Samuel Edwards

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast, brought to you by SEO.co’s team click on the previous link.   Podcasting is having a moment. More than half of all Americans over the age of 12 have listened to podcasts in the past, and 32 percent of Americans listen to podcasts at least once a month. In addition, there are more than 750,000 active podcasts right now, with a collective 29 million episodes to listen to in more than 100 languages. It’s a landscape ripe with opportunities for savvy marketers. There are many good reasons to start a podcast, including entertainment, education, and pure personal interest, but in this guide, we’ll be looking at the utility of podcasts for a search engine optimization (SEO) strategy (and link building by extension). With the right podcast link building strategy, you can use podcasting as a way to expand your link building (and improve your rankings in search results), while simultaneously generating more search traffic to the podcast itself. Let’s take a deep dive and explore how to use podcasts for SEO and link building in 2025 and beyond. The Symbiotic Relationship of Podcasts and SEO First, we need to address the symbiotic relationship between podcasts and SEO, since it’s definitely a two-way street. In case you aren’t familiar, podcasts are pieces of audio content, usually episodic in nature, distributed for free via a highly accessible podcast network. You can make a podcast about anything—there are comedy podcasts, informative podcasts, review podcasts, interview podcasts, and even serialized fiction (like radio plays). For our purposes, we’ll be focusing on informative and/or entertaining podcasts, since these are the most likely to generate traffic for a business. If syndicated properly, podcasts can improve your brand reputation and visibility, and provide new opportunities to earn and generate links that boost your SEO strategy. In the opposite direction, organic traffic from your SEO strategy can bring more traffic and more listeners to your podcast. This is especially powerful if you’re monetizing your website with the help of your podcast as a separate stream of revenue. Eventually, you’ll have a self-sustaining feedback loop—a content engine that consistently yields more results. The SEO Benefits of Podcasting Let’s start by touching on the SEO benefits of podcasting. Merely producing podcast episodes and distributing them to an audience isn’t going to increase your domain authority or improve your SEO—but there are some distinct advantages and opportunities afforded to you through the art of podcasting. Let’s take a look. The relative ease of podcasting. One of the reasons podcasting has become so popular is its friendliness to newcomers. The audio format and ease of publication means you won’t have to invest much time or money to get started—yet the potential audience you can build with a podcast is practically unlimited in size. Compared to other link building strategies, this can be incredibly affordable, meaning it can actively increase your ROI. Syndication. If you use sites like Libsyn or Podbean, your podcast episodes can–at your request–be syndicated across a myriad of high-authority websites. And, more importantly, many of the syndicated links are dofollow, which means the links provide some SEO juice. Personal brand development and guest posting opportunities. Podcasts are typically hosted by one or two people, who serve as the charismatic leads for the show. If you’re trying to fit your podcasting strategy with your SEO campaign, it’s ideal to have your primary guest authors as your podcast hosts. Remember, the best way to build links for SEO is through guest posting, and guest posting is at its most effective when you have strong, personal brands to author new works for high-profile publishers. If you can build up the perceived authority and reputation of your guest authors through podcasting, you’ll gain access to much more lucrative publication opportunities. Relationship building and content collaboration. Podcasting is also a fantastic gateway for relationship building and collaborative content development. By networking with other podcasters, conducting interviews, and guest hosting on other podcasts, you’ll expand your network of content collaborators and partners. As a side effect, you’ll trade links with a wider range of industry authorities, and you’ll open the door to more co-author and co-publication deals. Linkable assets. Think of your podcast episodes as high-quality articles, or whitepapers; they can serve as high-quality, linkable assets on your own site. If you have an amazing interview, or if you discuss some original research or unique thoughts on a podcast episode, you can cite it in your offsite content, linking back to your site. Podcasting as a social media channel. You can also consider your podcast as an alternative social media channel. Just as you might syndicate and popularize your best content through channels like Facebook and Twitter, you can talk about your best content on a podcast, increasing its visibility and capacity to earn links. Medium transformation potential. Podcasting is also unique because of its ability to serve as multiple mediums simultaneously. For example, let’s say you interview people on your podcast. You can film the interaction between your host and your guest, then release it simultaneously as a YouTube video, a podcast episode on various networks, and a written transcript on your blog; this way, you’re creating video, audio, and written content all at once. Now you’re starting to see why it’s so popular. Podcasting Fundamentals For a podcast to benefit your SEO strategy, link building strategy, and brand reputation, you need to adhere to these important podcasting fundamentals: Invest in quality equipment. Your podcast is only going to be listenable if you invest in decent equipment. That doesn’t mean you have to go out and buy the most expensive microphone on the market, but you should at least strive for mid-range territory. Make sure you’re recording in a location that’s acoustically favorable, and monitor yourself with good headphones. It shouldn’t cost you more than a few hundred dollars

