Samuel Edwards

This post was first released in September 2014, long before: Google Helpful Content Updates (HCU) ChatGPT, Perplexity, Anthropic Claude Bolt.New or N8N.io AI workflows Things have changed a great deal since then. This represents a complete update of the original post outlining the potential pros and cons of content automation, now with AI content included as the primary consideration. We also provide a process list for doing content automation the right (safe) way so as to future proof your content automation in the age of AI. Let’s dive in! Content Automation TL;DR (2025 Edition) ChatGPT helps with repetitive tasks, but can’t create strategy or publish alone without human oversight. Google’s Helpful Content and spam updates aggressively target shallow or automated content. De-indexation is real and irreversible. Use a content process that is expert-led, evidence-backed, and user-first. Audit every quarter: update, merge, or remove underperforming content. Pitfalls of Automating Content at Scale with AI When GPT-style LLMs like ChatGPT emerged, they revolutionized content creation—but also introduced new pitfalls: Not a substitute for expert insight. AI can draft ideas, outlines, or polish tone, but it lacks first-hand experience, nuance, and contextual knowledge. Content automation also typically excludes content strategy like enhanced keyword research and competitor analysis.  Fact‑check rigor required. AI-generated content often “hallucinates” unless carefully verified. Google explicitly warns: “Use of automation—including generative AI—to generate content with the primary purpose of manipulating rankings is considered spam.” Bottom line: Always pair AI drafts with expert input, data, and human editing. Avoid AI-only content automation software that typically uses ChatGPT (or a competitor) combined with AI workflows that simply publish on autopilot. Google’s Helpful Content Is Now Core – and Punishing Spam Sharply Google Merged Helpful Content into Core (March 2024) What began as a standalone “helpful content” classifier in August 2022 was integrated into Google’s core algorithm in March 2024.  Since then: ~45% fewer low-quality, unoriginal results are appearing in search results Site‑level signals now determine if your domain is “helpful” or not—and they affect the entire site, not just individual pages And we are seeing more pages classified as “unhelpful” or simply regurgitated get removed from search results entirely. It’s the ongoing issue webmasters are facing of seeing “crawled, but not currently indexed” in Google Search Console (GSC). New Spam Policies in 2024 An aggressive arsenal of new anti-spam rules arrived too (many focused on low-quality content automation): Scaled Content Abuse: Protects against mass-produced content controlled by automation or humans.  Expired Domain Abuse: Prevents repurposing old domains to game search via thin pages.  Site Reputation Abuse: Stops reputable sites from publishing low‑value third-party content.  Google is issuing aggressive manual spam actions, sometimes completely de‑indexing websites—hundreds affected already.  Lack of Real-World Experience & Personality Regardless of how search engines might feel, automated posts can also make your content seem less personal. It’s possible, and certainly ideal, to schedule posts in advance that strongly display your brand’s unique, personal voice, but there’s only so much you can do to make your robotic posts seem human. If readers see a tag such as “This post was written by AI…” they may immediately distrust the source or lose interest. Over time, it becomes increasingly easy for users to identify automated or AI-created posts, and while some users have accepted them as a reality of social media, others will be turned off by the impersonality of the strategy and feel as if they are being advertised to. To remedy this, make sure you vary your content strategy often and get involved directly in the community with your individual, personal voice. Rebuild Your Content Automation Process, Human Involved To succeed in 2025, your content pipeline needs a new human‑centric layer around AI with the right content creation process:  Human-in-the-Loop Automated AI Content Production Workflow Draft with ChatGPT: Use AI for titles, outlines, rough drafts. Expand with Expertise: Add customer stories, first-hand insights, proprietary data, context. Verify & Cite: Source everything—stats, quotes, benchmarks. Style & Localize: Inject brand tone. Adjust for audience subtleties. Optimize & Schema: Refine SEO metadata, internal links, structured data. Review for Value: Ask: “Would a real reader find this uniquely valuable?” Prompt Strategy Use prompts that bring out value and quality not just content automation quantity: “Write a detailed outline explaining X, but assume the audience is already an experienced digital marketer.” “Generate 3 headline options that emphasize real-world results and first-person insights.” Keyword Research Tools Still Matter (Just Use Them Better) While it’s tempting to let AI “guess” which terms to rank for, keyword research tools like Ahrefs, SEMrush, and Google