SEO Blog


Welcome to the SEO.co search engine optimization (SEO) blog. Here we discuss SEO, content marketing, link building and technical search rankings topics.


May 31, 2019

White Hat SEO vs. Black Hat SEO

(image courtesy MadMagazine) The SEO industry has many different hats and faces. In the grand scheme of things, it’s still a relatively new field – one […]
May 22, 2019
The Top 30 Online Marketing Tools I Couldn’t Live Without

The Top 30 Online Marketing Tools I Couldn’t Live Without

Editor’s note: This article was updated in 2019; some tools were removed, and others added, based on what I’m finding most useful now — and what […]
May 20, 2019
Hiring the Right White Label SEO and Link Building Agency

Hiring the Right White Label SEO and Link Building Agency

Joining a white label SEO reseller program could be the best decision your marketing firm has ever made—but this isn’t a guarantee. With a specialized, dedicated […]
March 8, 2019
Link Building for Financial Planners: Newbie SEO Strategies for Investment Advisors

Link Building for Financial Planners: Newbie SEO Strategies for Investment Advisors

As a financial planner or investment advisor, you’re in the business of helping people get from where they are to where they want to be. In […]
March 4, 2019
Law Firm SEO Strategies: 7 SEO Strategies Every Law Firm Should Use

Law Firm SEO Strategies: 7 SEO Strategies Every Law Firm Should Use

While there’s still value in purchasing ad spots on radio and television, renting billboard space, and plastering your firm’s name and number on bus stops and […]
February 25, 2019
Blog Writing for Lawyers: 5 Do's and Don'ts

Blog Writing for Lawyers: 5 Do’s and Don’ts

Online marketing has increased the competitive pressure on law firms over the past two decades. Prospective clients now have access to more legal information than ever […]
February 20, 2019
Link Building for Lawyers: The Law Firm Guide for Quality Backlink Acquisition

Link Building for Lawyers: The Law Firm Guide for Quality Backlink Acquisition

Legal Link Building – Table of Contents + The Evolution of Legal Marketing + What is Link Building for Lawyers? + Does Link Building Still Work? […]
February 12, 2019
Earned Links: Content That Drives Traffic & Increases Domain Authority

Earned Links: Content That Drives Traffic & Increases Domain Authority

As we’ve discussed rather extensively on our online marketing and link building blog, link building is an integral component of modern SEO. If you want to […]
February 11, 2019
Legal Marketing Trends for 2020 and Beyond

Legal Marketing Trends for 2020 and Beyond

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will […]
January 2, 2019
Law Firm Marketing: How Lawyers Can Rank in Online Marketing in a Competitive Industry

Law Firm Marketing: How Lawyers Can Rank in Online Marketing in a Competitive Industry

Every law firm wants to rank as highly as possible in search engines, and for good reason. People seeking legal representation for pretty much anything are […]
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