seo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agencyseo search engine optimization link building agency
  • BRANDS
    • Marketer.co
    • PPC.co
    • Link.Build
    • DEV.co
    • Website.Design
  • SERVICES
    • Managed SEO
    • Link Building
    • On-Page SEO
    • White Label SEO
    • Content Writing
    • SEO Audits
    • PPC Management
  • TOOLS
    • Backlink Checker
    • Site Audit
    • Broken Link Tool
    • Robots.txt Tester
    • Sitemap Validator
    • Site Speed Tester
    • Title Tag Checker
    • AI Content Writer
    • SEO Training
  • WHY US
    • Case Studies
    • Our Process
    • Our Team
    • Our History
    • Acquisitions
    • Become a Writer!
  • BLOG
  • CONTACT
LOGINGET STARTED
✕
Link Building Pricing: What Should I Pay for Link Building Services?
Link Building Pricing: What Should I Pay for Link Building Services?
September 10, 2022
How Often Should You Blog for SEO?
How Often Should You Blog for SEO?
September 13, 2022

Local SEO Tips & Strategies For Lawyers

Last Updated by Timothy Carter on September 12, 2022
Local SEO For Lawyers

Ranking as one of the top lawyers in local search results will often net you the highest return on investment of any marketing you do.

In this article, we will detail how important local SEO for lawyers is. You will understand everything you need to optimize your website and business for local SEO.

Table of Contents

  • How Does Google Rank Top Lawyers in Local Search?
  • How To Improve Your Local Search SEO
  • How To Become More Relevant In Google My Business
  • How To Become More Prominent In Google My Business
  • Get More Google Reviews
  • How To Increase Engagement With Social Media
  • Remember To Improve Your Website

How Does Google Rank Top Lawyers in Local Search?

Critical Factors for Local SEO

Google measures authority in local searches by proximity, relevance, and authority. Google has to find a consistent way to rank one lawyer website over another, after all.

These critical factors mean the following for local SEO:

  • Relevance – is the content on your lawyer’s website relevant to the person doing the search?
  • Proximity – is the business in the city that the person is looking for?
  • Authority – is the overall site quality high, as measured by its site speed, content, and backlinks?

Google uses many ranking factors to determine which sites rank higher than others. You will rise in the rankings with relevant content, well-written content, and site speed, but backlinks are also important if you want to rank for critical personal injury keywords.

When other sites link back to your website, it’s a vote of confidence in the eyes of the major search engines, including Google. If a healthcare facility or major news organization links to your legal website, that can put you higher in the search rankings over other lawyers.

If you set your site up the right way and are an authoritative voice in your market, you’ll rank for critical legal keywords.

How To Improve Your Local Search SEO

To get as much as possible out of local SEO for your law firm, you should focus on your Google My Business listing first. Google My Business or GMB is the most important tool where local companies can provide information about their goods and services so they are included in local Google maps and searches.

A proper GMB listing should have your name, address, and phone number so the search engine can give them to people looking for a lawyer.

Google utilizes the information in the Google My Business listing for the local pack  and Google Maps.

As noted above, relevance, prominence and distance are key factors in how you rank in local search. There isn’t a lot you can change about how close your office is to the searcher. But you can do something about prominence and relevance.

How To Become More Relevant In Google My Business

How To Become More Relevant In Google My Business

A major part of local SEO for attorneys is you must provide content that is as relevant as possible to what the person is looking for.

If you focus on car accident cases, you should make sure the GMB listing title has something about ‘car accident lawyer.’ Also, you should have information about reviews and your website.

The listing also should have your phone number, address, and detailed descriptions of your services.

Keep in mind that what others say about your legal services on Google Reviews can affect relevance when someone searches for an attorney. Good reviews will give you better search results for local SEO.

How To Become More Prominent In Google My Business

Make sure you have as many positive legal reviews as possible. Also, make sure the Google Reviews are relevant for your articles and directories. Leveraging Google Reviews as much as possible will push you to the top of Google’s local lawyer results.

Get More Google Reviews

Having a lot of good reviews is a major factor in whether people will find your legal site or not. When you have more Google Reviews, you will be more prominent and have a higher ranking.

Google Reviews have even more importance – after all, they are one of the critical things that searchers look for. When you see 50 people giving an attorney four or five-star reviews, that can be a huge reason they call you over someone else.

But what should you do to get more reviews? There isn’t a one-size-fits-all answer to that question. Generally, you and your team must focus on providing the best possible legal service in your city.

After you successfully conclude a case, have the client give you a positive review. Most people who win a car accident lawsuit or sizable settlement will be happy to help you. If you regularly see clients in your office, give them small cards that request Google Reviews.

Of course, you could get a negative review from time to time; you can’t please everyone. If you focus on providing great legal services and communication, you won’t have this problem often.

