Samuel Edwards

Legal SEO and link building have seen dramatic shifts, particularly with the emergence of generative AI in search engines. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. These 6 Legal Marketing Trends Are Hot For law firms, digital marketing can be more challenging than it is in other businesses and industries. This is true for a number of reasons: Restrictions and regulations. For many decades, law firm marketing and promotion was illegal. And while that all changed with Bates vs. State Bar of Arizona in 1977, there are still plenty of restrictions and regulations regarding what your law firm can say and do in marketing and advertising. Heavy competition. The competition is overwhelmingly stiff in the legal industry. Some law firms regularly spend $100,000 on PPC ads every month. For smaller firms, this creates some challenges with how to stand out on a limited budget. Subject matter. Marketing legal services is a little bit harder than marketing the latest video game. People only need your services when a specific situation arises. This means you have to be more strategic with how you target your audience. Yet despite these challenges and constraints, the best law firms consistently point back to marketing as one of their keys to success. They’ll also tell you that it’s important to stay up to date on the latest trends. In the world of digital marketing, trends can come and go in a matter of weeks. So rather than focusing on quick tricks and questionable hacks, we’re going to drill down and emphasize the biggest legal marketing trends of the year that are both effective and sustainable. Take a look: 1. Quality Content Content will always be the fuel that keeps a firm’s marketing engine running. But today’s trend is no longer about quantity of content, but quality. Law firms are waking up to the idea that it’s better to invest in a few quality pieces of content each quarter than dozens of shallow pieces that generate minimal results. In particular, law firms should focus on developing sticky, resourceful content that is useful to the reader – i.e. a prospective client. Content marketing isn’t just about plugging keywords into your website to generate better search rankings. Today’s content needs to satisfy both humans and search crawlers – with the emphasis on the former. More and more of quality content includes video marketing and video production. In fact, we almost considered adding video marketing as a separate #6 to our list of top legal marketing trends. 2. Link Building Quality content and link building go hand in hand. In order to increase your law firm’s online visibility, you have to develop content that’s conducive to backlinks. Legal link building is one-part relationships and one-part content development. You need the right relationships with other bloggers, website owners, journalists, and industry insiders to gain access to their publishing platforms. You also need the right content so that people outside of your immediate network naturally link back to your website and feed you “SEO juice.” 3. Semantic Search and SEO SEO has evolved tremendously over the past five years, yet most law firms are still stuck in the past. Today’s most successful firms have recognized this shift and are now focused on semantic search. Semantic search is a search engine’s way of generating the most natural and contextual results for queries. Instead of using a basic algorithm to deliver results that rank for cut and dry keywords, semantic search accounts for things like user intent and the relationship between words. In essence, it’s Google’s attempt to understand natural language like any human would. For law firms, the shift to semantic search is very important. The impact is far-reaching, but let’s focus on one key element: voice search. With the rise of Siri, Alexa, Cortana, and other AI-assistants, the number of voice searches has risen dramatically in recent months. In fact, 33 percent of high-income households now use voice search “frequently” or “very frequently.” By optimizing your content marketing to account for semantic search habits – i.e. making it more conversational – you can tap into these searches. 4. In-Person Events According to the most recent Bloomberg Law and the Legal Marketing Association study, nothing replaces face-to-face time with clients. Both legal marketing professionals and attorneys rank firm-hosted events and client meetings as the most effective tactics for generating new business. While social media and digital content are primary tools for law firm marketing, make sure you don’t forget about the value of meeting prospects in person and directly communicating with your clients. Try to schedule at least one in-person event every quarter. 5. Podcast Interviews Podcasts are extremely popular right now. And because of the unique way in which they communicate to people, they represent a complementary marketing medium for law firms that are seeking increased exposure and relatability. You don’t necessarily need to launch your own podcast. In fact, the better strategy is to find out which podcasts are most popular among your target audience and to look for opportunities to intersect. Advertising is one option, but an even better approach is to offer yourself up as an interviewee or resource for the show. When a podcaster interviews you on their show, you get the benefit of speaking to thousands of people in a very direct manner. You’ll also enjoy the added perk of a backlinks service for your website through the promotion of the podcast episode (perhaps through social media platforms like Facebook and Linkedin). 6. Chatbots, GPT and Artificial Intelligence This post would certainly not be complete without some mention of ChatGPT and AI. Legal marketing professionals have already begun to leverage generative AI for everything from blog post title ideas to audio voiceovers for podcasts. Marketing Data Analytics and Insights: AI tools can analyze vast amounts of data to identify market trends, client preferences, and competitive landscapes, helping lawyers make informed marketing decisions. Targeted Advertising: AI enables personalized