If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content. But, alas, it’s a bit more complicated. In order for a website to be successfully leveraged as a tool for generating traffic and driving conversions, it needs exposure. And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. If your website isn’t ranking at the top for key search terms – branded or unbranded – something is wrong. The longer you wait to fix the problem, the more it’ll cost you in exposure, traffic, and conversions. So let’s explore some of the common reasons why websites don’t rank well and what can be done about the underlying issues. 1. You Just Launched a Brand New Website When it comes to SEO, patience is a huge virtue. If your website is only a couple of months old, you can’t expect it to rank well for competitive search terms. Ranking #1 on Google takes time. You aren’t doing anything wrong – that’s just the way it is! SEO takes time. In order for your website to rank well, you need high quality content and lots of powerful backlinks. A site that’s only a few weeks old doesn’t have the robust foundation that’s required. Furthermore, Google seems to have an unofficial waiting period where new(ish) websites are suppressed until they can be thoroughly examined and evaluated. There’s even a name for it: The Google Sandbox. Experience suggests that a website will typically remain in the Google Sandbox for a period of three to six months. Though it can be considerably shorter or longer depending on the niche and quality of the website. Use this time to pump out quality content and flesh out a backlink strategy. In reality, it can take months and years to truly start seeing the scale you want, especially if you’re in a competitive niche where you need to play catch-up with incumbents. 2. Your Website Isn’t Indexed Let’s begin with the most basic and obvious reasons why a website doesn’t rank. There is a big difference between being indexed and ranking on Google. In case you don’t already know, a website must be indexed in order to appear in Google’s search results. Otherwise Google has no way of knowing your site exists. If your website isn’t indexed – or is improperly indexed, for that matter – you won’t appear in search results for any terms or keywords. So this is the first issue to work through. If you’ve never taken the time to research how Google indexing works and what needs to be done to encourage search engine crawlers to sift through your site, now’s a good time to learn. If you’ve already indexed your site, perhaps you accidently de-indexed it by mistake? Double-check to make sure this isn’t the case. You can also click here to check your Google website rankings.  3. Google Has Penalized Your Site Google doesn’t like when people try to hack their way to the top of the rankings using spammy tactics. They have specific rules and expectations for how websites are to be optimized and structured. It’s possible that you’ve inadvertently broken some of these rules and been penalized. Google has something known as Manual Action penalties. If you previously ranked well – or feel like you should be ranking far better than you are – it could be that your site has a Google penalty attached to it. The best course of action is to check the Google Manual Actions report and correct any issues that are highlighted.   Google Manual Action reports are filed when a human reviewer within the company has determined that you have a hacked site, user-generated spam, spammy free host, structured data issues, unnatural links to your site, unnatural links from your site, thin content, cloaking and/or sneaky redirects, pure spam, cloaked images, hidden text and/or keyword stuffing, AMP content mismatch, or sneaky mobile redirects. Google offers clear instructions on how to correct each of these issues. 4. Your Target Keywords Are Too Competitive It’s entirely possible that you’re targeting keywords that are too competitive and broad. For example, a new pizzeria that tries to rank for the word “pizza” doesn’t stand a chance. The same goes for a mechanic that wants to achieve a first page ranking for the search term “auto repair shop.” These are search terms that take years of hard work to capitalize on. Your website is far more likely to rank if it targets long-tail or geo-specific keywords. Instead of going after the term “pizza,” try something like “best pizza restaurant in Boston.” Or rather than rank for “auto repair shop,” you could try “collision repair for Ford trucks.” Specificity tends to produce superior results. 5. Your Competition is Nailing You You aren’t the only one optimizing your website in the hopes of ranking on page one of Google. Every one of your competitors is doing the exact same thing. And it’s possible that they’re doing more than you are. Most people view SEO as a battle against Google, when it’s really a competition against the other businesses in your industry or niche. If you want to rank higher, you have to outperform them. This means producing a higher quantity of quality content and generating more backlinks to your pages. Work harder and smarter – eventually it’ll yield the results you’re seeking. And, despite the talk of negative SEO, most competitors are nailing you simply be performing better than you: their on page SEO content is better and their links are better. They’re outperforming and outclassing you.  6. You Don’t Have Any (or Enough) Inbound Links The right content plus authoritative backlinks pointing to this content is what generates positive search rankings for your website. If you have a lot of quality content but no backlinks, you’re missing a key ingredient. (It’s also possible that you have backlinks from

