Mobile SEO
The Ultimate Guide for Improving Your Site for Mobile Search
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Mobile SEO
Table of Contents
Intro to Mobile SEO
There have been a number of misconceptions and half-truths circulating about mobile optimization, mostly as extremist responses to major announcements by tech companies like Google, and a panic that’s set in thanks to the rising trends of mobile use in most demographic segments.
Fortunately, once you understand it, mobile optimization is relatively simple, and your site might already be in the clear.
Still, there’s an ongoing component to mobile optimization—striving for a perfection that can never be reached—so there’s always more to learn about the process.
What is mobile optimization?
Here’s the simplest definition of mobile optimization you’re liable to find on the Internet: mobile optimization is changing your site to be as usable and convenient as possible for users on mobile devices.
Ten years ago, mobile devices didn’t exist (or at least, weren’t popular), so most sites were designed specifically for desktop screens. Mobile screens, like those on smartphones, offer a handful of unique elements that desktop-designed sites can’t address:
- Smaller screen sizes make it harder to view full-size pages, especially when it comes to viewing images and reading text.
- Finger-based interactions make small, precision buttons on desktop sites hard to manage.
- The diversity of devices available makes it hard to present an all-in-one solution.
- Mobile browser compatibility is not universal, and not all types of code show up for all browsers.
Mobile optimization strives to fix all these problems.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Why optimize for mobile?
You may be asking yourself what the benefits of mobile optimization are. After all, a good chunk of your user base is still accessing your site through desktop devices, and even those who aren’t can get most of the same experiences even on the un-optimized version of your site, right?
Consider these benefits of mobile optimization before neglecting the strategy altogether:
- SEO. Google (and other search engines) are staunch supporters of “ideal” mobile experiences. They want every site online to be “mobile friendly,” and they’re taking action to make it happen by penalizing sites that aren’t optimized for mobile and rewarding sites that are. Just by optimizing your site for mobile, you’ll earn higher positions in Google search results, resulting in more traffic to your site. In addition, you’ll earn a little badge next to your site’s name, telling users that your site is, indeed, mobile-friendly:
- User experience. Some users are going to access your site through desktop, but the impressions mobile users get from a site are substantial. If a first-time visitor on a mobile device sees your content not loading properly or has a poor experience, he/she may not come back. Even loyal customers who don’t have a great mobile experience could leave you in favor of a competitor who can offer such an experience. Both your customer satisfaction and your brand reputation are on the line here.
- Rising importance. These benefits are fantastic today, but what you really have to consider is their future value. Mobile devices and mobile web browsing are poised to surge dramatically over the course of the next several years. The longer you wait, the more benefits you’ll miss out on, and the worse position you’ll be in for the coming years.
Let’s take a look at the factors shaping mobile user experiences, and how they relate to mobile optimization overall.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
You receive regular backlink reports included in your standard monthly SEO work reports.
Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.
The Mobile Landscape
We’re in the middle of an era that revolves around mobile experiences, and it’s not going away anytime soon.
Rising trends in mobile use
It was May of 2015 when Google announced that mobile searches had overtaken desktop searches for the first time ever. Now, we’re on an ever-accelerating upward trajectory, with mobile use still growing and desktop use starting to look more and more obsolete.
Why the steep growth? Mobile Internet access used to be nothing more than a novelty, to be used in rare circumstances by a fraction of the population. Coverage was limited, speeds were egregiously slow, devices were clumsy, and smartphones were only in the hands of the super tech-savvy.
But slowly, tech giants have favored mobile use with innovative features like better touchscreens, voice-activated search, faster Internet, and better geographic positioning.
Collectively, these improvements have led more users to rely on mobile devices, which in turn has prompted more tech companies to invest in mobile technology. It’s a self-perpetuating and exponential cycle with no end in sight.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Google’s response
Google is one of these forerunners of mobile technology, and they’re one of the biggest influencers of this steep rising trend in mobile use.