At this point, AI is nothing new. We’ve had AI tools for many years now, and we’ve had a couple of years to get used to generative AI. But now, we’re entering a new generation of AI tools for business. Most notably, agentic AI is starting to make waves. In the white label SEO world, professionals are starting to take note. Could agentic AI eventually replace white label SEO altogether? And if so, what would that look like? A Primer on White Label SEO White label SEO is a collection of services related to search engine optimization (SEO), but provided in a white label capacity. Typically, the white label SEO partner takes care of some collection of SEO-related responsibilities, including but not necessarily limited to content marketing, link building, and technical optimization. The person or entity enlisting these surfaces gets to market them as their own, taking advantage of the white label to brand them however they see fit. The end client gets access to superb SEO services. The agency or firm branding those services gets to take credit for the quality work and avoid hemorrhaging resources in pursuit of these strategies on their own. And of course, the white label service provider gets to make a profit without ever interacting with the end client directly. Hypothetically, it’s an arrangement that works for all parties. What Is Agentic AI? What exactly is agentic AI? Agentic AI utilizes the most recent, most sophisticated forms of AI technology to tackle a wide range of responsibilities. In most applications, agentic AI is more focused on making decisions and automating processes than it is responding to individual prompts. In a sense, most of us have already had experiences with agentic AI. Personal digital assistants, like Siri or Cortana, are early examples of agentic AI in practice. Typically, agentic AI focuses on tasks and objectives, and it can help you with innovation, decision making, automation, and much more. Agentic AI vs. Generative AI Agentic AI and generative AI are similar in some ways, but we should think of these as discrete technologies. Generative AI typically focuses on things like:       Content generation. Most people are familiar with generative AI for its ability to generate content, including written content, images, and even videos. Although it’s possible for agentic AI to pursue these as goals, content generation isn’t its primary purpose.       Data analytics. Generative AI is also extremely skilled when it comes to processing data and analyzing it. Again, agentic AI can do this, but generative AI focuses more concretely on crunching numbers than it does on forming conclusions or making decisions.       Personalization. Generative AI is also very good at personalization. If you want to rewrite a swath of content with a different tone or purpose, or if you want to appeal to specific individuals, it’s an incredible tool.       Adaptability according to prompts. In most cases, generative AI is almost entirely dependent on user prompts. In the hands of a skilled user, it’s possible to guide and refine the results of generative AI by issuing modifying prompts and subsequent adjustments.  Agentic AI is different, in that it focuses on things like:       Decision making. Unlike generative AI, agentic AI has the ability to reason and sort through complex ideas. It’s not truly conscious or intelligent, but it can use sophisticated processes to make intelligent decisions. It gets even better when properly trained and guided.       Problem solving. Agentic AI is also formulated to assist with problem solving. Generative AI might be good at summarizing complicated information or restating things in creative ways, but it’s not especially skilled at helping you think through problems or brainstorm solutions. Agentic AI attempts to break from this, offering support for a variety of problem solving efforts.       Total autonomy. When working with generative AI, users have to issue a number of successive prompts. Without sufficient prompts, generative AI can do basically nothing. However, agentic AI is differentiated because it can function almost totally autonomously. Once it’s given an objective or directive, it can take care of the rest on its own.       Conversational interactions. Although generative AI does offer some kinds of conversational interactions, agentic AI is much more forward and formal with this aspect. Some agentic AI systems even attempt to replicate the experience of having a personal assistant or collaborator.       Big picture planning. Finally, agentic AI is exceptionally good when it comes to big picture planning. Most CEOs and similarly authoritative decision makers wouldn’t deign to use generative AI as a tool to improve their decision making or long-term planning – but they might use a sufficiently powerful agentic AI tool. The Current State of Agentic AI Agentic AI isn’t perfect, and it’s still undergoing rapid development, but even in its current state, it’s useful in a variety of applications, such as:       Customer service. One of the most common ways for businesses to use agentic AI is to provide customer service. In this way, agentic AI functions as a kind of digital customer service representative, greatly improving upon what previous generations of chatbots have been able to do.       Workflow/process automation. Agentic AI is also useful for improving workflows, automating processes, and planning campaigns. Already, you can probably see why agentic AI is so useful in the realm of SEO. It can even hypothetically help you find free link building opportunities – and take advantage of them.       Risk management. Some business leaders have latched on to agentic AI because of its utility and risk management. With the help of the data processing and objective reasoning of these types of tools, business leaders can do a much better job assessing risks, catching fraud, and generally managing and mitigating potential issues.       Decision making. And of course, most agentic AI proponents use this technology for improved decision making.

