Pay-per-click management from experienced Google Ads and Google Analytics certified search marketing professionals.
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Do you feel like your PPC budget is being wasted? Are you tired of not seeing the PPC results you're looking for?
You deserve better. That's where we come in.
GET A FREE PPC AUDIT TODAY
We start every client engagement with a complimentary PPC audit which will cover the following key aspects of your existing (or non-existing) campaign(s)
- Budget waste
- Keyword auditing
- Account activity
- Conversion tracking
- Call tracking
- Negative keywords
- Display campaigns
- Budget efficiency
- Mobile apps
- GEO Targeting
- Quality score distribution
- Day parting analysis
- Ad copy review
- Google shopping audit
- Device distribution
- General strategy review
- PPC settings review
Paid Search Management
The buyers of your product are searching for your service right now. If you're not paying for their eyeballs, you're missing revenue. That’s where paid search marketing management of your pay-per-click (PPC) campaigns is critical.
By bidding on relevant keywords related to your business, your targeted ads are placed in front of customers at the precise moment they are actively searching for your offer. You pay a small fee on a per-click basis to ensure your text and display ads are seen by the right potential customers at the right time.
When your paid marketing campaigns are properly implemented, it ensures your solution is profitably presented to potential customers at the very moment they are seeking your solution. In contrast, a poorly implemented campaign can waste limited company resources.
The most successful paid search marketing campaigns demand significant time from certified experts. Here at SEO.co, we consistently monitor client accounts, ensuring optimal and profitable results.
Successful implementation and management of search marketing campaigns can be a complex and time-consuming process, but it can mean all the difference to the overall success of your online marketing.
Google Ads PPC
How we manage paid campaigns
We believe outcome-focused results in paid search marketing come from proper strategy and execution of client campaigns.
We work with our clients to ensure each online offering meets the needs of potential customers. Doing so effectively can require a extensive experimentation in multiple areas including ad copy, keyword targeting and landing-page optimization--among others. The right ad message, budget optimization and a properly-designed site experience ensures sales are produced within a given budget.
Even after initial client set-up and implementation, we work weekly to analyze and test the efficacy and impact of your current campaign and keywords, continuously improving your campaigns to ensure they are operating at peak performance.
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97%+ of your visitors bounce and never return.
We can fix that with focused retargeting.
Management for remarketing campaigns
Website conversion is typically a paltry 2%, at best. Even with ample content and paid marketing to your site, the majority of your potential customers simple bounce.
Oftentimes non-converting site visitors are still interested in your product or service, but they get distracted, jump to competitors’ websites or simple lose interest in the moment. Unfortunately, once they are gone, they are usually gone forever.
This is where retargeting (a.k.a. remarketing) comes in. Maintain your offering as a top-of-mind solution to initially non-converting visitors to your website. When properly implemented, retargeting works as a marketing reminder to your potential customers by serving additional ad impressions as they surf the web. These impressions help to reinforce your service in their minds, giving you an enhanced boost to overall site conversion rates.
By using site cookies, retargeters are able to anonymously follow a user as they surf the internet. Implementing a small snippet of code on your site will allow you to place an anonymous cookie into the browser of any new website visitor. When properly implemented, the cookie triggers additional display ads across the network.
Companies with longer sales cycles, including those targeting B2B customers will find enhanced results using retargeting across various platforms. By using a variety of targeting parameters, advertisers can optimize their conversion results at a much lower cost-per-conversion. Consequently, retargeting can be a less expensive means of acquiring customers and maximizing revenue.