Keyword Planner are still foundational to a solid content strategy. The difference in 2025? You’re no longer chasing keywords—you’re understanding search intent You’re mapping keywords to stages of the content lifecycle You’re feeding better data into your AI prompts Want better AI output? Start with better keywords—and use tools that tell you why people are searching, not just what. Audit & Prevent De‑Indexation Since March 2024: Google’s manual teams have de-indexed entire sites—over 1,400 manual actions were logged, some purging domains entirely Most sites hit in March 2024 haven’t recovered—visibility lost is often permanent To future-proof your own site, we suggest: Audit Your Content Regularly Use Search Console to identify: Pages with steep traffic drops Manual actions or “pure spam” flags Internally flagged pages (e.g., orphaned, low‑engagement) Regular and manual content audits using both human and SEO software tools will be critical going forward. Repair or Remove Old Content Improve thin content: add depth, data, experience. Merge redundant pages with stronger ones. No‑index or delete posts that provide little unique value. From our experience, it’s always better to update and improve old content, rather than culling or deleting it. Monitor Traffic, Engagement & Google Search Console Use analytics to track traffic and engagement monthly. Watch for sudden drops after updates. Be ready to respond to new manual actions via Search Console’s reconsideration tools Spam Backlinks & Automated Link Building One inherent risk associated with an automated content campaign, whether social or otherwise,

The phrase “how to make money online” is searched some 87,000 times per month. However, the idea that you can launch a website and leverage it to generate revenue – real, tangible dollars – seems like a pipe dream to most. But here’s the deal: Monetizing a website isn’t luck, it’s science.  And if you know how the science works, you can do it…over and over again. This isn’t to say it’s easy, but it is possible and predictable, especially with SEO. It can take months of education and years of execution for most people to reach true levels of success with website monetization. Here’s a list of monetization strategies for your website, but first… How Much Can You Actually Make? I want to begin this article by peeling back the curtain a bit and showing you that this isn’t just hyperbole or hype – you can actually make some real money with a website. To prove this, I want you to consider how much money the following successful blogs make: Smart Passive Income generates more than $100,000 per month. Pinch of Yum is a recipe blog that brings in an impressive $50,000 per month. Making Sense of Cents typically makes around $100,000 per month. The Survival Life..wait for it…a cool $1 million per month. Learning Herbs generates a nice $20,000 every month. Little Coffee Place is a niche blog bringing in more than $10,000 on a monthly basis. Take a look at those blogs. You’ll notice that they all have unique styles, audiences, and niches. (I mean, one of the blogs talks about herbs and generates nearly a quarter of a million dollars a year!) Yet they all share one thing in common: They generate serious cash. And that’s just blogging. We’re going to discuss 10 other website monetization strategies in this article. I just wanted to show you that before launching into the techniques and strategies as a way of showing you that it’s possible. As they say, there’s more than one way to skin a cat… So let’s dive right in and find out how you can monetize a website and build a sustainable cash-flowing asset. Keep in mind that these monetization methods exclude any discussion of local SEO or local-based business advertising. 11 Ways to Make Money With Your Website 1. Sell Physical Products One option is to sell physical products. In other words, you set up a traditional ecommerce website and you focus on selling tangible products that then get picked and shipped to the customer. This can be highly profitable, depending on the niche and the infrastructure you have set up. There are a couple of different overarching strategies for selling physical products: Sell your own products. If you’re in the business of making physical products, then it makes sense that you’d use your website to sell your products. Set up listings, drive traffic to these listings, and use an ecommerce platform to streamline the transactions. But even if physical products aren’t your core product offering, you can still get some skin in the game. If, for example, you have a brand that people are crazy about, you can always create branded merchandise (like hats, stickers, and water bottles). Sell dropshipped products. Many business owners don’t want to fuss with manufacturing, inventory management, shipping, and logistics – and I don’t blame them one bit. But there’s still an opportunity to leverage your site to sell physical products. You’ll need to set up a dropship store where you’re able to sell products without ever having to touch it. The margins are lower than if the products were yours, but it’s totally hands off. (There’s something to be said for that.) Either option works. It’s just a matter of which one is more conducive to the type of business you’re running. 