Local SEO Services
Own Your Local Market—Across Maps, Organic, and AI Results
Turn nearby intent into calls, visits, and revenue. SEO.co standardizes your presence for one storefront or 100+, winning Map Pack visibility today and the LLM-driven recommendations your customers consult tomorrow.
Google Business Profile (GBP) tuned, posted, and centrally governed
Map Pack & Local Finder gains backed by technical fixes and testing
Scalable location pages that load fast and convert
Clean citations, consistent NAP, local business schema & knowledge graph alignment
Reviews strategy with acceleration + response playbooks
Local content & digital PR that earn real, brand-safe links
Monitoring of AI/LLM mentions and coverage gaps to keep you recommended
Complete the form at right to get your complimentary local SEO audit.
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Table of Contents
- Local SEO Pricing
- What is Local SEO?
- Local SEO vs. National SEO
- Why Local SEO is Important
- How Local Search is Changing
- Local SEO Unification with Mobile SEO
- Local SEO is Now "Hyper" Local
- Technical On-Page SEO
- Link Building with Local Keywords
- Optimizing for Both Pages & Objects
- Keyword vs. AI Object Optimization
- Tools for Local Link Citations
- Making Local SEO Your Top Priority
- Securing Local Backlinks
- Multiple-Location SEO
- How to Add Multiple Locations
- Local SEO Geographic Expansion
- Common Local SEO Mistakes
- NAP Mistakes
- Incomplete Profiles
- Lack of Cohesive SEO Strategy
- Failure to Scale Local SEO
- Engage Our Local SEO Services
- Frequently Asked Questions
An Introduction to Local SEO: The Basics of Local Rankings
When you perform a local search (and even a local voice search), Google produces a separate set of results at the top of the SERPs.
The algorithm that powers these results is not only very different than typical SEO, the code is managed by a completely separate team within Google
For local businesses, relying on customers in their own communities to thrive and grow, this distinguished set of ranks has been a boon—it means a shortcut to visibility for the audiences who matter most.
Ranking locally is important for most small businesses.
As a supplement to this extensive overview of local search, we also created the following PDF guide, available here or as a download from the link below.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Local SEO vs. National SEO
Local SEO services are very different from national SEO.
Localized results are typically tied to and adjust based on:
- Specific local keyword included in an individual query
- The IP address of the individual who performed the Google search
- The geolocation of the query (in the case of a mobile phone)
Our local SEO guide is an extensive overview of the ins-and-outs of local search engine optimization for improving search results on a local level.
We will help you solve the problem of why your business does not appear in Google local search.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Why Local SEO is Important
Local businesses stand to gain (or lose) a great deal from improved local rankings:
- Lower competition. Because your list of competitors is narrowed down to only those in your geographic vicinity, you’ll have an easier time earning a rank quickly.
- Increased visibility. You don’t have to fight for a top spot—the top three local entries will always rise above the other results for local queries.
- Peripheral ranking options. If you want to rank, it’s not just about ongoing content and link building (though those are important too). You can hedge your bets by using other ongoing tactics like review optimization and citation management.
- Greater visitor relevance. Anyone who sees your local entry will be a local resident, meaning the relevance of your traffic will ultimately increase.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
How Local Search is Changing
The ranking factors for local differ from national SEO (and often get more nuanced as more simple versions of Google’s algorithm dominate international SEO).
AI is also significantly reshaping the landscape of local SEO, bringing a level of automation, personalization, and precision that was previously impossible. With the integration of AI-driven tools like Google’s Search Generative Experience (SGE) and predictive language models, local search results are no longer just about proximity and basic relevance—they’re about deep contextual understanding. AI is learning to interpret user intent, location-specific trends, and even sentiment in real time. This means businesses must now optimize not only for keywords and citations but also for how their brand is perceived and talked about in AI-trainable datasets—ranging from reviews and forums to structured data and schema markup.
Moreover, AI is accelerating the rise of “zero-click” search, where users get all the information they need directly on the search results page—thanks to AI-generated summaries, knowledge panels, and map integrations.
For local businesses, this means ensuring their digital presence is not only accurate but also rich with AI-digestible content—think FAQs, entity-rich metadata, and content designed for voice search.
In short, local SEO is now hybridized with AI SEO.
Local SEO is evolving from a game of citations and links to a more nuanced strategy focused on structured data, brand authority, and machine-readable content that feeds AI engines directly. Staying ahead means optimizing not just for humans, but for the AI intermediaries that increasingly guide their choices.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Local SEO Unification With Mobile SEO
Local results on desktop are starting to shift to a layout friendlier for mobile devices.
But what does the changing local pack say about the future of local search?
