Search engine optimization (SEO) seems to be a permanent fixture in the language of business nowadays. There’s no question that it’s incredibly important for your business to practice good SEO in order to draw in clients and grow. But many business owners think they have to hire expensive SEO companies, invest thousands in analytics, and spend a fortune on marketing experts in order to make SEO work for them. That, however, is not true. If you’re trying to increase your local SEO and you’re a small business owner, you’re in luck. As it is with most things, the tried and true “old fashioned” SEO techniques still work exceptionally well – and most of them are free or very low in cost. Below are some ideas to try out if you’re looking to make a big impact on a small budget.
Content marketing is and, if recent studies are any indication, will be the king of SEO for a long time to come. Using informative content that has strategic keywords built in is still one of the best ways to draw in search engine traffic and keep people interested in what you have to say. Here are some tips for keeping your content SEO-friendly and easy for readers to digest.
By following these simple tips you’ll be well on your way to creating helpful content that your readers will appreciate. While including keywords in your content is important, don’t over-think them. Search engines are fast becoming more like humans in the way they evaluate content, because algorithm developers know that humans are the ones reading the content, and that they’re the ones that ultimately decide how useful a piece of content is. Definitely include your city name, main keywords like “insurance” or “flowers”, mention major holidays if applicable, and so on. But don’t stuff your content full of keywords to the point where it’s awkward to read. Read your content out loud. If it sounds unnatural, change it.
One of the things search engines are now looking for when they determine the usefulness of a website is user interaction. In other words, are users interacting with the website by commenting, sharing, taking polls, watching videos, and so on. Anything you can do, then, to cultivate user interaction on your site is a good thing for SEO – and it’s usually free. Here are some ways you can cultivate user interaction on your site without spending a dime.
When most people think about SEO they tend to think about words, and for good reason. Most SEO does revolve around word-based content. However, media is becoming increasingly important in the world of SEO, as well, and search engine spiders will look to see if you have enough of it on your site. Here are some ways you can include media in a way that will increase your SEO results and bring in new customers.
Keep in mind that the titles and descriptions you use to tell your users about the media they’re looking at will also be a great way to up your local SEO. Never forget to put your city and location in the title, and use keywords naturally in the description. For instance, if you’re including a photo of a local beach that’s nearby your place of business you could say “ABC Florist is Located in Beautiful Huntington Beach, California.”
By using the above tips you can increase your local SEO dramatically without spending a cent. Even if you decide to purchase content for your site, there are very affordable options. Many companies will create short promotional videos for you at a reasonable cost, and if you connect with local businesses you may be able to negotiate a lower fee in exchange for the mutual promotion. However, it’s not always necessary to spend money on local SEO, so apply some of these tips to your site and watch your business grow.