2. Sell Digital Products Many entrepreneurs are turned off of physical products (and rightly so). But you have plenty of other monetization options to choose from. This includes the sale of digital products, such as: eBooks. If you have a knack for writing, you can always publish and sell eBooks. The key is to pick topics that interest your audience and to position them in such a way that people feel like they need to read the book. At a $7 price point, you only need to sell a few per day to generate a nice stream of residual income. Audiobooks. In today’s busy world, many people prefer to listen to books. You can sell an audio version of your book and/or bundle it with a traditional eBook to charge a premium price. Design work. Are you a web designer or graphic designer? There’s always a market for design work and you can sell some of your favorites to your website visitors. This is a great way to generate revenue at scale. You design something once and then resell it over and over again. Photography. If you’re a photographer or travel blogger, you might be able to sell some of your best shots in an online store. There’s a market for both print/framed photography and creative licensing for online use. Mobile apps. While it might feel like there’s an app for everything, there’s still room for more. If you have an idea of a mobile app, you can always create one and sell it on your website as an additional stream of revenue. Templates. Many entrepreneurs and bloggers generate healthy revenue streams by selling things like templates, email swipe files, digital guides, and other resources that can be used to save time, organize digital assets, or offer guidance. The benefits of selling digital products include higher profit margins, no physical constraints, on-demand delivery, and recurring revenue streams (in some cases). If you can find a way to fit digital products into your mix, you should take full advantage of this option. 3. Sell Online Courses Selling online courses can be an extremely profitable way to generate website revenue and ultimately build a sustainable business.

Search engine optimization (SEO) plays a key role in a successful website. And while we often focus on what you should do in order to improve your rankings and visibility in the search engines, it’s equally important to consider what you should not do. Effective SEO requires a delicate balance between implementing these optimization tactics and improving online user experience, and many webmasters make the mistake of over-optimizing their sites. In this guide, we’re going to show you some of the biggest SEO mistakes we see website’s make and how you can avoid them. Consider it a favor from us to you! Why SEO Matters You know you need SEO, but have you ever paused to consider why? In other words, what is it about SEO that’s so important that businesses would spend thousands of dollars on it every single year? The answer to that question is multifaceted. And while we could easily make this entire blog post about the importance of SEO, we’re just going to give you a quick 30,000-foot view of the top reasons why SEO matters. For starters: Visibility. In a world where most people discover brands online, visibility is everything. And even though social media and advertising are important, nothing beats Google in terms of discoverability. SEO is designed to improve search engine rankings and generate more organic visibility for key search terms. Traffic. When you’re highly visible in the search results, you’re naturally going to generate more traffic for your website. (Approximately 75 percent of all clicks go to the first five search results.) This helps you procure more leads and, ultimately, more customers and revenue. Authority. Want to increase your authority online? What better way than to rank well in the Google search results? It indicates that Google finds your website authoritative and simultaneously increases the chances that other blogs and websites will link back to you as a source or reference for important ideas. User experience. At the end of the day, Google doesn’t pick arbitrary ranking factors. They’ve developed their algorithm with the intention of encouraging websites to design more user friendly web experiences. Because after all, they (Google) are judged on how relevant the search results are. (If people find that Google is consistently giving them bad results, they’ll eventually find a new search engine.) Thus an investment in proper SEO is also an investment in a positive user experience to your target audience. When you layer all of these issues on top of one another, you can see why SEO is such a valuable investment. And it also becomes painfully obvious how meticulous you need to be in order to maximize these benefits. The Problem With Improper SEO An investment in SEO is a good thing. But not all SEO investments are productive or beneficial. If you implement the wrong SEO principles and/or over-optimize your website, you may actually generate