Ahrefs is a great tool for SEO professionals. It can be used for keyword research, competitor analysis, and backlink monitoring. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. It really depends on what data you need and your digital marketing strategy. In this article we will review what Ahrefs has to offer, so you can decide if it’s worth the cost or not. What is Ahrefs? Ahrefs is probably the best SEO tool that allows you to monitor keywords, link opportunities, and competitors. It updates in real-time so you can see who’s talking about your brand or topic at any given moment. Ahrefs also offers an extensive backlink database of over one billion links with the ability to filter by domain type (do follow/no follow), anchor text distribution, rank value, PageRank value, etc. The service will cost $79 per month for all its features including research tools like the Ahrefs keyword explorer tool which follows up on keyword suggestions found through its main feature: Keyword Explorer for keyword research and keyword ideas. It provides detailed information such as search volume and difficulty score. There are no limits on how many projects you work on simultaneously. What is Ahrefs Used For? Ahrefs is often used by SEO professionals because it helps to get an idea of what targeted keywords are generating traffic, how difficult those keywords are to rank for, and the potential number of visitors that could be generated. It also provides data on your competitors’ backlinks in order to help you outrank them through strategic link building. In brief, here are some basic pros and cons of using Ahrefs, as compared to other marketing tools. Pros: Provides insider information on competitive domains so that you can “steal” links from them There is no limit on projects meaning you’re able to work with a lot at once Cons: Doesn’t provide as much detail or user reviews when compared with other tools like SEMrush and SpyFu which offer more insights into specific industries such as eCommerce stores, health blogs, etc. Is Ahrefs an Affordable Solution? For the minimum monthly subscription price of $82, you’ll get an all-inclusive package with a variety of features at your fingertips. There’s no need for additional fees like data surcharges or commissions on orders placed through the website as that is included in the cost of the service. For this reason, many believe Ahrefs is worth it because it offers so many different opportunities and tools to increase visibility within search engines without having to pay extra money. However, many would recommend also using SEMrush and SpyFu which provide more detailed insights into specific industries such as eCommerce stores, health blogs, etc. Is Ahrefs Better Than SEMrush? Ahrefs and SEMrush are both SEO tools that offer a variety of features for increasing visibility within search engines. One advantage Ahrefs has over SEMrush is the ability to follow up on keyword suggestions found through its main feature: Keywords Explore. Another major pro is that there’s no limit on projects, so you can work with many at once. Whereas in contrast, SEMrush limits how many times you can use their tool per day which may be limiting if your marketing strategy relies heavily on keywords research or competitor analysis. Furthermore, while both Ahrefs and SEMrush provide detailed information such as cost per click (CPC) and keyword difficulty score, Ahrefs does not have any hidden fees like data surcharges or commissions. If you’re running a digital marketing agency, Ahrefs may be the best tool for your business. On the other hand, if you run a business and have a marketing department in-house, SEMrush is just enough to meet your needs. Ahrefs’ Backlink Analysis Tool One of the most helpful features Ahrefs offers is its backlink analysis tool, Site Explorer. It provides detailed information such as search volume and difficulty score. There are no limits on how many projects you work on simultaneously since it updates in real-time so you can see who’s talking about your brand or topic at any given moment. Because of this, many would recommend using Ahrefs for SEO purposes because it allows you to view data from a competitive standpoint to help with link-building strategies that will rank your site higher than other competitors’. You Can Use Ahrefs to Build Links Strategically Another major benefit of using Ahrefs is that you can use it to build links strategically. For example, if your competitor has a recent link from Forbes with an anchor text of “top-rated SEO tools,” there’s potential for ranking more highly in the SERPS when people search for relevant keywords surrounding this topic. If they also have other sites that are linking back to their sites like SitePoint or Entrepreneur Magazine, then you’ll be able to steal these links. You’ll be able to find these opportunities by using Keywords Explorer and Link Intersect tool within Ahrefs’ Site Explorer dashboard. Ultimately, Ahrefs can be used both as a competitor analysis tool and a link-building platform to give you a competitive edge in your industry. Ahrefs Can Help You See New Websites Linking Back to Your Site Ahrefs can also be used to find new websites that are linking back to your site, which is crucial for keeping page rankings high. For example, if you’re a small business and want to increase the number of people finding your website when they search “coffee shops near me,” Ahrefs will help give you an idea of how many other sites on the internet have links with these keywords in them. This means it’s important not just because it’ll tell you who else has similar content as yours but also where their links come from. This makes things easier since most SEO tools only analyze pages within specific domains rather than the whole web. Ahrefs Can Uncover “Lost” Backlinks Ahrefs can also be used to uncover

