now that Google controls the search engine market and that user experience is one of the main ways they judge the value and ranking of your site. Many sites use a lot of backlinks to prove their domain authority on a subject and generate traffic from external links and external sources, but that doesn’t mean they provide the best user experience or even that they fully understand their audience. Google Analytics provides all the data you need about user experience to optimize your site so that users click on links to your site, stay on the site longer and click to other pages on your site to acquire

Optimizing for mobile SEO isn’t complicated, but it isn’t always as simple as flipping a switch. There’s no single patch of code or button you can push to magically alter your site to be compatible with mobile devices. However, you do have several options when optimizing for mobile devices. Mobile Responsive Websites Responsive websites are optimized for mobile at a design level. They are created in such a way that allows the components of the page—such as the banners, blocks of text, headlines, and so on—to organize themselves on the page based on the size of the screen that’s accessing the webpage. These components may flex or stack to accommodate a smaller screen size, so a desktop user and a mobile user would both be able to easily navigate the site (even though the layout might be different). There are a number of advantages to responsive websites. Since the design is flexible enough to adjust to any screen, every type of mobile device will have a customized experience. However, the “responsive” element only needs to be built once. There is only one URL for your website, which makes it easy to develop and easier to manage over time, and it’s relatively simple to implement. The loading times for responsive sites tends to be slightly slower than the other options, but that’s generally a small price to pay for a universally adaptable website. Mobile URLs Mobile URLs are exactly what they sound like—they’re separate, customized URLs that exist for the mobile version of a webpage. For example, if your traditional website was www.example.com, your new website could be www.mobile.example.com. Whenever a user accesses your site using a mobile device, you can automatically re-point them to the mobile version of your site (and provide a link to toggle between these versions, just in case a user wants to switch). Mobile URLs are starting to become antiquated, but they’re still useful for some businesses. They take more time to create than a responsive design, since they require an independent creation, and require more extensive ongoing upkeep. They’re also vulnerable to fault points in the redirect system—if you accidentally direct a mobile user to the desktop version, they may have a poor experience. Dynamic Content The third option for mobile optimization is closer in theory to responsive design. Like with a responsive design, dynamic content structures require a single URL to house both a mobile version and a desktop version. The difference is, in a dynamic content setting, you’ll have twin versions of your site—the desktop and mobile versions—ready to display based on the type of device and screen size trying to access them. This is an improvement over mobile URLs, since you’ll only need to manage one URL, and you won’t have to worry about creating and sustaining a redirect. However, there are some flaws that may prevent you from achieving the best results. Creating one mobile version can be problematic, since there are hundreds of different mobile devices that could theoretically access your site. Ensuring Google Approves of Your Mobile Site Before you start trying to optimize specifically for a mobile experience, you have to ensure that Google approves of your mobile site. That means having your website perfectly capable of loading when accessed by mobile devices. There are three types of mobile layouts that are considered the standard for modern websites: responsive designs, dynamic content, and mobile URLs. All three are viewed equally by Google, but some webmasters may have a preference for one over the others. Responsive Design A responsive design is one that automatically detects the type of device being used to access it, and adjusts the layout of the site accordingly. For example, if your site is being accessed from a desktop machine, it may display traditionally, but if it’s being accessed from a smaller, vertical smartphone screen, it might “stack” some of the horizontal features to maximize the user experience. Responsive designs use one URL and one design, which makes it very convenient and efficient for developers. It’s relatively easy to incorporate, and it consolidates an otherwise multifaceted development effort. The only potential drawback of the responsive web design is loading time—since mobile users will technically be loading the entire site, it may take longer to download than a specific mobile landing page. Still, responsive design is the most popular mobile option today. Dynamic Content Dynamic serving content is similar to a responsive design, since only one URL is used no matter what type of device is accessing the content. However, under dynamic content, you’ll actually be serving up totally different versions of your website. For example, you’ll have a “desktop” version of your site loaded up and a “mobile” version of your site loaded up, and you’ll serve the version that corresponds with the device trying to access it. This allows you to serve each device more specifically. However, it takes much more work to develop, implement, and manage since you’ll need to create a version for almost every type of device that could access your page. Mobile URLs Mobile URLs are an old-fashioned way of getting your site optimized for mobile devices, but they still work fine for some businesses. Rather than trying to adapt on the fly the way responsive designs do, with mobile URLs, you’ll essentially be building a separate, mobile version of your site on a different URL. When a user access your site from a mobile device, you’ll automatically redirect them to the proper URL, usually a variant of your primary URL. Mobile URLs are typically more difficult to manage. You’ll have to ensure that your desktop and mobile versions redirect appropriately, which can be difficult. Otherwise, your users will view an inappropriate version of your website, and they may be left with a terrible first impression. Optimizing for Mobile-Specific Searches Users searching on mobile devices, like smartphones, are searching using the same index as desktop or home searchers. That means, as long as your site is present on that

