Video content is here to stay, but many marketers and business owners are still intimidated by it as a medium. Written content, by comparison, is easier to produce, far more common in syndication, and is a more traditional means of working toward SEO results. The idea of “video” content seems expensive—after all, you’ll need to hire a videographer, purchase expensive video equipment, and spend dozens of hours producing high quality work, right?
Wrong. Video content has to be informative, entertaining, and thorough, just like written content, but that doesn’t mean you have to splurge on expensive equipment or seasoned talent. Chances are, your phone already has a decent video camera in it—combine that with a basic setup, and you have an instant, simple video producing setup. But why is video content that important in the first place?
The simple answer is that more people want to see video, and as always in content marketing, you need to produce the content that people want to consume. That’s the entire point. But let’s take a closer look at why more people crave videos:
Ultimately, these trends are only going to increase, so it’s in your best interest to get started with video content as soon as possible.
Because video content lacks any explicitly written words, you may wonder how they can be valuable for SEO. After all, most content posts rely on Google’s web crawlers to extract information and draw a conclusion about the nature and value of the piece. While Google can’t currently evaluate the quality of a video the way it can a written post (though it can rely on external indicators, like thumbs up, views, and shares), there are ways videos can aid your search position:
If you’re nervous about getting started or feel like you aren’t going to “do it right,” throw those assumptions out the window. As long as your video is chock full of useful information, or even marginally entertaining, it’s going to be valuable. Cameras in mobile devices in an improvised setting won’t give you the same production value as a movie studio, but it’ll do just fine for a starter video content strategy.
If you’re struggling with how to get started, consider some of the following content ideas:
Remember, video content is only going to become more important as the years continue. It needs to start being a part of your strategy today, while the competitive environment is still relatively light. As you gain more experience and confidence in your work, you can invest in higher quality tools and strategies, but only head that direction when you’re comfortable. In the meantime, you’ll see ample results from a basic approach.