Blogging does more than just provide a way for modern-day journalists, entrepreneurs, and hobbyists to express their thoughts and showcase their expertise. Since its inception, blogging has become a crucial and powerful communication tool that is likely to stay for the long haul.
In the context of digital marketing, blogging today is at the heart of every business’s marketing efforts – for several good reasons:
If you’re running an online business, one of the most sensible things to do is invest a portion of your time in regular blogging activities.
But with your busy schedule, how can you produce great blog content on a regular basis? If you hit a snag or it seems as if you’re running out of ideas, how do you jump-start your blogging activity?
Before we get into that…
A note on why freshness is crucial and “how regular is regular?”
Google’s Amit Singhal talked about which types of search require fresh content on a regular basis. Such content includes:
With regard to how often you should update your blog, search engine spiders visit sites to see what’s new, collect information, and report back to “HQ” to determine how a site should rank. The more often you update your site with new and relevant content, the more often search engine spiders will visit it, and the better it will be for your ranking.
But how regularly you should post is entirely up to you. Most SEOs recommend updating your blog at least once per business day. Some urge an update for each day of the week.
You can sort of program search engine spiders to visit your site regularly by updating your blog about three times per week (every other day), four consecutive days in a week, or once per business day.
Let’s move on to our business for today. Here are seven ideas to help you come up with fresh and relevant content for your blog, so you can write one new post for each day of the week.
How-to themed posts make for some of the most magnetic reading. They cater to the substantial number of individuals who scour the Internet for specific solutions to very specific problems.
Even if you’re gunning for a small niche, there will always be people looking for quick solutions.
Evaluate your niche. Take the time to find out what people within your market are trying to fix or accomplish.
I love lists. Almost everyone does. I appreciate it when bloggers offer a list of things to avoid, a list of advantages for doing or choosing something, a list of reasons, and a list of ways to improve a process.
People within your industry will always be searching for news updates. The Social Media world, for example, is constantly flooded with news. People who make their living out of Social Media marketing or others who are simply interested in it are likely subscribe to feeds that offer them the latest on the industry.
By updating your blog with stories related to trending topics around your industry, you’ll have a better chance of ranking well on searches.
There are usually multiple sides to every story. For each of your recent posts, you may take a contrarian view or run material that explains a point that was not sufficiently covered in a recent, past commentary.
If you’re in the SEO industry, for example, and you’ve recently written about the advantages of Google’s Penguin update, you might want to cover its disadvantages the next time. You might also want to discuss how people within the industry feel about the update.
Don’t forget about promoting your stuff. After all, that’s what digital marketing is all about, isn’t it? Just don’t forget that there’s an unwritten rule which states that for every five posts you publish, only one should be a promotion.
List certain points about your key services. What are its pros and cons? What do people say about your brand? How is it improving other people’s lives?
Drill down further by looking at every angle of each of the points you raise about your services.
People love case reports for proof of how well something works. Show numbers and other evidence to make your case. Case studies are excellent tools for conversion.
The Internet offers a wealth of extremely informative videos and infographics that cater to just about every industry.
You can either create your own video or infographic or collect them from other sources.
There are simply tons of things you can talk about in your blog. It’s just a matter of taking a macro view of the topics you’ve already covered and drilling down to certain details that could be expanded further.