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SEO Blog

Welcome to the search engine optimization (SEO) blog. Here we discuss all things search.

July 25, 2015

Is There a New Penguin Refresh Coming After All?

Google updates are not clockwork. They don’t run in a balanced, predictable, or even logical fashion. They tend to pop up out of nowhere, only to […]
March 4, 2015

Why There’s No Whitelist for Penguin or Panda

During the SMX Conference, representatives from both Google and Bing revealed the existence of “whitelists,” which are essentially exemption-based lists that compile domains and prevent those […]
February 21, 2015

Are Google Updates a Thing of the Past?

For more than a decade now, Google updates have been keeping search marketers on their toes. Every time you got used to one common SEO custom—such […]
January 25, 2015

Is It Possible to Remove a Penguin Penalty Through Disavowal?

The Penguin Update, since it first hit the search world back in 2012, has been the defining rule-maker for offsite SEO. Intended to weed out shady […]
January 4, 2015

How Frequently Does Penguin Update on Average?

The Penguin update has been making waves for the search engine community since its introduction back in 2012, but the seemingly irregular intervals of updates and […]
December 1, 2014

What’s Next After Panda, Penguin, and Pigeon?

Google likes to keep search marketers on their toes. Its search engine algorithm, kept top secret, has evolved gradually over the course of more than 15 […]
November 6, 2014

5 New Link Building Strategies for a Post-Penguin 3.0 World

Penguin 3.0 is finally here, and it’s delivered a similarly powerful scope of changes to the world of optimization as its predecessors. Penguin 1.0 started altering […]
November 4, 2014

Which Types of Links Will Be At Risk from Penguin 3?

After more than a year of total inactivity from the Penguin side of Google, Penguin version 3.0 rolled out over the weekend of October 17th. Like […]
October 28, 2014

How to Prepare for The Next Penguin Refresh

If you were around for the first few iterations of Google’s Penguin update, you know just how much of an impact it had on the world […]