Blogging remains an indispensable online marketing tool. Neglecting to include a blog in your online marketing is nearly out of the question. With a blog, you provide continuous value to your users, offer solutions to their problems, and display your expertise to a potentially broader audience.
Blogging is also an excellent tool for SEO.
Google and most of the other search engines love blogs. When you optimize properly for a blog for search, it tends to rank almost immediately. The search engines especially love blogs that are constantly updated with high quality and relevant posts. Recall that quality and content freshness play huge roles in search engine rankings.
Fortunately, it’s quite simple to rank a blog post. By following and implementing best practices for on-site optimization, you can boost your blog’s ranking. The key is to place keywords within certain proper areas in each of your blog posts.
After determining the right keywords for your next post, keep in mind the key blog post sections below. They describe the areas where keywords should be placed.
In the blog post title
The title (H1) is arguably the most important section to be optimized for keywords. The title alerts not only the users about the content the post; most especially, it alerts the search engine spiders. A rule of thumb for optimizing titles for keywords is to use the keywords early in the title and avoid repeating the same keywords within the title.
Also, make the keywords read naturally. Don’t be too concerned about exact-match keywords: the search engines are working to deliver accurate search results based on latent semantic indexing. Consider the title “Roofing Los Angeles Tips for Homeowners,” which is optimized for the keywords “Roofing Los Angeles.” That doesn’t read that great if you compare it to “Roofing Tips for Los Angeles Homeowners.” Ultimately, the former stands a good chance of getting slapped by Google for spamming and quality issues.
Use keywords in meta description tags
Meta descriptions are no longer used to determine a site’s ranking, but they’re still useful for web surfers. Google and other search engines use the meta description as text displays in SERPs to offer users a sort of preview (not to be confused with Rich Snippets) with regard to what the page is about.
So take advantage of the meta description tags by including the keywords your post is optimizing for. Also, it’s highly recommended that you use copywriting elements when writing meta descriptions to entice users to visit the site.
Focus your blog post on just one or two keywords
Assuming the focus of your blog post is just one general topic, you should stick to just one or two keywords, and identify the second keyword as a secondary keyword. This allows you to maximize traffic that is funneled to your post via the search engines. Focusing on several keywords diminishes the value of your post, and could raise spam flags.
It’s recommended to use keywords early in the post, in the middle, and in the final paragraph. Be careful not to over-optimize your post with the same keywords. Try to diversify the use of keywords by also utilizing related terms.
Also, when using keywords as an anchor text to point readers to a related post within your blog, try to avoid overuse of exact-match keywords. Diversify anchor texts by using related terms as hyperlinks.
Keywords in image Alt-tags
Adding images to blog posts can make them a lot more engaging. It’s also good for SEO. Images on posts can be keyword-optimized by adding alternate text. This is useful for those times when the image doesn’t load on your visitor’s browser.
Most importantly, alternate texts are embedded within your page’s HTML codes. These texts are picked up by Google’s spiders and are added to the index. Most blogging platforms provide tools to make it easy for webmasters to add alternate tags to images. However, if your blogging platform doesn’t offer such a feature, check with your web developer.
Take the time to optimize each crucial part of your blog post carefully, using the right set of keywords for what you are writing about. By doing so, you will make it a lot easier for your post to get indexed by the search engines, as well as attract significant readership.