Creating high-quality content is not only about readability and keyword usage, but there’s also a whole other secret sauce to optimizing your content so that it performs well in search engines and drives traffic to your site. Having great content IS part of the equation, just not the whole thing. You could have the best-written content on the web, but if it isn’t written to match what users are searching for then you’ll always remain just shy of ranking where you should. The key is matching your content to the search intent of users on the internet. In this post, we’ll discuss search intent in SE, including: what is search intent? why is search intent important for SEO? how to match search intent with content creation strategies Let’s dive in! Understanding Search Intent as it Relates to SEO Search intent can be categorized in two ways. The one we are most familiar with is defined by relevant keywords that associate your content with a particular topic when searched for on Google or another search engine. While this links your content to a particular search topic, it does not specifically relate itself to what a user may expect to find about that topic. Say, for instance, that you make hot sauce. If a person googles hot sauce, your company may come up with the results. However, if the person Googling hot sauce is looking for how to make their hot sauce, or where to find the spiciest hot sauce in the world, they may try their search again and Google will record the results of the previous query as less relevant to the user’s question. The point is, while it’s great to have focused content, if your content is too narrowly focused, it can hurt your ranking. Objectively speaking, to reach a broader market, you have to broaden the scope of your content while staying within your target niche. Google Algorithms and Why Search Intent Matters By now you’re probably going “gee, I know all this already, tell me something I don’t know. Ok, stay with us on this now. Let’s go back to the hot sauce example. If you make and sell your brand of hot sauce, then obviously, you’re going to want as many people to see your product as possible. Great, so you put out a bunch of content about how fabulous your hot sauce is. The only problem is, a large chunk of people searching for “hot sauce” on the web, might not be looking just to find your brand of hot sauce. Google tracks all this information and records it so that when people search for “hot sauce” they are more likely to get the results they want. If all your content does is push your brand, then the broader search market dwindles as a result. In short, your audience’s search intent is rarely going to be about you. It’s typically about solving a real world problem with your content as the solution. Google will gradually flag your content as less and less relevant to the search query “hot sauce” and down your ranking goes. Content Marketing to Match Search Intent Now you’re probably saying, “ok good to know, now how do I fix it?” Well, the good news is, the way you fix your search results is the same way you market a product in general, and create multiple funnels, or pathways that drive traffic to your site. Matching search purpose is of utmost importance as it enhances the user experience. Google’s algorithm prioritizes the most pertinent content for a search inquiry. In case the content on your website does not match the user’s purpose, it will not rank well in search results. When users fail to find the information, they are seeking, they may promptly leave your site, increasing the bounce rate, and decreasing the dwell time. High bounce rates signal to Google that your content is not relevant, leading to lower rankings in the search engine results pages (SERPs). To prevent this from happening, it is imperative to create a content marketing strategy that aligns with the user’s search purpose. When you understand the user’s purpose, you can create content that directly answers their inquiry, thereby increasing the likelihood that they will stay on your site, engage with your content, and eventually convert. This is done primarily by creating more content that focuses on what internet users are searching for about your product. There are several different reasons that users will search for a particular term on the internet. Matching your content for these different reasons will help you to improve your search rankings. What are the Different Types of Search Intent in Marketing? There are four types of search purpose: informational, navigational, transactional, and commercial investigation. Users with informational purpose are looking for answers to a question or seeking knowledge on a particular topic, while users with navigational purpose are looking for a specific website or web page. Users with transactional purpose are looking to purchase a product or service, while users with commercial investigation purpose are researching a product or service before making a purchase decision. We’ll break down the types of search intent and how best to target them now. Informational Search Intent Informational intent is exactly what it sounds like, users are searching purely for informational content about a topic. To carry on with our hot sauce idea, some users may be looking for the ingredients in hot sauce or how to make their own. Having content that matches informational intent shows the process of how your hot sauce is made and what’s in it will appear more relevant to users seeking information. Commercial Search Intent Now we’re down to the users who have all the information and are now deciding on what they want. These are your typical “best hot sauce near me” type search queries. This is where a strong commercial presence combined with on-point marketing gets you noticed. Users may want to compare brands so

