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SEO Blog

Welcome to the search engine optimization (SEO) blog. Here we discuss all things search.

February 20, 2019

Link Building for Lawyers: The Law Firm Guide for Quality Backlink Acquisition

Table of Contents + The Evolution of Legal Marketing + What is Link Building for Lawyers? + Does Link Building Still Work? + What Makes Link […]
February 12, 2019

Earned Links: Content That Drives Traffic & Increases Domain Authority

As we’ve discussed rather extensively on our online marketing and link building blog, link building is an integral component of modern SEO. If you want to […]
February 11, 2019

Legal Marketing Trends for 2019 and Beyond

Now that we’re more than 25 percent of the way through the calendar year, we’re beginning to get a feel for the shape legal marketing is […]
January 2, 2019

Law Firm Marketing: How Lawyers Can Rank in Online Marketing in a Competitive Industry

Every law firm wants to rank as highly as possible in search engines, and for good reason. People seeking legal representation for pretty much anything are […]
October 26, 2018

Why Your Google Rankings Dropped & What To Do About It

A drop in your Google ranking can sometimes happen in the blink of an eye: One day, you were showing up on the first page of […]
April 19, 2018

9 Law Firm Marketing Strategies Your Firm Needs to Be Using

Today, thanks to the prominence of online marketing, there are more marketing options for law firms than ever before. This is typically a good thing, but […]
January 16, 2018

How to Become a Guest Author On Major Media Publications

The following is a transcript of a presentation we gave at the Neil Patel Advanced SEO Summit. We are consistently asked the question “How did you […]
July 18, 2017

SEO 101: An SEO Beginner’s Guide to On-Site & Off-Site SEO

Search engine optimization (SEO), to the outsider, is a frustrating, complicated mess. Google doesn’t publish how its algorithm works, and there are hundreds of independent, technical […]
April 19, 2017

What Makes a Law Firm Blogging Strategy Successful?

For many law firms, the world of digital marketing is a confusing one. Which strategies are worth pursuing? Which ones are trends? How should we allocate […]