You’re ready to hire a link building service. Cool. But wait. These guys over here are charging $1,000 per link and those guys over there are promising a dozen links for $50. Another group requires a minimum link building outreach retainer of $5k/mo. Damn. The coupon-clipping section of your brain is pushing you to find the cheapest services possible. But the Rolex-wearing section of your brain is tingling at the perceived luxury of a more expensive service. We’ve all been there. There’s a fundamental dilemma here, and it’s not just the tug-of-war between the competing financial intuitions in your head. There may be some irrational variables in play, but in link building and guest posting, you often get what you pay for. So how can you make sure you’re getting high quality links without breaking the bank? What should you really be paying for link building services? Spoiler: Good, High Quality Backlinks are NOT Cheap Okay, let’s approach this from a high level first, and then start pinching pennies. Link building is expensive. It just is. Let’s look at some of the details that make it expensive. Cost of keyword research and strategy There are some great keyword research tools out there, but… it’s just such a pain. Generating ideas, digging through data, assembling reports, looking at the competition, and working with version after version… it’s super time-consuming. Part of what you’re paying (or willing to pay for SEO) for is the research and high-level strategy necessary to make your campaign work. And remember, most of these reputable link building vendors have years, if not decades of combined experience to make those strategies even more valuable. Content creation pricing Good links need content. You can’t just spam your links on every forum and blog you can find and expect to get a boost to your domain authority. You need to house them in carefully crafted, unique, engaging content. Depending on the publisher, these pieces range in the thousands of words, contain lots of expertly-researched details, and even have touches of humor. Do you know how hard it is to work humor into an article about window replacement? You can’t just jamb it in. In any case, good content takes a long time, and great content takes even longer, especially if you’re pitching the idea of providing a guest post to other high quality websites. You’re paying not just for the writing service, but also the revising, the editing, the back-and-forth consultations with the publication editor, and the finishing touches that take it live. Backlink cost from longstanding publisher relationships Speaking of publishers, you’re also paying for the long-term relationships this link building agency has established. Keep in mind these are not “paid links” in the direct sense, but indirect paid links through bridging the gap quick on link placement relationships with the right partner. Domain authority is calculated in large part based on the authority of referring links. In other words, the more authoritative the publisher is, the more valuable the link will be. The problem? The more authoritative the publisher is, the harder it is to get featured. Think of authority as higher and higher walls, keeping out unknown parties. Link building agencies often spend time building better relationships with these fortresses, so they have a much easier time publishing new work. It’s like the Trojan horse that gets you past the walls—except way less sneaky and instead of a horse, it’s a smartly written opinion piece. Nurturing and follow-through Link building strategies also require finesse when it comes to nurturing and ongoing follow-through. Published pieces sometimes need follow-ups and monitoring to make sure they go live and stay active. It takes ongoing analytics and observations to improve your approach over time. Expected losses on costly link building  In link building, things go wrong, and probably more often than agencies want to admit. You’ll have links removed. You’ll have publishers fall through. You’ll have pieces that get stuck in development hell. Are these mistakes? Sometimes. But most of the time, they’re expected losses—and a necessary cost of doing business. Accordingly, they’re worked into the bottom-line costs. Mobile app addictions Link builders are known compulsive spenders on mobile app microtransactions. They need your help to fund their addictions! (Just kidding. Bonafide link builders don’t have time for such trivialities. They have a Terminator-like focus on content). So yeah, all of a sudden it starts making sense that link building prices can range in the hundreds to thousands of dollars per link. But [Fill-in-the-Trendy-Brand-Name-Here] Promised They Could Get Me Links for Cheap! You know what? They probably can. But they’re not the links you’re looking for. Oftentimes, cheap links are a red flag that what you’re about to engage in is a link scheme. Let’s consult Google on the matter: Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site. They go on to list examples, like directly buying a link that passes PageRank, exchanging links excessively, automated link building techniques, or bullying people into building links with contracts or terms of service. For a link building strategy to be cheap, it has to bypass the time-consuming and costly elements we listed in the previous section. And it usually means the link isn’t valuable, in one or more of the following ways: The content sucks. The linking sites are low-authority. The links are being cheaply spammed. The links are built with automation tools. The links aren’t even real. Yes, seriously, we’ve seen some people stuck in this position. In most cases, this is worse than neutral. Being part of a link scheme or building bad links to your site can actually hurt your domain authority, or result in a penalty that compromises your ability to rank. Yikes. So the bottom line here is that if it sounds too good to be