Any time you receive a Google Review – good or bad – respond to it within one business day or sooner. Having an occasional negative review is ok, but how you respond will determine if the review will damage your ranking.

How To Increase Engagement With Social Media

Social media will not boost your search rankings alone. But having a regular presence on Twitter, Facebook, Instagram, and others will boost awareness and support better local SEO for lawyers.

When more people know about your law firm on social media, you can enhance your prominence in your local Google rankings.

Many lawyers don’t know you can add legal blog posts to your Google My Business listing, too, so your local area stays engaged with you. If you share posts, this also will help your law firm show in more searches.

Remember To Improve Your Website

Remember To Improve Your Website

The content of your legal website also is critical to your local SEO results. A website with a lot of timely and accurate information about legal issues and specific pages with local content will improve your local ranking.

It’s also important to optimize your legal website to ensure the site is easy to navigate, loads quickly, and shows properly on mobile devices.

Also, add a lot of local content in your blog. For example, if your law firm handles brain injury cases, you should have articles on the site that discuss major brain injury issues. But your blog should have those posts tailored to local communities.

Say your law firm is based in Cleveland, Ohio. When you post on your blog, make mention of Cleveland suburbs, such as Olmstead Falls, Shaker Heights, Cleveland Heights, and Mayfield Heights.

Anywhere you want to rank in local searches, you should mention those communities on your blog and GMB listing.

Remember the tips here about local SEO for lawyers, and after a few months, you should notice a rise in your local google rank.

  • Author
  • Recent Posts
Timothy Carter
Timothy Carter
Chief Revenue Officer at SEO.co
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii.

Over the years he's written for publications like Forbes, Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications. Connect with Tim on Linkedin & Twitter.
Timothy Carter
Latest posts by Timothy Carter (see all)
  • Drip Marketing Campaigns: How to Structure & Send Emails for Maximum Impact - February 6, 2023
  • Why Aren’t My Landing Pages Working? [50 Reasons] - January 31, 2023
  • 18 Search Engine Alternatives to Google - January 20, 2023
Share
0
Timothy Carter
Timothy Carter
Industry veteran Timothy Carter is SEO.co’s Chief Revenue Officer. Tim leads all revenue for the company and oversees all customer-facing teams - including sales, marketing & customer success. He has spent more than 20 years in the world of SEO & Digital Marketing leading, building and scaling sales operations, helping companies increase revenue efficiency and drive growth from websites and sales teams. When he's not working, Tim enjoys playing a few rounds of disc golf, running, and spending time with his wife and family on the beach...preferably in Hawaii. Over the years he's written for publications like Entrepreneur, Marketing Land, Search Engine Journal, ReadWrite and other highly respected online publications.

Related posts

Is It Possible to Succeed in SEO Without Link Building?
February 8, 2023

How to Rank Without Building Backlinks


Read more
Ultimate Guide to Drip Marketing Campaigns
February 6, 2023

Drip Marketing Campaigns: How to Structure & Send Emails for Maximum Impact


Read more
Local SEO Strategies & Tips
February 1, 2023

14 Local SEO Strategies & Tips


Read more

Law Firm SEO Resources

  • SEO for Lawyers
  • How Law Firms Compete
  • Law Firm Link Building
  • Mobile SEO for Law Firms
  • Lawyer SEO Strategies
  • Blog Writing for Lawyers
  • SEO for Criminal Defense Attorneys
  • Bankruptcy Attorney SEO
  • Personal Injury Attorney SEO
  • Lawyer Digital Marketing Strategies

Inc 5000 Logo

Our Services

  • SEO Services
  • Link Building Services
  • On-Page SEO
  • White Label SEO
  • Content Writing Services
  • Amazon SEO
  • PPC Management
  • Public Relations
  • Brand Mentions
  • SEO Site Audits

SEO Resources

  • SEO for Beginners
  • Link Building Guide
  • Local SEO
  • Online Marketing
  • Digital Marketing
  • Content Marketing
  • SEO Reseller
  • Backlink Checker
  • Keyword Research
  • Google Ranking Factors

About SEO.co

  • About Us
  • SEO Team
  • SEO Blog
  • SEO Clients
  • SEO Tools
  • Markets Served
  • Locations Served
  • Client Login
  • Contact

Contact Us

Email: info@seo.co
Call: +1 (877) 545-4769
Address: 1425 Broadway Suite 22689
Seattle, WA 98112
White Label SEO Agency
  
Outwrite. Outrank.
© 2023 SEO.co. All Rights Reserved
Privacy Policy | Sitemap
    GET STARTED
      Manage Cookie Consent
      To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
      Functional Always active
      The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
      Preferences
      The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
      Statistics
      The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
      Marketing
      The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
      Manage options Manage services Manage vendors Read more about these purposes
      View preferences
      {title} {title} {title}