Personal injury lawyers face fierce competition in their local markets. Search engine optimization (SEO) is one of the sure-fire strategies for personal injury lawyers to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ⅓ of Internet searchers only click the first result on Google! SEO for personal injury lawyers matters a lot. Personal injury lawyer SEO encompasses many activities, but the basics include: Optimizing your legal website to drive clicks, conversions and sales Writing informative content with the right long-tail keywords, so the site ranks higher on Google for commercially-relevant terms Analyzing which keywords are most important to drive site traffic to your personal injury law firm Improving online social media profiles, so personal injury lawyer prospects engage more often with your website and brand Personal injury attorney SEO is competitive. But if your law firm sticks with proven SEO strategies, you’ll enjoy more consultations and calls. Let’s take a close look at how to boost your leads and conversions from legal SEO strategies. Create a National And Local SEO Plan A personal injury attorney needs an SEO plan for local and national markets. Marketing in the local SEO market appeals to prospective clients in your city. However, a national SEO plan helps you find prospects nationwide and globally. A client in your city may search Google for ‘car accident attorney Seattle.’ The local strategy for your personal injury lawyer site establishes your physical location by focusing on the law firm’s name, address, and phone number. Creating city-specific content is also critical. Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles. Insert important keywords naturally in blog and page content. Third, employ local SEO in videos and images. Finally, improve your local SEO by providing the newest business information, phone, and email. Build local SEO link citations to your personal injury site Citations will help you build trust with Google for your personal injury lawyer website. Citations are one of the signals Google uses to determine the relevance of a web page after a user performs a search for a local business. The more citations you have online, the more Google will favor your law firm’s website in search results. According to Moz survey results, SEO professionals say citations are the 4th most important factor for ranking in a local map pack, and the 5th most important factor for local organic ranking. So, what are citations? It’s very simple. A citation is when your business is mentioned on another website. That doesn’t need to be a link, although citations can certainly include a link. However, citations aren’t always backlinks. A proper citation – the kind that will help with your SEO – includes your law firm’s name and contact information, or other information about your business. There are plenty of ways to generate more citations, and when you work with a professional SEO agency, you’ll get access to all of those methods. Competitor analysis Before diving into SEO for your personal injury law firm, you need to know what your competitors are doing. Prioritize analyzing your competitors to see how they rank for relevant search terms and take a look at their backlink profile. Law firm keywords and search terms are highly competitive, so it’s important to know what your competitors rank for and how difficult it is to rank for those particular search phrases. For instance, you’ll want to analyze the keyword difficulty (KD) of popular search phrases to see what you’re up against. You’ll also want to research the cost per click (CPC) for PPC ads related to your search terms. Lawyer-related keywords are the most expensive keywords across PPC ad platforms, but the cost varies depending on location. Optimize Your Personal Injury Law Firm’s Website Google wants to offer searchers the best user experience. Therefore, the search giant gives a higher position to websites that provide a better user experience. You can improve the user experience on your website with these tips: Focus on mobile device usability Google offers search results that differ based on the searcher’s device. This means that Google shows different listings on mobile phones vs. desktops. Therefore, your IT staff should design the website for mobile first, and desktop second. This means making the site as fast as possible on mobile devices. Boost page loading times Page loading must happen as quickly as possible. Ideally, a page should load instantly. The faster the site loads, the higher your Google rank. Build simple navigation If a user needs five taps or clicks from the home page to find what they need, simply the experience. Forbes notes that law firms with multiple offices should put a ‘location’ tab on the menu bar so prospects can immediately find the correct city. Focus on backlinks In some industries, backlinking may not be as critical, but it’s essential in personal injury law. By creating high-quality personal injury content, your website will develop backlinks as websites link to your most informative pages. High-quality backlink campaigns for personal injury lawyers Also called inbound links, a backlink campaign is essential for every law firm performing SEO. Google was literally founded on ranking websites according to its backlinks, although the ranking algorithm is much more sophisticated today. Today, you can’t rank better just by collecting a bunch of random inbound links, but you can rank better by generating numerous high-quality backlinks. The distinction is in the quality of your backlinks. You can’t just pay a fee and acquire a package of links. It takes hard work to generate the kind of backlinks you need to rank in the search engines. What are quality backlinks? Quality backlinks are links to your website that embody the following traits: Your links come from a reputable website that search engines don’t consider spam or part of a link farm. Your links come from a high authority website. Your anchor text appears natural and isn’t excessively keyword rich. You