Query Deserves Freshness (QDF) is a search engine algorithm that was designed to reward websites with fresh content.
It provides a ranking boost for sites that have updated their site in the past 30 days, and it also penalizes those sites that haven’t been updating on a regular basis.
So, how can QDF impact your SEO strategy and how can you leverage this algorithm for your website’s benefit?
In this article, we’ll be talking about what QDF is and how you can use it to improve your SEO growth.
Table of Contents
What is QDF?
QDF stands for Query Deserves Freshness. This is an algorithm that was designed by Google to reward websites with fresh content and penalize those sites that haven’t been updating on a regular basis.
It provides a ranking boost of web pages for sites that have updated their site in the past 30 days, while also penalizing those sites which do not update frequently enough.
One thing you should know about this algorithm is it’s only affecting how your search engine will rank your website; not actually indexing or surfacing these new pages; so people won’t start seeing these changes until they actively visit your site again after being gone from it for over thirty days.
Why is QDF Even Important?
QDF is important because it can help websites rank higher in search engines for competitive terms.
This helps your website get more traffic and brings you closer to ranking on the first page of Google’s organic results for searches that are related to topics discussed on your site.
How Can You Leverage QDF?
There are many different ways you can leverage this algorithm, but a couple of things come to mind right off the bat:
- Adding fresh content often or publishing posts before they lose their topical relevance will work well with this algorithm as those posts will be seen by Google as being up-to-date and relevant.
- Creating relevant and long-form content that answers as many questions as possible.
- Creating a regular content calendar to populate the internet with helpful content internet users can rely on.
Should You Hire an Agency to Leverage QDF?
If you don’t have the time or energy to write content on a regular basis, then an agency is typically your best option. They can help add fresh content for you as well as keep track of all other aspects such as social media and analytics which are key components in SEO growth.
When you hire an agency, you can focus on running your business while a qualified team of professionals handle the hard work.
Contact Us Today!
There are many ways to use this algorithm to your advantage and it can be very beneficial to any website’s SEO growth plan.
If you need help creating posts or want someone else to handle the hard work of publishing them on a regular basis, then an agency may be just what you’re looking for!
To learn more about how we can help, contact us today to speak to a member of our team about your project.