diminishing returns. Negative consequences of improper or negative SEO include: Lower search engine rankings. The Google algorithm has stops in place that identify improper SEO techniques and over-optimization. This actually leads to poorer rankings and less visibility in organic search. Penalties. If you continue to use improper SEO tactics and/or appear to be intentionally manipulating Google’s search algorithm, you could get slapped with a penalty. At some point, your site could get banned and completely delisted. Lack of trust. It’s not just the search engines that notice black hat SEO techniques and over-optimization. Your website visitors will take notice as well. This will hurt trust and negatively impact customer loyalty to the point that you lose customers. In other words, SEO is important, but it needs to be done properly. Take the time to understand the difference between good and bad SEO and you’ll increase your chances of being successful. 16 SEO Mistakes You Don’t Want to Make Want to maximize the benefits of SEO without risking diminishing returns? Here are a few of the top SEO mistakes you’ll want to avoid: 1. Excessive Use of Target Keywords It’s an easy SEO mistake to make if you’re focused on specific keywords. In the early days of the search engine age, keyword frequency was straightforward; the more keywords you had on a given page, the more likely it was you would rank for those keywords. Then, it was deemed that keywords should only represent three to five percent of your total content. Now, any unnatural use of keywords can be detected—so keep your selected keywords to a minimum and focus on quality content and relevant keywords. 2. Multiple Keywords in a Title Tag Along similar lines, don’t try and artificially stuff keywords into your title tags. At most, a title tag should have one strong keyword, and that keyword should be the one most relevant to your business, not the one with the highest competitive advantage. Describe your company in less than five words, and use that as your primary keyword phrase. Any other keywords you try to shoehorn in will be irrelevant or counterproductive. 3. Skipping Title Tags and Schema It’s important that you give your blog posts and content all of the proper title tags and meta descriptions. It’s also necessary to provide context with schema. A failure to do so will only undercut your efforts. Schema markup basically tells Google how to interpret different parts of your content so that it knows how and when to serve it to searchers. (This is especially important when it comes to multimedia elements like images, videos, and graphics.) This is one of those easily-remedied but very common SEO mistakes. 4. Keywords Over Subject Matter Blog strategies used to be solely dependent on keyword strategy. You would select a handful of keywords and write a blog post around each of them. Nowadays, specific keyword frequency is antiquated and unnecessary. Instead, focus on writing high-quality content about a specific topic. That will give you the highest chance of ranking for keywords relevant to that topic because they appear naturally in the

You have a beautiful website, even a decent backlink profile, but no traffic, no leads and no revenue. If your website isn’t ranking at the top for key search terms – branded or unbranded – your business could stagnate or even fail. The longer you wait to fix the Google rankings problem, the more it’ll cost you in exposure, traffic, and conversions. You know the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. Let’s explore some of the most common reasons websites don’t rank on Google and what can be done to fix the issues. 1. Your Website is Brand New When it comes to SEO, patience is a huge virtue. If your website is only a couple of months old, you can’t expect it to rank well for competitive search terms. Ranking #1 on Google takes time. In fact, what once took weeks and months, now takes years. You aren’t doing anything wrong – that’s just the way it is! SEO takes time. In order for your website to rank well, you need high quality content and lots of powerful backlinks. A site that’s only a few weeks old doesn’t have the robust foundation that’s required. Furthermore, Google seems to have an unofficial waiting period where new(ish) websites are suppressed until they can be thoroughly examined and evaluated. There’s even a name for it: The Google Sandbox. Experience suggests that a website will typically remain in the Google Sandbox for a period of three to six months. Though it can be considerably shorter or longer depending on the niche and quality of the website. Use this time to create quality content and flesh out a backlink strategy. The more competitive your niche, the more difficult it will be to play catch-up with incumbents. 2. Your Website (or Individual Website Pages) Is Not Indexed There is a big difference between being indexed and ranking on Google. A website must be indexed in order to appear in Google’s search results. Otherwise Google has no way of knowing your site exists. If your website isn’t indexed – or is improperly indexed, for that matter – you won’t appear in search results for any terms or keywords.  