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. This boosts your site’s rankings in search engines and directs more guests to your site. Luckily, improving your backlink profile doesn’t need to be costly, but it may be difficult to acquire high quality backlinks. In most cases, building links without quality content is very difficult. But, there are plenty of ways to get free backlinks manually (and not necessarily through a spammy free backlink generator). Here are 15 methods for acquiring free backlinks! Recognize that while these “free” suggestions may not cost you dollars, they will cost you time, so budget accordingly. Before we do, are you curious about ratio of bad backlinks to high quality backlinks? Analyze your backlink profile now with our free backlink checker tool. Let’s dig in! 1. Check for Existing Mentions Search the Internet for mentions of your brand, services, or products. You may need to perform several searches to find a decent number of mentions. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. When they haven’t, reach out to them, asking if they’d be willing to add links. Some might ignore this request, but others may be happy to do so. Additionally, even when a publisher has included a link to your site in a mention of your brand, click the link to confirm it works. Sometimes even your high quality backlinks become “broken.” When you find a broken backlink, ask the publisher if they could fix it. 2. Guest Blog Engaging guest blogging services is a tried and true way to not only market your business, but also to create backlinks for improved SEO. Many digital publications and blogs in your niche may accept guest submissions. Often, instead of money, “payment” for these submissions involves permission to include a link back to your site in the content. Again, this serves two purposes: boosting your link profile while also giving your brand some free advertising. However, you need to keep certain tips in mind when submitting guest posts. Don’t include excessive backlinks, don’t waste time publishing on low authority sites, don’t keep using the same websites, and certainly don’t publish valueless content or content that’s already been published elsewhere. 3. Partner With Others (Naturally) Friends or others in your industry may be willing to link back to your site if you link back to theirs from time to time. “Time to time” is an important detail you can’t ignore. Google doesn’t want publishers engaging in link schemes, one of which involves using low quality backlinks to manipulate rankings in search engine results pages (SERPs). If it appears that you’re engaging in such a scheme, Google may actually penalize your site accordingly. Make sure those you partner with understand that you only want them to link to your site in their content when they have genuinely valid reasons for doing so. They shouldn’t add links just for the sake of honoring the partnership. 4. Link to Others You don’t necessarily need to enter into a formal agreement with partners to develop a sort of link-sharing partnership. If you regularly link to another’s content (again, when it makes sense to do so) and share their content with your followers on social media, they might take notice. This could give them reason to return the favor by linking to your site more often. 5. Give Interviews on Podcasts Don’t be shy if you’re considering reaching out to podcasters to ask if they’d have you as a guest on their shows! Remember, podcasters, like business owners and marketers, also need to create regular fresh content. They can do so more easily when potential guests contact them offering to appear on their shows. When deciding which podcasts to ask if you can appear on, naturally, you should choose those link placements relevant to your niche. You should also confirm the show notes their hosts post on their websites after releasing episodes include links. If they don’t, you can still potentially mention a link to your site on a podcast. This won’t necessarily have much of an impact on your SEO rankings, but it will direct more attention to your site, which is never a bad thing. 6. Use Social Media This is an easy way to get a few more backlinks. It might not make a huge difference in your overall backlink profile, but it won’t hurt. Review your social media profiles to confirm you’ve included links to your site. The main web page of your profile should have a link. When it’s natural to do so, you should also link to your site in posts. Make a point of sharing social media posts from others on your own social media profile as well. They may be more inclined to link to your site in the future if you do. Remember, using social media to get links is more about connecting with people on social media and less about getting links from social media. 7. Praise Vendors, Suppliers, and Those You Admire As many of these suggestions imply, one of the best ways to improve your organic traffic is to do others a favor. Some will recognize that you’re promoting their brands, and will thus be more likely to promote yours when opportunities to do so arise. Via your blog, podcast, YouTube channel, and any other platform through which you release content, make a point of singing the praises of your suppliers, vendors, and others who you admire, whether they be bloggers, other business owners, or anyone else. Just make sure you’re primarily mentioning those who have web presences through which they can link to your site. If they find out you’ve been promoting them, they might