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast, brought to you by SEO.co’s team click on the previous link.   Podcasting is having a moment. More than half of all Americans over the age of 12 have listened to podcasts in the past, and 32 percent of Americans listen to podcasts at least once a month. In addition, there are more than 750,000 active podcasts right now, with a collective 29 million episodes to listen to in more than 100 languages. It’s a landscape ripe with opportunities for savvy marketers. There are many good reasons to start a podcast, including entertainment, education, and pure personal interest, but in this guide, we’ll be looking at the utility of podcasts for a search engine optimization (SEO) strategy (and link building by extension). With the right podcast link building strategy, you can use podcasting as a way to expand your link building (and improve your rankings in search results), while simultaneously generating more search traffic to the podcast itself. Let’s take a deep dive and explore how to use podcasts for SEO and link building in 2025 and beyond. The Symbiotic Relationship of Podcasts and SEO First, we need to address the symbiotic relationship between podcasts and SEO, since it’s definitely a two-way street. In case you aren’t familiar, podcasts are pieces of audio content, usually episodic in nature, distributed for free via a highly accessible podcast network. You can make a podcast about anything—there are comedy podcasts, informative podcasts, review podcasts, interview podcasts, and even serialized fiction (like radio plays). For our purposes, we’ll be focusing on informative and/or entertaining podcasts, since these are the most likely to generate traffic for a business. If syndicated properly, podcasts can improve your brand reputation and visibility, and provide new opportunities to earn and generate links that boost your SEO strategy. In the opposite direction, organic traffic from your SEO strategy can bring more traffic and more listeners to your podcast. This is especially powerful if you’re monetizing your website with the help of your podcast as a separate stream of revenue. Eventually, you’ll have a self-sustaining feedback loop—a content engine that consistently yields more results. The SEO Benefits of Podcasting Let’s start by touching on the SEO benefits of podcasting. Merely producing podcast episodes and distributing them to an audience isn’t going to increase your domain authority or improve your SEO—but there are some distinct advantages and opportunities afforded to you through the art of podcasting. Let’s take a look. The relative ease of podcasting. One of the reasons podcasting has become so popular is its friendliness to newcomers. The audio format and ease of publication means you won’t have to invest much time or money to get started—yet the potential audience you can build with a podcast is practically unlimited in size. Compared to other link building strategies, this can be incredibly affordable, meaning it can actively increase your ROI. Syndication. If you use sites like Libsyn or Podbean, your podcast episodes can–at your request–be syndicated across a myriad of high-authority websites. And, more importantly, many of the syndicated links are dofollow, which means the links provide some SEO juice (unlike nofollow or noreferrer). Personal brand development and guest posting opportunities. Podcasts are typically hosted by one or two people, who serve as the charismatic leads for the show. If you’re trying to fit your podcasting strategy with your SEO campaign, it’s ideal to have your primary guest authors as your podcast hosts. Remember, the best way to build links for SEO is through guest posting, and guest posting is at its most effective when you have strong, personal brands to author new works for high-profile publishers. If you can build up the perceived authority and reputation of your guest authors through podcasting, you’ll gain access to much more lucrative publication opportunities. Relationship building and content collaboration. Podcasting is also a fantastic gateway for relationship building and collaborative content development. By networking with other podcasters, conducting interviews, and guest hosting on other podcasts, you’ll expand your network of content collaborators and partners. As a side effect, you’ll trade links with a wider range of industry authorities, and you’ll open the door to more co-author and co-publication deals. Linkable assets. Think of your podcast episodes as high-quality articles, or whitepapers; they can serve as high-quality, linkable assets on your own site. If you have an amazing interview, or if you discuss some original research or unique thoughts on a podcast episode, you can cite it in your offsite content, linking back to your site. Podcasting as a social media channel. You can also consider your podcast as an alternative social media channel. Just as you might syndicate and popularize your best content through channels like Facebook and Twitter, you can talk about your best content on a podcast, increasing its visibility and capacity to earn links. Medium transformation potential. Podcasting is also unique because of its ability to serve as multiple mediums simultaneously. For example, let’s say you interview people on your podcast. You can film the interaction between your host and your guest, then release it simultaneously as a YouTube video, a podcast episode on various networks, and a written transcript on your blog; this way, you’re creating video, audio, and written content all at once. Now you’re starting to see why it’s so popular. Podcasting Fundamentals For a podcast to benefit your SEO strategy, link building strategy, and brand reputation, you need to adhere to these important podcasting fundamentals: Invest in quality equipment. Your podcast is only going to be listenable if you invest in decent equipment. That doesn’t mean you have to go out and buy the most expensive microphone on the market, but you should at least strive for mid-range territory. Make sure you’re recording in a location that’s acoustically favorable, and monitor yourself with good headphones. It shouldn’t cost you more than