Google My Business (GMB) includes a local map pack (aka local 3-pack results) overlayed on Google Maps, which pulls its information from your Google Business Profile and local listing information to display it in the local search results, including the Google local pack.
Website and directions are available with a click, meaning local entries are probably going to keep getting easier and more convenient to interact with.
Accordingly, you’ll stand to gain more click throughs, brand awareness and revenue from ranking in the local map pack from optimizing your Google Business Profile in your Google My Business listing.
You will also want to spend time optimizing your content and external links for local relevance.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Local SEO Is Getting "HYPER" Local
Local SEO is also becoming more hyper-focused on intent, not just location. In the past, ranking well for “pizza near me” was largely about having accurate NAP (name, address, phone number) information and proximity. Now, AI models are layering in intent signals—what the user is really trying to accomplish in that moment. For example, someone searching for “best late-night pizza near me” is showing both a local need and a time-sensitive intent. AI can parse those nuances and surface businesses that not only match location but also operating hours, reviews mentioning “late-night,” and even menu details. This makes it critical for businesses to enrich their listings and websites with detailed, structured information that reflects what customers actually want.
Another major shift is how AI blends micro-local context with personalization. Search engines are no longer serving results based solely on the city or zip code but are drilling down to neighborhood-level and even street-level relevance. A boutique in Bentonville, for instance, might rank differently for someone searching downtown versus a user in a nearby residential area—even if both queries are technically “near me.” This convergence of search intent and hyper-local targeting means businesses need to think beyond broad local keywords and start tailoring content to address specific user contexts—things like “pet-friendly café in Midtown” or “emergency plumber open Sundays in Centerton.” AI is making local SEO less about being “in the area” and more about being the best possible match for a highly specific query.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Technical On-Page SEO
Your local website needs to function perfectly, loading quickly and providing full content to all users, regardless of how they’re accessing your site. Technical onsite SEO gives you an opportunity to improve the site’s security, performance, usability and local search results pages.
There are numerous local SEO tools that can assist you with your local, technical SEO efforts.
The better your site works, the higher it’s going to rank.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Link Building With Local Keywords
Google ranks sites preferentially, based on their perceived
trustworthiness, or authority. The only reliable way to build this
authority is to earn more links from high-profile sources.
That’s why link building is a staple in the SEO world.
But link building services can be a slow off-page SEO strategy and process, even when it comes to local geospecific targeting.
That’s because local link building is different than link building for national exposure.
Remember keyword optimization? When you start looking at and targeting local searchers in your overall strategy, you need to analyze more local keywords, including the names of cities, counties, and other locations where your business resides.
In short, targeting local keywords is the SEO equivalent of targeting the long tail of the search demand curve for those who may be searching for your products or services.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Optimizing for Both Pages & Objects
To effectively optimize a local landing page in the age of AI-enhanced search, you must think beyond traditional on-page SEO. It’s no longer enough to just sprinkle in keywords and embed a map. Modern local SEO requires optimizing both on-page content and the structured data layer (objects) that AI systems rely on for indexing, understanding, and ranking local content in search and generative experiences.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Local and national keyword targeting has shifted to “object targeting” in the world of AI search.
Traditional Keyword Optimization + AI Object Optimization
On-Page Optimization (Human-Readable Content)
For on-page content, focus on delivering highly relevant, intent-driven copy that speaks to a local audience. This includes:
Geo-modified keyword placement: Naturally integrate target keywords with local modifiers (e.g., “dentist in Bentonville” or “late-night tacos Centerton”) into H1s, H2s, title tags, and meta descriptions.
Localized service offerings: Use city-specific testimonials, case studies, and neighborhood-based examples to anchor trust and relevance.
Unique landing pages per location: Avoid thin or duplicate content across multiple local pages. Each should have its own unique content, images, FAQs, and CTAs.
Internal linking structure: Link between location/service pages using keyword-rich anchor text to help search engines understand site architecture.
Additionally, optimize media assets by using geo-tagged images, embedding Google Maps, and including local business videos that are properly titled and transcribed.
Object-Level Optimization (AI-Readable Data)
This is where most local businesses fall short—and where AI-first SEO gives you a competitive edge. Search engines and large language models ingest structured, machine-readable content from multiple sources to build their understanding of your business. To optimize for this:
Use advanced schema markup:
LocalBusiness,Product,Service,Review, andFAQschemasInclude granular details like
geo,openingHoursSpecification, andhasMapEmbed
@idlinks to connect entities across your site
Claim and update all relevant business directories: Google Business Profile, Apple Maps, Bing Places, Yelp, and niche local directories should all have consistent and updated information.
Knowledge graph linking: Tie your brand to larger known entities by linking to or referencing structured sources like Wikidata, Crunchbase, and authoritative publications.
