Domain Authority, a number to determine the strength of a website, was developed by Moz.com. Similar to Alexa and Google Page Rank, this is a prediction that combines a variety of link metrics to create a score to show you how powerful your website is.
As more and more webmasters begin to pay attention to this number, many have wondered what it takes to increase their score. Before we jump into the steps, let’s take a quick glance at how this formula works.
Moz.com uses more than 40 signals in their calculation to come up with a number. Here are some factors to keep in mind:
Based on a zero to 100 scale, you’re going to have to understand that it will be a lot easier to boost your score from 10 to 20, then it is to jump from 60 to 70. Since this number is created on a range of variables, it’s essential that you focus on producing quality content and not looking for a quick trick to raise your rank. As time goes on, your score should slowly rise if you do things the right way.
To get you started, here’s what you can do to increase the domain authority —
No matter what industry you’re in, there’s going to be a good chance that there’s a website that’s better than yours. Instead of looking at it in a bad way, consider turning this as a positive experience.
When you network with others on the web, this is a great way to develop a long-lasting relationship. With this relationship, it will give you the chance to guest post, get your name out there and who knows; they may even follow you on social media networks.
To strengthen these networks, consider doing the following:
Long gone are the days where you can blast 1,000 links to a shady network and hope for the best. Today, you’re going to have to market your website in a legitimate way. While this strategy has always worked, many people want to find the shortcut to do so; this isn’t something you want to do.
When building a natural link, focus on getting a link from reputable resources, such as a:
When reaching out for links, just remember that people only want to link to websites that offer value. So if your website is lacking on the credibility side, you may want to build up your library of content before reaching out.
When building these links, personally email the person in charge. With your email, let them know why your website deserves a spot on their resource page.
Also, another tip on finding natural resource links is by looking for broken links. If you find a broken link on a resource page, email the webmaster letting them know the link is broken. In exchange, let them know that your resource could be a great alternative to fix that broken link. To find these broken links, a search for “404 not found + resources + your niche” could yield some quick results.
A popular way to build natural links and network at the same time is by “guest posting.” This is the process of reaching out to other websites offering a unique piece of content. At the end of your article, you add a simple byline linking back to your website. If this is done right, you will find endless opportunities on the web.
To find guest posts, a simple search online can yield some wonderful results. For example, searching for “guest post + your topic” could show thousands of results. When submitting your proposals to various blogs, just make sure that you’re personal and offering a unique proposal.
Unlike the past, Twitter and Facebook have paved the way to share valuable content on the web. Since Moz.com is able to track shares, retweets and social media activity, it’s more important than ever to start being active here. By getting active on social media networks, this is a great way to engage with your audience, build a community and share your valuable content. If you don’t have any social profiles, it’s important to become active today.
This tip has been stated over and over, yet people still refuse to follow this golden rule. If you don’t create valuable content, people won’t want to share it. If you take a look at any website that has a high Domain Authority score, such as ESPN, Facebook and Fox News, you will realize that they have a high score for a reason.
Websites that generally have higher scores often have compelling content that is unique, not found anywhere else and is shared by hundreds, if not thousands of their visitors. When creating your content, don’t stop updating. Today, Google is starting to reward websites that continue to update their website with valuable content.
Quora, Yahoo! Answers and various message boards on the Internet allow you to leave a backlink if it’s related to the topic. While you don’t want to spam these resources, this is a great way to not only build backlinks to your website, but network, build your brand and draw in traffic.
Take your time to find people who are seeking answers to your question. If your answer is valuable and credible, most websites won’t mind you promoting your link. Even if these links have a “nofollow” attribute, it can still help you build your traffic and brand.
While this one is out of your control, you have to understand that your Domain Authority will rise over time as your website ages. Since your age plays a vital role with any search engine metric, it’s important that you register your domain for a long time and continue to develop your website over time. As time progresses and you develop trust with the search engines, your score will slowly go up.
Using PPC and social media ads is a great way to build your brand. For example, if you were to advertise on Facebook or Twitter, this could get people to like and share your content. Like it was mentioned above, this is a great way to develop great social signals.
When you build your brand, try to think about more than just building links. If you can, consider offline marketing methods, such as:
Developing a brand offline is a great way to get people talking about your website on social media networks and searching for your brand name on Google. If Google begins to notice that more and more people are searching for your brand, this is a signal that shows search engines that you have a potentially strong brand.
There are no shortcuts when it comes to building your Domain Authority. By implementing these tips, you should hopefully be able to see an increase in your score over time.