If you’ve never taken the time to research how Google indexing works and what needs to be done to encourage search engine crawlers to sift through your site, now’s a good time to learn. If you’ve already indexed your site, perhaps you accidently de-indexed it by mistake? Double-check to make sure this isn’t the case. You can also click here to check your Google website rankings.  3. Google Has Penalized Your Site Google doesn’t like when people try to hack their way to the top of the rankings using spammy tactics. They have specific rules and expectations for how websites are to be optimized and structured. It’s possible that you’ve inadvertently broken some of these rules and received either a manual or algorithmic Google penalty.  Google has something known as Manual Action penalties. If you previously ranked well – or feel like you should be ranking far better than you are – it could be that your site has a Google penalty attached to it. The best course of action is to check the Google Manual Actions report and correct any issues that are highlighted.   Google Manual Action reports are filed when a human reviewer within the company has determined that you have a hacked site, user-generated spam, spammy free host, structured data issues, unnatural links to your site, unnatural links from your site, thin content, cloaking and/or sneaky redirects, pure spam, cloaked images, hidden text and/or keyword stuffing, AMP content mismatch, or sneaky mobile redirects. Google offers clear instructions on how to correct each of these issues. 4. Your Target Keywords Are Too Competitive It’s entirely possible that you’re targeting keywords that are too competitive and broad. For example, a new pizzeria that tries to rank for the word “pizza” doesn’t stand a chance. The same goes for a mechanic that wants to achieve a first page ranking for the search term “auto repair shop.” These are search terms that take years of hard work to capitalize on. Your website is far more likely to rank if it targets long-tail or geo-specific keywords. Instead of going after the term “pizza,” try something like “best pizza restaurant in Boston.” Or rather than rank for “auto repair shop,” you could try “collision repair for Ford trucks.” Specificity tends to produce superior results. 5. Your Competition is Performing Negative SEO on Your Website You aren’t the only one optimizing your website in the hopes of ranking on page one of Google. Every one of your competitors is doing the exact same thing. And it’s possible that they’re doing more than you are. Most people view SEO as a battle against Google, when it’s really a competition against the other businesses in your industry or niche. If you want to rank higher, you have to outperform them. This means producing a higher quantity of quality content and generating more backlinks to your pages. Work harder and smarter – eventually it’ll yield the results you’re seeking. And, despite the talk of negative SEO, most competitors are nailing you simply be performing better than you: their on page SEO content is better and their links are better. They’re outperforming and outclassing you.  6. You Don’t Have Any (or Enough) Inbound Links The right content plus authoritative backlinks pointing to this content is what generates positive search rankings for your website. If you have a lot of quality content but no backlinks, you’re missing a key ingredient. (It’s also possible that you have backlinks from the wrong sources.) Using a tool like Ahrefs or Moz, take the time to study your backlink profile. Find out who is linking to you, which pages have good links, and where you need to improve your SEO. This will take time and manual effort, but it’s

Google Ads helps you attract high intent traffic to your business website which can, in turn, improve your revenue regardless of whether you’re an e-commerce brand, affiliate marketing company. The problem comes when those who are new to Google Adwords do not use this ad platform properly and as a result, lose money at a negative ROI (return on investment). Here is how you can avoid wasting money on Google Adwords. Avoid Common Pitfalls Many businesses lose money on Google Ads by making the same mistakes: Ignoring the search terms report and wasting money on irrelevant clicks Failing to optimize for mobile users Using overly broad match keywords Relying too heavily on automation without oversight Being proactive about these issues can save you thousands in wasted ad spend. Be Careful About Directing Adwords Back To Your Home Page This is a mistake because most Internet users do not have a lot of time to search for multiple webpages just to locate your items and you want your Google ads to go directly to the webpage that has what customers and regular Web visitors are looking for. For example, if you are selling your bridal wear at discount prices for the spring, the Google ad should lead customers to the webpage where they can shop for the discounted clothing. Have Discernment When Choosing Words From Google Adwords Keyword Generator When you sign up for Google Adwords you will receive a list of suggested keywords for use in the Google ads but it does not mean that it is necessary to include every one of those words as part of your ad. When you use Adwords that are too generic, it will be hard to attract the right visitors to your website. If your website offers marriage advice to interracial couples, you want to narrow your keywords so that mostly those couples will come to your site. Keyword Research: Check Out Your Competition Keywords are the backbone of any successful Google Ads campaign. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover relevant terms with strong commercial intent. Focus not just on high-volume keywords but also on long-tail keywords, which tend to have lower competition and higher conversion potential. Don’t forget to analyze your competitors’ strategies. Look for gaps you can exploit and opportunities they might be missing. You can avoid wasting money on Google Adwords by checking out your competition and seeing what kind of keywords they use to attract high traffic to their websites. You can do this by going to the Google keyword tool and then click on “site related keywords.” After you do this you would type in the name of the website you want to research and then you would look at the main keywords on the site. When you look at the competition it gives you the opportunity to improve your ads and website overall. Don’t Forget The Mobile Audience When you do not optimize the Google ads for mobile devices, you lose out on potential customers and money. Mobile device users are looking for quick information on businesses or certain topics, and when your mobile ads lead them to the results they want, they are more likely to make purchases or read your content. Work on Building A Good Landing Page A common mistake some people make with Google Adwords is the failure to create excellent landing pages that will keep customers interested in what you offer. The purpose of the landing/money page is to showcase your services and if you know the keywords they used in getting to your ads, you can customize the landing page to meet their needs. If you have a blog that features photos of vintage weddings from the early 20th century, you would have a landing page that have some of the photos and then you can include a message for them to download or save the photos to their computers. Use Your Keyword Matches Wisely You can target your audience better and save money by using your keyword matches wisely. A broad match lets you include a wide variation of your targeted keywords and this would include generic and specific keywords. For example, if you included “jazz albums” as your keyword in a broad match, you may also get variations such as “jazz albums 2014” or “jazz albums for beginners.” When you bid on words for a broad match, you could get traffic that is not related to your target customer. A phrase match would show ads for an exact phrase you chose while the exact match shows ads that only suit the keyword you chose. Look At The Google Ads Quality Score The quality score is essential to a successful Google Adwords campaign because if certain keywords have low quality scores, you waste money and you do not get a lot of traffic or conversions for your website. You should eliminate unprofitable keywords with the lowest scores and organize your best scoring keywords by theme for best results. Geo-Targeting & Audience Segmentation If you are a local business owner, then your best Google Adwords strategy would be to localize the ads so that mostly residents in your city will go to your website and buy from your website. While on Google Adwords’ website you would click om the “Campaigns” button and then you would go to the “Locations and languages” tab where you can choose the city you want to target the ads. Target specific locations based on business service area. Adjust bids by location, device, and audience demographics. Use remarketing audiences to re-engage previous visitors. Track The Conversions If you want to know how well your ads are performing, track the conversions of your website by going to the “Tools” section on Adwords’ website and then you will click on the “Conversions” tab. If you see a low amount of conversions from your website’s ads, make a few changes so that the conversions increase. Use Negative Keywords One of the most overlooked features

SEO hosting refers to a type of web hosting setup that is optimized to improve a website’s performance in search engine rankings. It’s not an official term recognized by Google or other search engines, but it’s commonly used in the SEO and digital marketing industry. SEO hosting typically includes features that support technical SEO best practices. Key Features of SEO Hosting: Multiple IP Addresses (Class C IPs)Some SEO hosting services offer multiple IP addresses, allowing users to host multiple websites on different Class C IPs. This is often used for link-building networks to make backlinks appear more natural. Fast Page Load SpeedsPage speed is a known ranking factor. SEO hosting often uses high-performance servers, SSDs, and optimized caching to reduce load times. Server Uptime