The company unveiled its Voice Search product back in 2002, and local search started developing even before that, but they’ve been two major areas of development in the past decade.
Voice search has become more intuitive, local search has been integrated with mobile, and most importantly, Google started giving ranking advantages to sites that ranked well on mobile devices.
For a while, this was somewhat informal and unspoken, but back in April of last year, it took a massive leap forward.
We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets.
We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website.
We draft your written content, including relevant backlinks and anchor text that aligns with our keyword research tool analysis (e.g. title tags, meta tags, keyword density, etc.). We then get publisher approval to get the content published.
You receive regular backlink reports included in your standard monthly SEO work reports.
Google and other search engines work by using math & artificial intelligence. Our method for building links ensures we are solving the math equation while avoiding black hat strategies so you can rank for national and local terms.
Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business. We can vary how aggressive we build links based on any budget and any scale.
Mobilegeddon v. 1.0
Announcing the update nearly two months in advance, Google proactively warned webmasters that on April 21, it would be launching a massive update to reward sites that had been properly optimized for mobile and penalize those that had not.
This was a rare move for the company, as most of its search algorithm updates came as undocumented, unannounced surprises that the rest of us optimizers had to scramble to try and crack. Now, Google heads were telling us exactly what to expect—more or less.
The search community went on a rampage, donning the coming update as “mobilegeddon,” and using it as an opportunity to wrangle up business from webmasters who hadn’t yet updated their sites for mobile devices, or how exactly to go about it. Some insisted that this reaction was overblown, and to a degree it was, but the impact of “mobilegeddon” was still significant.
It’s not impossible for non-mobile-friendly sites to rank today, and desktop searches weren’t hit as hard as mobile searches, but it’s still a significant difference to note. Without a mobile-friendly site, your SEO potential is seriously compromised—and that update is here to stay.
By analyzing individual pages and keywords using Google Analytics, Google Search Console (reviewing accelerated mobile pages), Core Web Vitals (reviewing page speed) and other keyword research tools, we create a detailed roadmap that is industry agnostic and fully-repeatable for ranking in search engines.
Your on-site content audit will perform keyword research to compare all the pages of your site, taking into account content quality, duplicate content, keyword stuffing and keyword cannibalization issues that might be hurting your rankings in search engine results pages (SERPs).
Understand impact of site-wide and individual web pages with a comprehensive look at backlink diversity, link velocity, anchor text variability, TLD diversity, internal links and internal link structure.
Website Audits Showcase Technical Deficiencies & Behavior Analytics to Improve On-page & Off-page Website Health
Our SEO services include a full audit report will provide you with a detailed plan of attack for fixing specific on and off-site errors and deficits as well as provide suggestions for internal linking and off-site link procurement for immediate keyword growth.
Conclusion
This has been a long and exhaustive guide, so if you’re looking for some key takeaways, these are the highlights you should walk away with:
- Mobile optimization is a necessity. If you want to rank, or if you want to keep your users happy, or both, mobile optimization is an absolute necessity. Mobilegeddon made this so last year, and that update alone is growing in significance. You can’t run away from this.
- Responsive design is Google’s solution of choice. If you’re currently using dynamic serving or separate URLs, you can manage just fine, but responsive design is Google’s optimization method of choice. If you’re just now optimizing your site for mobile, this is the way to go.
- Testing can help you find and correct any issue. No matter what stage of optimization you’re in, utilizing tools like Google’s Mobile Friendly test can help you sniff out and troubleshoot any problem with the mobile rendering of your site. You don’t have to rely on your assumptions or instincts.
- You’ll want more than just the basics. Meeting all of Google’s baseline requirements for mobile-friendly sites is a good start, and will ensure you aren’t penalized for not being mobile-friendly, but if you want to succeed from a user experience perspective, you’ll have to do more to make your site functional and convenient on mobile devices.
Mobile is a segment poised for even more expansive growth in the coming decade. If you want your brand and your website to not just survive, but outlast the competition, you need to prioritize the experiences of your mobile audience.