Quality SEO isn’t cheap. Exploring the types of SEO cost structures and the value of SEO services can help you better understand the best structure of SEO pricing models and how to get the most bang for your buck. Budget is one of the biggest considerations in an SEO campaign. No matter how much traffic you gain, how many new leads you close, and how much total money your SEO strategy makes you, none of that matters if your recurring revenue is still less than what you’re spending on SEO pricing. That being said, a greater SEO budget, if spent wisely, generally leads to greater results. When considering the question “how much does SEO cost?” you would be wise to understand the correlation between SEO costs and SEO results: If you’re paying less than a few hundred dollars a month, you probably aren’t building anything substantial. In fact, you’re probably doing more harm than good. Though it’s hard to pinpoint an exact figure for the cost of hiring a good search engine marketing expert, we typically advise a minimum of $500 per month for local SEO or any small business or startup. For most companies targeting short-tail keywords on a national level, $2,500-$5,000 per month is a much more realistic minimum figure, with added benefits as you scale up your budget. The more competitive the niche, the larger your budget will need to be. So how can you tell whether it’s time to increase your own SEO budget? Here we explore payment models and differences in SEO strategies that can affect the price you pay for SEO services. SEO Pricing Structure There are a handful of different payment models, depending on how you’re looking to implement digital marketing services. Each pricing model for SEO has its own advantages and disadvantages, and offer their own price ranges. Over the course of this article, we’ll introduce the main SEO services you’ll need to enlist in a campaign, how much effort they take (roughly), and how those efforts are collectively priced in each of the following payment models: In-house SEO experts In-house employees will cost you full-time salaries (or time, if you plan on doing the work yourself). SEO Freelancers and consultants Freelancing SEO consultants will cost you hourly or project rates. SEO agencies An SEO agency will generally cost you monthly SEO retainer fees for ongoing, managed SEO. Hybrid models Hybrid services typically leverage the power of multiple options above. SEO Cost vs. SEO Quality vs. SEO Speed It’s also important to recognize the “quality” factor in your SEO company services. If an agency is charging far more money than another, it probably means they’ll be doing more work, and you’ll be seeing far better results by enlisting. This isn’t always true; you’ll find price discrepancies among identical services and service discrepancies at the same price level. However, it’s important to realize that SEO costs scale according to the amount of effort involved (and the amount of effort involved often correlates with your ultimate success). On the other end of the spectrum, paying too little for SEO can land you with a bad crowd—keyword stuffers, link spammers, and other link schemers who will end up doing more harm than good for your site. If you find a price for organic SEO that seems too good to be true, it probably is. You don’t want this to happen to you:   (Image Source: Moz) With the background information out of the way, let’s start taking a look at how much effort an SEO campaign really takes, and how much each option to pursue that effort will cost you. SEO Pricing Components to Consider There are many working parts to an effective organic search campaign, so it’s virtually impossible to relegate all of them to a simplified description of “SEO services.” This makes answering the question of “how much does SEO cost?” that much more complex. Some SEO agencies and digital marketing consultants may try, but it’s in your best interest to dig a little deeper and find out what they’re truly offering. Most practitioners will have a few key areas of specialization, and may generalize in the other areas. As you’ll need a little bit of everything if you want to succeed, I encourage you to look at options that guarantee you the best overall range of coverage. We also haven’t covered the research and strategy components here, even though they are important, because you may already have an SEO strategy in mind, and approaches vary too wildly to settle on an “average” amount of effort. 1. One-Time On-site Optimization (Image Source: Moz) First, your site needs to be cleaned up. If your site isn’t in proper working order, or isn’t optimized for search engines, it isn’t going to rank on Google. Fortunately, most of the changes you’ll need to make—such as restructuring your navigation, writing good titles and descriptions, fixing site speed and optimizing for mobile devices—are one-time changes. Depending on what shape your site’s in, this could take a few hours or several days’ worth of effort, maybe even more if new development is involved. Most SEO agencies and consultants will charge a “setup” cost for SEO or otherwise include it for free as part of an ongoing SEO package. For an in-house worker, this will mean a delay in beginning the “actual” campaign work. 2. Ongoing On-site Optimization Once your site is optimized for search engine visibility, you won’t have to do much on a regular basis unless something changes. For example, you might need to perform keyword research, correct a 404 error, get rid of a duplicate page, readjust for new keywords you’re targeting (with the help of expert keyword research), or change some design element to perform better. Still, it’s a good idea to perform a regular on site SEO audit, monthly or weekly depending on the magnitude of your campaign. A regular SEO audit will not be time-intensive, shouldn’t factor much into the overall costs of