and ReliabilityConsistent uptime is crucial. Downtime can negatively affect search engine crawling and indexing. Geolocation TargetingSome providers allow you to host your site on servers in different geographic locations, which can improve local SEO rankings. SSL CertificatesHTTPS is a Google ranking factor. Good SEO hosting plans often include free SSL certificates. Content Delivery Network (CDN) IntegrationCDNs reduce latency by serving your content from the closest server to the visitor, helping with speed and user experience. Scalability and Resource AllocationAs traffic grows, SEO hosting should accommodate increased resource demands without slowing down. Built-In SEO Tools (optional)Some SEO hosting providers include dashboards with analytics, keyword tracking, or integration with SEO tools. When Is SEO Hosting Useful? If you’re managing a large number of niche sites or PBNs (private blog networks), SEO hosting can help spread them across different IPs and C-blocks to avoid footprints. For agencies managing SEO for multiple clients, separate IPs and account isolation can help reduce risk. For international businesses, geolocated servers can help with ranking in different countries. Caveat: While SEO hosting can provide a technical edge, it’s not a silver bullet. Google’s algorithms are more sophisticated than simply rewarding separate IP addresses or hosting setups. Content quality, backlinks, UX, and on-page optimization matter far more. A Deeper Look There are plenty of regular web hosting companies. In fact, it’s very likely that there are too many hosting companies, which could be why the vast majority of these companies fade away. A lot of webmasters have probably noticed how many new SEO hosts have sprouted up recently. The sales pitch that these companies use entices webmasters because it mentions ranking high in the search engines. A typical sales pitch from such a company might also mention that SEO hosting is good for SEO. At the end of the day, it doesn’t really matter what hosting company is used; a website can be ranked high in the SERPs on virtually any type of web host. Pure SEO At its core,  SEO is about optimizing content in a way that makes the content rank better in the major search engines. It’s true that content needs to be relevant, and core SEO consists of optimizing new or existing content and making it relevant to the search queries that you’re trying to rank for. An SEO web hosting company cannot control how any particular website will rank in the search engines, and for this to be possible, the company would actually need to write the content for the website because that is what search engines use to rank a website. When trying to sell their services to new customers, many SEO hosts add unrelated tips to their service page. For example, some companies talk about having unique content. They might even talk about getting links to a website. However, these tips are not related to the service that the hosting company is selling. The Unique IP Address Feature While trying to attract new customers, many SEO web hosts talk about a unique IP address. They say that it’s crucial to put your website on a unique IP address. This is a generic statement, and it’s used by countless SEO hosts. Put simply, the way that these web hosts try to sell their services to new customers is a bit deceptive. There is no doubt that a unique IP address is useful but not in the way that SEO web hosts advertise it to be. The Patterns The major search engines use algorithms, and it’s easy to think of these algorithms as robots. They’re really just software programs that constantly crawl through the Internet while indexing new pages. The algorithms that search engines use looks for distinct patterns, and it’s these patterns that are used to decide where a website should rank in the search engine results. There is no doubt that search engines look at the IP address a website is hosted on. The most well-known search engine of them all actually got a patent for the technology that looks at the IP address that a website is hosted on, which is why there is no doubt that a unique IP address can be useful. While scouring the web and looking for patterns, search engines look for websites that have malware, and they also look at websites that are known for sending out or linking to spam sites. Although it’s quite rare, search engines have actually blocked entire IP blocks from their index because of the activity of the websites hosted on those IP blocks. The IP blocks that contain these shady websites are called bad neighborhoods. However, as mentioned earlier, the search engines rarely block an entire IP block, but it does happen. When SEO Hosting Is Useful A webmaster can host his or her website on a regular web host, and the potential to rank high in the major search engines is the same as it would be on an SEO host. If a webmaster wants to host a single website and try to rank it in the search engines, a unique IP address is not really helpful. As long as the other websites on the same IP block are not engaging in shady activities, there is really nothing to worry about, and a website