Ahrefs is a great tool for SEO professionals. It can be used for keyword research, competitor analysis, and backlink monitoring. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. It really depends on what data you need and your digital marketing strategy. In this article we will review what Ahrefs has to offer, so you can decide if it’s worth the cost or not. What is Ahrefs? Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. It updates in real-time so you can see who’s talking about your brand or topic at any given moment. Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. The service will cost $79 per month for all its features including research tools like the Ahrefs keyword explorer tool which follows up on keyword suggestions found through its main feature: Keyword Explorer for keyword research and keyword ideas. It provides detailed information such as search volume and difficulty score. There are no limits on how many projects you work on simultaneously. What is Ahrefs Used For? Ahrefs is often used by SEO professionals because it helps to get an idea of what targeted keywords are generating traffic, how difficult those keywords are to rank for, and the potential number of visitors that could be generated. It also provides data on your competitors’ backlinks in order to help you outrank them through strategic link building. In brief, here are some basic pros and cons of using Ahrefs, as compared to other marketing tools. Pros: Provides insider information on competitive domains so that you can “steal” links from them There is no limit on projects meaning you’re able to work with a lot at once Cons: Doesn’t provide as much detail or user reviews when compared with other tools like SEMrush and SpyFu which offer more insights into specific industries such as eCommerce stores, health blogs, etc. Is Ahrefs an Affordable Solution? For the minimum monthly subscription price of $82, you’ll get an all-inclusive package with a variety of features at your fingertips. There’s no need for additional fees like data surcharges or commissions on orders placed through the website as that is included in the cost of the service. For this reason, many believe Ahrefs is worth it because it offers so many different opportunities and tools to increase visibility within search engines without having to pay extra money. However, many would recommend also using SEMrush and SpyFu which provide more detailed insights into specific industries such as eCommerce stores, health blogs, etc. Is Ahrefs Better Than SEMrush? Ahrefs and SEMrush are both SEO tools that offer a variety of features for increasing visibility within search engines. One advantage Ahrefs has over SEMrush is the ability to follow up on keyword suggestions found through its main feature: Keywords Explore. Another major pro is that there’s no limit on projects, so you can work with many at once. Whereas in contrast, SEMrush limits how many times you can use their tool per day which may be limiting if your marketing strategy relies heavily on keywords research or competitor analysis. Furthermore, while both Ahrefs and SEMrush provide detailed information such as cost per click (CPC) and keyword difficulty score, Ahrefs does not have any hidden fees like data surcharges or commissions. If you’re running a digital marketing agency, Ahrefs may be the best tool for your business. On the other hand, if you run a business and have a marketing department in-house, SEMrush is just enough to meet your needs. Ahrefs’ Backlink Analysis Tool One of the most helpful features Ahrefs offers is its backlink analysis tool, Site Explorer. It provides detailed information such as search volume and difficulty score. There are no limits on how many projects you work on simultaneously since it updates in real-time so you can see who’s talking about your brand or topic at any given moment. Because of this, many would recommend using Ahrefs for SEO purposes because it allows you to view data from a competitive standpoint to help with link-building strategies that will rank your site higher than other competitors’. You Can Use Ahrefs to Build Links Strategically Another major benefit of using Ahrefs is that you can use it to build links strategically. For example, if your competitor has a recent link from Forbes with an anchor text of “top-rated SEO tools,” there’s potential for ranking more highly in the SERPS when people search for relevant keywords surrounding this topic. If they also have other sites that are linking back to their sites like SitePoint or Entrepreneur Magazine, then you’ll be able to steal these links. You’ll be able to find these opportunities by using Keywords Explorer and Link Intersect tool within Ahrefs’ Site Explorer dashboard. Ultimately, Ahrefs can be used both as a competitor analysis tool and a link-building platform to give you a competitive edge in your industry. Ahrefs Can Help You See New Websites Linking Back to Your Site Ahrefs can also be used to find new websites that are linking back to your site, which is crucial for keeping page rankings high. For example, if you’re a small business and want to increase the number of people finding your website when they search “coffee shops near me,” Ahrefs will help give you an idea of how many other sites on the internet have links with these keywords in them. This means it’s important not just because it’ll tell you who else has similar content as yours but also where their links come from. This makes things easier since most SEO tools only analyze pages within specific domains rather than the whole web. Ahrefs Can Uncover “Lost” Backlinks Ahrefs can also be used to uncover

