PPC Management Best Practices: How to Avoid Losing Money on Google Adwords
Google Ads helps you attract high intent traffic to your business website which can, in turn, improve your revenue
Samuel Edwards
May 19, 2025
In his 9+ years as a digital marketer, Sam has worked with countless small businesses and enterprise Fortune 500 companies and organizations including NASDAQ OMX, eBay, Duncan Hines, Drew Barrymore, Washington, DC based law firm Price Benowitz LLP and human rights organization Amnesty International.
As a technical SEO strategist, Sam leads all paid and organic operations teams for client SEO services, link building services and white label SEO partnerships.
He is a recurring speaker at the Search Marketing Expo conference series and a TEDx Talker. Today he works directly with high-end clients across all verticals to maximize on and off-site SEO ROI through content marketing and link building. Connect with Sam on Linkedin.
Google Ads helps you attract high intent traffic to your business website which can, in turn, improve your revenue
SEO hosting refers to a type of web hosting setup that is optimized to improve a website’s performance in
If you build it, [they] will come. – Field of Dreams. This quote gets recycled a lot to suppose
Black-hat SEO (search engine optimization) tactics just don’t cut it anymore. Using old black-hat SEO strategies will not just
Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into
The term “SEO agency” can’t tell you much. I’ve seen all kinds of operations refer to themselves this way,