The legal field is evolving into a more digital marketplace. More and more clients are looking for lawyers who can offer the best of both worlds- high-quality legal services with an innovative, tech-savvy approach. As such, in order to nail legal SEO, lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. Leading local SEO strategies for law firms have fairly consistent over the last decade. However, there are some differentiating factors in 2025 that will put your law business at the forefront of today’s legal digital marketing landscape in your particular law niche. Optimize Your Website for Local Search Most law firms are local businesses. That means that local search engine optimization (SEO) is the name of the game when promoting your law firm’s online marketing. Here are a few best practices for local SEO: Using consistent and accurate business information on your website, including contact details. This means having the correct address, phone number etc., as listed in Google Maps. Optimizing keyword phrases to target specific search terms that potential clients might be using when searching online marketing (e.g.: “personal injury lawyer“). Targeting keywords relevant to your practice area with content on the main pages of your site (home page). Try adding unique articles or blog posts about those topics too. It will help you rank higher for related queries! Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. Nail Your Content Marketing Strategy There are plenty of other ways to go about marketing your law firms online, but content marketing is the backbone. This is why you should publish blog posts that provide useful and informative information about your practice area. This could be anything from an overview of the latest legal news to a breakdown of what digital marketing for lawyers can do in various situations, like when someone has been injured on the job or after being involved in a car accident. The more specific you are, the better. And the faster you can get your content out there, the better. You can also develop educational pieces on key topics such as DUI or white-collar crime. These articles will help educate current clients and attract new ones at the same time by showing them how they’ll benefit from hiring your firm. Conduct Audience Research Before you start writing your content, it’s important to know who your target audience is. For example, if most of the people searching for a “personal injury lawyer” are in their late 20s and early 30s, then you should have a section on your site that caters specifically to this demographic. This might include videos or articles on what they need to do after being injured at work or how to handle insurance companies when an accident has occurred. On the other hand, someone search for “mass tort lawyer” on a cancer case, may be in a totally different age demographic and should be targeted accordingly. Keep Up with Google Algorithm Updates Google never stops changing its algorithm so make sure you’re up-to-date by signing up for Google Alerts (alertboxusa.com) which will notify you about emerging trends like changes in ranking algorithms and how they’ll impact your website. Build Up Your E-E-A-T Another way to help your marketing for law firms stand out from the competition is by building up its E-A-T. E-A-T stands for Expertise, Authoritativeness and Trustworthiness. You can do this in a number of ways, such as: Adding testimonials on your website that show how satisfied past & more clients are with the services you offer. Engaging with other professionals or experts in your field online via social media (Twitter, LinkedIn). It’s best if these interactions happen naturally rather than being too pushy about it!. Having accurate descriptions of specializations. For example, some people might think “family lawyer” refers just to divorce cases but there are actually different types of family law, such as custody and adoption. Run Google Ads Campaigns It might sound counterintuitive as many people think of Google Ads as being used to drive traffic to your website, but there are a number of benefits when it comes to running ads on search engines. You can use them for lead generation by promoting offers such as “free consultation” or “get started today.” You’ll also be able to track conversion rates and see if you’re getting more clicks from online campaigns than offline ones. This data will help you better plan future digital advertising & internet marketing efforts or online marketing efforts. Develop Social Media Digital Marketing Strategy The best way to get clients these days is through social media marketing . Whether they find you via Facebook, Twitter or LinkedIn, it’s important that each page has its own unique content so potential prospective clients feel like they’re engaging with a trusted brand. Investing in social media marketing ads will help in sending more traffic to your website. Many social media platforms, like Facebook Ads, will allow you to create dynamic advertisements without breaking the bank. Publish High-Quality Landing Pages In the age of Google, it’s not enough to have a website with just basic information about your law firms. Instead, you should create landing pages that are specifically designed for certain audiences, which will help in converting potential clients into paying ones. Lead generation pages can be designed for people who have just been injured on the job or after being involved in a car accident and need legal advice as quickly as possible. Generate Leads with Gated Content Gated content is a great way to generate quality leads by making potential new clients register and provide their contact information in order to access an exclusive resource. This can be as simple as offering downloadable eBooks or webinars, but it’s important that your gated content has value for the user so they’re willing to share their personal data with you.