Natural language + structured content: Blend long-form, semantic-rich paragraphs (for LLMs) with machine-parseable blocks like bullet-point service lists, tables, and FAQs.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Tools for Local Link Citations
Effective local SEO isn’t just about what’s on your website—it also depends heavily on how consistently and accurately your business is represented across the web. This is where local citation and link-building tools come into play. These platforms help you submit, monitor, and manage your business listings across hundreds of directories, ensuring that search engines view your brand as authoritative and trustworthy. In the age of AI-powered search, maintaining citation consistency across platforms isn’t just a best practice—it’s essential for feeding reliable signals into LLMs and AI-driven ranking systems.
Here are some of the most widely used tools for managing local citations:
Yext: A powerful citation management platform that integrates with over 200 directories. Yext gives you real-time control over your listings, reviews, FAQs, and more. It’s ideal for multi-location businesses that need scale and automation.
Moz Local: A cost-effective alternative to Yext, Moz Local submits your business data to key aggregators and directories, helping you build location authority while tracking listing accuracy and duplicate suppression.
BrightLocal: Focused specifically on local SEO, BrightLocal offers citation building, local rank tracking, review management, and audit tools. It’s especially valuable for agencies and SMBs looking for hands-on control.
Whitespark: Known for its Citation Finder tool, Whitespark helps businesses uncover new citation opportunities and manually build or clean up listings. It also offers local rank tracking and reputation management.
Synup: Like Yext, Synup enables businesses to manage location data across directories, GPS platforms, and voice assistants. It also includes analytics and performance tracking.
These tools not only help you build a strong link graph across the local web but also serve as a foundational layer for AI systems ingesting business data from third-party sources. The more consistent and structured your off-page presence, the more confidently search engines—and AI models—can surface your business in response to relevant local queries
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Validate All Local Citations
Look for any local citations you already have and validate them. If there are any mistakes or inaccuracies, now is the time to correct them. You’ll also want to spend some time expanding your profiles, if necessary, to make sure that all required information on your business is available
Making Local SEO Your Top Priority
Are ranking local sites one of your top priorities?
If so, you need to focus on at least the following strategies:
Write locally relevant content
Write high-quality content that users actually want to read. The more detailed it is, and the more helpful it is, the better. This content should be locally relevant as well, including local keyword terms and topics that are relevant to your target audience.
Consider covering local events, responding to local controversies, or addressing concerns of nearby residents and other local businesses.
Share and popularize locally relevant content
If you want your content to attract links and stand on its own, you need to know where to share your content via a local SEO services firm.
That means sharing and popularizing your best, most locally relevant content. Start by sharing your articles on social media and consider expanding their visibility further with paid advertisements.
You will need to include social media as social media has a direct effect on SEO for local businesses.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Securing More Local Backlinks
Your success in local SEO will not just come from automated citations, but those manually built by “boots on the ground” efforts. In short, be time to secure new local link citations.
Look for different local business directories and listings where your business can be featured.
Partner with local publishers
If you want an even bigger local presence to match local intent, consider partnering with local publishers. It’s a great opportunity to show off your content, build more links, and strengthen your local relevance even further.
Cultivate more local reviews
You may not be able to ask for reviews directly, but you can find clever ways to make it more likely for your customers to leave reviews on your products and services.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Expanding to Multiple Locations
Expanding your business to multiple locations opens the door to greater visibility—but it also requires a more sophisticated local SEO strategy.
Each location should have its own dedicated landing page with unique, geo-specific content, optimized metadata, and localized keywords. It’s also critical to create and verify separate business listings for each location on platforms like Google Business Profile, Apple Maps, and Yelp. Structured data should be tailored per location using LocalBusiness schema, ensuring search engines and AI models can accurately index and display your presence across markets.
Done right, multi-location SEO allows you to dominate local search results in every area you serve.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Adding Multiple Physical Locales
If your business has multiple physical locations, it only makes sense that you would pursue improving local search results in multiple areas simultaneously.
If you do this, you’ll be able to market to multiple target audiences at the same time, you’ll expand the visibility of your brand, and you’ll be able to relay different types of content and different types of information to audiences with different needs.
If you’re locked into competition with one of your rivals, expanding your local search visibility could be a great way to get an edge on them. With more territory and a bigger audience, you might get the boost you need to cultivate more influence in your space with improved search results.
If this is the case, you have many options moving forward.
For example, you could stick with your existing domain and shift your local search visibility work to target a different location.
But you could also create an entirely new domain and build a strategy around that. It all depends on your goals and what you currently have in place.
Much of the above can also be greatly enhanced and improved through the use of AI for local marketing.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Geographical Expansion
You may also pursue optimization for another location if you want to make your business seem bigger, or if you want to encompass a bigger area. For example, you could optimize for your local city, then optimize for your county, and then for your state.