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. This boosts your site’s rankings in search engines and directs more guests to your site. Luckily, improving your backlink profile doesn’t need to be costly, but it may be difficult to acquire high quality backlinks. In most cases, building links without quality content is very difficult. But, there are plenty of ways to get free backlinks manually (and not necessarily through a spammy free backlink generator). Here are 15 methods for acquiring free backlinks! Recognize that while these “free” suggestions may not cost you dollars, they will cost you time, so budget accordingly. Before we do, are you curious about ratio of bad backlinks to high quality backlinks? Analyze your backlink profile now with our free backlink checker tool. Let’s dig in! 1. Check for Existing Mentions Search the Internet for mentions of your brand, services, or products. You may need to perform several searches to find a decent number of mentions. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. When they haven’t, reach out to them, asking if they’d be willing to add links. Some might ignore this request, but others may be happy to do so. Additionally, even when a publisher has included a link to your site in a mention of your brand, click the link to confirm it works. Sometimes even your high quality backlinks become “broken.” When you find a broken backlink, ask the publisher if they could fix it. 2. Guest Blog Engaging guest blogging services is a tried and true way to not only market your business, but also to create backlinks for improved SEO. Many digital publications and blogs in your niche may accept guest submissions. Often, instead of money, “payment” for these submissions involves permission to include a link back to your site in the content. Again, this serves two purposes: boosting your link profile while also giving your brand some free advertising. However, you need to keep certain tips in mind when submitting guest posts. Don’t include excessive backlinks, don’t waste time publishing on low authority sites, don’t keep using the same websites, and certainly don’t publish valueless content or content that’s already been published elsewhere. 3. Partner With Others (Naturally) Friends or others in your industry may be willing to link back to your site if you link back to theirs from time to time. “Time to time” is an important detail you can’t ignore. Google doesn’t want publishers engaging in link schemes, one of which involves using low quality backlinks to manipulate rankings in search engine results pages (SERPs). If it appears that you’re engaging in such a scheme, Google may actually penalize your site accordingly. Make sure those you partner with understand that you only want them to link to your site in their content when they have genuinely valid reasons for doing so. They shouldn’t add links just for the sake of honoring the partnership. 4. Link to Others You don’t necessarily need to enter into a formal agreement with partners to develop a sort of link-sharing partnership. If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. This could give them reason to return the favor by linking to your site more often. 5. Give Interviews on Podcasts Don’t be shy if you’re considering reaching out to podcasters to ask if they’d have you as a guest on their shows! Remember, podcasters, like business owners and marketers, also need to create regular fresh content. They can do so more easily when potential guests contact them offering to appear on their shows. When deciding which podcasts to ask if you can appear on, naturally, you should choose those link placements relevant to your niche. You should also confirm the show notes their hosts post on their websites after releasing episodes include links. If they don’t, you can still potentially mention a link to your site on a podcast. This won’t necessarily have much of an impact on your SEO rankings, but it will direct more attention to your site, which is never a bad thing. 6. Use Social Media This is an easy way to get a few more backlinks. It might not make a huge difference in your overall backlink profile, but it won’t hurt. Review your social media profiles to confirm you’ve included links to your site. The main web page of your profile should have a link. When it’s natural to do so, you should also link to your site in posts. Make a point of sharing social media posts from others on your own social media profile as well. They may be more inclined to link to your site in the future if you do. Remember, using social media to get links is more about connecting with people on social media and less about getting links from social media. 7. Praise Vendors, Suppliers, and Those You Admire As many of these suggestions imply, one of the best ways to improve your organic traffic is to do others a favor. Some will recognize that you’re promoting their brands, and will thus be more likely to promote yours when opportunities to do so arise. Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else. Just make sure you’re primarily mentioning those who have web presences through which they can link to your site. If they find out you’ve been promoting them, they might