Each of these areas gets significantly more competitive than the last, requiring you to invest more time and resources into your expansion as you proceed.
New markets
Some brands intentionally market in new areas as a way of reaching out to new populations.
If there’s a target market you’re hoping to pursue, a brief foray into a new local SEO campaign could be the best way to target them.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Top Local SEO Mistakes to Avoid
If you plan on seeing great results from your local business strategy, it’s a good idea to avoid these most common and most destructive mistakes.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
NAP Mistakes or Inaccuracies
Google identifies the most important pieces of information related to a business as the name, address, and phone number of that business – or NAP for short. If this information is inaccurate, or if there are contradictory entries for your business NAP information online, it could interfere with your ability to raise your authority and climb search engine rankings.
Make sure all your information is accurate and consistent across different sources. This is critical for getting your listings to rise in Google Maps on the local pack.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Incomplete Profiles
It may not seem like a big deal, but it’s important to have complete profiles on all local directories and listings that you find. It’s true that your name, address, and phone number are the most important pieces of information, but you should also fill in things like your operating hours, specific rules and regulations you follow, and the industry in which you work. Complete profiles provide more information both to Google and to your users.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Lack of Higher-Level SEO Strategy
Local SEO services can be very powerful, but local strategies shouldn’t be your exclusive focal point.
If you’re going to have a successful SEO formula for local results, you need to zoom out and make sure you also have a broad, national SEO strategy in place.
Without solid keyword optimization, technical onsite SEO, and link building, your local efforts are going to fall flat.
In short, the best local marketers know national marketing. Not the other way around.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Failing to Scale Your Local SEO Efforts
Local SEO work isn’t something you do only once. It’s also not something you can afford to be complacent with. It’s true that filling out all your local profiles and building up your local citations are great first steps – but if you want to see better results, you’ll need a plan to scale.
That means putting a plan into place that allows you to create more content, build more links, reach new local directories, and ultimately establish a bigger brand presence as it relates to search engines.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Engage Our Local SEO Services Today
Local SEO services, like any marketing strategy, will never be wholly “necessary.”
Your business won’t automatically fail because you haven’t adopted a local strategy.
But if your local business is not showing up in Google local search, you have a problem.
However, if you’re without a local search strategy, you’re going to miss out on a ton of traffic, and your competitors will have an easier time accumulating that traffic for themselves.
For businesses reliant on community and neighborhood populations for revenue, local search is an absolute must if you do any local business marketing whatsoever.
For other businesses, it’s a little grayer; if you’re doing a national SEO strategy already, you might as well throw in some local optimization strategies to round out your local search engine visibility.
If you operate nationally, have never touched any kind of SEO, and are fine with the stream of leads you’re currently getting—you can stand to benefit from local SEO services, but it’s probably not going to break you if you decide against it.
Use your best judgment and remember that local search, when implemented properly, almost always yields a positive ROI.
Optimizing your local business for local intent ensures that your business gets found by your target customers with ease.
By properly optimizing your site for the local search terms, getting listed on local directories, and claiming your profile on Google My Business (GMB), you can place your business in the best possible position to dominate the local market.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Frequently Asked Questions (FAQs)
Traditional SEO focuses on ranking in national or global search results, while local SEO aims to rank in a specific geographic area. Local SEO includes additional ranking factors like proximity, local citations, reviews, and map listings that are not as important in traditional SEO.
Yes—if you serve customers in a specific area (e.g., service-area businesses like plumbers, landscapers, or consultants), local SEO can still help you rank in local search results and attract nearby leads, even without a physical location.
Your Google Business Profile (formerly Google My Business) is a free listing that allows your business to appear in Google Maps and the local “3-pack” search results. It’s a critical ranking factor for local SEO and helps customers find, contact, and review your business.
Local citations are mentions of your business name, address, and phone number (NAP) on other websites—like directories and social platforms. Consistent citations help search engines verify your business information and improve your local authority.
While some changes (like updating your Google Business Profile) can yield quick wins, most local SEO efforts take 3–6 months to produce significant, sustained results. Factors include competition, location, and the current state of your online presence.
Yes. Google uses review quantity, quality, and frequency as ranking signals in local search results. Positive reviews also increase trust and conversion rates from searchers, so it’s a win-win.
You should have a unique landing page for every physical location or distinct service area you serve. Each page should contain unique content tailored to that location’s needs, keywords, and local context.
Absolutely. We can build hyper-local backlinks through directories, chamber of commerce websites, sponsorships, and local media outlets to strengthen your domain authority and local relevance.
We use tools like Yext, Moz Local, BrightLocal, Whitespark, and Semrush to manage citations, track rankings, monitor reviews, and find local link-building opportunities.